Product Code: CSSG
Staple foods is expected to see current retail value growth in Singapore in 2024 partly as a result of slightly higher average unit prices. The high cost of living continues to have a pronounced effect on consumer confidence and household spending, resulting in consumers cutting back on dining out expenses by trading down to more affordable options or cooking at home more frequently to manage their food budgets. Moreover, as consumers face higher costs, they are actively seeking more affordable...
Euromonitor International's Staple Foods in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Staple foods in 2024: The big picture
- Key trends in 2024
Competitive Landscape
- Channel developments
- What next for staple foods?
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2019-2024
- Table 2 Sales of Staple Foods by Category: Value 2019-2024
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
- Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
- Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
- Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Uneven subcategory growth across baked goods
- Gardenia continues to lead in the bread subcategory
- Greater opportunity for growth for product innovations with a health focus
PROSPECTS AND OPPORTUNITIES
- Packaged baked goods players attempt to keep up with foodservice trends
- On-the-go format continues to drive consumer interest
- Potential for initiatives in terms of sustainability
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2019-2024
- Table 14 Sales of Baked Goods by Category: Value 2019-2024
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
- Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
- Table 17 Sales of Pastries by Type: % Value 2019-2024
- Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
- Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
- Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
- Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
BREAKFAST CEREALS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Marginal retail volume growth for breakfast cereals amid inflationary pressures
- Quaker expected to continue leading the hot cereals subcategory
- Nutrient claim on packaging covered up to avoid misleading consumers
PROSPECTS AND OPPORTUNITIES
- Opportunity for moderate volume growth of muesli and granola through health and wellness and new product development
- Consumers seek affordable indulgence amid high cost of living
- Retail volume sales of children's breakfast cereals expected to struggle over the forecast period
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
- Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Convenience and affordability continue to drive processed meat
- Players continue to highlight health claims to drive demand within processed seafood
- Opportunities for growth of chilled processed poultry through convenience channels
PROSPECTS AND OPPORTUNITIES
- Retail volume growth of processed meat is expected to remain moderate over the forecast period
- Meat and seafood substitutes remains niche as consumers prioritise affordability amid poor economic conditions
- Tofu to continue to see rising demand with growth in consumer interest in Chinese cuisine
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
PROCESSED FRUIT AND VEGETABLES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Moderate retail volume growth for processed fruit and vegetables as consumers prefer fresh fruit and vegetables
- Declining consumer interest due to lack of product innovations
- Private labels and price promotions driving the category
PROSPECTS AND OPPORTUNITIES
- Convenience and affordability to continue to be key drivers in the forecast period
- Shrinking target audience affecting volume sales of processed fruit and vegetables
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
RICE, PASTA AND NOODLES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rice continues to lead category growth as consumers struggle with increased cost of living
- Flavour innovation continues to be key driver in instant noodles
- Fun marketing tactics to appeal to consumers - especially Gen Z
PROSPECTS AND OPPORTUNITIES
- Government health associations expanding focus to salt and saturated fat in instant noodles, following good response to sugar reduction through Nutri-Grade labelling
- Products with a health and wellness focus expected to remain niche
- Players will tap into local cuisine as key strategy to drive growth
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
- Table 69 NBO Company Shares of Rice: % Value 2020-2024
- Table 70 LBN Brand Shares of Rice: % Value 2021-2024
- Table 71 NBO Company Shares of Pasta: % Value 2020-2024
- Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
- Table 73 NBO Company Shares of Noodles: % Value 2020-2024
- Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
- Table 76 Distribution of Rice by Format: % Value 2019-2024
- Table 77 Distribution of Pasta by Format: % Value 2019-2024
- Table 78 Distribution of Noodles by Format: % Value 2019-2024
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029