運動服裝市場規模、佔有率、成長分析、按產品、最終用戶、分銷管道、地區 - 產業預測，2024-2031 年

2022年全球運動服飾市場規模將為1,871億美元，從2023年的1974.4億美元成長到2031年的3,037億美元，預測期間（2023-2031年）複合年成長率為5.53%。

全球運動服飾市場正在經歷顯著成長，反映出消費者對運動和健身的熱情日益高漲。推動這一上升趨勢的關鍵因素包括健康意識的增強、對時尚舒適運動服的需求以及健身房和健身中心的興起。這個市場包括各種各樣的產品，從 T 卹、運動衫到鞋子和配件。體育名人和代言人的影響力正在激發更多消費者的興趣。此外，女性擴大參與競技和休閒運動也擴大了市場基礎。隨著越來越多的人追求積極的生活方式並優先考慮健身，預計運動服裝業將在未來幾年持續成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究

運動服飾市場規模：依產品及複合年成長率（2024-2031）

• 上衣和 T 卹
• 褲子和緊身衣
• 襯衫和T卹
• 其他

運動服裝市場規模：依人口統計及複合年成長率（2024-2031）

• 男性
• 女士
• 孩子

運動服飾市場規模：依通路及複合年成長率（2024-2031）

• 線上
• 離線
  • 運動用品零售商
  • 超級市場和大賣場
  • 奢侈品牌經銷店
  • 其他

運動服飾市場規模：依地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Nike, Inc.
• Adidas AG
• LI-NING Company Limited
• Umbro Ltd.
• Puma SE, Inc.
• Fila, Inc.
• Lululemon Athletica Incorporation
• Under Armour
• Columbia Sportswear Company
• Anta Sports Products Limited, Inc.
• Under Armour, Inc
• ASICS Corporation
• VF Corporation
• New Balance Athletics, Inc.
• Skechers USA, Inc.
• Anta Sports Products Limited
• Li Ning Company Limited
• Decathlon Group
• Hanesbrands Inc.
• Mizuno Corporation

結論和建議

Global Sports Apparel Market size was valued at USD 187.1 billion in 2022 and is poised to grow from USD 197.44 billion in 2023 to USD 303.70 billion by 2031, at a CAGR of 5.53% during the forecast period (2023-2031).

The global sports apparel market is experiencing significant growth, reflecting a surge in sports and fitness enthusiasm among consumers. Key factors propelling this upward trend include heightened health awareness, a demand for stylish and comfortable activewear, and a growing number of gyms and fitness centers. This market encompasses a wide array of products, from t-shirts and jerseys to shoes and accessories. The influence of sports celebrities and endorsements further drives consumer interest. Additionally, the rising participation of women in both competitive and recreational sports is expanding the market's reach. As more individuals seek to lead active lifestyles and prioritize fitness, the sports apparel industry is well-positioned for continued growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Apparel Market Segmental Analysis

Global Sports Apparel Market is segmented by Product, by Demography, by Distribution Channel, and by Region. Based on Product, the market is segmented into Tops & T-Shirts, Trousers & Tights, Shirts & T-shirts, Others. Based on Demography, the market is segmented into Men, Women, Kids. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports Apparel Market

The global sports apparel market is significantly propelled by the increasing health and fitness consciousness among consumers. As more individuals recognize the importance of maintaining a healthy lifestyle and participating in regular physical activities, the demand for sportswear that offers comfort, functionality, and performance-enhancing features is on the rise. This shift in awareness fosters a greater interest in active living, leading consumers to seek out apparel that not only meets their practical needs but also supports their fitness goals. Consequently, this heightened focus on health and fitness is a major catalyst for the growing sales in the sports apparel sector.

Restraints in the Global Sports Apparel Market

The global sports apparel market faces several restraints, particularly price sensitivity and fierce competition, which can impede its growth. Although there is an increasing demand for high-quality and innovative sportswear, consumers remain cautious about spending and prioritize finding value in their purchases. This price-conscious behavior is further exacerbated by the multitude of brands vying for market share, leading to aggressive competition that often results in price wars. Such dynamics can squeeze profit margins and create challenges for companies looking to maintain their profitability while meeting consumer expectations for affordability and quality in their offerings.

Market Trends of the Global Sports Apparel Market

The global sports apparel market is increasingly witnessing a significant shift towards sustainability, driven by a consumer base that prioritizes eco-friendly products. As awareness of environmental issues heightens, shoppers are actively seeking brands that incorporate sustainable practices in their production processes. This trend has propelled manufacturers to adopt organic cotton, recycled polyester, and cutting-edge eco-friendly fabrics in their offerings. Retailers are not only enhancing their product lines with environmentally considerate materials but also implementing transparent supply chain practices to meet the ethical standards of today's consumers. This focus on sustainability is reshaping the competitive landscape of the sports apparel industry for the foreseeable future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Sports Apparel Market Size by Product & CAGR (2024-2031)

• Tops & T-Shirts
• Trousers & Tights
• Shirts & T-shirts
• Others

Global Sports Apparel Market Size by Demography & CAGR (2024-2031)

• Men
• Women
• Kids

Global Sports Apparel Market Size by Distribution Channel & CAGR (2024-2031)

• Online
• Offline
  • Sporting Goods Retailers
  • Supermarkets & Hypermarkets
  • Exclusive Brand Outlets
  • Others

Global Sports Apparel Market Size by Region & CAGR (2024-2031)

• North America (by Product, by Demography, by Distribution Channel)
  • US
  • Canada
• Europe (by Product, by Demography, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (by Product, by Demography, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (by Product, by Demography, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (by Product, by Demography, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nike, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LI-NING Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Umbro Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Incorporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance Athletics, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers USA, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation