雪上運動服市場規模、佔有率和成長分析（按產品類型、分銷管道、價格分佈、最終用途行業和地區）- 2025-2032 年行業預測

2023 年全球雪上運動服市場規模價值 64 億美元，預計將從 2024 年的 69.6 億美元成長到 2032 年的 135.6 億美元，預測期內（2025-2032 年）的複合年成長率為 8.7%。

全球雪上運動服飾市場正在持續成長，這得益於冬季運動參與人​​數的增加、對專業寒冷天氣裝備需求的認知不斷提高以及布料技術的創新。市場提供各種各樣的產品，包括滑雪和單板滑雪的夾克、褲子和配件。一個顯著的趨勢是同時關注功能性和時尚性，消費者希望服裝既時尚又能提供保護。運動服裝品牌與時裝設計師之間的合作進一步增強了其產品的吸引力。電子商務徹底改變了分銷方式，迫使品牌提高其線上形象和用戶體驗。雖然北美和歐洲的成熟市場佔據主導地位，但儘管面臨氣候變遷和優質服裝成本的挑戰，亞洲和南美的新興地區也提供了新的成長機會。永續性和整體性對於塑造市場的未來至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

雪上運動服市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概況
• 頂級服裝
  • 絕緣外殼
  • 殼
  • 羊毛
  • 軟殼
• 下裝服飾
  • 絕緣外殼
  • 殼
  • 其他
• 配件
  • 手飾
  • 基礎層
  • 帽子

雪上運動服市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 體育用品
• 專利權店
• 專賣店
• 在線雪上運動服

雪上運動服市場規模：價格分佈及複合年成長率（2025-2032）

• 市場概況
• 價格分佈
• 奢華
• 超豪華

雪上運動服市場規模（依最終用途產業和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士
• 孩子

雪上運動服市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Salomon Group（France）
• Arc'teryx（Canada）
• Spyder（United States）
• Burton Snowboards（United States）
• Anta Sports（China）
• The North Face（United States）
• Columbia Sportswear（United States）
• Patagonia（United States）
• Helly Hansen（Norway）
• Mammut（Switzerland）
• Bogner（Germany）
• Fischer Sports（Austria）
• Loffler（Austria）
• Phenix（Japan）
• Eider（France）

結論和建議

Global Snow Sports Apparel Market size was valued at USD 6.4 billion in 2023 and is poised to grow from USD 6.96 billion in 2024 to USD 13.56 billion by 2032, growing at a CAGR of 8.7% during the forecast period (2025-2032).

The global snow sports apparel market is experiencing consistent growth, fueled by rising participation in winter sports, heightened awareness of the necessity for specialized cold-weather gear, and innovations in fabric technology. The market features a diverse array of products, including jackets, pants, and accessories tailored for skiing and snowboarding. A notable trend is the dual focus on functionality and fashion, with consumers desiring apparel that offers protection while remaining stylish. Collaborations between sportswear brands and fashion designers further enhance product appeal. E-commerce is revolutionizing distribution, prompting brands to improve online visibility and user experience. While established markets in North America and Europe dominate, emerging regions in Asia and South America present new growth opportunities, albeit challenged by climate change and high-quality apparel costs. Sustainability and inclusivity will be crucial in shaping the market's future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Snow Sports Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Snow Sports Apparel Market Segments Analysis

Global Snow Sports Apparel Market is segmented by Product Type, Distribution Channel, Price Range Economy, End-use Industry and region. Based on Product Type, the market is segmented into Top Apparel, Bottom Apparel and Accessories. Based on Distribution Channel, the market is segmented into Sport Stores, Franchises Stores, Speciality Stores and Online Snow Sports Apparel. Based on Price Range Economy, the market is segmented into Mid-Range, Premium and Super-Premium. Based on End-use Industry, the market is segmented into Men, Women and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Snow Sports Apparel Market

The global snow sports apparel market is significantly driven by the growing participation in winter sports, including skiing, snowboarding, and ice skating. As an increasing number of people engage in these activities for both leisure and fitness, the need for specialized apparel tailored to these sports escalates. This surge in demand is largely attributed to the appeal of adventure, a rising focus on health and wellness, and the pursuit of distinctive recreational experiences. Together, these factors are creating a robust momentum in the market, encouraging innovation and expansion within the snow sports apparel segment.

Restraints in the Global Snow Sports Apparel Market

The Global Snow Sports Apparel market faces significant constraints due to the effects of climate change, which has resulted in erratic snowfall patterns across numerous winter sports areas. These unpredictable changes can severely impact both the length and quality of the snow sports season, subsequently leading to a decline in participation levels and a decreased demand for snow sports apparel. This situation highlights the market's susceptibility to external influences that are beyond its control, emphasizing the importance for stakeholders to adapt and seek innovative solutions to mitigate the adverse effects of these climatic shifts on their business outcomes.

Market Trends of the Global Snow Sports Apparel Market

The Global Snow Sports Apparel market is witnessing a significant trend towards e-commerce growth and an enhanced omnichannel shopping experience. As consumers increasingly prefer the convenience and extensive product ranges offered by online platforms, retailers are adapting by investing in seamless integration of online and offline channels. Features such as buy-online-pickup-in-store (BOPIS), curbside pickup, and tailored recommendations based on customer behavior are becoming vital. This shift not only caters to the growing demand for convenience but also enriches customer engagement, driving sales and creating opportunities for innovation within the snow sports apparel sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Snow Sports Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Top Apparel
  • Insulated Shell
  • Shell
  • Fleece
  • Soft Shell
• Bottom Apparel
  • Insulated Shell
  • Shell
  • Others
• Accessories
  • Handwear
  • Baselayer
  • Headwear

Global Snow Sports Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Sport Stores
• Franchises Stores
• Speciality Stores
• Online Snow Sports Apparel

Global Snow Sports Apparel Market Size by Price Range Economy & CAGR (2025-2032)

• Market Overview
• Mid-Range
• Premium
• Super-Premium

Global Snow Sports Apparel Market Size by End-use Industry & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Snow Sports Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Price Range Economy, End-use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salomon Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spyder (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burton Snowboards (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mammut (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bogner (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fischer Sports (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loffler (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phenix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eider (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations