越南零售市場

2024年，受經濟表現改善和入境和本地遊客數量大幅增加的推動，越南零售市場大多數管道均實現了正成長。越南接待的遊客數量較去年同期大幅增加，推動了便利商店、大賣場、超級市場、大都會商場以及河內、峴港、胡志明市等熱門旅遊目的地和主要城市的服裝和鞋類精品店等現代零售商的銷售成長。

本報告研究了越南零售市場，並按通路提供分析，包括大賣場、超級市場、折扣店、便利商店、多功能零售商、保健和美容零售商以及服飾和鞋類，以及市場面臨的表現和挑戰。

目錄

目錄及表格

執行摘要

操作環境

• 非正式零售
• 實體店面營業時間
• 季節性
• 越南新年（Tet）
• 黑色星期五
• 銷售額達到兩位數的天數

市場資料

免責聲明

資訊來源

越南的便利商店

關鍵資料發現

2024 年的發展

• 2024 年便利商店將持續成長
• RTE 服務的擴展和投資
• 協作和行動應用程式旨在吸引更多客戶

前景與機會

• 便利商店將持續成長
• 競爭日益激烈
• 參與企業將繼續瞄準更年輕的消費者

通道資料

越南大賣場

關鍵資料發現

2024 年的發展

• 2024 年大賣場將呈現強勁成長
• 永旺在激烈競爭中擴張
• 綜合零售綜合體提升通路吸引力

前景與機會

• 經濟指標支持大賣場進一步成長
• 創新塑造大賣場公司策略
• 向新領域擴張有助於增強復原力

通道資料

越南超級市場

關鍵資料發現

2024 年的發展

• 超級市場強勁成長動能將持續至 2024 年
• 馬山消費品與永旺追求多角化擴張
• Central Retail 擴大 Mini go！概念

前景與機會

• 超級市場持續成長
• 進一步向郊區和農村擴張
• 綜合用途開發案中超級市場的興起

通道資料

越南當地一家小雜貨店

關鍵資料發現

2024 年的發展

• 現代零售商限制了小型本地雜貨店的發展
• 參與企業採取策略吸引更多客戶
• 線上通路協助本地小雜貨店銷售

前景與機會

• 業績穩定，勢頭放緩
• 創新仍然是吸引更多受眾的關鍵
• 獨立所有權下繼續分工

通道資料

越南的雜貨店

關鍵資料發現

2024 年的發展

• 百貨公司正在持續成長
• 永旺將在 2024 年繼續領先地位
• 連鎖百貨公司業績強勁

前景與機會

• 百貨公司前景光明
• 增加創新投資
• 零售電子商務持續挑戰百貨公司

通道資料

越南服裝和鞋類商店

關鍵資料發現

2024 年的發展

• 服飾和鞋類專賣店成長放緩
• 本土品牌向競爭對手挑戰，國際品牌實力增強
• 財務壓力迫使門市關閉並轉向線上

前景與機會

• 線上銷售和永續性推動策略方針
• 復甦跡像明顯
• 加強數位時代的客戶聯繫

通道資料

越南一家家用電器和電子產品商店

關鍵資料發現

2024 年的發展

• 家電和電子產品專家逐漸復甦
• Mobile World JSC 繼續整合
• FPT 進軍家電領域，Nguyen Kim 專注於店內創新

前景與機會

• 動態氣候下的復甦之路
• 網上銷售持續成長
• 在不斷發展的市場中競爭日益激烈

通道資料

越南保健美容店

關鍵資料發現

2024 年的發展

• 2024 年保健和美容專賣店將表現良好
• FPT Corps 將 Long Chau 業務擴展到全國
• 美妝專賣店數量正逐漸恢復

前景與機會

• 經濟成長和旅遊業推動未來表現
• 電子商務可望超越實體零售
• 零售商強調創新以吸引消費者

通道資料

越南一家家居用品商店

關鍵資料發現

2024 年的發展

• 即使在困難時期也有望實現穩定的需求
• 寵物店和超級市場走向成熟
• 二手商品越來越有吸引力

前景與機會

• 家居用品專家前景光明
• 競爭格局多樣化
• 電子商務和全通路策略勢頭強勁

通道資料

越南直銷

關鍵資料發現

2024 年的發展

• 2024 年直銷將反彈
• 康寶萊保持整體領先
• 擴大分銷管道和撤銷許可證

前景與機會

• 經濟變革中的逐步復甦
• 政府監管增強消費者信心
• 競爭加劇，考驗直銷商

通道資料

越南銷售

2024 年的發展

• 自動販賣機在越南仍然很少見
• 自動販賣機在公共場所越來越受歡迎

前景與機會

• 自動販賣機將開始成長，但在預測期內仍將維持邊際成長

通道資料

越南零售電子商務

關鍵資料發現

2024 年的發展

• 2024 年零售電子商務將持續強勁成長
• TikTok 在越南站穩腳步
• 新法規將在 2024 年影響零售電子商務

前景與機會

• 預測顯示擴張持續
• 更嚴格的課稅和跨境措施
• 競爭策略與AI介紹

通道資料

In 2024, retail in Vietnam saw positive growth across most channels, driven by improved economic performance and a significant rise in both inbound and local tourism. The country welcomed substantially more visitors than the previous years, supporting sales in modern retail outlets such as convenience stores, hypermarkets, supermarkets, general merchandise stores, and apparel and footwear specialists in popular tourist destinations and major cities including Hanoi, Da Nang, and Ho Chi Minh City.

Euromonitor International's Retail in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: the big picture
• New regulations for retail ecommerce
• Retailers increase focus on Gen Z and younger generations
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Vietnamese Lunar New Year (Tet)
• Black Friday
• Double Digit Sales Days

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Convenience stores sees continued growth in 2024
• Investment in expansion and RTE offerings
• Collaborations and mobile apps aim to attract more customers

PROSPECTS AND OPPORTUNITIES

• Convenience stores will continue to rise
• Competition set to intensify
• Players will continue to target young consumers

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets shows robust gains in 2024
• AEON expands amid strong competition
• Integrated retail complexes drive channel appeal

PROSPECTS AND OPPORTUNITIES

• Economic indicators support further growth for hypermarkets
• Innovation shapes strategies for hypermarket players
• Expansion into new areas underpins resilience

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Robust growth for supermarkets continues in 2024
• Masan Consumer and AEON pursue diversified expansion
• Central Retail expands Mini go! concept

PROSPECTS AND OPPORTUNITIES

• Supermarkets to see sustained growth
• Further expansion into suburban and rural areas
• Rising prevalence of supermarkets in mixed-use developments

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modern retailers limit growth for small local grocers
• Players pursue strategies to attract more customers
• Online channels boost small local grocers' sales

PROSPECTS AND OPPORTUNITIES

• Steady performance faces slowing momentum
• Innovation remains crucial for reaching broader audiences
• Fragmentation persists amid independent ownership

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• General merchandise stores sees sustained growth
• AEON remains overall leader in 2024
• Chained variety stores record strong performance

PROSPECTS AND OPPORTUNITIES

• General merchandise stores anticipate a robust future
• Increased investment in innovation
• Retail e-commerce continues to challenge general merchandise stores

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Apparel and footwear specialists suffers slowed growth
• International labels gain strength as local brands battle competition
• Financial pressures force store closures and online pivots

PROSPECTS AND OPPORTUNITIES

• Online sales and sustainability drive strategic approaches
• Encouraging signs for recovery
• Strengthening customer bonds in a digital era

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A modest rebound for appliances and electronics specialists
• Mobile World JSC continues its consolidation
• FPT moves into consumer appliances and Nguyenkim focuses on store innovation

PROSPECTS AND OPPORTUNITIES

• A path to recovery in a dynamic climate
• Online sales to keep on gaining ground
• Rising competition in an evolving market

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive performance from health and beauty specialists in 2024
• FPT Corps broadens Long Chau's presence nationwide
• Gradual recovery in beauty specialists' store numbers

PROSPECTS AND OPPORTUNITIES

• Economic growth and tourism to boost future performance
• E-commerce set to outpace store-based retail
• Retailers emphasise innovation to woo consumers

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady demand seen under challenging conditions
• Pet shops and superstores edge towards maturity
• Growing appeal of second-hand goods

PROSPECTS AND OPPORTUNITIES

• Positive outlook for home products specialists
• A fragmented competitive landscape
• E-commerce and omnichannel strategies gain traction

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rebound for direct selling in 2024
• Herbalife retains overall leadership
• Wider distribution channels and cancelled licences

PROSPECTS AND OPPORTUNITIES

• Gradual recovery amid economic change
• Government regulations bolster consumer trust
• Heightened competition to test direct sellers

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN VIETNAM

2024 DEVELOPMENTS

• Vending remains negligible in Vietnam
• Rising popularity of vending machines in public places

PROSPECTS AND OPPORTUNITIES

• Vending will start to grow though will remain negligible for the forecast period

CHANNEL DATA

• Table 139 Vending by Product: Value 2019-2024
• Table 140 Vending by Product: % Value Growth 2019-2024
• Table 141 Vending GBO Company Shares: % Value 2020-2024
• Table 142 Vending GBN Brand Shares: % Value 2021-2024
• Table 143 Vending Forecasts by Product: Value 2024-2029
• Table 144 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail e-commerce extends strong growth in 2024
• TikTok secures foothold in Vietnam
• New regulations shape 2024 retail ecommerce

PROSPECTS AND OPPORTUNITIES

• Forecasts point to ongoing expansion
• Stricter taxation and cross-border measures
• Competitive strategies and AI adoption

CHANNEL DATA

• Table 145 Retail E-Commerce by Channel: Value 2019-2024
• Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 147 Retail E-Commerce by Product: Value 2019-2024
• Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029