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市場調查報告書
商品編碼
1666965

迷你直髮器市場機會、成長動力、產業趨勢分析與 2024 - 2032 年預測

Mini Hair Straightener Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年全球迷你直髮器市場價值為 29 億美元，預計 2024 年至 2032 年期間的複合年成長率為 5.3%。這可以歸因於消費者對便攜、高效、方便用戶使用的美髮工具的需求不斷成長。這些小巧的設備迎合了快節奏、移動的生活方式，為旅行、工作和快速補妝提供了便利的美容解決方案。

迷你直髮器市場 - IMG1

便利性和功能性日益成長的趨勢影響了消費者的偏好和製造商的創新。陶瓷和電氣石板等先進技術現已成為迷你直髮器的標準，旨在保護頭髮健康的同時提高性能。快速加熱、自動關閉和鎖住水分等功能在這些產品中也變得越來越普遍。

市場範圍
起始年份 2023
預測年份 2024-2032
起始值 29億美元
預測值 46億美元
複合年成長率 5.3%

人們對優質、高性能工具的需求也日益增加，尤其是注重品質和多功能性的年輕專業人士。社群媒體的興起促進了這種轉變，美容影響者和專家透過造型教學和產品評論展示迷你直髮器。這讓消費者了解這些設備的好處，進一步推動了需求。因此，領先品牌正在透過獨家促銷和捆綁優惠來加強其線上影響力，使更廣泛的受眾能夠購買高階迷你直髮器。

依產品類型，市場分為熱風刷、捲髮器、平板直髮器、直髮刷等。平板直髮器和拉直刷類別在 2023 年佔據市場主導地位，收入約為 9.6 億美元。平板夾仍然是光滑直髮造型的熱門選擇，許多平板夾採用陶瓷和電氣石板等先進材料，以最大限度地減少熱損傷。

就加熱板而言，市場分為陶瓷、鈦和電氣石板，以及其他變體，如銅陶瓷混合物。 2023 年陶瓷板將佔據約 32.8% 的市場佔有率，預計複合年成長率為 4.8%。然而，預計電氣石板材部分將出現最快的成長，預計複合年成長率為 6.8%。這些板子因其出色的釋放負離子的能力而越來越受歡迎，負離子有助於保護頭髮，同時減少毛躁。

北美市場，尤其是美國，在迷你直髮器行業佔據主導地位，2023 年的價值為 4.5 億美元。隨著城市白領階級對高效率、便攜個人護理產品的需求，美國公司正大力投資研發，推出吸引注重健康、忙碌消費者的先進技術。此外，美國擁有完善的電子商務網路，使品牌能夠接觸廣泛的受眾並有效地利用數位行銷策略。

目錄

第 1 章：方法論與範圍

  • 市場範圍和定義
  • 基礎估算與計算
  • 預測計算
  • 資料來源
    • 基本的
    • 次要
      • 付費來源
      • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商概況
  • 利潤率分析
  • 重要新聞及舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 便攜、便利美容產品需求不斷成長
      • 消費者對先進護髮技術的認知不斷提高
      • 電子商務和社群媒體影響力的擴大
    • 產業陷阱與挑戰
      • 與全尺寸模型相比，造型能力有限
      • 多功能美容工具的激烈競爭
  • 消費者購買行為分析
  • 技術概覽
  • 成長潛力分析
  • 波特的分析
  • PESTEL 分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021-2032 年

  • 主要趨勢
  • 熱風刷
  • 捲髮棒
  • 熨斗和刷子
  • 直髮刷
  • 其他

第 6 章：市場估計與預測：按電源，2021-2032 年

  • 主要趨勢
  • 無線
  • 有線

第 7 章：市場估計與預測：按加熱板，2021-2032 年

  • 主要趨勢
  • 陶瓷板
  • 鈦板
  • 電氣石板材
  • 其他（電氣石陶瓷、銅陶瓷等）

第 8 章：市場估計與預測：按定價，2021 年至 2032 年

  • 主要趨勢
  • 低（1 美元 - 50 美元）
  • 中型（50-200 美元）
  • 高 (>200 美元)

第 9 章：市場估計與預測：按消費者群體，2021 年至 2032 年

  • 主要趨勢
  • 男性
  • 女性

第 10 章：市場估計與預測：按用途，2021 年至 2032 年

  • 主要趨勢
  • 住宅
  • 商業的
    • 美容中心
    • 沙龍
    • 其他（皮膚科中心等）

第 11 章：市場估計與預測：按配銷通路，2021-2032 年

  • 主要趨勢
  • 線上
    • 電子商務市場
    • 公司網站
  • 離線
    • 大賣場和超市
    • 專賣店
    • 其他（美容店、零售店等）

第 12 章：市場估計與預測：按地區，2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東及非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第 13 章：公司簡介

  • Adawo (Jiaxing) Technology Co., Ltd.
  • Braun GmbH
  • Conair LLC
  • Drybar Products LLC
  • Dyson
  • Hot Tools Professional
  • Ikonic World
  • John Paul Mitchell Systems
  • Moehair USA Inc.
  • Panasonic Holdings Corporation
  • Koninklijke Philips NV
  • Revlon
  • RUSK PRO
  • T3 Micro
簡介目錄
Product Code: 12430

The Global Mini Hair Straightener Market was valued at USD 2.9 billion in 2023 and is projected to grow at a CAGR of 5.3% from 2024 to 2032. As part of the broader hair styling industry, the mini hair straightener segment is experiencing significant growth. This can be attributed to rising consumer demand for portable, efficient, and user-friendly hair tools. These compact devices cater to a fast-paced, mobile lifestyle, providing convenient beauty solutions for travel, work, and quick touch-ups.

Mini Hair Straightener Market - IMG1

The growing trend of convenience and functionality has influenced both consumer preferences and manufacturer innovations. Advanced technologies, such as ceramic and tourmaline plates, are now standard in mini hair straighteners, designed to protect hair health while enhancing performance. Features like fast heat-up times, automatic shut-off, and moisture-locking properties are also becoming more common in these products.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$2.9 Billion
Forecast Value$4.6 Billion
CAGR5.3%

There is also an increasing desire for premium, high-performance tools, especially among young professionals prioritizing quality and versatility. The rise of social media has contributed to this shift, with beauty influencers and experts showcasing mini hair straighteners through styling tutorials and product reviews. This has educated consumers on the benefits of these devices, further driving demand. As a result, leading brands are strengthening their online presence with exclusive promotions and bundled offers, making high-end mini straighteners more accessible to a broader audience.

The market is segmented by product type into hot air brushes, curling irons, flat irons, straightening brushes, and others. The flat iron and straightening brush category led the market with a revenue of approximately USD 0.96 billion in 2023. These products are expected to continue dominating the market, owing to their versatility, ease of use, and ability to provide professional-grade results for various hair types. Flat irons remain a popular choice for sleek, straight styles, and many feature advanced materials like ceramic and tourmaline plates to minimize heat damage.

In terms of heating plates, the market is divided into ceramic, titanium, and tourmaline plates, along with other variations like copper-ceramic blends. Ceramic plates held about 32.8% of the market share in 2023 and are anticipated to grow at a CAGR of 4.8%. However, the tourmaline plates segment is expected to see the fastest growth, with a projected CAGR of 6.8%. These plates are gaining popularity due to their superior ability to emit negative ions, which help protect hair while reducing frizz.

The North American market, particularly the U.S., holds a dominant position in the mini hair straightener industry, valued at USD 0.45 billion in 2023. This is driven by a high demand for portable beauty tools and a strong presence of innovative beauty brands. With urban professionals seeking efficient and portable personal care products, U.S.-based companies are investing heavily in research and development to introduce advanced technologies that appeal to health-conscious, on-the-go consumers. Additionally, the U.S. benefits from a well-established e-commerce network, enabling brands to reach a wide audience and leverage digital marketing strategies effectively.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Rising demand for portable and convenient beauty products
      • 3.6.1.2 Growing consumer awareness of advanced hair care technology
      • 3.6.1.3 Expansion of e-commerce and social media influence
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Limited styling capabilities compared to full-sized models
      • 3.6.2.2 Intense competition from multitasking beauty tools
  • 3.7 Consumer buying behavior analysis
  • 3.8 Technological overview
  • 3.9 Growth potential analysis
  • 3.10 Porter’s analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Million) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Hot air brushes
  • 5.3 Curling irons
  • 5.4 Flat iron and brushes
  • 5.5 Straightening brushes
  • 5.6 Others

Chapter 6 Market Estimates & Forecast, By Power Source, 2021-2032 (USD Million) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Cordless
  • 6.3 Corded

Chapter 7 Market Estimates & Forecast, By Heating Plate, 2021-2032 (USD Million) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Ceramic plates
  • 7.3 Titanium plates
  • 7.4 Tourmaline plates
  • 7.5 Others (tourmaline ceramic, copper ceramic, etc.)

Chapter 8 Market Estimates & Forecast, By Pricing, 2021-2032 (USD Million) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Low (USD 1 - USD 50)
  • 8.3 Medium (USD 50-200)
  • 8.4 High (>USD 200)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021-2032 (USD Million) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Men
  • 9.3 Women

Chapter 10 Market Estimates & Forecast, By Usage, 2021-2032 (USD Million) (Thousand Units)

  • 10.1 Key trends
  • 10.2 Residential
  • 10.3 Commercial
    • 10.3.1 Beauty centers
    • 10.3.2 Salons
    • 10.3.3 Other (dermatological center, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Thousand Units)

  • 11.1 Key trends
  • 11.2 Online
    • 11.2.1 E-commerce marketplace
    • 11.2.2 Company websites
  • 11.3 Offline
    • 11.3.1 Hypermarkets & supermarkets
    • 11.3.2 Specialty stores
    • 11.3.3 Others (beauty shops, retail stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Thousand Units)

  • 12.1 Key trends
  • 12.2 North America
    • 12.2.1 U.S.
    • 12.2.2 Canada
  • 12.3 Europe
    • 12.3.1 UK
    • 12.3.2 Germany
    • 12.3.3 France
    • 12.3.4 Italy
    • 12.3.5 Spain
    • 12.3.6 Russia
  • 12.4 Asia Pacific
    • 12.4.1 China
    • 12.4.2 India
    • 12.4.3 Japan
    • 12.4.4 South Korea
    • 12.4.5 Australia
  • 12.5 Latin America
    • 12.5.1 Brazil
    • 12.5.2 Mexico
  • 12.6 MEA
    • 12.6.1 UAE
    • 12.6.2 Saudi Arabia
    • 12.6.3 South Africa

Chapter 13 Company Profiles

  • 13.1 Adawo (Jiaxing) Technology Co., Ltd.
  • 13.2 Braun GmbH
  • 13.3 Conair LLC
  • 13.4 Drybar Products LLC
  • 13.5 Dyson
  • 13.6 Hot Tools Professional
  • 13.7 Ikonic World
  • 13.8 John Paul Mitchell Systems
  • 13.9 Moehair USA Inc.
  • 13.10 Panasonic Holdings Corporation
  • 13.11 Koninklijke Philips N.V.
  • 13.12 Revlon
  • 13.13 RUSK PRO
  • 13.14 T3 Micro