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市場調查報告書

商品編碼

1610919

泰國服裝鞋類市場

Apparel and Footwear in Thailand

出版日期: 2024年12月06日 | 出版商:

Euromonitor International | 英文 86 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

在國際觀光復甦和消費者支出增加的推動下，估計2024年泰國服裝和鞋類市場規模（以零售量計算）將有所改善。人們對健康和健身的興趣日益濃厚，加上混合工作安排的興起，推動對舒適和多功能服飾的需求。然而，生活成本上升和家庭債務增加仍然是主要限制因素，限制了可支配收入並抑制了其他支出。

本報告調查泰國服裝和鞋類市場，提供了2019-2023年按分銷形式分類的最新零售資料和分析，並確定了主要企業和品牌，並確定了它們對市場的影響。了關鍵的策略分析。

目錄和表格清單

執行摘要

市場資料

免責聲明

資訊來源

泰國女性服飾

主要資料結果

2024年發展

女性時尚轉向更加多元化和整體性
對永續女性服飾的需求不斷成長
舊服飾開始流行

前景和機會

女性服飾市場或面臨宏觀經濟因素挑戰
休閒和包容性繼續塑造市場
電子商務將繼續在擴大女性服飾中發揮重要作用

分類資料

泰國男裝

主要資料結果

2024年發展

創新推動男裝市場成長
永續時尚動力強勁
電子商務推動男裝銷售

前景和機會

成長由創新和包容驅動
街頭服飾和其他現代時尚潮流塑造了男裝市場
品牌擁抱永續性

分類資料

泰國童裝

主要資料結果

2024年發展

父母在選擇童裝時注重設計與功能
二手童裝需求增加
由於消費者面臨經濟壓力，非品牌產品越來越受歡迎

前景和機會

童裝製造商提供折扣吸引消費者關注，但二手市場可能成為成長障礙
授權角色繼續吸引年輕消費者
全通路策略持續獲得動力

分類資料

泰運動服

主要資料結果

2024年發展

由於健康意識的增強和積極的生活方式，運動服表現良好
促進運動服裝的永續性
品牌透過社群活動推廣運動文化

前景和機會

由於國際品牌的崛起、健康和保健趨勢以及休閒的興起，預計運動服飾將表現良好。
永續性和社會責任措施推動成長
參與企業將繼續採用全通路策略

分類資料

泰國牛仔褲

主要資料結果

2024年發展

牛仔褲用途廣泛，因此需求穩定。
品牌致力於改善客戶體驗，實體零售仍是重點關注點
參與企業繼續投資電子商務

前景和機會

牛仔褲仍然是泰國衣櫃中的熱門單品
產品創新是增加銷售的關鍵
永續性是變革的關鍵驅動力

分類資料

泰式襪子

主要資料結果

2024年發展

在不斷變化的時尚趨勢和經濟壓力下，絲襪成長緩慢
參與企業將投資新產品開發加速復甦
旅遊業復甦以及健康和保健趨勢推動成長

前景和機會

在健康和保健趨勢的推動下，襪業預計將出現溫和成長
由於無品牌價值導向產品的興起，預計將進一步分散
由於價格敏感性繼續影響襪子購買，電子商務獲得動力

分類資料

泰國服裝配件

主要資料結果

2024年發展

2024年服裝配件溫和成長
由於非品牌產品的大量存在，市場格局呈現碎片化和兩極化。
快時尚趨勢帶動需求

前景和機會

時尚潮流將推動成長，但職場休閒服裝的日益普及以及二手商品的增加可能會影響銷售。
旅遊業復甦提振需求
線上平台有助於刺激需求

分類資料

泰國鞋類

主要資料結果

2024年發展

注重新產品開發，支持鞋業發展
永續性推動創新，本土品牌採用環保解決方案
對區域鞋類選擇的需求不斷成長

前景和機會

預計更多品牌進入鞋類市場
創新技術和永續性將塑造未來的產品
該品牌透過企業社會責任計畫促進回饋活動

分類資料

簡介目錄

Product Code: CLFTH

The apparel and footwear market in Thailand is expected to show improved performance in retail volume terms in 2024, driven by a recovery in international tourism and increased private consumption. A growing focus on health and fitness, coupled with the rise of hybrid work arrangements, has boosted demand for comfortable and versatile clothing options. However, the high cost of living and elevated household debt remain major constraints, limiting disposable income and curbing spending on non-ess...

Euromonitor International's Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Women's' fashion shifts towards greater versatility and inclusivity
Rising demand for sustainable womenswear
Pre-loved clothing gains traction

PROSPECTS AND OPPORTUNITIES

Womenswear market could face challenges in the form of macroeconomic factors
Athleisure and inclusivity will continue to shape the market
E-commerce will continue to play a significant role in the expansion of womenswear

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Innovation drives growth in menswear market
Sustainable fashion gains momentum
E-commerce drives sales in menswear

PROSPECTS AND OPPORTUNITIES

Growth will be driven by innovation and inclusivity
Streetwear and other contemporary fashion trends will shape menswear market
Brands will embrace sustainability

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Parents value both design and functionality when comes to childrenswear
Greater demand for second-hand childrenswear
Unbranded items gain ground as consumers face financial pressures

PROSPECTS AND OPPORTUNITIES

Childrenswear players will offer price discounts to capture consumers' attention, but second-hand market could present obstacle to growth
Licenced characters will continue to appeal to young consumers
Omnichannel strategies will continue to gain traction

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sportswear enjoys strong performance, thanks to rising levels of health consciousness and more active lifestyles
Sustainability gains momentum in sportswear ?
Brands champion sports culture through community events and activities

PROSPECTS AND OPPORTUNITIES

Sportswear will see positive performance, driven by emergence of international brands, health and wellness trend and rise of athleisure
Sustainability and social responsibility initiatives will drive growth
Players will continue with omnichannel strategies

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Stable demand for jeans, thanks to their versatility
Brands look to enhance customer experience, with store-based retail remaining key focus
Players continue to invest in e-commerce

PROSPECTS AND OPPORTUNITIES

Jeans will remain popular staple in Thai wardrobes
Product innovation will be key to driving sales
Sustainability will be key driver of change

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
Table 71 Sales of Men's Jeans by Category: Value 2019-2024
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
Table 75 Sales of Women's Jeans by Category: Value 2019-2024
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Modest growth for hosiery, amid changing fashion trends and economic pressures
Players invest in new product development in attempt to drive recovery
Tourism recovery and health and wellness trend drive growth

PROSPECTS AND OPPORTUNITIES

Hosiery to see modest growth, led by health and wellness trends
Greater fragmentation expected, due to increasing number of unbranded, value-focused offerings
E-commerce will gain traction as price sensitivity continues to shape hosiery purchases

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Modest growth for apparel accessories in 2024
Strong presence on unbranded items results in fragmented and polarised market landscape
Fast-fashion trend boosts demand

PROSPECTS AND OPPORTUNITIES

Fashion trends will drive growth, although the growing popularity of casual wear in professional settings and the rise of second-hand items may impact sales
Recovery of tourism industry should boost demand
Online platforms will help to fuel demand

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

Emphasis on new product development supports growth in footwear
Sustainability drives innovation, as local brands embrace eco-friendly solutions
Emerging demand for localised footwear options

PROSPECTS AND OPPORTUNITIES

More brands are expected to enter the footwear market
Innovative technologies and sustainability set to shape future product offerings
Brands to push pay-it-forward activities through CSR programmes