全球運動服飾市場（～2028年）

預計2023年全球運動服市場規模將略為放緩，成長5.3%至4,220億美元，再次超過整體服飾市場。線上通路也略有放緩，增幅為6.9%，但線上通路滲透率提升了0.5個百分點。Nike繼續主導運動服飾市場，但其創新步伐緩慢導致消費者轉向 On 和 Hoka 等競爭對手，導致其在2024年失去市場佔有率。

範圍

• 雖然運動服的表現將繼續優於服裝，但隨著運動服在西方市場逐漸成熟，其成長速度將放緩，直到2028年。
• 雖然成長速度會放緩，但運動服的多功能性以及對健康和健身的重視將確保其在整體服裝中的佔有率繼續成長。
• 由於網路購物作為一種便捷的管道，能夠讓他們輕鬆比較產品和價格，因此預計其將繼續成長。

本報告探討了全球運動服市場，對主要參與者和趨勢、跨通路、類別、地區、體育活動和消費者態度的表現提供了全面的見解和分析。

目錄

執行摘要

• 全球運動服市場驅動因素
• 限制全球運動服飾市場的因素
• 主要趨勢
• 成功策略
• 全球運動服市場：全球市場規模（～2028年）
• 全球運動服市場（2018年、2023年、2028年）
• 全球運動服市場價值（2018-2028）
• 全球運動服市場：區域成長（至2028年）
• 全球運動服市場：依地區（2018-2028年）
• 全球運動服市場：各地區成長情形（2018-2028）
• 全球十大運動服飾市場（2018-2028）
• 十大運動服飾市場：依預期成長（2023-2028年）
• 全球運動服市場：通路成長（～2028年）
• 全球線上運動服市場（2018-2028）
• 全球運動服市場依通路成長情況（2018-2028年）
• 全球運動服市場：依通路佔有率（2018年、2023年、2028年）
• 全球運動服市場：類別成長（～2028年）
• 全球運動服市場：依類別（2018年、2023年、2028年）
• 全球運動服市場：依類別的成長情況（2018-2028年）
• 全球運動服市場：依次類別（2018-2028）
• 全球運動服市場：依男裝和女裝產品類型（2023-2028年）
• 全球運動服市場：依產品類型的童裝（2023-2028年）
• 全球運動服市場：依產品類型的鞋類和配件（2023-2028年）
• 全球運動服市場：運動服類型的趨勢（至2028年）
• 全球運動服市場：依運動服類型（2018年、2023年、2028年）
• 全球運動服市場：依運動服類型劃分的成長情形（2018-2028年）
• 全球運動服市場：價格區間成長（～2028年）
• 全球運動服市場：依價格範圍（2018年、2023年、2028年）
• 全球運動服市場：依價格範圍的成長（2018-2028年）
• 全球運動服市場：體育活動成長（至2028年）
• 全球運動服市場：依體育活動（2018年、2023年、2028年）
• 全球運動服市場：依體育活動的成長（2018-2028年）
• 全球運動服市場：依體育活動（2018-2028年）
• 消費者洞察
• 運動服行為與態度
• 運動服品牌偏好
• 競爭格局：市場佔有率與品牌概況
• 十大品牌：市場佔有率（2022-2024年）
• 2024年的贏家與輸家
• 焦點品牌：Nike
• 焦點品牌：Adidas
• 焦點品牌：Under Armour
• 焦點品牌：Asics 和 On
• 焦點品牌：Adanola 和 Gymshark
• 值得關注的品牌
• 研究方法
• 聯絡我們

The Global Sportswear Market to 2028 report offers comprehensive insight and analysis of the Global sportswear market, the major players, the key trends, channel, category, regional, sports activity performance, and consumer attitudes.

The global sportswear market experienced a slight slowdown in 2023, rising 5.3% to $422bn, outperforming total apparel again. The online channel saw a minor deceleration also, growing by 6.9%, with online penetration increasing 0.5ppts, aided by the convenience and wide range of products available via the channel. Nike continues to dominate the sportswear market, however it has lost share in 2024 with its lag in innovation driving consumers to shift towards competitors like On and Hoka.

Scope

• Though sportswear will continue to outperform apparel, its growth will be more muted out to 2028 as it reaches maturation in Western markets.
• Despite growth softening, sportswear will continue to rise as a proportion of total apparel thanks to its multifunctional nature and focus on health and fitness.
• Online penetration will continue to grow as shoppers prefer the channel's convenience and easy product and price comparisons.

