髮型設計工具市場規模、佔有率和成長分析（按產品、分銷管道、應用和地區）：產業預測（2024-2031）

2022年全球美髮工具市場規模為425億美元，從2023年的446.7億美元成長到2031年的665億美元，預計複合年成長率為5.10%。

消費者尋求討人喜歡的髮型的趨勢不斷成長，尤其是千禧世代和 Z 世代，推動了美髮產品市場的發展。這種趨勢在大流行期間加劇，因為人們在數位工作時注重自我護理並尋求螢幕上有吸引力的存在。沙龍的關閉導致許多消費者尋求家用髮型設計套件，這可能會增加預測期內的使用量並提高市場成長率。此外，專業沙龍服務業在新興市場的擴張為直燙髮器、捲髮器和捲髮器等美髮工具製造商帶來了巨大的商機。目前，中國、印度和澳洲佔據市場主導地位，增加了美髮設備產業的區域需求和成長潛力。

目錄

介紹

• 分析目的
• 市場範圍
• 定義

分析方法

• 資訊採購
• 次要/主要資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 市場概況及展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及前景

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考慮因素

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場魅力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析

全球美髮工具市場規模/複合年成長率：依產品分類（2024-2031）

• 市場概況
• 吹風機
• 燙髮器
• 燙髮器
• 剪刀
• 熱刷
• 壓接器和韋伯
• 熱輥
• 多重造型器
• 其他

全球美髮工具市場規模與複合年成長率：按分銷管道分類（2024-2031）

• 市場概況
• 大賣場/超級市場
• 專賣店
• 線上
• 其他

全球美髮工具市場規模/複合年成長率：按應用分類（2024-2031）

• 市場概況
• 家庭使用
• 商業的

全球美髮工具市場規模/複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 波灣合作理事會(GCC) 國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要企業採取的策略
• 近期市場趨勢
• 主要企業市場佔有率（2023年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Panasonic Corp.
• Helen of Troy Ltd.
• Koninklijke Philips NV
• Dyson Ltd.
• WAHL Clipper Corporation
• Groupe SEB
• Andis Company
• FHI Brands LLC
• Ikonic Professional
• Farouk Systems Inc.
• Solano International
• Cricket Company LLC
• GHD Group
• Elchim SpA
• Sultra

結論和建議

Global Hair Styling Tools Market size was valued at USD 42.5 billion in 2022 and is poised to grow from USD 44.67 billion in 2023 to USD 66.50 billion by 2031, growing at a CAGR of 5.10% during the forecast period (2024-2031).

The hair styling products market is being propelled by a growing consumer inclination towards appealing hairstyles, particularly among millennials and Generation Z. This trend intensified during the pandemic as individuals focused on self-care while working digitally, demanding an attractive on-screen presence. With salons closed, many consumers sought at-home hairstyling kits, leading to increased usage and a potential rise in market growth during the forecast period. Furthermore, the expanding professional salon services sector in emerging markets presents vast opportunities for manufacturers of hair styling tools such as straighteners, curlers, and crimpers. Currently, China, India, and Australia dominate the market, underscoring significant regional demands and growth potential in the hair styling equipment industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Styling Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Styling Tools Market Segmental Analysis

Global Hair Styling Tools Market is segmented by Product, Distribution Channel, Application, and region. Based on Product, the market is segmented into Hair Dryer, Hair Straightener, Curling Irons, Hair Clippers, Hot Brushes, Crimpers and Wavers, Hot Rollers, Multistylers, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online, and Others. Based on Application, the market is segmented into Household, and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Styling Tools Market

The Global Hair Styling Tools market is significantly influenced by the dynamic nature of fashion trends that continuously evolve. As consumers strive to stay current with rapidly changing hairstyles, often inspired by films or fashion movements, they increasingly turn to either professional salon services or DIY techniques to achieve their desired looks. This trend is driving a notable increase in the demand for hair styling tools. Furthermore, the presence of Generation X, which values innovation and aesthetics, is likely to further propel the adoption of advanced hair styling equipment, contributing to the overall growth of the market.

Restraints in the Global Hair Styling Tools Market

The US Hair Styling Tools market faces several constraints that may hinder its growth, particularly in low-income regions where the high cost of electric appliances makes straighteners and curling tools less accessible. Moreover, the influx of affordable knockoff products poses a significant challenge to established branded tools, affecting their market share. Compounding these issues, a rise in incidents of electric shock associated with hair styling devices is expected to further impede market expansion. These factors collectively contribute to a less favorable environment for the premium hair styling tools market, especially in economically challenged areas.

Market Trends of the Global Hair Styling Tools Market

The Global Hair Styling Tools market is witnessing a significant upswing driven by innovative developments and a growing emphasis on personal grooming. The introduction of portable hair styling tools and advanced products has enhanced efficiency and effectiveness, attracting consumers looking for convenience and quality. Trends such as the rise of DIY styling techniques and the experimentation with diverse hairstyles are reshaping consumer behaviors, leading to an increased demand for versatile tools. Companies like Nutrafol are capitalizing on this trend with offerings like plant-based hair treatments and collagen-infused products, further stimulating market growth and offering unique selling propositions that cater to evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Hair Styling Tools Market Size by Product & CAGR (2024-2031)

• Market Overview
• Hair Dryer
• Hair Straightener
• Curling Irons
• Hair Clippers
• Hot Brushes
• Crimpers and Wavers
• Hot Rollers
• Multistylers
• Others

Global Hair Styling Tools Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets & Supermarkets
• Specialty Stores
• Online
• Others

Global Hair Styling Tools Market Size by Application & CAGR (2024-2031)

• Market Overview
• Household
• Commercial

Global Hair Styling Tools Market Size & CAGR (2024-2031)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Panasonic Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helen of Troy Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WAHL Clipper Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe SEB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andis Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FHI Brands LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ikonic Professional
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farouk Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solano International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cricket Company LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHD Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elchim S.p.A
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sultra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation