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市場調查報告書

商品編碼

1618347

越南主食市場

Staple Foods in Vietnam

出版日期: 2024年12月11日 | 出版商:

Euromonitor International | 英文 69 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

由於經濟持續放緩，2024年越南主糧將面臨重大挑戰。隨著全球情勢的變化和價格上漲，價格敏感度已成為推動許多消費者做出購買決定的主要因素。有些消費者不願意嘗試新產品，並優先考慮負擔能力而不是新穎性。消費者不願嘗試不熟悉的產品，加上預算緊張，預計將影響成長潛力。

本報告調查了越南主食市場，提供了市場概況，提供了2019年至2023年的最新零售資料，確定了主要企業、品牌和零售商店，並提供了消費者需求和銷售成長的背景資訊。一些關鍵趨勢和人口變化。

豆腐和冷凍加工魚貝類正在推動適度成長，而耐常溫的肉類和魚貝類由於消費者偏好的變化而停滯不前。
越南的加工肉品和加工魚貝類正在透過多通路分銷擴大。
加工肉品繼續由 Vissan 和 CP Vietnam 等歷史悠久的公司主導，注重傳統和永續性

前景和機遇

加工肉品、魚貝類和肉類替代品的永續性趨勢將變得更加明顯。
在加工肉品產業，隨著企業產品多樣化和產能擴大，競爭正在加劇。
預計在預測期內，冷藏和冷凍食品將越來越受歡迎，但價格上漲將是一個挑戰。

分類資料

越南加工水果和蔬菜

主要資料結果

2024年發展

預計 2024 年加工水果和蔬菜的銷售成長將進一步放緩
德爾蒙亞洲在2024年將繼續成為頂級品牌，其他頂級品牌也來自國際公司。
儘管規模較小，但在餐飲業的推動下，冷凍加工馬鈴薯正在穩定成長。

前景和機遇

加工水果和蔬菜預計仍將是一個利基市場，提高消費者意識是刺激需求的關鍵
食品預計仍將是加工水果和蔬菜的重要通路
預計進口品牌將繼續成為加工水果和蔬菜中最突出的品牌。

分類資料

越南米飯、義式麵食和麵條

主要資料結果

2024年發展

2024年泡麵兩極化趨勢
泡麵行業競爭激烈，國內外許多企業進入該行業。
包裝米越來越受歡迎，但仍然是一個利基市場

前景和機遇

推動麵條永續性發展與本土化
多樣化產品的創新推動了競爭激烈的泡麵領域的成長
由於對品質的需求，越南包裝米預計將增加

分類資料

簡介目錄

Product Code: CSVN

Staple foods in Vietnam has faced significant challenges in 2024, due to the ongoing economic slowdown. With the fluctuating global situation and rising prices, price sensitivity has become a major factor driving many consumers' purchasing decisions. A segment of consumers has become more reluctant to try new products, and instead prioritising affordability over novelty. This reluctance to experiment with unfamiliar products, combined with tighter budgets, is expected to impact the growth potent...

Euromonitor International's Staple Foods in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Baked goods maintains total volume growth in 2024; leading brands target price-sensitive consumers
Leading companies maintain their positions, and brands are active with product launches
International brands remain key within baked goods

PROSPECTS AND OPPORTUNITIES

Overall baked goods expected to maintain total volume growth in the forecast period
Sustainable practices and deepening involvement with local communities drives favourable brand reputation
Gifting occasions may emerge as a segment to tap into, especially during festive seasons

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Moderate growth for breakfast cereals, although consumption remains limited overall
Potential for incumbents and new players to tap into a developing category
Consumption of breakfast cereals expands through marketing promotions and partnerships

PROSPECTS AND OPPORTUNITIES

Growth in muesli and granola expected to be driven by wellness trends over the forecast period
Despite the declining birth rate, children's breakfast cereals brands can drive growth through strategic outreach and community engagement
Expansion of modern retail channels in Vietnam set to drive increased visibility and growth opportunities for breakfast cereals

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Moderate growth driven by tofu and frozen processed seafood, while shelf stable meat and seafood stagnate amidst evolving consumer preferences
Processed meat and seafood in Vietnam is expanding through multi-channel distribution
Processed meat continues to be led by established leaders such as Vissan and CP Vietnam, focusing on tradition and sustainability

PROSPECTS AND OPPORTUNITIES

Sustainability trend to become more prominent in processed meat, seafood and alternatives to meat
Competition set to intensify in processed meat, as players diversify their product offerings and expand production capacity
Chilled and frozen products set to see greater popularity in the forecast period, but higher prices pose challenges

CATEGORY DATA

Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Processed fruit and vegetables faces more restrained volume growth in 2024
Del Monte Asia continues to lead in 2024, with other top brands also from international companies
Frozen processed potatoes, despite being small, experiences strong growth, driven by foodservice

PROSPECTS AND OPPORTUNITIES

Processed fruit and vegetables expected to remain a niche; raising consumer awareness will be key to drive demand
Foodservice expected to remain a crucial channel for processed fruit and vegetables
Imported brands expected to remain most prominent in processed fruit and vegetables

CATEGORY DATA

Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Polarisation trend within instant noodles in 2024
Instant noodles is a crowded landscape, with the presence of a number of local and international companies
Packaged rice gains popularity, although remains a niche

PROSPECTS AND OPPORTUNITIES

Sustainability developments and localisation to be increasingly prevalent in noodles
Innovation set to drive growth in the competitive instant noodles category, with diverse offerings
Packaged rice expected to grow in Vietnam due to demand for quality

CATEGORY DATA

Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029