首頁 > 市場調查報告書 > 消費品

衣服鞋

市場調查報告書

商品編碼

1598285

馬來西亞服裝和鞋類市場

Apparel and Footwear in Malaysia

出版日期: 2024年11月22日 | 出版商:

Euromonitor International | 英文 90 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

以當前以金額為準，馬來西亞的服裝和鞋類銷售預計將在 2024 年實現正成長，但成長速度將低於過去兩年。生活費用的上漲對市場產生了重大影響，原物料價格上漲以及勞動力短缺導致的生產成本上升導致服飾和鞋類價格上漲。此外，地緣政治緊張局勢繼續擾亂供應鏈，從而繼續影響服飾和鞋類。

該報告研究了馬來西亞服裝和鞋類市場，提供了 2019 年至 2023 年按分銷形式分類的最新零售資料和分析，並確定了影響市場的主要企業和品牌，並對影響市場的關鍵因素進行了戰略分析。

目錄和表格清單

執行摘要

市場資料

免責聲明

資訊來源

馬來西亞女性服飾

主要資料結果

2024年發展

休閒化趨勢推動非正式女性服飾的成長
事實證明，二手服飾對精打細算的消費者很有吸引力
大眾時尚品牌持續主導市場，本土參與企業轉向線上零售

前景和機遇

儘管經濟狀況嚴峻，女性服飾仍有望成長
低調的時尚潮流勢頭強勁
持續向混合零售模式轉型

分類資料

馬來西亞男裝

主要資料結果

2024年發展

混合工作方式和服裝規範的變化意味著男裝變得更加休閒
本土男裝設計師崛起迎合時尚男性消費者的需求
永續性成為男士時尚的重點

前景和機遇

生活成本上升增加了對平價男裝的需求
休閒時尚潮流讓街頭服飾成為焦點
儘管網路零售業不斷成長，實體店仍然很重要

分類資料

馬來西亞童裝

主要資料結果

2024年發展

由於社交活動和外出活動的增加，童裝市場預計將進一步成長。
快時尚品牌透過提供價格實惠的童裝主導競爭格局
線上零售商擴大在馬來西亞的業務，瞄準價值驅動的細分市場

前景和機遇

線上線下零售擴張，童裝前景強勁
購買力高的家長更有可能為孩子需求高品質的童裝。
童裝品牌繼續使用授權角色來吸引年輕消費者

分類資料

馬來西亞運動服

主要資料結果

2024年發展

積極生活方式的增加推動運動服的成長
國際運動服飾品牌計劃進軍馬來西亞
馬來西亞運動服飾店利用尖端科技打造個人化購物體驗

前景和機遇

在健康生活趨勢的推動下，運動服前景光明
實體零售仍將至關重要，要求公司提供身臨其境型的互動客戶體驗
更多運動服飾品牌專注於永續性

分類資料

馬來西亞牛仔褲

主要資料結果

2024年發展

由於休閒趨勢的加強，2024 年將實現穩定成長
牛仔褲製造商炫耀永續性資質
Levi's 透過奢侈品購物體驗和合作鞏固其地位

前景和機遇

隨著李維斯 (Levi's) 新旗艦店的開業，牛仔褲的需求預計將保持強勁
隨著品牌關注定價策略，對經濟型和標準牛仔褲的需求增加
牛仔褲製造商注重永續性，以滿足具有環保意識的消費者的需求

分類資料

馬來西亞襪子

主要資料結果

2024年發展

疫情後激增後，2024年絲襪銷售將有所穩定，但休閒趨勢將進一步推動需求
快時尚和運動品牌絲襪需求不斷成長推動成長
KK Supermart 因“阿拉”襪子而面臨強烈反對

