Product Code: PMRREP33055
Persistence Market Research has recently published an in-depth report on the global ice cream mixes market. The report provides a comprehensive evaluation of essential market dynamics, including growth drivers, prevailing trends, emerging opportunities, and potential challenges, offering detailed insights into the market's structure.
Key Insights:
- Ice Cream Mixes Market Size (2024E): USD 6,792.0 Mn
- Projected Market Value (2031F): USD 7,955.6 Mn
- Global Market Growth Rate (CAGR 2024 to 2031): 1.8%
Ice Cream Mixes Market - Report Scope:
Ice cream mixes are critical components used in the production of various ice cream flavors and types. They consist of a blend of dairy and non-dairy ingredients, sweeteners, stabilizers, and flavorings that are essential for achieving the desired texture and taste in ice cream. The market caters to both commercial ice cream producers and artisanal manufacturers, offering a range of products including ready-to-use and concentrated mixes. Market growth is driven by increasing consumer demand for diverse and premium ice cream products, innovations in mix formulations, and rising popularity of indulgent and novel flavors.
Market Growth Drivers:
The global ice cream mixes market is influenced by several key factors, including the growing preference for premium and specialty ice cream products among consumers. The rising trend of customization and personalization in food products has led to an increased demand for varied ice cream mix options. Innovations in formulation, such as reduced sugar and dairy-free alternatives, are also contributing to market expansion. Additionally, the proliferation of ice cream parlors and quick-service restaurants (QSRs) globally is driving the demand for high-quality ice cream mixes. The increasing inclination towards indulgent treats and the expansion of the retail sector further support market growth.
Market Restraints:
Despite its robust growth trajectory, the ice cream mixes market faces certain challenges, such as fluctuating raw material prices and concerns over health and nutrition. The rising cost of dairy and non-dairy ingredients can impact the pricing and profitability of ice cream mixes. Additionally, growing health awareness among consumers, coupled with increasing regulations on sugar and fat content in food products, may influence market dynamics and demand. Competition from frozen yogurt and other frozen dessert alternatives also poses a challenge to the traditional ice cream mixes market.
Market Opportunities:
The ice cream mixes market presents significant opportunities driven by ongoing product innovations and shifts in consumer preferences. The development of health-conscious and functional ice cream mixes, including those with added nutritional benefits, caters to the evolving consumer base. The growing trend of online food delivery services and the expansion of the global food and beverage sector open new avenues for market growth. Strategic collaborations with food service providers and investments in research and development to create unique and appealing mix formulations are crucial for capitalizing on these opportunities.
Key Questions Answered in the Report:
- What are the primary factors fueling the growth of the ice cream mixes market worldwide?
- Which types of ice cream mixes and formulations are experiencing the highest demand?
- How are innovations in mix formulations affecting the competitive landscape of the market?
- Who are the key players in the ice cream mixes market, and what strategies are they using to stay competitive?
- What are the emerging trends and future prospects in the global ice cream mixes market?
Competitive Intelligence and Business Strategy:
Leading players in the global ice cream mixes market, including Nestle S.A., Unilever, and General Mills, focus on innovation, product diversification, and strategic partnerships to maintain a competitive edge. These companies invest in R&D to develop new and improved mix formulations, addressing consumer preferences for healthier and more indulgent options. Collaborations with food service chains and retail distributors help expand market reach and promote product adoption. Emphasis on quality, flavor variety, and meeting consumer demands for customized solutions drive market growth and reinforce the position of key industry players.
Key Companies Profiled:
- AAK AB
- Classic Mix Partners
- Dairy-Mix, Inc.
- Scott Brothers Dairy Inc.
- Bondi Ice Cream Co.
- Meadowvale
- SiccaDania
- Foot Hills Creamery
- SmithFoods Inc.
- AssieBlends
- Triple Scoop Ice Cream
- PRIVATMOLKEREI NAARMANN GMBH
- Rasa Royal
- The Coconut company
- SAPUTO FOODSERVICE
- Anderson Erickson Dairy
- Radiant International
- Skyline Food Products LLP
- Amrut International
- Meadowvale
- The Ice Cream Club
Ice Cream Mixes Industry Research by Category
Ice Cream Mixes Market by Type:
- Soft Serve/Gelato Base Ice Cream Mixes
- Hard Pack Ice Cream Mixes
Ice Cream Mixes Market by Flavor:
- Vanilla Ice Cream Mixes
- Strawberry Ice Cream Mixes
- Chocolate Ice Cream Mixes
- Mango Ice Cream Mixes
- Butterscotch Ice Cream Mixes
Ice Cream Mixes Market by Distribution Channel:
- Traditional Trade
- Modern Trade
- Industrial
- Foodservice
Ice Cream Mixes Market by Region:
- North America
- Latin America
- Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa (MEA)
Table of Contents
1. Executive Summary
- 1.1. Global Market Outlook
- 1.2. Demand Side Trends
- 1.3. Supply Side Trends
- 1.4. Analysis and Recommendations
2. Market Overview
- 2.1. Market Coverage / Taxonomy
- 2.2. Market Definition / Scope / Limitations
3. Key Market Trends
- 3.1. Key Trends Impacting the Market
- 3.2. Product Innovation / Development Trends
4. Key Success Factors
- 4.1. Product Adoption / Usage Analysis
- 4.2. Product USPs / Features
5. Global Ice Cream Mixes Market Demand Analysis 2019-2023 and Forecast, 2024-2031
- 5.1. Historical Market Volume (MT) Analysis, 2019-2023
- 5.2. Current and Future Market Volume (MT) Projections, 2024-2031
6. Global Ice Cream Mixes Market - Pricing Analysis
- 6.1. Regional Pricing Analysis
- 6.2. Global Average Pricing Analysis Benchmark
7. Global Ice Cream Mixes Market Demand (in Value or Size in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2031
- 7.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
- 7.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
- 7.2.1. Y-o-Y Growth Trend Analysis
- 7.2.2. Absolute $ Opportunity Analysis
8. Market Background
- 8.1. Macro-Economic Factors
- 8.1.1. Global GDP Growth Outlook
- 8.1.2. Global Industry Value Added
- 8.1.3. Global Urbanization Growth Outlook
- 8.1.4. Global Food Security Index Outlook
- 8.1.5. Global Rank - Ease of Doing Business
- 8.1.6. Global Rank - Trading Across Borders
- 8.2. Impact of COVID-19 on Food and Beverage Market
- 8.2.1. Manufacturer/Processors
- 8.2.2. Supply Chain and Logistics
- 8.2.3. Wholesalers/Traders
- 8.2.4. Retailers
- 8.3. COVID-19 Risk Assessment/Impact
- 8.4. Global Food and Beverage Industry Overview
- 8.5. The Future of Food
- 8.6. Industry Value and Supply Chain Analysis
- 8.7. Key Certifications/Claims
- 8.8. Key Regulations
- 8.9. Market Dynamics
- 8.9.1. Drivers
- 8.9.2. Restraints
- 8.9.3. Opportunity Analysis
9. Global Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031,By Type
- 9.1. Introduction / Key Findings
- 9.2. Historical Market Size (US$ Mn) and Volume Analysis By Type , 2019-2023
- 9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Type , 2024-2031
- 9.3.1. Soft Serve/Gelato Base
- 9.3.2. Hard Pack
- 9.4. Market Attractiveness Analysis By Type
10. Global Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031, By Flavor
- 10.1. Introduction / Key Findings
- 10.2. Historical Market Size (US$ Mn) and Volume Analysis By Flavor, 2019-2023
- 10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Flavor, 2024-2031
- 10.3.1. Vanilla
- 10.3.2. Strawberry
- 10.3.3. Chocolate
- 10.3.4. Mango
- 10.3.5. Butterscotch
- 10.3.6. Others
- 10.4. Market Attractiveness Analysis By Flavor
11. Global Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031, By Distribution Channel
- 11.1. Introduction / Key Findings
- 11.2. Historical Market Size (US$ Mn) and Volume Analysis By Distribution Channel, 2019-2023
- 11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Distribution Channel, 2024-2031
- 11.3.1. Traditional Trade
- 11.3.2. Modern Trade
- 11.3.3. Industrial
- 11.3.4. Foodservice
- 11.4. Market Attractiveness Analysis By Distribution Channel
12. Global Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031, By Region
- 12.1. Introduction
- 12.2. Historical Market Size (US$ Mn) and Volume Analysis By Region, 2019-2023
- 12.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast By Region, 2024-2031
- 12.3.1. North America
- 12.3.2. Latin America
- 12.3.3. Europe
- 12.3.4. South Asia and Pacific
- 12.3.5. East Asia
- 12.3.6. Middle East and Africa (MEA)
- 12.4. Market Attractiveness Analysis By Region
13. North America Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031
- 13.1. Introduction
- 13.2. Pricing Analysis
- 13.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 13.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
- 13.4.1. By Country
- 13.4.1.1. U.S.
