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市場調查報告書

商品編碼

1598283

美國服裝和鞋類市場

Apparel and Footwear in the US

出版日期: 2024年11月12日 | 出版商:

Euromonitor International | 英文 92 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

隨著公司從疫情造成的下滑中恢復過來，美國的服裝和鞋類銷售額在 2021 年達到了與前一年同期比較成長率的峰值，但零售量銷售額連續第二年下降，單價也出現了下滑。現值基礎連續第二年下降，成長緩慢。基於數量的鬥爭是由於通貨膨脹和經濟不確定性從 2022 年起將持續。從積極的方面來看，美國服裝和鞋類行業在此期間表現出了顯著的韌性。

該報告考察了美國服裝和鞋類市場，提供了 2019 年至 2023 年的最新零售資料和分銷類型分析，並確定了影響市場的主要企業和品牌，並對影響市場的關鍵因素進行了策略分析。

Following a peak in year-on-year growth for apparel and footwear in the US in 2021 as sales rebounded from the pandemic decline, the industry experienced two consecutive years of falling sales in retail volume terms, with low growth in retail current value terms, driven by rising unit prices. The volume struggle can be attributed to persistent inflation and economic uncertainties from 2022. On a positive note, the US apparel and footwear industry showed notable resilience during this period comp...

Euromonitor International's Apparel and Footwear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Signs of recovery after two years of volume decline in womenswear
Growth primarily fuelled by younger generations, benefiting brands focused on this consumer group
In-store experiences gain traction as consumer optimism rises

PROSPECTS AND OPPORTUNITIES

Cautious optimism: Projected stable growth ahead for womenswear
AI expected to further enhance online shopping experiences
Sustainability in womenswear: Challenges and opportunities ahead

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

From setbacks to growth: The resilience of US menswear
Casual trend persists, and versatile products continue to outperform others
Brands that focus on affordability and younger generations see greater success

PROSPECTS AND OPPORTUNITIES

Menswear expected to experience modest growth in both volume and value terms
Opportunities for growth in menswear via e-commerce thanks to AI
Recognising the growing desire amongst men for style and self-expression

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Childrenswear shows improvement in 2024, yet demand remains weak
Girls' apparel maintains its leadership, although boys' apparel grows more strongly
Strongest brands avoid price increases and strengthen omnichannel presence

PROSPECTS AND OPPORTUNITIES

Moderate growth expected in childrenswear even as birth rate declines
Second-hand childrenswear set for growth as parents embrace pre-owned options
The growing importance of inclusivity and adaptability in childrenswear

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Fuelled by sports footwear, sportswear outshines non-sportswear
Value-driven choices: The challenge for established brands in sportswear
Ongoing investments in omnichannel strategies by sportswear brands

PROSPECTS AND OPPORTUNITIES

Blurring boundaries: The growth of sportswear and its fashion evolution
Empowering women in sports, and growth opportunities in women's sportswear
Sustainability in sportswear: A priority with persistent challenges

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

The declining demand for jeans, and changes in the most popular styles
Challenges for legacy brands and opportunities for emerging players
Ongoing challenges for premium and super premium jeans

PROSPECTS AND OPPORTUNITIES

Jeans expected to lag behind the broader apparel industry
The essential role of sustainability in the future of jeans
The growing commitment to inclusivity in jeans

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
Table 71 Sales of Men's Jeans by Category: Value 2019-2024
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
Table 75 Sales of Women's Jeans by Category: Value 2019-2024
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Weak consumer demand for hosiery, particularly sheer hosiery
Hosiery remains a highly fragmented category
Rise of third-party sellers in hosiery

PROSPECTS AND OPPORTUNITIES

Hosiery projected to return to stable growth throughout the forecast period
Key to success in hosiery is balancing comfort and fashion
Continued move towards retail e-commerce anticipated

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Signs of improvement, but demand remains weak
Hats/caps thrives in apparel accessories, whilst ties declines
Apparel accessories remains highly fragmented, with a mix of luxury and fast fashion brands

PROSPECTS AND OPPORTUNITIES

Slow recovery ahead: The challenges facing US apparel accessories
Reimagining apparel accessories as fashion items: Opportunities for future success
Digital marketplaces likely to be preferred destinations for purchases of apparel accessories

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

Footwear sees demand rebound along with economic upswing
Retro styles and versatility: Key factors for brand resilience
Men's, sports, and mid-priced footwear outpace the overall growth of footwear

PROSPECTS AND OPPORTUNITIES

Footwear poised for healthy growth despite potential challenges
Innovation will be crucial for success in the evolving footwear category in the US
Balancing e-commerce and in-store experiences through AI innovations