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市場調查報告書
商品編碼
1598302

菲律賓服裝和鞋類市場

Apparel and Footwear in the Philippines

出版日期: | 出版商: Euromonitor International | 英文 86 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

菲律賓服裝和鞋類市場繼續受到都市化的強烈影響,One Ayala 等主要購物設施將於 2022 年底開業,Opus Mall 於 2024 年初開業,推動零售擴張。此外,自審查期開始以來,高街南區持續擴張,仍然是奢侈品牌的重要位置。此外,網路購物的消費者數量正在增加。

該報告考察了菲律賓服裝和鞋類市場,提供了 2019 年至 2023 年按分銷形式分類的最新零售資料和分析,並確定了影響市場的主要企業和品牌,並對影響市場的關鍵因素進行了戰略分析。

目錄

執行摘要

  • 2024 年服裝與鞋類的整體情況
  • 2024 年的主要趨勢
  • 競爭格局
  • 零售業發展
  • 服裝和鞋類的未來

市場資料

免責聲明

資訊來源

菲律賓女性服飾

主要資料結果

2024年發展

  • 菲律賓女性受到便利潮流的啟發,更喜歡多功能服裝
  • 增強包容性和多元性
  • 復古時尚和社交商務勢頭強勁

前景和機遇

  • 社群媒體影響購買趨勢
  • 影響者和聯盟行銷發揮越來越重要的作用
  • 有機和正宗的行銷對女性服飾的影響力越來越大

分類資料

菲律賓男裝

主要資料結果

2024年發展

  • 舒適度和品質是男裝購買決策的關鍵因素
  • 男裝品牌擁抱尺寸整體性
  • 極簡風格的吸引力增加

前景和機遇

  • 男性消費者繼續偏愛離線購物
  • 旅行機會的增加對男裝需求有正面影響
  • 個人品牌推動菲律賓對半高階男裝的需求

分類資料

菲律賓童裝

主要資料結果

2024年發展

  • 儘管少子化,童裝市場依然強勁
  • 千禧世代的父母堅持協調服裝
  • 對親膚材料越來越關注

前景和機遇

  • 儘管人口趨勢嚴峻,童裝市場仍表現出韌性
  • 角色主題服裝對兒童仍然很有吸引力
  • 專業通路持續成長

分類資料

菲律賓運動服

主要資料結果

2024年發展

  • 運動服的用途不僅限於運動用途
  • 隨著跑步和其他小眾運動的日益流行,對專業運動服裝的需求也在增加。
  • 在商店購物具有持久的吸引力

前景和機遇

  • 健康趨勢持續影響運動服的需求
  • 最近的奧運成就產生了正面影響
  • 政府和企業措施推動需求

分類資料

菲律賓牛仔褲

主要資料結果

2024年發展

  • 休閒化趨勢增加了教育和企業部門對牛仔褲的需求
  • 由於氣溫上升和復古時尚的復興,對「慢跑者」的需求增加
  • 標誌性牛仔褲品牌擁抱復古潮流

前景和機遇

  • 都市化和生活方式的快速變化將增加對牛仔褲的需求,但來自休閒服的競爭可能會影響需求
  • 牛仔褲市場隨著時尚潮流不斷發展
  • 美容標準,尤其是女性消費者的美容標準,推動了對牛仔褲的需求

分類資料

菲律賓襪子

主要資料結果

2024年發展

  • 隨著學校和公司強制要求長襪,對長襪的需求增加。
  • 亞洲風格的絲襪在菲律賓千禧世代中越來越受歡迎
  • 電子商務的興起增加了對低成本替代品的需求

前景和機遇

  • 寒冷地區旅行的增加增加了對襪子的需求
  • 人們對小眾體育活動的興趣日益濃厚,增加了對專業襪類產品的需求
  • 對基本款襪子的需求依然強勁

分類資料

菲律賓服裝配件

主要資料結果

2024年發展

  • 由於企業和特殊場合的增加,對領帶的需求不斷增加,而且皮帶的價格也很實惠。
  • 極簡設計是時尚配件的主流
  • SM零售保持主導地位

前景和機遇

  • 文化變遷增加了人們對裝飾品的興趣
  • 旅行的增加增加了對圍巾和不尋常服裝配件的需求
  • 隨著社群媒體的興起,消費者的時尚意識越來越強

分類資料

菲律賓鞋類

主要資料結果

2024年發展

  • 由於健康趨勢的上升,對跑鞋的需求迅速增加
  • 對厚底鞋和簡約設計的需求不斷成長
  • 耐吉和阿迪達斯繼續在高度分散的品類中處於領先地位

前景和機遇

  • 鞋履零售業呈現出更個人化解決方案的趨勢
  • 由於消費者重視耐用性,品質往往比數量更重要
  • 利基運動的成長將增加對技術鞋的需求

分類資料

簡介目錄
Product Code: CLFPH

The market for apparel and footwear in the Philippines continues to be strongly influenced by urbanisation, with major shopping destinations such as One Ayala, which opened in late 2022, and Opus Mall, which opened its doors in early 2024, driving retail expansion. Additionally, High Street South, which has been continuously expanding since its initial launch at the start of the review period, remains a key location for high-end brands. Additionally, the number of consumers shopping online, part...

Euromonitor International's Apparel and Footwear in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

WOMENSWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Filipina women embrace versatile clothing, inspired by convenience trends
  • Greater inclusivity and diversity
  • Vintage fashion and social commerce gain traction

PROSPECTS AND OPPORTUNITIES

  • Social media will impact purchasing trends
  • Influencer and affiliate marketing will play increasingly important role
  • Growing influence of organic and authentic marketing in womenswear

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2019-2024
  • Table 14 Sales of Womenswear by Category: Value 2019-2024
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Comfort and quality a key factors determining menswear purchases
  • Menswear brands embrace inclusivity in sizing
  • Growing appeal of minimalist styles

PROSPECTS AND OPPORTUNITIES

  • Continued preference for offline shopping amongst male consumers
  • Increase in travel occasions will positively influence demand for menswear
  • Personal branding will drive demand for semi-premium menswear in the Philippines

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2019-2024
  • Table 32 Sales of Menswear by Category: Value 2019-2024
  • Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of Menswear: % Value 2020-2024
  • Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
  • Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Childrenswear market remains resilient, despite declining birth rate
  • Millennial parents show strong demand for coordinating outfits
  • Increasing focus on skin-friendly materials

PROSPECTS AND OPPORTUNITIES

  • Childrenswear market will show resilience amid challenging demographic trends
  • Character-themed clothing will remain highly attractive to children
  • Continued growth in specialist channels

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 50 Sales of Childrenswear by Category: Value 2019-2024
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Sportswear expands beyond athletic use
  • Growing popularity of running and niche sporting activities boosts demand for specialised sports apparel
  • Store-based shopping has enduring appeal

PROSPECTS AND OPPORTUNITIES

  • Health trends will continue to impact demand for sportswear
  • Recent Olympic achievements will have positive impact
  • Government and corporate initiatives will drive demand

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2019-2024
  • Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 63 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Casualisation trend boosts demand for jeans across educational and corporate sectors
  • Demand for "jorts" is boosted by high temperatures and vintage fashion revival
  • Iconic jeans brands embrace vintage trend

PROSPECTS AND OPPORTUNITIES

  • Urbanisation and fast-paced lifestyles will drive demand for jeans, but competition from athleisure wear could impact demand
  • Jeans market will continue to evolve, in accordance with fashion trends
  • Beauty standards, especially amongst female consumers, will drive demand for jeans

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2019-2024
  • Table 67 Sales of Jeans by Category: Value 2019-2024
  • Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
  • Table 71 Sales of Men's Jeans by Category: Value 2019-2024
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
  • Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
  • Table 75 Sales of Women's Jeans by Category: Value 2019-2024
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Mandates in school and corporate settings drive hosiery demand
  • Asian-inspired hosiery gains popularity among Filipino millennials
  • Rise of e-commerce fuels demand for low-cost alternatives

PROSPECTS AND OPPORTUNITIES

  • Rising demand for hosiery will be driven by increased travel to cooler climates
  • Growing interest in niche physical activities will boost demand for specialised hosiery products
  • Demand for basic hosiery will remain strong

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2019-2024
  • Table 93 Sales of Hosiery by Category: Value 2019-2024
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
  • Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
  • Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Rise in corporate and special occasions drives growing demand for ties, while belts benefit from their affordability
  • Minimalist designs dominate in fashion accessories
  • SM Retail maintains its dominance

PROSPECTS AND OPPORTUNITIES

  • Cultural shifts will lead to growing interest in decorative charms
  • Rise of travel will amplify demand for scarves and unusual apparel accessories
  • Consumers will become more fashion conscious, alongside rise of social media

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Surge in demand for running footwear, driven by health trends
  • Rising demand for platform footwear and maximalist designs
  • Nike and Adidas continue to lead highly fragmented category

PROSPECTS AND OPPORTUNITIES

  • Footwear retail will see trend towards more personalised solutions
  • Trend towards quality over quantity as consumers value durability
  • Growth of niche sports will amplify demand for technical footwear

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2019-2024
  • Table 113 Sales of Footwear by Category: Value 2019-2024
  • Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Footwear: % Value 2020-2024
  • Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
  • Table 118 Distribution of Footwear by Format: % Value 2019-2024
  • Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029