- 13.4.1.2. Canada
- 13.4.2. By Type
- 13.4.3. By Flavor
- 13.4.4. By Distribution Channel
- 13.5. Market Attractiveness Analysis
- 13.5.1. By Country
- 13.5.2. By Type
- 13.5.3. By Flavor
- 13.5.4. By Distribution Channel
- 13.6. Drivers and Restraints - Impact Analysis
14. Latin America Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031
- 14.1. Introduction
- 14.2. Pricing Analysis
- 14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
- 14.4.1. By Country
- 14.4.1.1. Brazil
- 14.4.1.2. Mexico
- 14.4.1.3. Rest of Latin America
- 14.4.2. By Type
- 14.4.3. By Flavor
- 14.4.4. By Distribution Channel
- 14.5. Market Attractiveness Analysis
- 14.5.1. By Country
- 14.5.2. By Type
- 14.5.3. By Flavor
- 14.5.4. By Distribution Channel
- 14.6. Drivers and Restraints - Impact Analysis
15. Europe Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031
- 15.1. Introduction
- 15.2. Pricing Analysis
- 15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
- 15.4.1. By Country
- 15.4.1.1. Germany
- 15.4.1.2. Italy
- 15.4.1.3. France
- 15.4.1.4. U.K.
- 15.4.1.5. Spain
- 15.4.1.6. BENELUX
- 15.4.1.7. Nordic
- 15.4.1.8. Russia
- 15.4.1.9. Poland
- 15.4.1.10. Rest of Europe
- 15.4.2. By Type
- 15.4.3. By Flavor
- 15.4.4. By Distribution Channel
- 15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Type
- 15.5.3. By Flavor
- 15.5.4. By Distribution Channel
- 15.6. Drivers and Restraints - Impact Analysis
16. South Asia and Pacific Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031
- 16.1. Introduction
- 16.2. Pricing Analysis
- 16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
- 16.4.1. By Country
- 16.4.1.1. India
- 16.4.1.2. ASEAN
- 16.4.1.3. Oceania (Australia & New Zealand)
- 16.4.1.4. Rest of South Asia & Pacific
- 16.4.2. By Type
- 16.4.3. By Flavor
- 16.4.4. By Distribution Channel
- 16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Type
- 16.5.3. By Flavor
- 16.5.4. By Distribution Channel
- 16.6. Drivers and Restraints - Impact Analysis
17. East Asia Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031
- 17.1. Introduction
- 17.2. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 17.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
- 17.3.1. By Country
- 17.3.1.1. China
- 17.3.1.2. Japan
- 17.3.1.3. South Korea
- 17.3.2. By Type
- 17.3.3. By Flavor
- 17.3.4. By Distribution Channel
- 17.4. Market Attractiveness Analysis
- 17.4.1. By Country
- 17.4.2. By Type
- 17.4.3. By Flavor
- 17.4.4. By Distribution Channel
- 17.5. Drivers and Restraints - Impact Analysis
18. Middle East and Africa Ice Cream Mixes Market Analysis 2019-2023 and Forecast 2024-2031
- 18.1. Introduction
- 18.2. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 18.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2031
- 18.3.1. By Country
- 18.3.1.1. GCC Countries
- 18.3.1.2. South Africa
- 18.3.1.3. Rest of Middle East and Africa
- 18.3.2. By Type
- 18.3.3. By Flavor
- 18.3.4. By Distribution Channel
- 18.4. Market Attractiveness Analysis
- 18.4.1. By Country
- 18.4.2. By Type
- 18.4.3. By Flavor
- 18.4.4. By Distribution Channel
- 18.5. Drivers and Restraints - Impact Analysis
19. Country Wise Ice Cream Mixes Market Analysis 2024
- 19.1. Introduction
- 19.1.1. Market Value Proportion Analysis, By Key Countries
- 19.1.2. Global Vs. Country Growth Comparison
- 19.2. U.S. Ice Cream Mixes Market Analysis
- 19.2.1. By Type
- 19.2.2. By Flavor
- 19.2.3. By Distribution Channel
- 19.3. Canada Ice Cream Mixes Market Analysis
- 19.3.1. By Type
- 19.3.2. By Flavor
- 19.3.3. By Distribution Channel
- 19.4. Mexico Ice Cream Mixes Market Analysis
- 19.4.1. By Type
- 19.4.2. By Flavor
- 19.4.3. By Distribution Channel
- 19.5. Brazil Ice Cream Mixes Market Analysis
- 19.5.1. By Type
- 19.5.2. By Flavor
- 19.5.3. By Distribution Channel
- 19.6. Germany Ice Cream Mixes Market Analysis
- 19.6.1. By Type
- 19.6.2. By Flavor
- 19.6.3. By Distribution Channel
- 19.7. Italy Ice Cream Mixes Market Analysis
- 19.7.1. By Type
- 19.7.2. By Flavor
- 19.7.3. By Distribution Channel
- 19.8. France Ice Cream Mixes Market Analysis
- 19.8.1. By Type
- 19.8.2. By Flavor
- 19.8.3. By Distribution Channel
- 19.9. U.K. Ice Cream Mixes Market Analysis
- 19.9.1. By Type
- 19.9.2. By Flavor
- 19.9.3. By Distribution Channel
- 19.10. Spain Ice Cream Mixes Market Analysis
- 19.10.1. By Type
- 19.10.2. By Flavor
- 19.10.3. By Distribution Channel
- 19.11. Russia Ice Cream Mixes Market Analysis
- 19.11.1. By Type
- 19.11.2. By Flavor
- 19.11.3. By Distribution Channel
- 19.12. Poland Ice Cream Mixes Market Analysis
- 19.12.1. By Type
- 19.12.2. By Flavor
- 19.12.3. By Distribution Channel
- 19.13. China Ice Cream Mixes Market Analysis
- 19.13.1. By Type
- 19.13.2. By Flavor
- 19.13.3. By Distribution Channel
- 19.14. Japan Ice Cream Mixes Market Analysis
- 19.14.1. By Type
- 19.14.2. By Flavor
- 19.14.3. By Distribution Channel
- 19.15. S. Korea Ice Cream Mixes Market Analysis
- 19.15.1. By Type
- 19.15.2. By Flavor
- 19.15.3. By Distribution Channel
- 19.16. India Ice Cream Mixes Market Analysis
- 19.16.1. By Type
- 19.16.2. By Flavor
- 19.16.3. By Distribution Channel
- 19.17. ASEAN Ice Cream Mixes Market Analysis
- 19.17.1. By Type
- 19.17.2. By Flavor
- 19.17.3. By Distribution Channel
- 19.18. Oceania (Australia and New Zealand) Ice Cream Mixes Market Analysis
- 19.18.1. By Type
- 19.18.2. By Flavor
- 19.18.3. By Distribution Channel
- 19.19. South Africa Ice Cream Mixes Market Analysis
- 19.19.1. By Type
- 19.19.2. By Flavor
- 19.19.3. By Distribution Channel
20. Market Structure Analysis
- 20.1. Market Analysis By Tier of Companies
- 20.2. Market Concentration
- 20.3. Market Presence Analysis
21. Competition Analysis
- 21.1. Competition Dashboard
- 21.2. Competition Deep Dive
- 21.2.1. AAK AB
- 21.2.1.1. Overview
- 21.2.1.2. Product Portfolio
- 21.2.1.3. Production Footprint
- 21.2.1.4. Sales Footprint
- 21.2.1.5. Channel Footprint
- 21.2.1.6. Strategy Overview
- 21.2.2. Classic Mix Partners
- 21.2.2.1. Overview
- 21.2.2.2. Product Portfolio
- 21.2.2.3. Production Footprint
- 21.2.2.4. Sales Footprint
- 21.2.2.5. