市場調查報告書
商品編碼
1385349
銷售績效管理市場規模 - 按組件、部署模型、垂直產業、企業規模和預測,2023 年 - 2032 年Sales Performance Management Market Size - By Component, Deployment Model, Industry Vertical, Enterprise Size & Forecast, 2023 - 2032 |
在對最佳化銷售流程的日益重視的推動下,銷售績效管理 (SPM) 市場規模預計從 2023 年到 2032 年將以超過 16% 的CAGR成長。近年來,多個銷售組織正在尋求透過自動化、分析和激勵薪酬管理來提高效率。對資料驅動決策的日益關注也促使擴大採用基於雲端的 SPM 解決方案來實現可擴展性。
此外,提高銷售業績視覺性以及銷售策略與業務目標更加一致的需求迫切需要即時洞察。銷售生態系統的動態性質和對競爭優勢的追求正在推動 SPM 解決方案的創新。例如,2023 年 8 月,Beqom 推出了 Performance Pro,這是其全新的人工智慧驅動套件,具有智慧目標設定、指導回饋和數據驅動的績效評估,旨在提高企業的整體績效。
SPM 市場分為組件、企業規模、部署模型、垂直產業和區域。
根據企業規模,預計到 2032 年,中小企業市場佔有率將呈現可觀的複合CAGR。這一成長可歸因於人們對銷售績效管理在提高銷售效率方面的日益認可,以及可擴展的基於雲端的解決方案的可承受性。中小企業日益需要最佳化和調整其銷售流程以提高業績,這將推動該細分市場的成長。
就組成部分而言,由於對專家實施、培訓和諮詢服務的需求不斷成長,預計到 2032 年,服務細分市場將在 SPM 市場中累積大量佔有率。最近,一些企業也在尋求專業服務,以最大限度地提高其銷售績效管理解決方案的有效性。
預計雲端部署模式的市佔率將在 2023 年至 2032 年期間呈現顯著的CAGR。這可以歸因於雲端解決方案的可擴展性、靈活性和成本效益。企業越來越重視採用雲端為基礎的解決方案來簡化營運、實現遠端存取並有效管理銷售業績,這也將促進市場成長。
從地區來看,由於業務格局的不斷擴大以及整個地區銷售流程中技術的日益採用,預計到 2032 年,亞太地區的銷售績效管理行業將以可觀的複合CAGR成長。該地區對最佳化銷售業績的日益重視也導致了對 SPM 解決方案的需求激增。
Sales performance management (SPM) market size is projected to expand at over 16% CAGR from 2023 to 2032, driven by the growing emphasis on optimizing sales processes. In recent times, multiple sales organizations are seeking to enhance efficiency through automation, analytics, and incentive compensation management. The surging focus on data-driven decision-making is also adding to the increasing adoption of cloud-based SPM solutions for scalability.
Additionally, the demand for improved sales performance visibility and the higher alignment of sales strategies with business objectives is compelling the need for real-time insights. The dynamic nature of sales ecosystems and the pursuit of competitive advantages is driving innovations in SPM solutions. For instance, in August 2023, Beqom launched Performance Pro, its new AI-powered suite featuring intelligent goal setting, guided feedback, and data-driven performance reviews aimed at enhancing the overall performance of businesses.
The SPM market is segregated into component, enterprise size, deployment model, industry vertical, and region.
Based on enterprise size, the market share from the SMEs segment is projected to exhibit substantial CAGR through 2032. The growth can be attributed to the increasing recognition of sales performance management in boosting the sales efficiency along with the affordability of scalable cloud-based solutions. The growing need for SMEs to optimize and align their sales processes for enhanced performance will boost the segment growth.
In terms of component, the services segment is estimated to accumulate significant share of the SPM market by 2032, driven by the increasing demand for expert implementation, training, and consulting services. Of late, several businesses ae also seeking specialized services to maximize the effectiveness of their sales performance management solutions.
The market share from the cloud deployment model is anticipated to reflect significant CAGR during 2023-2032. This can be attributed to the scalability, flexibility, and cost-effectiveness of cloud solutions. The growing emphasis by businesses on adopting cloud-based solutions to streamline operations, enable remote access, and efficiently manage sales performance will also add to the market growth.
Regionally, the Asia Pacific sales performance management industry is forecasted to grow at appreciable CAGR through 2032, owing to the expanding business landscape along with the increasing adoption of technology in sales processes across the region. The growing emphasis on optimizing sales performance is also surging the demand for SPM solutions in the region.