運動服飾市場規模、佔有率和成長分析（按產品、最終用戶、分銷管道和地區）- 2025-2032 年產業預測

預計到 2023 年運動服飾市場規模將達到 3,402 億美元，從 2024 年的 3,735.4 億美元成長到 2032 年的 7,891.4 億美元，預測期內（2025-2032 年）的複合年成長率為 9.8%。

隨著人們對健康生活意識的不斷增強以及游泳、瑜伽、跑步和有氧運動等健身活動的好處的認知，運動服裝市場預計將顯著成長。世界盃足球賽、奧運和板球世界盃等大型體育賽事進一步激發了人們對該行業的興趣。壓力和肥胖等與工作相關的健康問題的增多，促使人們從事體育運動和健身，從而推動了對時尚舒適運動服的需求。此外，全球運動服飾品牌的受歡迎程度也推動了產品需求的增加。市場促進因素包括可支配收入的增加、生活水準的提高和生產成本的下降。特別是印度強勁的紡織業預計將在推動市場擴張方面發揮關鍵作用。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 分銷通路分析

運動服市場規模（依產品和複合年成長率） (2025-2032)

• 市場概況
• 鞋類
• 衣服

運動服市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士
• 孩子

運動服裝市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線
  • 運動用品零售商
  • 超級市場和大賣場
  • 奢侈品牌經銷店
  • 其他

運動服飾市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nike, Inc.（United States）
• Adidas AG（Germany）
• Under Armour, Inc.（United States）
• Puma SE（Germany）
• VF Corporation（United States）
• ASICS Corporation（Japan）
• Columbia Sportswear Company（United States）
• New Balance, Inc.（United States）
• Skechers USA, Inc.（United States）
• Anta Sports Products Limited（China）
• Li-Ning Company Limited（China）
• Fila Korea Ltd.（South Korea）
• K-Swiss Inc.（United States）
• Brooks Sports Inc.（United States）
• Lotto Sport Italia SpA（Italy）
• Diadora Sport Srl（Italy）
• Ellesse Ltd.（United Kingdom）
• Errea Sport SpA（Italy）

結論和建議

Sportswear Market size was valued at USD 340.2 billion in 2023 and is poised to grow from USD 373.54 billion in 2024 to USD 789.14 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

The sportswear market is poised for significant growth, fueled by a heightened awareness of healthy living and the benefits of fitness activities like swimming, yoga, running, and aerobics. Major sporting events such as the Soccer World Cup, Olympic Games, and Cricket World Cup further amplify interest in this sector. Increasing work-related health issues, including stress and obesity, are motivating individuals to engage in sports and fitness, thereby boosting demand for stylish and comfortable sportswear. Additionally, the popularity of global sportswear brands contributes to rising product demand. Key market drivers include rising disposable income, enhanced living standards, and low manufacturing costs. Notably, India's robust textile industry is anticipated to play a pivotal role in facilitating market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sportswear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sportswear Market Segments Analysis

Global Sportswear Market is segmented by Product, End-user, Distribution Channel and region. Based on Product, the market is segmented into Footwear and Apparel. Based on End-user, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sportswear Market

The surge in health-conscious individuals has significantly boosted the demand for sportswear, driven by increased gym attendance worldwide. For instance, in 2018, the International Health, Racquet & Sportsclub Association reported that the United States boasted 39,570 gyms, with over 6 billion visits recorded. Moreover, the rising appeal of fitness applications on electronic devices has motivated many to participate in fitness activities, further underscoring the shift towards healthier lifestyles. In fact, the World Economic Forum reported a remarkable 50% increase in fitness app usage during the first half of 2020, highlighting the growing trend of integrating technology into personal fitness routines.

Restraints in the Sportswear Market

The sportswear market faces significant challenges due to the increasing presence of counterfeit products, which can hinder its growth. The proliferation of fake items in categories such as footwear, apparel, and leather goods across various countries presents a considerable threat to the industry. Data released by the Organization for Economic Cooperation and Development in March 2019 indicates that counterfeit goods, including sportswear, represent approximately 3.3 percent of international trade. This growing trend not only undermines legitimate brands but also poses difficulties in maintaining consumer trust and market integrity, ultimately creating obstacles for the sportswear sector's expansion and sustainability.

Market Trends of the Sportswear Market

The sportswear market is experiencing a significant trend towards smart athletic apparel, driven by the increasing demand for technology-enhanced workout experiences. Innovative products, like the AI-powered riding shorts launched by the British start-up Impulse in January 2021, exemplify this shift, as they offer real-time performance monitoring and muscle stimulation to optimize fitness routines. This growing integration of wearable technology not only enhances individual performance but also appeals to a tech-savvy consumer base eager for personalized fitness solutions. As fitness enthusiasts increasingly prioritize data-driven insights during their workouts, the demand for smart sportswear is expected to continue its upward trajectory, presenting substantial growth opportunities in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Distribution Channel Analysis

Global Sportswear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Footwear
• Apparel

Global Sportswear Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Sportswear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Sporting Goods Retailers
  • Supermarkets & Hypermarkets
  • Exclusive Brand Outlets
  • Others

Global Sportswear Market Size & CAGR (2025-2032)

• North America (Product, End-user, Distribution Channel)
  • US
  • Canada
• Europe (Product, End-user, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End-user, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End-user, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End-user, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers USA, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila Korea Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• K-Swiss Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Sports Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotto Sport Italia S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diadora Sport S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ellesse Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Errea Sport S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations