泰國零售市場

預計2024年泰國零售市場規模將以現值實現正成長，表現與2023年相似。市場環境因正面和負面因素而變得更加動態。例如，經濟波動影響了消費者的支出行為。生活費用上升、可支配收入下降以及家庭債務高企，迫使許多消費者勒緊褲腰帶，在支出上更加謹慎。

本報告檢視了泰國的零售市場，並按通路提供分析，大賣場、超級市場、折扣店、便利商店、多功能零售商、保健和美容零售商、服飾和鞋類零售商、家具和日用品店、DIY 和金屬製品以及耐用品零售商，同時提供有關市場表現和麵臨的挑戰的資訊。

目錄

目錄及表格

執行摘要

操作環境

• 非正式零售
• 實體店面營業時間
• 季節性
• 發薪日購物
• 年中和年終促銷
• 黑人的上學率
• 情人節
• 泰國母親節
• 泰國的父親節

市場資料

免責聲明

資訊來源

泰國的便利商店

關鍵資料發現

2024 年的發展

• 忙碌的生活方式和忙碌的消費推動便利商店業績強勁成長
• 參與企業採取各種策略措施來獲得競爭優勢
• 區分您的產品系列，以滿足不同地區的不同目標受眾

前景與機會

• 激烈的競爭可能對成長構成重大挑戰
• 參與企業正在尋找新方法來從競爭對手中脫穎而出
• 便利商店與零售電商整合

通道資料

泰國大賣場

關鍵資料發現

2024 年的發展

• 儘管來自小型商店的競爭日益激烈，但大賣場仍經歷著強勁的成長。
• 儘管經濟情勢嚴峻，各大公司仍繼續投資擴大門市網路。
• 參與企業於在地化和新店型以擴大目標受眾

前景與機會

• 泰國經濟成長預計將支持大賣場的需求和成長
• 其他小型零售業態將面臨激烈競爭
• 消費者偏好預計將進一步轉向網路購物

通道資料

泰國超級市場

關鍵資料發現

2024 年的發展

• 超級市場透過忠誠度計畫成功吸引和留住顧客，從而蓬勃發展
• 領導公司重塑品牌以強化定位
• 隨著企業尋求差異化產品，超級市場的優質化愈發明顯

前景與機會

• 超級市場的未來前景光明
• 自有品牌發展預計將增加
• 會員計劃和全通路策略可能會發揮關鍵作用

通道資料

泰國當地的小雜貨店

關鍵資料發現

2024 年的發展

• 小型本地雜貨店繼續面臨現代零售和電子商務興起的威脅
• 一些小型家族式當地雜貨店不再有繼任計畫來維持營運。
• 提供本地/特色產品往往是小型本地雜貨店成功的關鍵因素之一。

前景與機會

• 當地小型雜貨店繼續受到威脅
• 社區購物應能幫助當地小型雜貨店保持相關性
• 對於小型區域雜貨店來說，農村地區仍然很重要，但他們需要投資才能在都市區。

通道資料

泰國雜貨店

關鍵資料發現

2024 年的發展

• 儘管競爭日益激烈，泰國百貨商場預計 2024 年仍將實現強勁成長
• 雜貨店取得兩位數業績
• 參與企業透過行銷、夥伴關係和活動尋求新的擴張方式

前景與機會

• 大型零售商強調對永續性和愛護地球宣傳活動的承諾
• 名創優品憑藉卡通形象產品線大獲成功
• 數位化將在百貨公司的未來中發揮越來越重要的作用

通道資料

泰國服裝和鞋類專家

關鍵資料發現

2024 年的發展

• 服裝和鞋類專家預測 2024 年將出現健康成長，但各種正面和負面趨勢正在影響市場
• 隨著消費者需求日益兩極化，服裝和鞋類專家也不斷變化
• 社群媒體在服裝和鞋類行銷中發揮越來越重要的作用

前景與機會

• 消費者在購買服飾和鞋子時會尋求舒適、獨特和休閒的風格。
• 市場兩極化仍在繼續，為價格分佈兩端的零售商創造了機會
• 綠色時尚受到關注

通道資料

泰國家用電器和電子產品專家

關鍵資料發現

2024 年的發展

• 影響消費性電子產品和電子專家績效的產品特定趨勢和經濟因素
• 家電和電子產品商店使用大量折扣和促銷來吸引消費者。
• 傳統和獨立零售商在通路中仍然很重要，但面臨日益激烈的競爭

前景與機會

• 數位化和都市化應能支持專業家電和電子公司的成長，但挑戰依然存在
• 零售電子商務可能會為專業電子產品商店帶來挑戰和機遇
• 永續性宣言很可能成為零售商和品牌的關鍵賣點

通道資料

泰國健康美容專家

關鍵資料發現

2024 年的發展

• 儘管競爭激烈，健康和美容專家仍有望在 2024 年實現強勁成長
• 皮膚科是藥局關注的重點，屈臣氏透過投資新科技和整修門市擴大了領先地位
• 拓展保健美容專家的零售電子商務

前景與機會

• 隨著競爭的加劇，產品促銷和折扣優惠可能會在市場中發揮關鍵作用
• 店內服務的普及將導致眼鏡店客流量增加
• 隨著消費者偏好的變化，品牌組合可能是成功的關鍵

通道資料

首頁 泰國產品專家

關鍵資料發現

2024 年的發展

• 都市化和生活空間越來越小的趨勢正在推動專業住宅用品商店的銷售。
• 產品多樣性和店內服務是成功的關鍵策略
• 寵物人性化趨勢推動了寵物商店和超級市場的快速成長

前景與機會

• 家居用品專家必須適應注重價格的消費者的需求
• 價格擔憂和對永續性的日益關注可能會影響購買行為
• 寵物人性化趨勢可能仍是推動寵物店和超級市場成長的關鍵因素

通道資料

泰國直銷

關鍵資料發現

2024 年的發展

• 預計 2024 年直銷將恢復溫和成長，食品是主要需求重點
• 安麗和 Mistine 推出直銷
• 直銷公司仍然看到提供健康和保健產品的巨大潛力

前景與機會

• 擴大銷售隊伍可能會使直銷受益，但收入可能仍面臨壓力
• 可以利用新產品開發和教育行銷來建立品牌忠誠度。
• 內容行銷和視訊串流策略可能是直銷未來成功的關鍵

通道資料

泰國銷售

關鍵資料發現

2024 年的發展

• 繁忙的城市生活和旅遊業的復甦將使自動販賣機的銷售在 2024 年上升
• 陶斌的智慧自動販賣機刺激需求
• 自動販賣機製造商希望利用收藏玩具和盲盒日益成長的需求

前景與機會

• 預計都市化將在預測期內推動自動販賣機的成長，而營運商可能會在銷售管道中探索新的機會
• 維護成本低，進一步支援自動販賣機擴展
• 藝術玩具、收藏品、便利商店為自動販賣機提供新的成長機會

通道資料

泰國零售電子商務

關鍵資料發現

2024 年的發展

• 零售電子商務繼續對泰國消費者的生活產生越來越大的影響
• Shopee 和 Lazada 繼續推動泰國電子商務成長
• TikTok 透過其直播服務提供新的銷售機會

前景與機會

• 預測期內零售電子商務表現強勁且前景看好
• 隨著競爭加劇，預計主要參與企業將採取不同的策略性舉措
• 雜貨零售電子商務被視為零售電子商務的關鍵成長領域

通道資料

Retail in Thailand posted positive growth in current value terms in 2024 representing a similar performance to the one seen in 2023. The market landscape is becoming more dynamic due to both positive and negative factors. For example, fluctuations in the economy impacted consumer spending behaviour. The increase in the cost of living, reduced disposable income and high household indebtedness resulted in many consumers being forced to tighten their belts and to be more cautious in their spending.

Euromonitor International's Retail in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: The big picture
• Potential for further growth in Retail E-Commerce
• Soft power influencing and shaping the Thai retail landscape
• Positive and promising outlook for Retail in Thailand over the forecast period

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Payday shopping
• Mid-year and year-end sales
• Black-to-School
• Valentine's Day
• Thai Mother's Day
• Thai Father's Day

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hectic lifestyles and on-the-go consumption fuel a strong performance from convenience stores
• Players adopt different strategic moves to stay ahead of the competition
• Product assortments could be differentiated to serve different target audiences in different areas

PROSPECTS AND OPPORTUNITIES

• Intense competition could be a big challenge to growth
• Players seeking new ways to differentiate themselves from the competition
• Integration of convenience retail with retail e-commerce

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets sees strong growth despite increasing competition from smaller format stores
• Despite the tough economic landscape, leading players continue to invest in expanding their store networks
• Players focus on localisation and new store formats to expand their target audience

PROSPECTS AND OPPORTUNITIES

• Thailand's economic growth expect to support demand and growth at hypermarkets
• Intense competition awaits from other smaller-sized retail formats
• Consumer preferences set to shift further towards online shopping

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets thriving with loyalty schemes proving successful in attracting and retaining customers
• Leading players re-brand to strengthen their positioning
• Premiumisation featuring more prominently in supermarkets as players look to differentiate their offerings

PROSPECTS AND OPPORTUNITIES

• The future of supermarkets looks promising
• Private label development expected to increase
• Membership programmes and omnichannel strategies likely to feature prominently

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Small local grocers continue to be threatened by the rise of modern retail and e-commerce
• Some family-owned small local grocers may no longer have succession plans to carry on the business
• Local/specific offerings tend to be among key factors for success in Small Local Grocers

PROSPECTS AND OPPORTUNITIES

• Small local grocers would continue to be threatened
• Proximity shopping behaviour should help small local grocers to remain relevant
• Rural areas will remain important for small local grocers, but investment may be needed to compete in urban areas

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Department stores see strong growth in Thailand in 2024 despite mounting competition
• Variety stores enjoyed its double-digit performance
• Players explore new ways to expand through marketing, partnerships and events

PROSPECTS AND OPPORTUNITIES

• Large retailers highlighting on their steps towards sustainability and love-earth campaigns
• Miniso fuelled for success with its character-based product lines
• Digitalisation set to play an increasingly important role in the future of general merchandise stores

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Apparel and footwear specialists see healthy growth in 2024 but various positive and negative trends influence the market
• Apparel and footwear specialists in a state of flux as consumer demands become increasingly polarised
• Social media playing an increasingly important role in marketing apparel and footwear

PROSPECTS AND OPPORTUNITIES

• Consumers expected to look for comfortable, unique and casual styles when shopping for apparel and footwear
• Polarisation set to continue in the market offering opportunities for retailers at both ends of the price spectrum
• Green fashion is gaining traction

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Product specific trends and economic factors shaping the performance of appliances and electronics specialists
• Appliances and electronics specialists make heavy use of discounts and promotions to attract shoppers
• Traditional and independent retailers still significant in the channel but face increasingly stiff competition

PROSPECTS AND OPPORTUNITIES

• Digitalisation and urbanisation should support the growth of appliances and electronics specialists but challenges remain
• Retail e-commerce likely to present challenges and opportunities for appliances and electronics specialists
• Sustainability claims likely to be a key selling point for retailers and brands

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and beauty specialists see robust growth in 2024 despite intense competition
• Dermatologicals a key focus of pharmacies while Watsons extends its lead thanks to investments in new technology and store refurbishments
• Retail e-commerce expansion for Health and Beauty Specialists

PROSPECTS AND OPPORTUNITIES

• Product promotions and discount offers likely to play a key role in the market as competition heats up
• The popularity of their in-store services should support strong footfall in optical goods stores
• Brand portfolios could hold the key to success as consumer preferences evolve

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urbanisation and a trends towards small-living spaces supports sales through home products specialists
• Product variety and in-store services are key strategies to success
• Pet humanisation trend supporting dynamic growth in pet shops and superstores

PROSPECTS AND OPPORTUNITIES

• Home products specialists may need to adapt to the needs of price sensitive consumers
• Price concerns and an increased focus on sustainability likely to inform purchasing behaviour
• Pet humanisation trend likely to remain a key factor driving the growth of pet shops and superstores

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Direct selling sees a modest return to growth in 2024 with food a key focus of demand
• Amway and Mistine making movements in direct selling
• Direct selling companies still see strong potential in offering health and wellness products

PROSPECTS AND OPPORTUNITIES

• Direct selling could benefit from an expanded sales force but sales likely to remain under pressure
• New product development and educational marketing could be employed to build brand loyalty
• Content marketing and video streaming strategies likely to be key to the future success of direct selling

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Busy urban lifestyles and a rebound in tourism boosts sales in vending in 2024
• Smart vending machines by Tao Bin fuelling up demand
• Vending players look to benefit from the growing demand for collectible toys and blind boxes

PROSPECTS AND OPPORTUNITIES

• Urbanisation expected to boost the growth of vending over the forecast period while players could explore new opportunities for the channel
• Low-maintenance requirements further support expansion of Vending
• Art toys and collectibles and convenience stores seen to offer new growth opportunities for vending

CHANNEL DATA

• Table 139 Vending by Product: Value 2019-2024
• Table 140 Vending by Product: % Value Growth 2019-2024
• Table 141 Vending GBO Company Shares: % Value 2020-2024
• Table 142 Vending GBN Brand Shares: % Value 2021-2024
• Table 143 Vending Forecasts by Product: Value 2024-2029
• Table 144 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail e-commerce continues to have a growing influence on the lives of Thai consumers
• Shopee and Lazada remain the driving force behind the growth of e-commerce in Thailand
• TikTok presents new sales opportunities through livestreaming service

PROSPECTS AND OPPORTUNITIES

• Positive performance and outlook on Retail E-commerce over the forecast period
• Different strategic moves expected from the leading players as competition intensifies
• Grocery retail e-commerce seen as a key growth area for retail e-commerce

CHANNEL DATA

• Table 145 Retail E-Commerce by Channel: Value 2019-2024
• Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 147 Retail E-Commerce by Product: Value 2019-2024
• Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029