Reasons to Buy

• Understand where the demand lies within the Global sportswear market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the Global sportswear market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the Global sportswear market, and how you can adapt these to fit your own business.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

• Global Sportswear Market Drivers
• Global Sportswear Market Inhibitors
• Key Trend
• Strategies for Success
• The Global Sportswear Market: Global Market Size to 2028
• Global Sportswear Market 2018, 2023 & 2028
• Global Sportswear Market Value 2018-2028
• The Global Sportswear Market: Regional Performance to 2028
• Global Sportswear Market by Region, 2018-2028
• Global Sportswear Market by Regional Growth, 2018-2028
• Top 10 Global Sportswear Markets, 2018-2028
• Top 10 Sportswear Markets by Forecast Growth, 2023-2028
• The Global Sportswear Market: Channel Performance to 2028
• Global Online Sportswear Market 2018-2028
• Global Sportswear Market by Channel Growth, 2018-2028
• Global Sportswear Market by Channel Share, 2018, 2023 & 2028
• The Global Sportswear Market: Category Performance to 2028
• Global Sportswear Market by Category, 2018, 2023 & 2028
• Global Sportswear Market by Category Growth, 2018-2028
• Global Sportswear Market by Subcategory, 2018-2028
• Global Sportswear Market by Menswear & Womenswear Product Types, 2023-2028
• Global Sportswear Market by Childrenswear Product Type, 2023-2028
• Global Sportswear Market by Footwear & Accessories Product Types, 2023-2028
• The Global Sportswear Market: Sportswear Type Performance to 2028
• Global Sportswear Market by Sportswear Type 2018, 2023 & 2028
• Global Sportswear Market by Sportswear Type Growth, 2018-2028
• The Global Sportswear Market: Price Position Performance to 2028
• Global Sportswear Market by Price Position, 2018, 2023 & 2028
• Global Sportswear Market by Price Position Growth, 2018-2028
• The Global Sportswear Market: Sports Activity Performance to 2028
• Global Sportswear Market by Sports Activity, 2018, 2023 & 2028
• Global Sportswear Market by Sports Activity Growth, 2018-2028
• Global Sportswear Market by Sports Activity, 2018-2028
• Consumer Insights
• Sportswear behaviours and attitudes
• Sportswear brand preferences
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Brands: Market Shares 2022-2024

2024 Winners & Losers

• Brands in Focus: Nike
• Brands in Focus: Adidas
• Brands in Focus: Under Armour
• Brands in Focus: Asics and On
• Brands in Focus: Adanola and Gymshark
• Brands to Watch
• Methodology
• Contact Us

List of Tables

• Men's & Women's Sports Clothing by Product Type Value ($ bn) 2023 & 2028 and CAGR 2023-2028 (%)
• Childrenswear Sports Clothing by Product Type Value ($ bn) 2023 & 2028 and CAGR 2023-2028 (%)
• Sports Footwear and Accessories by Product Type Value ($ bn) 2023 & 2028 and CAGR 2023-2028 (%)

List of Figures

• Global Sportswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)
• Global Sportswear Market Value ($ bn) 2018-2028, Annual Growth (%) and Share of Total Apparel Market (%)
• Share of Global Sportswear Market by Region (%) 2018, 2023 & 2028
• Regional Growth (%) within the Global Sportswear Market, 2018-2028
• Top 10 Global Sportswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028
• Top 10 Global Sportswear Markets by 2023-2028 CAGR (%)
• Global Online Sportswear Market ($ bn) and Online Penetration (%), 2018-2028
• Online and Offline Growth (%) within the Global Sportswear Market, 2018-2028
• Channel Shares (%) within the Global Sportswear Market, 2018, 2023 & 2028
• Category Shares within the Global Sportswear Market (%) 2018, 2023 & 2028
• Category Growth (%) within the Global Sportswear Market, 2018-2028
• Global Sportswear Subcategories by Value ($ bn), 2018, 2023, 2024, & 2028
• Sportswear Type Shares within the Global Sportswear Market (%) 2018, 2023 & 2028
• Sportswear Type Growth (%) within the Global Sportswear Market, 2018-2028
• Price Position Share within the Global Sportswear Market (%) 2018, 2023 & 2028
• Price Position Growth (%) within the Global Sportswear Market, 2018-2028
• Sports Activity Share within the Global Sportswear Market (%) 2018, 2023 & 2028
• Sports Activity Growth (%) within the Global Sportswear Market, 2018-2028
• Global Sportswear Market by Sport Activity Value ($ bn), 2018, 2023, 2024 & 2028
• Agreement with statements about sportswear behaviours and attitudes
• Agreement with statements about sportswear brand preferences
• Top 10 Sportswear Brands by Market Share (%), 2022, 2023 & 2024(f) with Change in Share 2023-2024 (ppts)
• Nike's Sportswear Market Share (%) 2018-2024(f)
• Adidas' Sportswear Market Share (%) 2018-2024(f)
• Under Armour's Sportswear Market Share (%) 2018-2024(f)