印尼的零售市場

在印度尼西亞，儘管商業環境充滿挑戰，包括消費者購買力減弱（尤其是中等收入群體的購買力減弱），但零售市場的經常性利潤在 2024 年仍進一步成長。然而，食品零售商在 2024 年仍然能夠實現成長，儘管速度低於上一年，而非食品零售商卻沒有實現成長，而是出現了下滑。這表明消費者越來越注重預算並注重必要的支出。

本報告檢視了印尼的零售市場，並按通路提供分析，包括大賣場、超級市場、折扣店、便利商店、多功能零售商、保健和美容零售商、服飾和鞋類零售商、金屬製品和日用品店、DIY 和五金店以及耐用品零售商，以及它們的業績和麵臨的挑戰。

目錄

目錄及表格

執行摘要

操作環境

市場資料

免責聲明

資訊來源

印尼便利商店

關鍵資料發現

2024 年的發展

• 雖然經銷店成長速度較2023年有所下降，但今年仍將延續正成長。
• 持續折扣是便利商店銷售上漲的關鍵因素
• Alfamart 擴大領先優勢

前景與機會

• 便利商店謹慎樂觀
• 門市擴張仍是便利商店的首要任務
• 產品折扣將在預測期內提高銷售業績

通道資料

印尼大賣場

關鍵資料發現

2024 年的發展

• 價值正成長，門市數量負成長
• 大賣場透過銷售補貼產品和改造店鋪理念扭轉銷售下滑趨勢
• Grand Lucky 透過優質化產品成功吸引了消費者的注意

前景與機會

• 大賣場持續面臨挑戰
• 預計預測期內商店數量將持續下降。
• 正在進行各種促銷活動，與便利商店和超級市場競爭。

通道資料

印尼超級市場

關鍵資料發現

2024 年的發展

• 增加郊區分店的價值
• 在住宅附近開設新店以及推出行動應用程式是超級印度業績強勁的最大推動力。
• Supra Boga Lestari 利用人工智慧技術提高商店收益

前景與機會

• 預計進一步成長
• 預測期內，商店數量預計會呈正成長。
• 為了吸引消費者的注意力，參與企業可望提供新的店內體驗和新鮮產品折扣。

通道資料

印尼當地的小雜貨店

關鍵資料發現

2024 年的發展

• 價值正在成長，但低收入消費者往往喜歡品質較低的產品
• Warung Maduras 有很多優勢
• 食品銷售仍然是價值的最大貢獻者

前景與機會

• 便利商店郊區擴張是重大課題
• 日常食品和飲料仍然是最受歡迎的商品，預計小包裝尺寸將發揮重要作用
• 門市數量停滯不前，但遠離便利商店的商店得以生存

通道資料

印尼雜貨店

關鍵資料發現

2024 年的發展

• 百貨商場面臨的挑戰
• 主要雜貨店參與企業的概念創新
• 太陽百貨穩坐頭把交椅，名創優品擴大市場佔有率

前景與機會

• 提供創新店內體驗的商店最有可能取得成功
• 雜貨店擴大產品陣容以適應年輕人的生活方式
• 透過提供零售電子商務無法提供的東西來填補空白

通道資料

印尼服裝和鞋類專家

關鍵資料發現

2024 年的發展

• 獨立參與企業的績效類獎項減少
• 優衣庫重回強勢 但 Bata 的日子並不好過
• 季節性降價、特價優惠和店鋪品牌重塑

前景與機會

• 由於中低收入者的購買力增強，銷售額增加
• 來自零售電子商務的競爭，改善店內體驗
• 擴大銷售空間以提供增強的店內體驗

通道資料

印尼家用電器及電子產品專家

關鍵資料發現

2024 年的發展

• 智慧型手機銷售量是最大貢獻者，今年將持續成長
• PT Erajaya Swasembada Tbk 的傑出表現
• 大規模降價促銷因應消費者購買力下降

前景與機會

• 智慧型手機依然重要，零售商專注於門市擴張
• 家電和電子產品專家受益於已建立的消費者習慣
• 以創新手段鼓勵消費者升級電子產品，在購物節和路演中推動超值促銷

通道資料

印尼健康美容專家

關鍵資料發現

2024 年的發展

• 儘管在線競爭激烈，但仍實現成長
• 由於門市數量的增加和人們對健康生活方式的認知不斷提高，藥局正在經歷成長
• K-24 是 Leader 的強勁競爭對手

前景與機會

• 邁向進一步成長
• 藥局經營者必須提高服務水準以維持消費者忠誠度
• 儘管面臨零售電子商務的激烈競爭，眼鏡店仍有望成長

通道資料

首頁 印尼 產品專家

關鍵資料發現

2024 年的發展

• Ace Hardware 的出色表現
• Catur Mitra Sejati Sentosa 繼續大幅擴張門市
• 家居用品和家具店銷售下滑

前景與機會

• 門市擴張是成長的關鍵
• 寵物店和超級市場繼續擴張
• 依賴富裕消費者

通道資料

印尼直銷

關鍵資料發現

2024 年的發展

• 禁止在網上市場直接銷售商品會損害有價值的銷售
• 康寶萊為其會員提供持續的培訓，以有效地使用社交媒體。
• 持續的產品創新是印尼直銷提供客戶價值的關鍵

前景與機會

• 預測期內銷售額預計不會恢復
• 保健和美容產品將繼續成為主要貢獻者
• 參與企業專注於美容產品

通道資料

印尼零售電子商務

關鍵資料發現

2024 年的發展

• 隨著網路用戶和可訪問性的提高，強勁成長持續
• 直播功能和新合作推動 Shopee 和 Tokopedia 業績進一步強勁
• Shopee 以功能創新和交易品質提升保持領先地位

前景與機會

• 網路普及率上升帶動銷售成長
• 直播銷售貢獻提升，TikTok 業務進一步擴張
• 預測期內，人工智慧技術的使用將促進銷售

通道資料

Retail saw further current value growth in Indonesia in 2024 despite a challenging operating environment, including weakened consumer purchasing power, especially in the middle-income segment. However, while grocery retailers still managed to grow in 2024, albeit at a slower rate than in the previous year, this was not the case for non-grocery retailers, which experienced decline. This reflected the fact that consumers' heightened budget consciousness led them to focus on essential spending, whi...

Euromonitor International's Retail in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: Resilient growth amidst a challenging operating environment
• Outlet numbers stagnate in Indonesian retail
• Different strategies offered by grocery retailers and non-grocery retailers
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Eid al-Fitr/Lebaran
• School holidays
• Harbolnas (national online shopping day)
• Christmas

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another year of positive outlet growth, but at a slower rate than 2023
• Persistent discounts a key factor driving sales for convenience retailers
• Alfamart extends lead

PROSPECTS AND OPPORTUNITIES

• Outlook for convenience retailers remains cautiously optimistic
• Outlet expansion still a priority for convenience retailers
• Product discounts to drive sales performance in forecast period

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive value growth but negative outlet growth
• Hypermart reverses sales decline with the sale of subsidised products and refreshment of store concept
• Offering product premiumisation, Grand Lucky has succeeded in getting the attention of consumers

PROSPECTS AND OPPORTUNITIES

• Hypermarkets to continue to face challenges
• The trend of outlet decline set to continue in the forecast period
• Different promotional activities being offered to compete with convenience stores and supermarkets

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value growth through opening new outlets in suburban areas
• Opening new outlets near residential housing complexes and launching mobile apps become biggest drivers of Super Indo's strong performance
• Supra Boga Lestari utilises AI technology to increase outlet revenue

PROSPECTS AND OPPORTUNITIES

• Further growth expected
• Positive outlet growth expected over the forecast period
• Players expected to offer new in-store experiences and price discounts for fresh products to grab consumers' attention

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value growth but low-income consumers segment tend to trade down towards lower product quality
• Warung Maduras benefit from various advantages
• Food sales still the biggest contributor to value

PROSPECTS AND OPPORTUNITIES

• Convenience stores' expansion to suburban areas a key challenge
• Daily food and drink commodities still the most sought after products, with sachet sizes set to make a big contribution
• Stagnant outlet numbers, but stores located far from convenience stores will survive

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Department stores facing challenges
• Concept innovation by leading players in variety stores
• Matahari Department Store retains lead, while Miniso's share grows

PROSPECTS AND OPPORTUNITIES

• Outlets with innovative in-store experience stand best chance of success
• Variety stores to increase offering of products that suit the lifestyles of young people
• Filing the gap by providing what retail e-commerce cannot offer

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Category contraction due to performance of independent players
• Another strong performance by Uniqlo, but tough period for Bata
• Price discounts during seasonal periods, exclusive discounts and store re-branding

PROSPECTS AND OPPORTUNITIES

• Increase in purchasing power in low- and middle-income segment to boost sales
• Competition with retail e-commerce will drive improvements to in-store experience
• Increase in selling space to provide additional in-store experience

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another year of growth, with value sales from smartphones the biggest contributor
• Outstanding performance by Erajaya Swasembada Tbk PT
• Massive cut price promotions in response to weakening consumer purchasing power

PROSPECTS AND OPPORTUNITIES

• Smartphones to remain key, while retailers focus on outlet expansion
• Appliances and electronics specialists to benefit from sticky consumer habits
• Feature innovations to encourage consumers to upgrade their electronic products, while shopping festivals and roadshows to boost value sales

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth despite competition from online
• Pharmacies sees growth driven by rising outlet numbers and rising awareness of healthier lifestyles
• K-24 provides strong competition for the leader

PROSPECTS AND OPPORTUNITIES

• Further growth ahead
• Pharmacies players need to increase service levels to maintain consumer loyalty
• Optical goods stores to see growth despite facing stiffer competition from retail e-commerce

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Outstanding performance by Ace Hardware
• Catur Mitra Sejati Sentosa continues with significant outlet expansion
• Decline in homewares and home furnishings stores

PROSPECTS AND OPPORTUNITIES

• Outlet expansion to play key role in growth
• Pet shops and superstores to continue to expand
• Reliance on more affluent consumers

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Ban on direct sales of products on online marketplaces undermines value sales
• Herbalife provides continuous training for its members and makes effective use of social media
• Continuous product innovation important in providing customer value in direct selling in Indonesia

PROSPECTS AND OPPORTUNITIES

• Value sales not expected to recover in the forecast period
• Health and beauty products to remain the key contributor
• Players focusing more on beauty products

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued strong growth driven by increase in internet users and accessibility
• Live streaming feature and new collaborations support another strong performance from Shopee and Tokopedia
• Shopee retains its lead through innovation in features, as well as improving transaction quality

PROSPECTS AND OPPORTUNITIES

• Value sales to grow supported by increase in internet penetration
• Higher value sales contribution from live streaming, while TikTok expands further
• The use of AI technology will boost value sales in the forecast period

CHANNEL DATA

• Table 139 Retail E-Commerce by Channel: Value 2019-2024
• Table 140 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 141 Retail E-Commerce by Product: Value 2019-2024
• Table 142 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 143 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 144 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 145 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 146 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 147 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 148 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029