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健康美容化妝品

市場調查報告書

商品編碼

1616083

直髮器市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Hair Straightener Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年09月30日 | 出版商:

Global Market Insights Inc. | 英文 161 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023年，全球直髮器市場估計為63.7億美元，預計2024年至2032年複合年成長率為5.7%，受到個人美容產品需求不斷成長的推動。隨著越來越多的人注重自己的外表，直髮器等髮型設計設備在日常生活中變得必不可少。這種趨勢在千禧世代和 Z 世代中尤其強烈，他們非常重視自己的美學。美容和時尚趨勢的影響力日益增強，加上所有性別的美容意識不斷增強，正在推動消費者投資高品質的護髮工具。

隨著越來越多的人尋求在家中獲得沙龍品質的效果，對高效直髮器的需求持續成長，推動了市場成長。市場根據產品類型細分，包括熱風刷、捲髮器、直髮器和刷子、直髮刷等。 2023年，直髮器和直髮刷引領市場，創造了21.8億美元的收入。這些工具因其多功能性和易用性而受到青睞，允許用戶創造各種髮型，從時尚直髮到捲髮和波浪，使其適合家庭使用和專業沙龍。

就電源而言，市場分為有線和無線兩種型號。到 2023 年，有線直髮器將佔據 53% 的市場佔有率，預計在預測期內將以 5.5% 的複合年成長率成長。有線設備因其可靠的電源而仍然很受歡迎，這對於長期使用至關重要，尤其是在專業環境中。造型師更喜歡有線直髮器，因為它們具有穩定的性能，因為它們不需要像無線直髮器那樣充電，因此非常適合造型較厚或較長的頭髮，而這需要更多的時間。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	63.7 億美元
預測值	104.8 億美元
複合年成長率	5.7%

從地區來看，2023 年北美在直髮器市場佔據主導地位，營收達 22.5 億美元。在強調個人修飾和外觀的強大美容文化的推動下，到 2032 年，該市場預計將達到 37.7 億美元。直髮器通常用於打造時尚、亮麗的外觀，該地區多樣化的美容趨勢需要適合不同髮質和風格的多功能、高品質造型工具。媒體和名人的認可進一步提高了消費者對這些產品的興趣，為該地區的市場領導地位做出了貢獻。

產業生態系統分析
重要新聞和舉措
- 夥伴關係/協作
- 併購
- 投資
- 產品發布與創新
消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費品採用
- 首選配銷通路
- 首選價格範圍
監管環境
技術概覽
成長動力
- 個人美容產品需求激增
- 社群媒體和美容趨勢的影響
產業陷阱與挑戰
- 仿冒品的風險
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率
主要市場參與者的競爭分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依產品類型 2021 - 2032 年

主要趨勢
熱風刷
捲髮棒
扁鐵和刷子
直髮刷
其他（搖擺、魔杖）

第 6 章：市場估計與預測：按材料 2021 - 2032 年

主要趨勢
陶瓷製品
電氣石
鈦
聚四氟乙烯
其他（混合、奢華、熱乳木果油）

第 7 章：市場估計與預測：依形狀 2021 - 2032

主要趨勢
平坦的
圓形
捲髮器
其他（熱刷）

第 8 章：市場估計與預測：按電源 2021 - 2032 年

主要趨勢
有線
無線

第 9 章：市場估計與預測：依技術分類 2021 - 2032

主要趨勢
電離
蒸汽技術
紅外線熱
其他（雙電壓、溫控）

第 10 章：市場估計與預測：依最終用途 2021 - 2032

主要趨勢
個人
商業的
- 美容中心
- 沙龍
- 其他（皮膚科中心等）

第 11 章：市場估計與預測：按配銷通路2021 - 2032 年

主要趨勢
線上
- 電子商務網站
- 公司網站
離線
- 超級市場和大賣場
- 專賣店
- 其他（個體店等）

第 12 章：市場估計與預測：按地區 2021 - 2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非

第 13 章：公司簡介

Bay Bliss Pro
Braun
Conair
Dry Bar Products
Dyson Technology India
Hot Tools Professional
Ikonic World
Jemella
John Paul Mitchell Systems
Moe Hair USA
Panasonic Holdings
Philips Electronics
Revlon
RUSK Professional
T3 Micro Technologies

簡介目錄

Product Code: 11625

The Global Hair Straightener Market was estimated at USD 6.37 billion in 2023 and is expected to grow at 5.7% CAGR from 2024 to 2032, favored by the rising demand for personal grooming products. As more individuals focus on their appearance, hair styling devices like straighteners been essential in daily routines. This trend is especially strong among millennials and Generation Z, who place significant importance on their aesthetics. The growing impact of beauty and fashion trends, along with increasing grooming awareness across all genders, is pushing consumers to invest in high-quality hair care tools.

With more people seeking to achieve salon-quality results at home, the demand for efficient hair straighteners continues to rise, fueling market growth. The market is segmented based on product types, including hot air brushes, curling irons, flat irons & brushes, straightening brushes, and others. In 2023, flat irons and straightening brushes led the market, generating USD 2.18 billion in revenue. These tools are favored for their versatility and ease of use, allowing users to create various hairstyles, from sleek straight looks to curls and waves, making them suitable for both home use and professional salons.

In terms of power sources, the market is divided into corded and cordless models. Corded hair straighteners held a significant 53% share of the market in 2023 and are expected to grow at a 5.5% CAGR over the forecast period. Corded devices remain popular due to their reliable power supply, crucial for extended use, particularly in professional settings. Stylists prefer corded straighteners for their consistent performance, as they don't require recharging like cordless options, making them ideal for styling thicker or longer hair, which takes more time.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$6.37 Billion
Forecast Value	$10.48 Billion
CAGR	5.7%

Regionally, North America dominated the hair straightener market in 2023, generating USD 2.25 billion in revenue. The market is expected to reach USD 3.77 billion by 2032, driven by a strong beauty culture that emphasizes personal grooming and appearance. Hair straighteners are commonly used to achieve sleek, polished looks, and the diverse beauty trends in the region demand versatile, high-quality styling tools suited for different hair types and styles. Media and celebrity endorsements further boost consumer interest in these products, contributing to the region's market leadership.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Market 360° synopsis, 2021 - 2032
2.2 Business trends
2.3 Regional trends
2.4 Product type trends
2.5 Distribution channel trends

Chapter 3 Market Insights

3.1 Industry ecosystem analysis
3.2 Key news and initiatives
- 3.2.1 Partnership/collaboration
- 3.2.2 Merger/acquisition
- 3.2.3 Investment
- 3.2.4 Product launch & innovation
3.3 Consumer buying behavior analysis
- 3.3.1 Demographic trends
- 3.3.2 Factors affecting buying decision
- 3.3.3 Consumer product adoption
- 3.3.4 Preferred distribution channel
- 3.3.5 Preferred price range
3.4 Regulatory landscape
3.5 Technological overview
3.6 Growth drivers
- 3.6.1 Surge in demand for personal grooming products
- 3.6.2 Influence of social media and beauty trends
3.7 Industry pitfalls & challenges
- 3.7.1 Risks of counterfeit products
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type 2021 - 2032, (USD Billion) (Thousand units)

5.1 Key trends
5.2 Hot air brushes
5.3 Curling irons
5.4 Flat irons & brushes
5.5 Straightening brushes
5.6 Others (waver, wands)

Chapter 6 Market Estimates & Forecast, By Material 2021 - 2032, (USD Billion) (Thousand units)

6.1 Key trends
6.2 Ceramic
6.3 Tourmaline
6.4 Titanium
6.5 Teflon
6.6 Others (combined, luxury, heat shea butter)

Chapter 7 Market Estimates & Forecast, By Shape 2021 - 2032, (USD Billion) (Thousand units)

7.1 Key trends
7.2 Flat
7.3 Rounded
7.4 Crimped hair iron
7.5 Others (hot brush)

Chapter 8 Market Estimates & Forecast, By Power source 2021 - 2032, (USD Billion) (Thousand units)

8.1 Key trends
8.2 Corded
8.3 Cordless

Chapter 9 Market Estimates & Forecast, By Technology 2021 - 2032, (USD Billion) (Thousand units)

9.1 Key trends
9.2 Ionization
9.3 Steam technology
9.4 Infrared heat
9.5 Others (dual voltage, temp control)

Chapter 10 Market Estimates & Forecast, By End use 2021 - 2032, (USD Billion) (Thousand units)

10.1 Key trends
10.2 Individuals
10.3 Commercial
- 10.3.1 Beauty centers
- 10.3.2 Salons
- 10.3.3 Others (dermatological center, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel 2021 - 2032, (USD Billion) (Thousand units)

11.1 Key trends
11.2 Online
- 11.2.1 E-commerce website
- 11.2.2 Company websites
11.3 Offline
- 11.3.1 Supermarkets & hypermarkets
- 11.3.2 Specialty stores
- 11.3.3 Others (individual stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region 2021 - 2032, (USD Billion) (Thousand units)

12.1 Key trends
12.2 North America
- 12.2.1 U.S.
- 12.2.2 Canada
12.3 Europe
- 12.3.1 UK
- 12.3.2 Germany
- 12.3.3 France
- 12.3.4 Italy
- 12.3.5 Spain
12.4 Asia Pacific
- 12.4.1 China
- 12.4.2 India
- 12.4.3 Japan
- 12.4.4 South Korea
- 12.4.5 Australia
12.5 Latin America
- 12.5.1 Brazil
- 12.5.2 Mexico
12.6 MEA
- 12.6.1 Saudi Arabia
- 12.6.2 UAE
- 12.6.3 South Africa