菲律賓零售市場

預計 2024 年菲律賓零售市場規模的成長速度將低於 2023 年，但以現值計算仍將實現健康成長。雖然年度通膨率與前一年同期比較減，但成本上升的影響使消費者變得謹慎，並影響了可自由支配的支出。然而，勞動市場已顯著改善，失業率下降，主要產業成長。

本報告研究了菲律賓零售市場，並按通路提供分析，包括大賣場、超級市場、折扣店、便利商店、多功能零售商、保健和美容零售商、服飾和鞋類零售商、金屬製品和日用品店、DIY 和五金店以及耐用品零售商，以及它們的業績和麵臨的挑戰。

目錄

目錄及表格

執行摘要

操作環境

• 非正式零售
• 實體店面營業時間
• 季節性
• 聖誕節季節
• 新學期

市場資料

免責聲明

資訊來源

菲律賓的便利商店

關鍵資料發現

2024 年的發展

• 便利商店將繼續擴張計劃至 2024 年
• 菲律賓 Seven 公司維持主導地位
• 韓式便利商店的興起

前景與機會

• 隨著主要企業專注於擴大便利商店的覆蓋範圍，便利商店預計將進一步成長
• 差異化變得更加明顯
• 隨著汽車保有量的增加，加油站零售商實現成長

通道資料

菲律賓的折扣店

關鍵資料發現

2024 年的發展

• 由於消費者青睞更便利的形式，折扣店的成長將有限
• Puregold 仍是唯一參與企業
• 大理探索服務欠缺地區的折扣機會

前景與機會

• 折扣店前景光明
• 區域擴張預計將持續
• 與地方政府的合作是有益的

通道資料

菲律賓的大賣場

關鍵資料發現

2024 年的發展

• 儘管面臨小型商店的競爭，大賣場仍保持正成長
• Puregold Price Club Inc. 保持領先地位
• 季節性店內促銷可提升顧客忠誠度

前景與機會

• 大賣場成長前景依然光明
• 全通路業務將繼續發揮重要作用
• 永續性策略可刺激成長

通道資料

菲律賓超級市場

關鍵資料發現

2024 年的發展

• 超級市場受益於流動性的提高
• 永續性成為焦點
• 科技進步實現無縫購物體驗

前景與機會

• 超級市場繼續擴張
• 全通路可視性成為新常態
• 可能進一步整合

通道資料

菲律賓當地的小雜貨店

關鍵資料發現

2024 年的發展

• 紗麗店保持文化相關性
• 數位解決方案提高效率
• 當地小型雜貨店採取永續性措施

前景與機會

• 儘管現代雜貨店業態不斷增多，但小型本地雜貨店仍佔有重要地位。
• 與製造商和分銷商的夥伴關係將繼續發揮重要作用
• 折扣店和便利商店對當地小型雜貨店構成威脅

通道資料

菲律賓的雜貨店

關鍵資料發現

2024 年的發展

• 流動性增加推動百貨公司成長
• 雜貨店受益於持續的門市擴張
• SM Retail Inc 繼續佔據主導地位

前景與機會

• 隨著經濟復甦和擴大金融包容性的努力持續進行，預計將進一步擴張。
• 雜貨店將繼續蓬勃發展
• 全通路是新常態

通道資料

菲律賓服裝和鞋類專家

關鍵資料發現

2024 年的發展

• 隨著遠距工作減少，消費者在服裝上的支出金額
• 優衣庫加速擴張
• 經濟復甦推動奢華時尚發展

前景與機會

• 服裝和鞋類零售商推出身臨其境型店面體驗
• 電子商務將促進持續成長
• 道德和永續的實踐不斷湧現

通道資料

菲律賓家用電器和電子產品專家

關鍵資料發現

2024 年的發展

• 經濟復甦利好家電和電子產品專家
• 金融包容性刺激需求
• 智慧家居是菲律賓電子產品零售的新前沿

前景與機會

• 可支配所得增加和金融包容性不斷擴大，前景樂觀
• 智慧家庭將越來越受歡迎
• 全通路策略發揮關鍵作用

通道資料

菲律賓健康與美容專家

關鍵資料發現

2024 年的發展

• 恢復實體辦公環境為保健和美容產品帶來好處
• 參與企業加強電子商務影響力
• 人們對國產保健和美容品牌的興趣日益濃厚

前景與機會

• 美容消費成長推動零售擴張
• 眼鏡店將大幅成長
• 學名藥助力藥局發展

通道資料

主頁菲律賓產品專家

關鍵資料發現

2024 年的發展

• 住宅產品專家預測將持續成長
• 家居和家具店受益於本地設計師活動的增加
• Wilcon 仍然是最大的參與企業，但 Citi Hardware 取得了進展

前景與機會

• 住宅產品專家預計收益將隨著經濟成長而增加
• BNPL 將在推動成長方面發揮關鍵作用
• 電子商務日益重要

通道資料

菲律賓直銷

關鍵資料發現

2024 年的發展

• 電子商務競爭阻礙成長
• 雅芳在持續的挑戰中繼續下滑
• 健康和保健趨勢影響直銷

前景與機會

• 直銷商的成長前景較好
• 參與企業將擴大使用社群媒體行銷
• 活動和交叉促銷有助於建立顧客忠誠度

通道資料

在菲律賓銷售

關鍵資料發現

2024 年的發展

• 自動販賣機進展緩慢
• 菲律賓自動販賣機公司引領市場

前景與機會

• 經濟復甦推動成長
• 預計將擴展到非食品和飲料產品

通道資料

菲律賓零售電子商務

關鍵資料發現

2024 年的發展

• 網上市場有助於促進銷售
• 替代付款方式推動需求
• TikTok Shop 挑戰電子商務巨頭

前景與機會

• 零售電子商務持續擴張
• 金融包容性在促進成長中發揮關鍵作用
• 未來人工智慧的採用仍將是一個有價值的趨勢

通道資料

Retail in the Philippines recorded healthy growth in in current value terms in 2024, albeit at a slower pace than 2023. While the annual inflation rate declined year-on-year, a legacy of rising costs has led to cautious consumer behaviour, impacting discretionary spending. However, the labour market demonstrated significant improvement, with declining unemployment rates and growth in key industries

Euromonitor International's Retail in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: The big picture
• SM Retail maintained its dominance
• Ongoing digitalisation of retail channels and payment methods
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Christmas Season
• Back to School

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Convenience store players continue with their expansion plans in 2024
• Philippine Seven Corp maintains its dominance
• Rise of Korean-themed convenience stores

PROSPECTS AND OPPORTUNITIES

• Convenience retailers anticipated to see further growth as key players focus on widening accessibility
• Differentiation will become more pronounced
• Forecourt retailers poised for growth amid rising car ownership

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

DISCOUNTERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Discounters see only modest growth as consumers favour more convenient formats
• Puregold remains sole player
• Dali seeks opportunities as discounter, targeting underserved communities

PROSPECTS AND OPPORTUNITIES

• Bright outlook for discounters
• Expansion likely to continue in rural areas
• Local government partnerships could be beneficial

CHANNEL DATA

• Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Discounters GBO Company Shares: % Value 2020-2024
• Table 68 Discounters GBN Brand Shares: % Value 2021-2024
• Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
• Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HYPERMARKETS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets enjoy positive growth despite competition from smaller-format stores
• Puregold Price Club Inc maintains its lead
• Seasonal in-store promotions boost customer loyalty

PROSPECTS AND OPPORTUNITIES

• Growth prospects will remain bright for hypermarkets
• Omnichannel presence will remain critical
• Sustainability strategies could spark growth

CHANNEL DATA

• Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets reap benefits of increased mobility
• Sustainability takes centre stage
• Technological advancements create seamless shopping experience

PROSPECTS AND OPPORTUNITIES

• Supermarkets will continue to expand
• Omnichannel visibility will become the new normal
• Further consolidation is likely

CHANNEL DATA

• Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sari-sari stores maintain cultural relevance
• Digital solutions create greater efficiencies
• Small local grocers embrace sustainability measures

PROSPECTS AND OPPORTUNITIES

• Small local grocers will remain relevant, despite proliferation of modern grocery formats
• Partnerships with manufacturers and distributors will remain crucial
• Discounters and convenience stores pose a threat to small local grocers

CHANNEL DATA

• Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increased mobility spurs growth for department stores
• Variety stores benefit from continued outlet expansion
• SM Retail Inc continues to dominate

PROSPECTS AND OPPORTUNITIES

• Further expansion expected, alongside economic recovery and efforts towards greater financial inclusion
• Variety stores will continue to thrive
• Omnichannel will become the new normal

CHANNEL DATA

• Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers spend more on clothes as remote working declines
• Uniqlo accelerates expansion
• Luxury fashion gains momentum amid economic recovery

PROSPECTS AND OPPORTUNITIES

• Apparel and footwear retailers to embrace immersive store experiences
• E-commerce will contribute to continued expansion
• Ethical and sustainable practices may emerge

CHANNEL DATA

• Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economic recovery benefits appliances and electronics specialists
• Financial inclusion spurs demand
• Smart homes represent the next frontier for Philippine electronics and appliances retail

PROSPECTS AND OPPORTUNITIES

• Positive outlook, amid rising disposable incomes and growing financial inclusion
• Smart homes will expand in popularity
• Omnichannel strategies will play key role

CHANNEL DATA

• Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Return to physical office environments benefits health and beauty products
• Players step up their e-commerce presence
• Rising interest in home-grown health and beauty brands

PROSPECTS AND OPPORTUNITIES

• Increased beauty spending will encourage retailer expansion
• Optical goods stores will grow significantly
• Generic drugs will support pharmacy growth

CHANNEL DATA

• Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home product specialists see sustained growth
• Homewares and home furnishing stores benefit from increased activities of local designers
• Wilcon continues as leading player, but Citi Hardware makes strides

PROSPECTS AND OPPORTUNITIES

• Home product specialists to see positive revenue gains, in line with economic growth
• BNPL will be instrumental in driving growth
• E-commerce will grow in prominence

CHANNEL DATA

• Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Competition from e-commerce hinders growth
• Avon continues to lose ground amid ongoing challenges
• Health and wellness trends impact direct selling

PROSPECTS AND OPPORTUNITIES

• Better growth prospects for direct sellers
• Players will make increasing use of social media marketing
• Events and cross-promotions could help to build customer loyalty

CHANNEL DATA

• Table 140 Direct Selling by Product: Value 2019-2024
• Table 141 Direct Selling by Product: % Value Growth 2019-2024
• Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 144 Direct Selling Forecasts by Product: Value 2024-2029
• Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vending progresses at slow pace
• Philippine Vending Corporation leads the market

PROSPECTS AND OPPORTUNITIES

• Economic recovery will fuel growth
• Expected expansion into non-food and beverage items

CHANNEL DATA

• Table 146 Vending by Product: Value 2019-2024
• Table 147 Vending by Product: % Value Growth 2019-2024
• Table 148 Vending GBO Company Shares: % Value 2020-2024
• Table 149 Vending GBN Brand Shares: % Value 2021-2024
• Table 150 Vending Forecasts by Product: Value 2024-2029
• Table 151 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Online marketplaces are instrumental in driving sales
• Alternative payment methods bolster demand
• TikTok Shop challenges e-commerce giants

PROSPECTS AND OPPORTUNITIES

• Retail e-commerce will continue to expand
• Financial inclusion will be instrumental to driving growth
• AI adoption will remain a valuable trend

CHANNEL DATA

• Table 152 Retail E-Commerce by Channel: Value 2019-2024
• Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 154 Retail E-Commerce by Product: Value 2019-2024
• Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029