泰國主食市場

預計2024年泰國主食市場規模將轉為正值，零售量和現以金額為準都將成長。雖然大多數品類的單價成長保持穩定，但氣候挑戰繼續影響全球生產，使該行業容易受到極端天氣事件的影響。

本主要企業研究了泰國的主食市場，概述了市場概況和 2020 年至 2024 年的最新零售資料。

目錄

目錄及表格

執行摘要

市場資料

免責聲明

資訊來源

泰式烘焙點心

關鍵資料發現

2024 年的發展

• 2024 年烘焙點心將穩定成長
• 農家樂品牌持續引領烘焙點心產業
• 便利和奢華趨勢繼續推動創新

前景與機遇

• 消費者對烘焙點心的興趣日益濃厚，推動需求持續成長
• 餐飲公司將繼續使用有趣的行銷策略來吸引消費者的注意力
• 參與企業滿足了人們對烘焙點心健康和保健日益成長的需求

分類資料

泰國早餐用麥片穀類

關鍵資料發現

2024 年的發展

• 通膨壓力緩解，早餐用麥片穀類持續成長
• Muesli果麥和格蘭諾拉麥片受益於以健康為中心的創新
• 桂格繼續引領熱穀類市場

前景與機遇

• 早餐用麥片穀類預計將出現溫和成長，但便利性和產品可用性仍然是關鍵成長要素
• 健康和保健趨勢將影響消費者的選擇，但並非所有類別
• 口味創新持續激發消費者興趣

分類資料

泰國加工肉品、魚貝類和肉類替代品

關鍵資料發現

2024 年的發展

• 2024 年，加工肉品、魚貝類和肉類替代品的零售價值和銷售將持續成長
• 便利趨勢推動加工魚貝類產業新產品創新
• 消費者越來越重視加工食品的健康聲明

前景與機遇

• 由於價格下降，加工肉品和魚貝類的需求預計將小幅成長
• 優質化推動冷藏和冷凍加工肉品的成長機會
• 植物來源和永續選擇的增加預計將在預測期內推動成長

分類資料

泰國加工水果和蔬菜

關鍵資料發現

2024 年的發展

• 2024 年加工水果和蔬菜零售量將緩慢成長
• 遊客湧入推動加工水果和蔬菜餐飲量成長
• 健康和保健趨勢將推動更多產品品種和冷凍加工蔬菜標籤檢視的改進

前景與機遇

• 便利性需求推動消費者對冷凍加工蔬菜和馬鈴薯的需求
• 預測期內常溫期限水果和蔬菜的成長不均衡
• 隨著環境問題日益嚴重，永續性努力不斷加強

分類資料

泰國米飯、義式麵食和麵條

關鍵資料發現

2024 年的發展

• 米、義式麵食和麵條零售量各類別持續成長
• 進口品牌的崛起導致本土品牌的競爭加劇
• 口味創新讓消費者對泡麵保持興趣

前景與機遇

• 預計預測期內米、義式麵食和麵條的需求將保持穩定。
• 健康飲食趨勢推動進一步的產品創新
• 政府健康協會繼續提倡健康飲食

分類資料

Staple foods in Thailand is set to experience a positive performance in 2024, with growth anticipated in both retail volume and current value terms. While unit price growth has been stabilising for most categories, climate challenges continue to affect global production, leaving the industry vulnerable to extreme weather events.

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2019-2024
• Table 2 Sales of Staple Foods by Category: Value 2019-2024
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
• Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
• Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
• Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth recorded for baked goods in 2024
• Farmhouse brand continues to lead baked goods
• Convenience and indulgence trends continue to drive innovation

PROSPECTS AND OPPORTUNITIES

• Increased consumer interest in baked goods to drive continued growth in demand
• Fun marketing strategies will continue to be used by foodservice players to engage consumers
• Players will respond to the increasing demand for health and wellness in baked goods

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2019-2024
• Table 14 Sales of Baked Goods by Category: Value 2019-2024
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
• Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
• Table 17 Sales of Pastries by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
• Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
• Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
• Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Breakfast cereals sees continued growth as inflationary pressures ease
• Muesli and granola benefits from health-focused innovations
• Quaker continues to lead hot cereals

PROSPECTS AND OPPORTUNITIES

• Breakfast cereals set to see modest growth, with convenience and product availability remaining important growth drivers
• Health and wellness trend will influence consumer choice, but not in all categories
• Flavour innovations will continue to pique consumers' interest

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
• Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Processed meat, seafood and alternatives to meat continues to see both retail value and volume growth in 2024
• Convenience trend drives new product innovation by players in processed seafood
• Consumers are increasingly focused on health claims for processed products

PROSPECTS AND OPPORTUNITIES

• Processed meat and seafood to see moderate growth in demand, driven by affordability
• Opportunities for growth in chilled and frozen processed meat through premiumisation
• More plant-based and sustainable options set to drive growth in the forecast period

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Low retail volume growth for processed fruit and vegetables in 2024
• Tourist influx drives foodservice volume growth for processed fruit and vegetables
• Health and wellness trend drives greater product variety and better labelling for frozen processed vegetables

PROSPECTS AND OPPORTUNITIES

• Demand for convenience will drive consumer demand for frozen processed vegetables and potatoes
• Uneven growth across shelf stable fruit and vegetables over the forecast period
• Sustainability efforts to increase as environmental concerns rise

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail volumes continue to grow across categories in rice, pasta and noodles
• Increased competition for local players, due to more imported brands
• Flavour innovation sustains consumer interest in instant noodles

PROSPECTS AND OPPORTUNITIES

• Rice, pasta and noodles set to see steady demand over the forecast period
• Healthier eating trend will drive further product innovation
• Government health associations continue to promote healthier eating

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
• Table 69 NBO Company Shares of Rice: % Value 2020-2024
• Table 70 LBN Brand Shares of Rice: % Value 2021-2024
• Table 71 NBO Company Shares of Pasta: % Value 2020-2024
• Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
• Table 73 NBO Company Shares of Noodles: % Value 2020-2024
• Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
• Table 76 Distribution of Rice by Format: % Value 2019-2024
• Table 77 Distribution of Pasta by Format: % Value 2019-2024
• Table 78 Distribution of Noodles by Format: % Value 2019-2024
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029