髮型設計產品市場機會、成長動力、產業趨勢分析與 2024 年至 2032 年預測

2023 年，全球髮型設計產品市場價值為274 億美元，預計2024 年至2032 年複合年成長率為5.7%。一成長的主要因素。 Instagram、TikTok 和 YouTube 等平台在快速傳播美容趨勢方面發揮關鍵作用，影響者和美容專家定期展示新的髮型和技巧。這些視覺上吸引人的趨勢激發消費者複製這些外觀，促使對流行教程中使用的產品的需求激增。此外，用戶生成的內容培養了社群意識和信任感，使這些產品更加受歡迎。

品牌正在透過擴大美髮產品範圍來滿足這種不斷成長的需求，以滿足不同的髮型和風格。這種包容性吸引了越來越多尋求適合其獨特需求的產品的年輕一代。依類別分類，市場分為染髮劑、髮膠和髮蠟以及髮膠。 2023年，凝膠和蠟引領產業，佔據39.7%的市場。

這些產品預計將保持主導地位，預計到 2032 年市場價值將達到 184 億美元。按類型分類，美髮產品市場分為有機和無機。 2023年，無機產品佔據重要佔有率，佔市場佔有率56.3%。到 2032 年，該細分市場預計將達到 239 億美元。

這些組件形成了一個保護屏障，增強了平滑性和可管理性，從而吸引了尋求可靠結果的消費者。歐洲引領美髮產品市場，複合年成長率為6.1%，預計到2032 年市場價值將達到162 億美元。美髮產品的需求。巴黎和米蘭等時尚中心在塑造這些趨勢方面發揮關鍵作用。此外，歐洲多樣化的消費者基礎和高可支配收入促進了對優質和專業美髮產品的需求，促進了市場競爭和創新。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 監管環境
• 衝擊力
  • 成長動力
    • 社群媒體在青少年和千禧世代中的影響力不斷增強
    • 有機護髮產品增加
    • 不斷成長的產品創新
  • 產業陷阱與挑戰
    • 髮型產品的有害副作用
• 成長潛力分析
• 成分分析
• 消費者購買行為分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類別，2021 - 2032

• 主要趨勢
• 髮色
• 凝膠和蠟
• 髮膠

第 6 章：市場估計與預測：按配方分類，2021 - 2032 年

• 主要趨勢
• 血清
• 髮膠
• 霜&乳液
• 油
• 蠟和凝膠
• 其他（摩絲、黏土、潤髮油等）

第 7 章：市場估計與預測：按類型，2021 - 2032

• 主要趨勢
• 有機的
• 無機

第 8 章：市場估計與預測：依性別分類，2021 - 2032 年

• 主要趨勢
• 男性
• 女性
• 男女通用的

第 9 章：市場估計與預測：按價格，2021 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 10 章：市場估計與預測：依最終用途，2021 - 2032 年

• 主要趨勢
• 個人
• 時尚產業
• 水療中心和沙龍

第 11 章：市場估計與預測：按銷售管道，2021 - 2032 年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 專賣店
  • 大型商店
  • 超市/大賣場
  • 其他（零售店等）

第 12 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第 13 章：公司簡介

• CHANEL
• Combe
• Cover Your Gray
• Coty
• Estee Lauder
• Hoyu
• Indus Valley
• John Paul Mitchell Systems
• Kao
• KOSE
• L'Oreal
• NATULIQUE
• Oriflame
• Puig
• Revlon

The Global Hair Styling Products Market was valued at USD 27.4 billion in 2023 and is projected to grow at a 5.7% CAGR from 2024 to 2032. The increasing influence of social media platforms, particularly among teenagers and millennials, is a major factor driving this growth. Platforms like Instagram, TikTok, and YouTube play a pivotal role in spreading beauty trends quickly, with influencers and beauty experts regularly showcasing new hairstyles and techniques. These visually appealing trends inspire consumers to replicate the looks, prompting a surge in demand for the products used in popular tutorials. Moreover, user-generated content fosters a sense of community and trust, making these products even more desirable.

Brands are responding to this growing demand by expanding their range of hair styling products, catering to diverse hair types and styles. This inclusivity appeals to younger generations increasingly seeking products that suit their unique needs. By category, the market is segmented into hair color, gels and waxes, and hair spray. In 2023, gels and waxes led the industry, capturing 39.7% of the market share.

These products are anticipated to maintain dominance, with an expected market value of USD 18.4 billion by 2032. Gels and waxes are highly popular due to their versatility, offering consumers a range of styling options suitable for different hair types and preferences. By type, the hair styling products market is divided into organic and inorganic. In 2023, inorganic products held a significant share, representing 56.3% of the market. This segment is projected to reach USD 23.9 billion by 2032. Inorganic styling products, known for their superior hold, shine, and frizz control, remain popular due to the effectiveness of ingredients like silicones and synthetic polymers.

These components create a protective barrier that enhances smoothness and manageability, making them appealing to consumers who seek dependable results. Europe leads the hair styling products market, with a 6.1% CAGR and an anticipated market value of USD 16.2 billion by 2032. The region's strong emphasis on beauty and fashion, along with its influence on global trends, drives consumer demand for innovative hair products. Fashion hubs like Paris and Milan play a key role in shaping these trends. Furthermore, Europe's diverse consumer base and high disposable incomes contribute to the demand for premium and specialized hair styling products, fostering competition and innovation in the market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Regulatory landscape
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Growing social media influence among teenagers and millennials
    • 3.3.1.2 Increase in organic hair care products
    • 3.3.1.3 Growing product innovation
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Harmful side effects of the hair styling products
• 3.4 Growth potential analysis
• 3.5 Ingredient analysis
• 3.6 Consumer buying behavior analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Category, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Hair color
• 5.3 Gels and wax
• 5.4 Hair spray

Chapter 6 Market Estimates & Forecast, By Formulation, 2021 - 2032, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Serum
• 6.3 Hair spray
• 6.4 Cream & lotion
• 6.5 Oil
• 6.6 Wax & gel
• 6.7 Others (Mousses, clay, Pomade, etc.)

Chapter 7 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Organic
• 7.3 Inorganic

Chapter 8 Market Estimates & Forecast, By Gender, 2021 - 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Male
• 8.3 Female
• 8.4 Unisex

Chapter 9 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Individual
• 10.3 Fashion industry
• 10.4 spas and salons

Chapter 11 Market Estimates & Forecast, By Sales Channel, 2021 - 2032, (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce websites
  • 11.2.2 Company websites
• 11.3 Offline
  • 11.3.1 Specialty stores
  • 11.3.2 mega stores
  • 11.3.3 supermarket/hypermarket
  • 11.3.4 Others (retail stores etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 Saudi Arabia
  • 12.6.3 South Africa

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 CHANEL
• 13.2 Combe
• 13.3 Cover Your Gray
• 13.4 Coty
• 13.5 Estee Lauder
• 13.6 Hoyu
• 13.7 Indus Valley
• 13.8 John Paul Mitchell Systems
• 13.9 Kao
• 13.10 KOSE
• 13.11 L'Oreal
• 13.12 NATULIQUE
• 13.13 Oriflame
• 13.14 Puig
• 13.15 Revlon