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1629849

全球適應性飲料市場 - 2024-2031

Global Adaptogenic Beverages Market - 2024-2031

出版日期: 2024年12月30日 | 出版商:

DataM Intelligence | 英文 218 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2023年，全球適應性飲料市場規模達到12.7億美元，預計2031年將達到20.1億美元，2024-2031年預測期間複合年成長率為5.91%。

在消費者對健康和保健的興趣日益濃厚的推動下，全球適應性飲料市場正在經歷強勁成長，尤其是對有助於管理壓力、增強能量和提高頭腦清晰度的自然療法的興趣。南非醉茄、紅景天和聖羅勒等適應原被認為可以增強身體應對壓力和促進整體健康的能力。隨著消費者尋求功能性飲料，對適應性飲料的需求正在迅速擴大。

人們對天然和有機成分的日益偏好，以及對支持身心健康的產品的轉變，推動了人氣的飆升。憑藉創新的產品配方，適應性飲料吸引了廣泛的消費者，從千禧世代到各個年齡層的具有健康意識的個人。隨著市場的不斷發展，品牌商正在利用這一趨勢，將適應原融入不同的飲料形式中，以滿足不斷成長的需求。

據美國職業安全與健康管理局稱，到 2021 年，慢性壓力與美國每年 12 萬人死亡有關，而工作場所壓力則導致企業損失數十億美元的生產力。研究表明，在心理健康上每投資 1 美元，公司就能獲得 4 美元的生產力回報，促使更多雇主將適應性飲料納入健康計劃，從而推動區域市場的成長。

動力學

壓力和焦慮程度增加

壓力和焦慮的日益普遍，特別是在快節奏的城市環境中，極大地推動了全球適應性飲料市場的成長。隨著消費者尋求更健康、天然的替代品來應對心理健康挑戰，幫助身體管理壓力和維持情緒平衡的適應原越來越受歡迎。隨著越來越多的人轉向整體療法，對含有適應性草藥的飲料的需求激增，反映出人們向健康解決方案的轉變。

適應性飲料提供了一種將緩解壓力的特性融入日常生活的便捷方式，使其對尋求管理現代生活壓力的個人特別有吸引力。令人震驚的統計數據凸顯了心理健康問題的迫切性。世界衛生組織報告稱，在 COVID-19 大流行的第一年，全球焦慮和憂鬱率飆升了 25%，凸顯了壓力對全球福祉的深遠影響。

根據心理健康基金會的數據，到 2023 年，全球約 4% 的人口患有焦慮症，74% 的人表示感到壓力很大，以至於他們不知所措或無法應對。這些數字強調了對有效、天然解決方案的日益成長的需求，將適應性飲料定位為那些尋求緩解現代生活日益增加的壓力的人的一個有前途的選擇。

產品形式和風味組合的創新

適應性飲料市場的成長是由產品形式和風味組合的創新所推動的。該公司正在推出即飲 (RTD) 選項、茶、滋補品和功能性氣泡水，其中含有南非醉茄、獅鬃菇和靈芝等適應原。這些形式為希望將適應原融入日常生活同時滿足不同健康需求的消費者提供了便利和輕鬆。

例如，英國品牌 Trip 於 2024 年 4 月推出 Mindful Blend 系列。 Trip 將黃瓜薄荷、血橙迷迭香和接骨木花薄荷等口味與超級食品和抗氧化劑結合在一起，滿足消費者對功能性和風味飲料日益成長的需求。

消費者對適應原缺乏廣泛的認知與理解

儘管許多適應性天然成分已在傳統醫學中使用了幾個世紀，但許多消費者仍然不熟悉它們的好處以及它們如何減輕壓力和改善心理健康。這種知識差距限制了它們對更廣泛受眾的吸引力，特別是在北美以外的市場，那裡適應原的採用仍處於早期階段。

此外，圍繞適應原的混亂可能會導致對其有效性和安全性的懷疑。如果沒有清晰易懂的訊息，消費者可能會猶豫是否將適應性飲料納入他們的日常生活。由於某些地區缺乏標準化法規，教育的缺乏進一步加劇，這可能使公司難以有效行銷這些產品或讓消費者難以相信他們的說法。

The global adaptogenic beverages market is experiencing robust growth, driven by increasing consumer interest in health and wellness, particularly in natural remedies that help manage stress, boost energy, and improve mental clarity. Adaptogens, such as ashwagandha, rhodiola, and holy basil, are believed to enhance the body's ability to cope with stress and promote overall well-being. As consumers seek functional beverages, the demand for adaptogenic drinks is expanding rapidly.

The surge in popularity is fueled by a growing preference for natural and organic ingredients, as well as a shift toward products that support mental and physical health. With innovative product formulations, adaptogenic beverages are attracting a wide range of consumers, from millennials to health-conscious individuals across various age groups. As the market continues to evolve, brands are capitalizing on the trend by incorporating adaptogens into diverse beverage formats, meeting the rising demand.

