市場調查報告書
商品編碼
1616756
冰淇淋店市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Ice Cream Parlor Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023 年,全球冰淇淋店市場估值為138 億美元,預計2024 年至2032 年間將以4.9% 的複合年成長率穩定成長。了對獨特口味和口味的需求。這導致了手工產品、美食品種和融合甜點的激增,吸引了那些渴望探索新口味體驗的人。因此,冰淇淋店不斷改進菜單,以滿足這些不斷成長的消費者期望。季節性在冰淇淋銷售中發揮著重要作用,需求通常在溫暖的月份和某些假期達到頂峰。
透過順應季節性趨勢,例如提供節日主題口味,餐廳可以充分利用消費者興趣的提升。經濟狀況也會影響消費者在冰淇淋等美食上的支出。在經濟成長時期,較高的可支配收入往往會推動對優質和特色冰淇淋產品的需求,而經濟衰退可能會促使消費者轉向更實惠的替代品。市場按類型分為獨立店和品牌/特許經營店。
2023年,受益於強大的品牌認知度和消費者信任,品牌/特許經營店佔據市場主導地位。顧客通常會被以品質和一致性而聞名的熟悉品牌所吸引,這會增加這些地點的人潮。品牌特許經營商還可以獲得更廣泛的行銷資源,使他們能夠透過全國性廣告和社群媒體活動吸引更多受眾。在產品方面,市場分為傳統冰淇淋和手工冰淇淋。
市場範圍 | |
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開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 138 億美元 |
預測值 | 212億美元 |
複合年成長率 | 4.9% |
在享有消費者高度信任和忠誠度的知名品牌的推動下,傳統冰淇淋在 2023 年佔據了最大佔有率。它在雜貨店、便利商店以及食品服務店廣泛存在,使其非常容易獲得,從而帶來更高的銷售。從地區來看,2023 年北美冰淇淋店市場規模為37 億美元,預計到2032 年將達到57 億美元。品、 -熱量和減少糖。對此,冰淇淋店不斷推出具有替代性誘因、天然成分和低脂肪含量的產品,以滿足注重健康的顧客的需求。
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The Global Ice Cream Parlor Market was valued at USD 13.8 billion in 2023 and is expected to grow at a steady CAGR of 4.9% between 2024 and 2032. Modern consumers are increasingly drawn to innovative and diverse ice cream options, fueling demand for unique flavors and custom creations. This has led to a surge in artisanal offerings, gourmet varieties, and fusion desserts, appealing to those eager to explore new taste experiences. As a result, ice cream parlors continuously evolve their menus to meet these growing consumer expectations. Seasonality plays a significant role in ice cream sales, with demand typically peaking during warmer months and certain holidays.
By aligning with seasonal trends, such as offering holiday-themed flavors, parlors can capitalize on heightened consumer interest. Economic conditions also influence consumer spending on indulgent treats like ice cream. During times of economic growth, higher disposable incomes tend to drive demand for premium and specialty ice cream products, while economic downturns may push consumers toward more affordable alternatives. The market is segmented by type into independent and branded/franchise parlors.
In 2023, branded/franchise parlors dominated the market, benefiting from strong brand recognition and consumer trust. Customers are often drawn to familiar names known for quality and consistency, which drives foot traffic to these locations. Branded franchises also have access to broader marketing resources, allowing them to reach larger audiences through national advertising and social media campaigns. On the product front, the market is divided into traditional and artisanal ice cream.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $13.8 Billion |
Forecast Value | $21.2 Billion |
CAGR | 4.9% |
Traditional ice cream held the largest share in 2023, driven by established brands that enjoy strong consumer trust and loyalty. Its widespread availability in grocery and convenience stores, as well as food service outlets, makes it highly accessible, resulting in higher sales volumes. Regionally, North America accounted for USD 3.7 billion in the ice cream parlor market in 2023, with projections to reach USD 5.7 billion by 2032. The rising health consciousness among consumers has spurred demand for healthier ice cream options, including dairy-free alternatives, lower-calorie, and reduced sugar. In response, ice cream parlors are constantly offering products with alternative inducements, natural components, and less fat content to meet the requirements of health-conscious customers.
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