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商品編碼

1650644

越南服裝和鞋類市場

Apparel and Footwear in Vietnam

出版日期: 2025年01月28日 | 出版商:

Euromonitor International | 英文 83 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2024年，預計越南服飾零售量和以金額為準都將實現正成長，而鞋類預計零售量將下降、金額將上升。由於世界各地持續的戰爭導致通貨膨脹和不確定的經濟前景，產量成長可能會受到阻礙。 2024年，許多消費者將傾向於省錢，並限制時尚服飾等非必需品的支出。

本報告研究越南服裝和鞋類市場，提供 2020 年至 2024主要企業最新的零售資料和分銷分析。

目錄及表格

執行摘要

市場資料

免責聲明

資訊來源

越南女性服飾

關鍵資料發現

2024 年的發展

2024 年，女性服飾的金額和數量都將出現小幅復甦
電子商務零售繼續擴大其在越南女性服飾分銷中的佔有率
快時尚品牌持續受到越南消費者的青睞

前景與機遇

受經濟復甦和快時尚推動，女性服飾可望健康成長
永續時尚持續吸引越南消費者的注意力
預測期內，人工智慧將開始滲透越南時尚產業

分類資料

越南男裝

關鍵資料發現

2024 年的發展

隨著經濟逐步復甦，2024 年男裝將小幅成長
為了吸引客戶，公司正在推出更多創新和永續的產品
本土品牌越來越受到越南消費者的關注

前景與機遇

預測期內，經濟狀況改善將推動男裝成長
永續產品正受到參與企業和消費者的關注
零售電子商務將逐步成長，尤其是得益於 TikTok

分類資料

越南兒童服裝

關鍵資料發現

2024 年的發展

2024 年兒童服裝銷售和銷售額將實現健康成長
永續材料受到消費者歡迎
越南電子商務零售持續擴大童裝佔有率

前景與機遇

經濟狀況好轉，童裝有望健康成長
預計越南消費者將越來越青睞本土品牌
永續產品的存在將持續增加

分類資料

越南運動服

關鍵資料發現

2024 年的發展

2024 年運動服零售價格將大幅成長
2024 年高性能鞋款將成為運動鞋類別中價值成長最快的鞋類
2024 年國際品牌將持續引領越南運動服飾市場

前景與機遇

受健身趨勢和經濟表現改善的推動，運動服裝持續成長
預計未來透過電商平台和TikTok進行的網路購物將逐漸增加
運動服趨勢預計將推動未來運動服的成長。

分類資料

越南牛仔褲

關鍵資料發現

2024 年的發展

2024 年牛仔褲的價值將開始略有回升
超高階牛仔褲和標準牛仔褲的價值已經下降
超輕牛仔褲吸引越南消費者的注意

前景與機遇

經濟狀況的改善將會提振Jeans未來的表現。
牛仔褲零售可望因網路購物而成長
創新產品將鼓勵消費者未來購買牛仔褲

分類資料

越南襪子

關鍵資料發現

2024 年的發展

2024 年針織品產值和銷售量將實現成長
非品牌和仿冒品仍佔主流
2024 年不透視絲襪的銷售量將成長最快

前景與機遇

健身趨勢的興起和馬拉松旅行的普及推動了對長襪的需求
永續產品將促進針織產業未來成長
未來零售電商將在襪子分銷中佔據更大佔有率

分類資料

越南服飾配件

關鍵資料發現

2024 年的發展

通貨膨脹和經濟衰退影響服裝配件的成長率
2024 年帽子/棒球帽的價值將實現最高成長
由於通貨膨脹，大眾品牌和通用產品的成長速度高於高階和奢侈品牌。

前景與機遇

由於經濟好轉和旅遊業逐步復甦，服裝和配件銷售預計將成長
預計圍巾未來複合年成長率最快
直播持續推動服飾配件的增值銷售

分類資料

越戰鞋類

關鍵資料發現

2024 年的發展

通貨膨脹和經濟成長放緩阻礙了鞋類銷量的成長
2024 年兒童鞋類將創下最高成長率
電子商務零售在越南鞋類銷售中所佔的佔有率持續成長

前景與機遇

由於經濟狀況改善，鞋類產業預計將逐步成長
越南環保鞋類市場可望成長
運動鞋未來可望強勁成長

分類資料

簡介目錄

Product Code: CLFVN

In 2024, apparel in Vietnam is set to experience positive growth rates in both retail volume and current value terms, while footwear is expected to record falling retail volume sales along with retail current value growth. Volume growth rates are likely to be hampered by inflation and an unstable economic outlook, caused by ongoing wars in different parts of the world. In 2024, many consumers have been inclined to save money and limit their expenditure on non-essential products such as fashionab...

Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Womenswear records a slight rebound in 2024 in value and volume terms
Retail e-commerce continues to gain share of distribution in womenswear in Vietnam
Fast fashion brands continue to gain favour amongst Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

Womenswear set to see healthy growth thanks to economic recovery and fast fashion
Sustainable fashion will continue to attract attention from Vietnamese consumers
AI will start to penetrate the fashion industry in Vietnam over the forecast period

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Menswear grows slightly in 2024 thanks to gradual economic recovery
More innovative and sustainable products are launched by companies to attract customers
Local brands have attracted more attention from Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

Brighter economic performance will boost the growth of menswear in the forecast period
Sustainable products attract attention from both players and customers
Retail e-commerce set to see gradual growth in the future, especially thanks to TikTok

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Childrenswear records healthy volume and value growth rates in 2024
Sustainable materials are welcomed by consumers
Retail e-commerce continues to gain share in childrenswear in Vietnam

PROSPECTS AND OPPORTUNITIES

Childrenswear set to see healthy growth thanks to a better economic performance
Local brands expected to be increasingly favoured by Vietnamese consumers
The presence of sustainable products will continue to increase in the future

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sportswear records dynamic retail current value growth in 2024
Performance footwear records the strongest value growth in sports footwear in 2024
International brands continue to lead sportswear in Vietnam in 2024

PROSPECTS AND OPPORTUNITIES

Sportswear will continue to grow due to the fitness trend and better economic performance
Online shopping through e-commerce platforms and TikTok set to gradually increase in the future
Activewear trend expected to boost the growth of sportswear in the future

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Jeans begins to rebound slightly in value terms in 2024
Super premium and standard jeans witness value declines
Super light jeans are attracting attention from Vietnamese consumers

PROSPECTS AND OPPORTUNITIES

Brighter economic performance will boost the performance of jeans in the future
Retail sales of jeans expected to be boosted by online shopping
Innovative products will encourage consumers to purchase jeans in the future

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
Table 71 Sales of Men's Jeans by Category: Value 2019-2024
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
Table 75 Sales of Women's Jeans by Category: Value 2019-2024
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Hosiery records growth in value and volume terms in 2024
Unbranded and counterfeit products continue to dominate
Non-sheer hosiery experiences the fastest growth in value terms in 2024

PROSPECTS AND OPPORTUNITIES

Increasing fitness trend and the popularity of travelling to run marathons will boost demand for hosiery
Sustainable products will contribute to the growth of hosiery in the future
Retail e-commerce will account for a higher share of hosiery distribution in the future

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Inflation and gloomy economy affect the growth rate of apparel accessories
Hats/caps records the strongest value growth rate in 2024
Mass brands and unbranded products see stronger growth than premium and luxury brands due to inflation

PROSPECTS AND OPPORTUNITIES

Brighter economy and gradual recovery of tourism set to boost value sales of apparel accessories
Scarves expected to record the fastest CAGR in the future
Live-streaming will continue to help boost value sales of apparel accessories

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029