According to the Occupational Safety and Health Administration, chronic stress is linked to 120,000 deaths annually in US in 2021, while workplace stress costs businesses billions in lost productivity. Studies show that for every $1 invested in mental health, companies see a $4 return in productivity, prompting more employers to incorporate adaptogenic drinks into wellness programs, driving the regional market growth.

Dynamics

Increasing Stress and Anxiety Levels

The increasing prevalence of stress and anxiety, particularly in fast-paced urban environments, has significantly driven the growth of the global adaptogenic beverages market. Adaptogens that help the body manage stress and maintain emotional balance are gaining popularity as consumers seek healthier, natural alternatives to cope with mental health challenges. As more people turn to holistic remedies, the demand for beverages infused with adaptogenic herbs has surged, reflecting a shift toward wellness solutions.

Adaptogenic beverages offer a convenient way to integrate stress-relieving properties into daily routines, making them especially attractive for individuals seeking to manage the pressures of modern life. The urgency of mental health concerns is underscored by alarming statistics. The World Health Organization reported that global anxiety and depression rates skyrocketed by 25% during the first year of the COVID-19 pandemic, highlighting the profound impact of stress on global well-being.

In 2023, approximately 4% of the global population is living with an anxiety disorder, and 74% of individuals report feeling so stressed that they are overwhelmed or unable to cope, according to the Mental Health Foundation. These figures emphasize the growing need for effective, natural solutions, positioning adaptogenic beverages as a promising option for those seeking relief from the mounting pressures of modern life.

Innovation in Product Formats and Flavor Combinations

The growth of the adaptogenic beverages market is driven by innovation in product formats and flavor combinations. Companies are introducing ready-to-drink (RTD) options, teas, tonics, and functional sparkling waters that incorporate adaptogens like ashwagandha, lion's mane, and reishi mushrooms. These formats provide convenience and ease for consumers looking to integrate adaptogens into their daily routines while catering to diverse wellness needs.

For instance, the Mindful Blend range was launched by the UK-based brand Trip in April 2024. Expanding beyond CBD, the range includes ingredients like lion's mane, magnesium, and L-theanine, offering calming and refreshing benefits. With flavors such as cucumber mint, blood orange rosemary, and elderflower mint, Trip combines adaptogens with superfoods and antioxidants, meeting the growing consumer demand for both functional and flavorful beverages.

Lack of Widespread Awareness and Understanding of Adaptogens Among Consumers

While many of the adaptogenic natural ingredients have been used for centuries in traditional medicine, many consumers are still unfamiliar with their benefits and how they work to reduce stress and improve mental well-being. This knowledge gap limits their appeal to a broader audience, especially in markets outside of North America, where the adoption of adaptogens is still in the early stages.

Additionally, the confusion surrounding adaptogens can lead to skepticism about their effectiveness and safety. Without clear, accessible information, consumers may be hesitant to incorporate adaptogenic beverages into their daily routines. This lack of education is further compounded by the absence of standardized regulations in some regions, which can make it difficult for companies to market these products effectively or for consumers to trust their claims.

Segment Analysis

The global adaptogenic beverages market is segmented based on type, ingredient, form, distribution channel, end-use and region.

Convenience Nature of Ready-to-Drink (RTD) Beverages

The global adaptogenic beverages market is segmented based on form into ready-to-drink (RTD), Powdered and Concentrated Drinks, and others. Ready-to-drink (RTD) beverages dominate the market due to their convenience and alignment with busy, health-conscious lifestyles. Offering quick, on-the-go solutions for stress relief and mental clarity, RTD drinks like herbal tonics and energy shots have gained popularity for their ease of use, making them a preferred choice over other forms that require preparation.

As consumer demand for functional, ready-to-consume wellness drinks continues to rise. Innovation in flavors and adaptogenic ingredients, along with increased availability in retail and online stores, has further fueled the growth of RTD products. For instance, in August 2023, the RTD sparkling tea brand JOYO was relaunched as Juni. The new formula is vegan, zero-sugar, and infused with adaptogens and nootropics like ashwagandha, lion's mane, and reishi mushroom.

Geographical Penetration

Strong Increasing Health and Wellness Trends in North America

North America leads the global adaptogenic beverages market, driven by high-stress levels and increasing consumer interest in natural wellness solutions. Workplace stress is a major driver of the adaptogenic beverages market, with 83% of American workers reporting high levels of work-related stress and 65% identifying their jobs as a primary stressor, according to the American Institute of Stress.

