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市場調查報告書
商品編碼
1584777
中國主食市場Staple Foods in China |
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價格
簡介目錄
2024年，儘管宏觀經濟環境充滿挑戰，但預計中國主食零售額仍將以低個位數小幅成長。中國疫情後經濟復甦不如預期，導致消費者信心疲軟。未來不確定性的增加促使中國消費者養成謹慎的消費習慣，導致消費品需求成長緩慢。
本報告調查中國的主食市場，提供了市場概況，提供了2019-2023年的最新零售資料，確定了主要企業、品牌和零售商店，並評估消費者需求和銷售成長背後的主要趨勢和人口變化。
目錄
目錄和表格清單
執行摘要
市場資料
免責聲明
資訊來源
中國烘焙點心
主要資料結果
2024年發展
- 2024年烘焙點心將紀錄低個位數成長
- 追求成本績效提高自有品牌烘焙點心的受歡迎程度
- 由於線下烘焙店關閉，未包裝烘焙點心的成長放緩
前景和機會
- 消費者繼續轉向包裝蛋糕，因為他們尋求更小的包裝
- 健康聲明是烘焙點心差異化的關鍵
- 冷凍蛋糕、甜餡餅和蛋塔具有很高的成長潛力
分類資料
早餐用麥片穀類
主要資料結果
2024年發展
- 由於健康問題導致即食穀物產量下降，2024年熱穀類將成長
- 主要企業早餐用麥片穀類公司在激烈的競爭和創新中保持領先地位
- 焦點轉移：早餐用麥片穀類新銷售管道的興起
前景和機會
- 不斷提高的健康意識對Muesli果麥和麥片的生長產生負面影響
- 熱穀類仍然具有巨大的成長潛力，因為它們受到老年人口的歡迎
- 增加即食產品以滿足即食需求
分類資料
中國的加工肉品、魚貝類和肉類替代品
主要資料結果
2024年發展
- 加工肉品、魚貝類和肉類替代品的成長略有放緩
- 儘管下降，超級市場和大賣場仍是主要銷售管道
- 肉類和魚貝類替代品的攝取量仍然很低
前景和機會
- 冷凍加工肉品的成長預計將由都市化推動
- 隨著單人家庭數量的增加，小包裝的需求也會增加。
- 健康和營養仍然是加工肉品和魚貝類成長的關鍵驅動力
分類資料
中國加工水果和蔬菜
主要資料結果
2024年發展
- 隨著疫情結束，加工水果和蔬菜生產恢復正常
- 主要參與企業增速放緩
- 隨著餐飲業的正常化，冷凍加工馬鈴薯的食品服務量將會增加。
前景和機會
- 健康聲明對於確保常溫水果的生長非常重要
- 自製飲料預計也將有助於常溫水果的成長。
- 新興通路佔有率可望進一步擴大
分類資料
中國米飯、義式麵食和麵條
主要資料結果
2024年發展
- 米飯、義式麵食和麵條的趨勢各不相同
- 由於新口味和不斷上升的健康趨勢，即時經歷了適度成長
- 對優質米的需求增加和政府價格支持推動成長
前景和機會
- 品牌化、優質化將成為米、速食麵重要競爭趨勢
- 擴大零售電子商務的作用
- 創新與口味趨勢：韓國速食麵對中國本土品牌構成挑戰
分類資料
簡介目錄
Product Code: CSCN
In 2024, retail current value sales of staple foods in China are expected to grow slightly, with a projected increase in the low single digits, despite the challenging macroeconomic environment. The post-pandemic economic recovery in China has been less robust than anticipated, leading to subdued consumer confidence. Rising uncertainty about the future has prompted Chinese consumers to adopt cautious spending habits, resulting in little growth in demand for consumer goods. Economic sluggishness...
Euromonitor International's Staple Foods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Staple foods in 2024: The big picture
- Key trends in 2024
- Competitive landscape
- Channel developments
- What next for staple foods?
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2019-2024
- Table 2 Sales of Staple Foods by Category: Value 2019-2024
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
- Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
- Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
- Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Baked goods registers low single-digit growth in 2024
- Pursuit of cost-effectiveness boosts the popularity of private label baked goods
- Closures of offline bakery stores results in only low growth for unpackaged baked goods
PROSPECTS AND OPPORTUNITIES
- Consumers will continue to turn to packaged cakes due to desire for small packs
- Health claims are key for baked goods to differentiate
- Frozen cakes, sweet pies and tarts expected to enjoy high growth potential
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2019-2024
- Table 14 Sales of Baked Goods by Category: Value 2019-2024
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
- Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
- Table 17 Sales of Pastries by Type: % Value 2019-2024
- Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
- Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
- Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
- Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
BREAKFAST CEREALS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth in hot cereals in 2024, amidst decline in RTE cereals due to health concerns
- Top players in breakfast cereals to maintain leadership amidst high competition and innovation
- Shifting focus: The rise of emerging sales channels in breakfast cereals
PROSPECTS AND OPPORTUNITIES
- The continued rise in health consciousness will negatively impact the growth of muesli and granola
- Due to its popularity amongst older consumers, hot cereals still has significant growth potential
- An increasing number of products will be ready-to-eat, catering to the demand for quick consumption
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
- Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- The growth of processed meat, seafood and alternatives to meat slows slightly
- Although declining, supermarkets and hypermarkets are still the dominant channels
- The penetration of meat and seafood substitutes remains low
PROSPECTS AND OPPORTUNITIES
- Growth in frozen processed meat set to be driven by urbanisation
- Rising population of single-person households will drive demand for smaller packaging
- Health and nutrition will continue to be key drivers of growth in processed meat and seafood
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
PROCESSED FRUIT AND VEGETABLES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- End of the pandemic normalises the growth of processed fruit and vegetables
- Growth of leading players slows down
- Foodservice return to normal drives foodservice volumes of frozen processed potatoes
PROSPECTS AND OPPORTUNITIES
- Health claims vital to ensuring growth in shelf-stable fruit
- Home-made drinks also set to contribute to growth for shelf stable fruit
- Emerging channels expected to gain further share
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
RICE, PASTA AND NOODLES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Mixed trends within rice, pasta and noodles
- Modest growth for instant noodles, driven by new flavours and health trends
- Rising demand for high quality rice and government price support drive growth
PROSPECTS AND OPPORTUNITIES
- Branding and premiumisation will be key competitive trends in rice and instant noodles
- The growing role of retail e-commerce
- Innovation and flavour trends: Korean instant noodles are challenging local brands in China
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
- Table 69 NBO Company Shares of Rice: % Value 2020-2024
- Table 70 LBN Brand Shares of Rice: % Value 2021-2024
- Table 71 NBO Company Shares of Pasta: % Value 2020-2024
- Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
- Table 73 NBO Company Shares of Noodles: % Value 2020-2024
- Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
- Table 76 Distribution of Rice by Format: % Value 2019-2024
- Table 77 Distribution of Pasta by Format: % Value 2019-2024
- Table 78 Distribution of Noodles by Format: % Value 2019-2024
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
