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1425029

銷售績效管理市場 - 2024 年至 2029 年預測

Sales Performance Management Market - Forecasts from 2024 to 2029

出版日期: 2024年01月29日 | 出版商:

Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2022年銷售績效管理（SPM）市場規模為20.09億美元。

銷售績效管理 (SPM) 市場是一個不斷成長的市場，為公司提供衡量、分析和改進銷售流程所需的工具。企業對銷售績效最佳化的需求不斷成長是SPM市場的關鍵促進因素之一。在當今競爭激烈且瞬息萬變的市場中，企業正在尋找最佳化銷售表現的方法。然而，SPM市場面臨一些挑戰，包括銷售績效管理流程的複雜性，涉及從目標設定到績效衡量和資料分析的廣泛任務。 SPM解決方案的複雜性使得企業難以有效實施。另一個問題是對SPM解決方案的認知度較低。儘管存在這些挑戰，SPM 市場預計在未來幾年將會成長。

介紹

SPM 市場為公司提供了衡量、分析和提高銷售績效的工具和功能。部署 SPM 解決方案是為了提高銷售執行力和業務效率。 SPM 市場是由企業對銷售績效最佳化的需求不斷成長所推動的，特別是由於全球競爭的加劇和對高效銷售流程的需求。北美銷售績效管理市場目前在SPM安排上已經成熟，這得益於北美雄厚的財務狀況、較早採用前沿創新以及強大的職場環境以進一步發展商業週期。引進電腦化和高水準的創新意識。

促進因素

銷售業績的重要性日益增加：銷售業績是組織收益成長和盈利的關鍵因素。因此，公司正在尋找最佳化銷售業績以獲得市場優勢的方法，特別是在全球競爭日益激烈以及對高效銷售流程的需求的情況下。
對指標主導的銷售工具的需求：對指標主導的銷售工具的需求不斷成長是推動市場成長的主要因素。企業尋求 SPM 解決方案來提供衡量、分析和改進銷售流程所需的工具。
資料驅動的銷售業績規劃、管理和分析流程：銷售業績管理是資料基礎的銷售業績規劃、管理和分析流程。
提高銷售生產力、效率和效果：銷售績效管理可幫助銷售團隊了解什麼有效、什麼無效，以及如何將銷售線索轉化為銷售。讓我們讓它變得易於理解。企業尋求 SPM 解決方案來提供提高銷售生產力、效率和效益所需的工具。

主要企業提供的產品

SAP 提供各種 SPM 解決方案來協助組織管理其銷售流程，從規劃和預測到獎勵薪酬和績效管理。 SAP 解決方案旨在協助組織提高銷售生產力、效率和效益。
Oracle提供了一套全面的 SPM 解決方案，協助組織管理銷售績效，從區域和配額管理到獎勵薪資和銷售指導。
NICE 提供廣泛的 SPM 解決方案來最佳化您組織的銷售績效，從銷售指導和培訓到獎勵薪酬和績效管理。 NICE 的解決方案旨在協助組織提高銷售生產力、效率和效益。

銷售績效管理市場零售領域的顯著成長：

零售業是銷售績效管理（SPM）市場顯著成長的領域之一。零售業的成長歸因於對 SPM 解決方案的需求不斷增加，這些解決方案可協助零售商最佳化其銷售流程並提高業務效率。零售公司正在尋找 SPM 解決方案，以提供衡量、分析和改進銷售流程所需的工具，包括敏捷和連網型的銷售規劃、區域和配額管理。 SPM 解決方案還可以幫助您規劃、管理和監控可實現的配額、區域和薪酬計劃，為您提供從第一天起就可以使用的工具。 SPM 解決方案還可以與其他企業系統（例如 CRM 和 ERP 系統）無縫整合，從而提高銷售流程的可見度並提高整體銷售績效。由於零售商對銷售業績最佳化的需求不斷增加，預計零售業將持續成長。

亞太地區預計將在銷售績效管理市場中佔據主要佔有率：

預計亞太地區將在銷售績效管理（SPM）市場中佔據主要佔有率。預計該地區在預測期內的複合年成長率最高。亞太地區的成長是由該地區企業對 SPM 解決方案不斷成長的需求所推動的。該地區是許多尋求 SPM 解決方案以最佳化銷售流程並提高業務效率的中小企業的所在地。此外，該地區的零售業不斷成長，推動了對 SPM 解決方案的需求。由於亞太地區公司對銷售業績最佳化的需求不斷成長，預計未來幾年亞太地區將繼續佔據 SPM 市場的重要佔有率。

主要進展

2021 年 7 月，銷售團隊收購了 Slack。透過此次收購，Salesforce將把Slack的協作和溝通工具與其SPM平台整合，為客戶提供更全面的解決方案來管理銷售團隊並提高銷售業績。
2023 年 5 月，微軟宣布推出 Dynamics 365 Sales copilot 新產品。這款新產品利用人工智慧 (AI) 和機器學習為銷售團隊提供有關客戶和交易的見解，幫助他們達成更多交易。
2023 年 8 月，Xactly 發布了 Xactly AI Copilot。這款新產品為團隊提供收益流程管理，並協助他們確定需要改進的領域。

The sales Performance Management (SPM) market is a growing market that provides companies with the necessary tools to measure, analyze, and improve their sales processes. The increasing demand for sales performance optimization among enterprises is one of the primary drivers of the SPM market. In today's competitive and rapidly changing market, companies are increasingly seeking ways to optimize their sales performance. However, the SPM market faces some challenges, such as the complexity of the sales performance management process, which involves a wide range of tasks, from setting targets to measuring performance and analyzing data. The complexity of SPM solutions can make it challenging for companies to implement them effectively. Another challenge is the lack of awareness about SPM solutions. Despite these challenges, the SPM market is expected to grow in the coming years.

Introduction:

The sales performance management (SPM) market provides organizations with the tools and capabilities to measure, analyze, and improve sales performance. SPM solutions are implemented to improve sales execution and operational efficiency. The SPM market is driven by the increasing demand for sales performance optimization among enterprises, especially with the rise of global competition and the need for efficient sales processes. The North American Sales Performance Management market is as of now mature for SPM arrangements, inferable from North America's solid financial scene, early reception of cutting-edge innovations, high computerized reception at work environments to further develop business cycles, and high innovation mindfulness.

Drivers:

Increasing importance of sales performance: Sales performance is a critical factor in an organization's revenue growth and profitability. Therefore, companies are looking for ways to optimize their sales performance to stay ahead in the market, especially with the rise of global competition and the need for efficient sales processes.
Demand for metric-driven sales tools: The upsurge in the demand for metric-driven sales tools is a major factor driving the market's growth. Companies are looking for SPM solutions that provide them with the necessary tools to measure, analyze, and improve their sales processes.
Data-informed process of planning, managing, and analyzing sales performance: Sales performance management is a data-informed process of planning, managing, and analyzing sales performance. Companies are looking for SPM solutions that provide them with the necessary tools to analyze data and optimize their sales processes.
Improved sales productivity, efficiency, and effectiveness: Sales performance management ensures that a sales team has a good grasp on what works, what doesn't, and how they can best maximize leads to sales. Companies are looking for SPM solutions that provide them with the necessary tools to improve their sales productivity, efficiency, and effectiveness.

Products offered by key companies:

SAP offers a range of SPM solutions that help organizations manage their sales processes, from planning and forecasting to incentive compensation and performance management. SAP's solutions are designed to help organizations improve their sales productivity, efficiency, and effectiveness.
Oracle offers a comprehensive suite of SPM solutions that help organizations manage their sales performance, from territory and quota management to incentive compensation and sales coaching. Oracle's solutions are designed to help organizations improve their sales execution and operational efficiency.
NICE offers a range of SPM solutions that help organizations optimize their sales performance, from sales coaching and training to incentive compensation and performance management. NICE's solutions are designed to help organizations improve their sales productivity, efficiency, and effectiveness.

Prominent growth in the retail segment within the sales performance management market:

The retail segment is one of the prominent growth areas within the Sales Performance Management (SPM) market. The growth in the retail segment can be attributed to the increasing demand for SPM solutions that help retailers optimize their sales processes and improve operational efficiency. Retailers are looking for SPM solutions that provide them with the necessary tools to measure, analyze, and improve their sales processes, such as agile and connected sales planning, territory, and quota management. SPM solutions also help retailers plan, manage, and monitor achievable quotas, territories, and compensation plans, providing them with ready-to-use tools on day one. SPM solutions can also be seamlessly integrated with other enterprise systems, such as CRM and ERP systems, to provide greater visibility into sales processes and improve overall sales performance. The growth in the retail segment is expected to continue in the coming years, owing to the increasing demand for sales performance optimization among retailers.

The Asia Pacific region is expected to hold a significant share of the sales performance management market:

The Asia Pacific region is expected to hold a significant share of the Sales Performance Management (SPM) market. The region is expected to show the highest compound annual growth rate (CAGR) during the forecast period. The growth in the Asia Pacific region can be attributed to the increasing demand for SPM solutions among enterprises in the region. The region has many small and medium-sized enterprises (SMEs) that are looking for SPM solutions to optimize their sales processes and improve operational efficiency. Additionally, the region has a growing retail sector that is driving the demand for SPM solutions. The Asia Pacific region is expected to continue to hold a significant share of the SPM market in the coming years, owing to the increasing demand for sales performance optimization among enterprises in the region.

Key developments:

In July 2021, Salesforce acquired Slack. This acquisition will allow Salesforce to integrate Slack's collaboration and communication tools with its own SPM platform, providing customers with a more comprehensive solution for managing their sales teams and improving their sales performance.
In May 2023, Microsoft launched a new Dynamics 365 Sales copilot product. This new product uses artificial intelligence (AI) and machine learning to provide sales teams with insights into their customers and opportunities, helping them to close more deals.
In August 2023, Xactly launched Xactly AI Copilot. This new product provides teams with revenue process management, helping them to identify areas where they can improve.

Segments

By Type

Integrated Software
Standalone Software
Incentive Compensation Management
Territory Management
Sales Planning and Monitoring
Sales Performance Analytics and Reporting
Others

By Industry

IT and Telecom
Retail
Government
Healthcare
BFSI
Manufacturing
Others

By Deployment Type

On-premises
Cloud-based

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. SALES PERFORMANCE MANAGEMENT MARKET, BY TYPE

5.1. Introduction
5.2. Integrated Software
5.3. Standalone Software
- 5.3.1. Incentive Compensation Management
- 5.3.2. Territory Management
- 5.3.3. Sales Planning And Monitoring
- 5.3.4. Sales Performance Analytics And Reporting
- 5.3.5. Others

6. SALES PERFORMANCE MANAGEMENT MARKET, BY INDUSTRY

6.1. Introduction
6.2. IT and Telecom
6.3. Retail
6.4. Government
6.5. Healthcare
6.6. BFSI
6.7. Manufacturing
6.8. Others

7. SALES PERFORMANCE MANAGEMENT MARKET, BY DEPLOYMENT MODE

7.1. Introduction
7.2. On-premise
7.3. Cloud-based

8. SALES PERFORMANCE MANAGEMENT MARKET, BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. United Kingdom
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Others
8.5. The Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others