亞太地區付費電視市場預測

到 2029 年，亞太地區預計將增加 1,100 萬付費電視用戶。到 2029 年，中國和印度預計將佔該地區 6.27 億付費電視用戶（即 5.03 億）的 80%。2023 年至 2029 年間，印度將 "僅" 增加 1,000 萬付費電視用戶，而中國將損失 300 萬。22 個國家中的 15 個國家將在 2023 年至 2029 年間增加訂戶數量。

到 2022 年，IPTV 用戶數量將超過有線電視用戶數量。2023 年至 2029 年間，數位有線用戶將減少 1,000 萬人。中國將失去1400萬數位有線用戶，而巴基斯坦將增加300萬人。模擬有線用戶將減少 500 萬至零。

本報告調查了亞太地區的付費電視市場，總結了家庭普及率、付費電視訂戶數量、付費電視收入趨勢和預測，以及依平台和主要國家/地區進行的詳細分析。

目錄

• 見解：詳細的國家分析（72 頁 PDF 文件）
• Excel 工作簿： 22 個國家的家庭普及率、付費電視訂戶數量以及依主要營運商、國家/地區和平台劃分的付費電視收入數據（2015 年至 2029 年）

22個國家69個平台的預測：

Asia Pacific will add 11 million pay TV subscribers by 2029. China and India together will account for 80% of the region's 627 million pay TV subscribers by 2029 - or 503 million subscribers collectively. India will add "only" 10 million pay TV subscribers between 2023 and 2029, with China down by 3 million. Fifteen of the 22 countries will gain subscribers between 2023 and 2029.

Simon Murray, Principal Analyst at Digital TV Research, said: "IPTV is the biggest pay TV winner - adding 28 million subscribers between 2023 and 2029 to total 311 million. Much of this growth will happen in China (up by 11 million) as cable subs convert to OTT or IPTV and in India (up by 13 million)."

IPTV subscribers overtook cable TV ones in 2022. Digital cable subscriptions will fall by 10 million between 2023 and 2029. China will lose 14 million digital cable subscribers, although Pakistan will add 3 million. Analog cable subscriptions will fall by 5 million to zero.

Table of Contents

Published in April 2024, this 118-page PDF and excel report comes in two parts:

• Insight: Detailed country-by-country analysis in a 72-page PDF document.
• Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.

Forecasts for the following 22 countries and 69 platforms: