新加坡零售市場

儘管由於謹慎的經濟背景和勞動力市場需求減弱導致消費者信心減弱，但新加坡的零售市場在 2024 年表現出一定的彈性。許多消費者越來越關心生活成本，導致他們的消費更加理性和謹慎。作為回應，品牌和零售商面臨著證明其可負擔性和價值的壓力。在這種環境下，自有品牌產品越來越受歡迎。

本報告研究了新加坡零售市場，並按通路提供分析，包括大賣場、超級市場、折扣店、便利商店、多功能零售商、保健和美容零售商、服飾和鞋類零售商、金屬製品和日用品店、DIY 和五金店以及耐用消費品零售商，以及它們的業績和麵臨的挑戰。

目錄

目錄及表格

執行摘要

操作環境

市場資料

免責聲明

資訊來源

新加坡的便利商店

關鍵資料發現

2024 年的發展

• Emart24 在新加坡的短暫存在
• 加油站零售商改良商店商品組合
• 無人便利商店越來越普遍

前景與機會

• 透過創新和品牌合作推動成長
• 電動車的日益普及將改變加油站零售業
• 國際旅行助力管道復甦

通道資料

新加坡大賣場

關鍵資料發現

2024 年的發展

• 擴大服務範圍，提升大賣場在急劇下滑的吸引力
• 關閉與重塑品牌策略影響競爭格局
• 我們舉辦的社區活動旨在吸引遊客。

前景與機會

• 大賣場在土地稀缺環境中面臨挑戰
• 來自主流超級市場的競爭日益激烈
• 成本趨勢變化中的數位創新

通道資料

新加坡超級市場

關鍵資料發現

2024 年的發展

• 2024 年超級市場仍將是主導的食品零售商
• 自有品牌在注重成本的消費者中越來越受歡迎
• Scarlett 超市積極擴張，建立全國影響力

前景與機會

• 利用 CDC 優惠券增加商店客流量並提供價值驅動的促銷活動
• 新興城市超級市場穩步擴張
• 在經濟困難時期，參與企業優先考慮永續性和成本效率

通道資料

新加坡當地的小雜貨店

關鍵資料發現

2024 年的發展

• 2024 年媽媽商店銷售成長將放緩
• 成本壓力給當地小型雜貨店帶來壓力
• 引入無現金付款將有助於數位轉型

前景與機會

• 城市規劃影響當地雜貨店的前景
• 價格可能還會繼續上漲
• 當地的小型雜貨店在忠實顧客中佔有一席之地。

通道資料

新加坡的雜貨店

關鍵資料發現

2024 年的發展

• 強勢貨幣影響消費者支出決策
• MUJI 旗艦店注重永續性和價值
• 生活成本上升推動雜貨店成長

前景與機會

• 百貨商場艱難復甦
• 名創優品透過品牌合作持續成長
• Don Don Donki 預計將投資進一步擴張

通道資料

新加坡服裝與鞋類專家

關鍵資料發現

2024 年的發展

• 消費者支出變得更加謹慎導致銷售下降
• 耐吉烏節路旗艦店增強品牌影響力
• 由於赴日旅客數量減少，經濟復甦陷入停滯

前景與機會

• 零售業態將持續發展以提高效率
• Uniqlo 的擴張與 Ralph Lauren 的擴張
• 挑戰者品牌和數位顛覆者正在改變遊戲規則

通道資料

新加坡家電及電子產品專家

關鍵資料發現

2024 年的發展

• 對特定家用電器和電子產品的需求減少
• 政府代金券鼓勵採用永續產品
• 便利性推動人們對智慧家庭解決方案的興趣

前景與機會

• 線下和線上零售通路之間的競爭日益激烈
• PRISM+ 透過行銷增強影響力
• 所有權模式的演變將改變消費者的選擇

通道資料

新加坡健康美容專家

關鍵資料發現

2024 年的發展

• 全通路策略提高消費者參與度
• 絲芙蘭透過創新技術鞏固其地位
• 健康問題持續推動對必需品的需求

前景與機會

• 跨境採購和線上平台加劇競爭
• 夥伴關係推動社區健康促進工作
• 直接面對消費者的競爭為眼鏡店帶來挑戰

通道資料

新加坡家居產品專家

關鍵資料發現

2024 年的發展

• 養寵物人數的增加顯示生活方式的改變
• IKEA優先考慮價格實惠
• Castlery 投資線下零售以提高消費者參與度

前景與機會

• 住宅維修計畫支持住宅升級支出
• AVS 貓管理推動寵物零售成長
• 日式生活依然流行，IKEA則在家具之外拓展業務

通道資料

新加坡直銷

關鍵資料發現

2024 年的發展

• 2024 年直銷將繼續失去動力
• 消費者健康、美容和個人護理在直銷領域仍然很受歡迎
• 多樣化將提高電子商務的存在感

前景與機會

• 獎勵和培訓推動促銷
• 電子商務整合將支持未來成長
• 直銷適應變化，前景不明朗

通道資料

在新加坡銷售

關鍵資料發現

2024 年的發展

• 新的社會運動推動自動機銷售
• 新加坡 7-Eleven 推出全新自動販賣機概念
• 增加自動販賣機的產品多樣性

前景與機會

• 進一步創新，擴大自動販賣機的使用範圍
• 非常規類別包括自動販賣機
• 無現金付款正成為常態

通道資料

新加坡零售電子商務

關鍵資料發現

2024 年的發展

• 預計 2024 年電子商務將連續第二年下滑
• Shopee 市場和 Lazada 市場保持領先地位
• Stripe 與 WhatsApp 整合，實現應用程式內付款

前景與機會

• 虛擬網紅具有未來成長的潛力
• 生成式人工智慧將如何協助電子商務發展
• 市場透過提高佣金率來尋求盈利

通道資料

Retail in Singapore showed some resilience in 2024, despite softer consumer sentiment stemming from a cautious economic backdrop and weaker labour market demand. Many consumers are increasingly preoccupied with cost-of-living concerns, resulting in more rational and prudent spending. In response, brands and retailers have been compelled to demonstrate affordability and value in their offerings. Private label products have gained traction in this climate, with leading grocery retailers such as NT...

Euromonitor International's Retail in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: the big picture
• Experiential retail as key focus as retailers look to redefine the role of the store
• Artificial intelligence drives development
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2023
• Seasonality
• Lunar New Year
• Hari Raya Aidilfitri (or Hari Raya Puasa)
• Christmas and New Year

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Emart24's short-lived presence in Singapore
• Forecourt retailers evolve store offerings
• Unmanned convenience stores gain ground

PROSPECTS AND OPPORTUNITIES

• Innovation and brand collaborations to drive growth
• Rising EV adoption shapes forecourt retail
• International travel supports channel recovery

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Expanding services enhance appeal of hypermarkets amid sharp fall
• Closures and rebranding strategies impact competitive landscape
• Hosted community events aim to attract footfall

PROSPECTS AND OPPORTUNITIES

• Hypermarkets faces challenges in a land-scarce environment
• Rising competition from well-positioned supermarkets
• Digital innovation amid shifts in cost dynamics

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets retains leadership of grocery retail in 2024
• Growing appeal of private label among cost-conscious consumers
• Scarlett Supermarket builds national presence with aggressive expansion

PROSPECTS AND OPPORTUNITIES

• CDC vouchers to drive footfall and value-led promotions
• Steady expansion of supermarket outlets in new-population towns
• Players to prioritise sustainability and cost-efficiency in a challenging economy

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mama shops see slowed sales growth in 2024
• Cost pressures weigh heavily on small local grocers
• Cashless payment adoption supports digital transition

PROSPECTS AND OPPORTUNITIES

• Urban planning influences outlook for local grocers
• Upward price trends likely to persist
• Small local grocers inhabit niche among loyal customers

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stronger currency shapes consumer spending decisions
• MUJI focuses on sustainability and value in flagship store
• Rising cost of living fuels growth for variety stores

PROSPECTS AND OPPORTUNITIES

• Department stores faces uphill battle for recovery
• Miniso will continue to drive growth through brand collaborations
• Don Don Donki likely to invest further in expansion

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales fall amid cautious consumer spending
• Nike's Orchard Road flagship bolsters brand presence
• Weak inbound tourism stalls recovery

PROSPECTS AND OPPORTUNITIES

• Retail formats evolve to enhance efficiency
• Uniqlo's ubiquity and Ralph Lauren's expansion
• Challenger brands and digital disruptors reshape the landscape

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Waning demand for discretionary appliances and electronics
• Government vouchers promote sustainable product adoption
• Convenience fuels growing interest in smart home solutions

PROSPECTS AND OPPORTUNITIES

• Competition set to intensify between offline and online retail channels
• PRISM+ leverages marketing to strengthen presence
• Evolving ownership models reshape consumer choices

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Omnichannel strategies broaden consumer engagement
• Sephora strengthens its position with innovative technology
• Health concerns sustain demand for essential products

PROSPECTS AND OPPORTUNITIES

• Cross-border purchasing and online platforms intensify competition
• Partnerships boost community health initiatives
• Direct-to-consumer competition challenges optical goods stores

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing pet ownership signals changing lifestyles
• Ikea prioritises affordability
• Castlery invests in offline retail to boost consumer engagement

PROSPECTS AND OPPORTUNITIES

• Home improvement programme underpins spending on household upgrades
• AVS cat management framework set to bolster pet retail growth
• Japanese-inspired living remains popular, while IKEA diversifies beyond furnishings

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Direct selling continues to lose traction in 2024
• Consumer health and beauty and personal care remain favourites within direct selling
• Diversification boosts e-commerce presence

PROSPECTS AND OPPORTUNITIES

• Incentives and training propel sales outreach
• Integrating e-commerce anchors future growth
• Uncertain outlook as direct selling adapts

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Renewed social movement drives vending sales
• 7-Eleven's new vending concept in Singapore
• Growing product diversity in vending

PROSPECTS AND OPPORTUNITIES

• Further innovation to expand vending use
• Unconventional categories embrace vending
• Cashless payments becoming the norm

CHANNEL DATA

• Table 139 Vending by Product: Value 2019-2024
• Table 140 Vending by Product: % Value Growth 2019-2024
• Table 141 Vending GBO Company Shares: % Value 2020-2024
• Table 142 Vending GBN Brand Shares: % Value 2021-2024
• Table 143 Vending Forecasts by Product: Value 2024-2029
• Table 144 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• E-commerce sees second consecutive year of decline in 2024
• Shopee Marketplace and Lazada Marketplace defend leading positions
• Stripe integrates with WhatsApp for in-app payments

PROSPECTS AND OPPORTUNITIES

• Virtual influencers offer potential for future growth
• Generative AI supports e-commerce evolution
• Marketplaces pursue profitability through rising take rates

CHANNEL DATA

• Table 145 Retail E-Commerce by Channel: Value 2019-2024
• Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 147 Retail E-Commerce by Product: Value 2019-2024
• Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029