前景和機遇

休閒趨勢推動成長
折扣是刺激銷售的關鍵
馬來西亞襪子設計越來越注重多樣性和當地文化

分類資料

馬來西亞服裝配件

主要資料結果

2024年發展

休閒塑造了對服裝配件的需求
新商場開幕後奢侈品牌銷售復甦
線上零售商不僅提供服裝配件客製化，而且品種前所未有

前景和機遇

對樸素時尚的需求增加推動圍巾銷售
折扣仍將是重要的行銷策略
利基公司和新興企業預計進入網路零售業

分類資料

馬來西亞鞋類

主要資料結果

2024年發展

女性用帶動銷售成長
馬來西亞積極生活方式熱潮中運動鞋熱銷
新科技帶來個人化購物體驗

前景和機遇

儘管成本意識可能增強，但鞋類仍將穩定成長
人們對體育活動的興趣增加增加了對先進鞋類技術的需求
電商以具競爭力的價格重塑鞋業市場

分類資料

簡介目錄

Product Code: CLFMY

Sales of apparel and footwear in Malaysia are expected to see positive growth in current value terms in 2024, albeit at a slower pace compared to the previous two years. The rising cost of living is a significant factor impacting the market, with higher production costs - driven by increases in raw material prices and labour shortages - leading to higher prices for clothing and shoes. Additionally, ongoing supply chain disruptions, in the context of geopolitical tensions, continue to affect both...

Euromonitor International's Apparel and Footwear in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Casualisation trend drives growth in non-formal womenswear
Second-hand clothing proves to be attractive to budget-conscious consumers
Mass fashion brands continue to dominate the market, with local players shifting focus to online retailing

PROSPECTS AND OPPORTUNITIES

Womenswear is poised for growth, despite challenging economic conditions
Modest clothing trend will gain momentum
Continued shift towards hybrid retail model

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Shift towards casual menswear, driving by hybrid working and changing dress codes
Rise of local menswear designers catering to fashion-conscious male consumers
Sustainability becomes key focus in men's fashion

PROSPECTS AND OPPORTUNITIES

Rising cost of living will boost demand for affordable menswear ranges
Streetwear will take central stage, thanks to casual dressing trend
Physical stores will remain vital, despite growth in online retail

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Childrenswear market sees further growth, alongside rise of social activities and outings
Fast-fashion brands dominate competitive landscape by providing affordable childrenswear ranges
Online retailers expand their footprint in Malaysia by targeting value-driven segment

PROSPECTS AND OPPORTUNITIES

Strong prospects childrenswear, driven by online and offline retail expansion
Parents with higher purchasing power increasingly sought for premium quality childrenswear for their children
Childrenswear brands will continue to use licenced characters to appeal to young consumers

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Rise in active lifestyles boosts growth in sportswear
International sportswear brands eye Malaysian expansion
Sportswear stores in Malaysia personalise shopping experience with cutting-edge technology

PROSPECTS AND OPPORTUNITIES

Positive outlook for sportswear, fuelled by healthy lifestyle trends
Bricks-and-mortar retailing will remain essential, with players offering immersive and interactive customer experiences
More sportswear brands to focus on sustainability

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Steady growth in 2024, driven by strengthening athleisure trend
Jeans manufacturers flex their sustainability credentials
Levi's consolidates its position through upscale shopping experiences and collaborations

PROSPECTS AND OPPORTUNITIES

Strong demand for jeans is set to continue as Levi's forges ahead with new flagship stores
Economy and standard jeans to see stronger demand as brands focus on pricing strategies
Jean manufacturers will focus on sustainability to meet demands of environmentally- conscious consumers

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
Table 71 Sales of Men's Jeans by Category: Value 2019-2024
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
Table 75 Sales of Women's Jeans by Category: Value 2019-2024
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sales of hosiery stabilise somewhat in 2024 following post-pandemic surge, although athleisure trend drives further demand
High demand for fast-fashion and sports-branded hosiery drives growth
KK Super Mart faces backlash over "Allah" socks

PROSPECTS AND OPPORTUNITIES

Athleisure trend will drive growth
Price discounts will be key to stimulating sales
Increasing focus on diversity and local culture in Malaysian hosiery designs

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Athleisure shapes demand for apparel accessories
Revival in sales of luxury brands, thanks due new mall openings
Online retailers offer unprecedented variety, as well as customisation in apparel accessories

PROSPECTS AND OPPORTUNITIES

Growing demand for modest fashion will drive sales of scarves
Discounting will remain relevant marketing tactic
Niche or emerging players are expected to tap into online retailing

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Women's footwear leads sales growth
Sports footwear thrives amid Malaysia's active lifestyle boom
New technology offers personalised shopping experience

PROSPECTS AND OPPORTUNITIES

Footwear will see steady growth, despite potential rise in cost-conscious behaviour
Growing interest in sporting activities will lead to rising demand for advanced footwear technologies
E-commerce to reshape the footwear market with competitive pricing