The growing concern has spurred demand for natural solutions like adaptogenic beverages, which help balance the body's stress response and improve mental clarity, focus, and well-being. US dominates this market, with rising awareness around the benefits of adaptogens fueling rapid growth. As corporate wellness programs expand and employees seek convenient ways to manage stress, adaptogenic beverages are positioned as a key solution to enhance employee health and performance.

Competitive Landscape

The major global players in the market include Adapt Drinks, TRIP, Kin Euphorics, Om Mushroom Superfood, KeVita (PepsiCo), Peak and Valley, Juni, LLC, REBBL, Inc., Four Sigmatic, and Rasa.

Sustainability Analysis

The global adaptogenic beverages market is growing as consumers seek natural drinks for stress relief, mental clarity, and overall wellness. With increasing demand for functional beverages like those infused with adaptogens (e.g., ashwagandha, ginseng), the market is shifting away from sugary, caffeine-loaded options. This trend is amplified by a rise in health-conscious lifestyles.

Sustainability is also a key focus, with brands prioritizing organic sourcing and eco-friendly packaging. However, challenges such as overharvesting and the environmental impact of large-scale adaptogen farming remain. To address these, companies are adopting sustainable farming practices and carbon-neutral initiatives to meet both consumer and environmental demands.

By Type

Tea and Coffee-based Beverages
Juices and Shots
Carbonated Beverages
Smoothies and Functional Waters
Energy Drinks
Other

By Ingredient

Ashwagandha
Rhodiola Rosea
Holy Basil (Tulsi)
Ginseng
Mushrooms
Other

By Form

Ready-to-Drink (RTD) Beverages
Powdered and Concentrated Drinks
Other

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online Retail

By End-Use

Functional Health Beverages
Stress and Anxiety Relief
Energy and Performance
Cognitive Support and Mental Clarity
Sleep Aid
Weight Management

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In April 2024, UK brand Trip launched its Mindful Blend range, featuring calming ingredients like lion's mane, magnesium, and L-theanine. With flavors such as cucumber mint and elderflower mint, the range combines adaptogens and superfoods to meet the growing demand for functional, flavorful beverages.
In August 2023, the RTD sparkling tea brand JOYO was relaunched as Juni. The new formula is vegan, zero-sugar, and infused with adaptogens and nootropics like ashwagandha, lion's mane, and reishi mushroom.
In August 2022, JOYO launched its sparkling adaptogenic teas at Erewhon in Los Angeles. Infused with ashwagandha, lion's mane, and reishi mushrooms, JOYO offers a sugar-free, vegan option designed to support mental clarity, stress relief, and overall wellness.

Why Purchase the Report?

To visualize the global adaptogenic beverages market segmentation based on type, ingredient, form, distribution channel, end-use, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous adaptogenic beverages market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global adaptogenic beverages market report would provide approximately 78 tables, 84 figures and 218 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Ingredient
3.3. Snippet by Form
3.4. Snippet by Distribution Channel
3.5. Snippet by End-Use
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Stress and Anxiety Levels
  - 4.1.1.2. Innovation in Product Formats and Flavor Combinations
- 4.1.2. Restraints
  - 4.1.2.1. Lack of Widespread Awareness and Understanding of Adaptogens Among Consumers
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 6.1.2. Market Attractiveness Index, By Type
6.2. Tea and Coffee-based Beverages
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Juices and Shots
6.4. Carbonated Beverages
6.5. Smoothies and Functional Waters
6.6. Energy Drinks
6.7. Other

7. By Ingredient

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 7.1.2. Market Attractiveness Index, By Ingredient
7.2. Ashwagandha
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Rhodiola Rosea
7.4. Holy Basil (Tulsi)
7.5. Ginseng
7.6. Mushrooms
7.7. Other

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Ready-to-Drink (RTD) Beverages
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Powdered and Concentrated Drinks
8.4. Other

9. By Distribution Channel

9.1. Introduction
9.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.3. Market Attractiveness Index, By Distribution Channel
9.4. Supermarkets/Hypermarkets
- 9.4.1. Introduction
- 9.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.5. Specialty Stores
9.6. Convenience Stores
9.7. Online Retail

10. By End-Use

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 10.1.2. Market Attractiveness Index, By End-Use
10.2. Functional Health Beverages
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Stress and Anxiety Relief
10.4. Energy and Performance
10.5. Cognitive Support and Mental Clarity
10.6. Sleep Aid
10.7. Weight Management

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. U.K.
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Adapt Drinks
- 13.1.1. Company Overview
- 13.1.2. Nature Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. TRIP
13.3. Kin Euphorics
13.4. Om Mushroom Superfood
13.5. KeVita (PepsiCo)
13.6. Peak and Valley
13.7. Juni, LLC
13.8. REBBL, Inc.
13.9. Four Sigmatic
13.10. Rasa

LIST NOT EXHAUSTIVE