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健康美容化妝品

市場調查報告書

商品編碼

1664830

護髮棒市場機會、成長動力、產業趨勢分析與 2024 - 2032 年預測

Hair Finishing Stick Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年12月02日 | 出版商:

Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年全球美髮棒市場價值為 11.4 億美元，預計 2024 年至 2032 年的複合年成長率為 5.9%。社交媒體的影響、不斷發展的美容趨勢以及對精緻髮型的偏好極大地促進了其擴張。

現代消費者優先考慮易於使用、便攜且具有多種功能（例如控制毛躁和管理蓬鬆頭髮）的產品。人們對天然成分的日益關注和對多樣化髮質的接受進一步促進了市場的成長。這一趨勢在北美和歐洲等地區尤其明顯，這些地區人們廣泛接受自然和紋理髮型，而在亞太地區，城市生活方式推動了對快速造型解決方案的需求。

市場範圍
起始年份	2023
預測年份	2024-2032
起始值	11.4億美元
預測值	19億美元
複合年成長率	5.9％

各品牌透過提供多樣化的選擇來加速市場開發，包括凝膠型、蠟型、乳霜型和油性髮膠。這些創新通常與永續包裝相結合，以應對日益成長的環境問題。此外，有影響力的合作和數位化活動等行銷策略也加強了消費者的參與。消費者生活方式、美容偏好和永續性的變化塑造了市場的發展軌跡。

在產品類型中，蠟基定型棒引領市場，2023 年創造約 4.625 億美元的收入，預計到 2032 年將以 4.3% 的複合年成長率成長。它們的便攜性和易用性進一步增強了它們的吸引力，鞏固了它們作為該領域首選的地位。

在分銷管道方面，線下銷售在 2023 年佔據了 55% 的市場佔有率，預計到 2032 年價值將達到 6.552 億美元。然而，在電子商務成長、個人化推薦和數位購物便利性的推動下，網路銷售正在迅速獲得發展動力。

從地區來看，美國在北美市場佔據主導地位，得益於強大的美容和個人護理行業、健全的分銷網路和多樣化的消費者需求。創新和永續發展努力是推動其在該領域保持領先地位的關鍵因素。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
供應商概況
利潤率分析
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 消費者越來越青睞便利、便攜的造型解決方案
  - 越來越注重個人修飾與提升形象
  - 透過創新和產品多樣化加速成長
- 產業陷阱與挑戰
  - 提高市場飽和度與品牌差異化
  - 多功能美容工具的激烈競爭
成長潛力分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021-2032 年

主要趨勢
圓柱形棒
矩形棒
刷塗棒
其他（雙面棒等）

第 6 章：市場估計與預測：按成品，2021-2032 年

主要趨勢
凝膠型
蠟基
乳霜類
其他（注油等）

第 7 章：市場估計與預測：按髮型，2021-2032 年

主要趨勢
捲髮
幹髮
正常頭髮
直髮
其他（波浪發等）

第 8 章：市場估計與預測：按定價，2021 年至 2032 年

主要趨勢
低（1 美元 - 50 美元）
中型（50-100 美元）
高 (>100 美元)

第 9 章：市場估計與預測：按消費者群體，2021 年至 2032 年

主要趨勢
男性
女性

第 10 章：市場估計與預測：按最終用途，2021-2032 年

主要趨勢
個人
商業的
- 美容中心
- 沙龍
- 其他（皮膚科中心等）

第 11 章：市場估計與預測：按配銷通路，2021-2032 年

主要趨勢
線上
- 電子商務網站
- 公司網站
離線
- 專業美容店
- 大賣場和超市
- 其他（零售店等）

第 12 章：市場估計與預測：按地區，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非

第 13 章：公司簡介

Adomour
Aravi Organic
Happy Heads
Incolor
JBabe USA
KAPCO INTERNATIONAL LIMITED
Ktein Biotech Private Limited
Little Extra
Nourish Mantra
ORGATRE
Samisha Organic
Sanfe
Sleek N Easy
Sotrue

簡介目錄

Product Code: 12469

The Global Hair Finishing Stick Market, valued at USD 1.14 billion in 2023, is projected to grow at a CAGR of 5.9% from 2024 to 2032. This market, part of the broader personal care and hair styling industry, has seen notable growth due to rising consumer demand for innovative and convenient grooming products. Social media influence, evolving beauty trends, and the preference for polished hairstyles have significantly contributed to its expansion.

Modern consumers prioritize products that are easy to use, portable, and offer multi-functional benefits such as frizz control and flyaway management. The market's growth is further bolstered by an increasing focus on natural ingredients and the acceptance of diverse hair textures. This trend is particularly prominent in regions like North America and Europe, where natural and textured hairstyles are widely embraced, as well as in Asia Pacific, where urban lifestyles are driving demand for quick styling solutions.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$1.14 Billion
Forecast Value	$1.9 Billion
CAGR	5.9%

Brands have accelerated market development by offering diverse options, including gel-based, wax-based, cream-based, and oil-infused hair finishing sticks. These innovations are often paired with sustainable packaging to meet growing environmental concerns. Additionally, marketing strategies such as influencer collaborations and digital campaigns have strengthened consumer engagement. The intersection of changing consumer lifestyles, beauty preferences, and sustainability has shaped the market's trajectory.

Among product types, wax-based hair finishing sticks lead the market, generating approximately USD 462.5 million in revenue in 2023 and projected to grow at a 4.3% CAGR through 2032. These products are favored for their strong hold, long-lasting effects, and compatibility with various hair types. Their portability and ease of application further enhance their appeal, cementing their position as a top choice in the segment.

In terms of distribution channels, offline sales accounted for 55% of the market share in 2023, with a projected value of USD 655.2 million by 2032. Physical retail remains popular due to the tactile experience it offers, allowing customers to test products and make informed decisions. However, online sales are rapidly gaining traction, driven by e-commerce growth, personalized recommendations, and the convenience of digital shopping.

Regionally, the United States dominates the North American market, supported by a strong beauty and personal care sector, robust distribution networks, and diverse consumer needs. Innovation and sustainability efforts are key factors driving its leadership in this space.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Growing consumer preference for convenient and portable styling solutions
  - 3.6.1.2 Increasing focus on personal grooming and enhanced appearance
  - 3.6.1.3 Accelerated growth through innovation and product diversification
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Increasing market saturation and brand differentiation
  - 3.6.2.2 Intense competition from multitasking beauty tools
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Million) (Thousand Units)

5.1 Key trends
5.2 Cylindrical sticks
5.3 Rectangular sticks
5.4 Brush-on sticks
5.5 Others (Dual-sided Sticks, etc.)

Chapter 6 Market Estimates & Forecast, By Finishing Product, 2021-2032 (USD Million) (Thousand Units)

6.1 Key trends
6.2 Gel-based
6.3 Wax-based
6.4 Cream-based
6.5 Others (Oil-infused, etc.)

Chapter 7 Market Estimates & Forecast, By Hair Type, 2021-2032 (USD Million) (Thousand Units)

7.1 Key trends
7.2 Curl hair
7.3 Dry hair
7.4 Normal hair
7.5 Straight hair
7.6 Others (Wavy Hair, etc.)

Chapter 8 Market Estimates & Forecast, By Pricing, 2021-2032 (USD Million) (Thousand Units)

8.1 Key trends
8.2 Low (USD 1 - USD 50)
8.3 Medium (USD 50-100)
8.4 High (>USD 100)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021-2032 (USD Million) (Thousand Units)

9.1 Key trends
9.2 Male
9.3 Female

Chapter 10 Market Estimates & Forecast, By End Use, 2021-2032 (USD Million) (Thousand Units)

10.1 Key trends
10.2 Individual
10.3 Commercial
- 10.3.1 Beauty centers
- 10.3.2 Salons
- 10.3.3 Other (Dermatological Center, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Thousand Units)

11.1 Key trends
11.2 Online
- 11.2.1 E-Commerce website
- 11.2.2 Company website
11.3 Offline
- 11.3.1 Specialty beauty stores
- 11.3.2 Hypermarkets & supermarkets
- 11.3.3 Others (Retail Store, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Thousand Units)

12.1 Key trends
12.2 North America
- 12.2.1 U.S.
- 12.2.2 Canada
12.3 Europe
- 12.3.1 UK
- 12.3.2 Germany
- 12.3.3 France
- 12.3.4 Italy
- 12.3.5 Spain
- 12.3.6 Russia
12.4 Asia Pacific
- 12.4.1 China
- 12.4.2 India
- 12.4.3 Japan
- 12.4.4 South Korea
- 12.4.5 Australia
12.5 Latin America
- 12.5.1 Brazil
- 12.5.2 Mexico
12.6 MEA
- 12.6.1 UAE
- 12.6.2 Saudi Arabia
- 12.6.3 South Africa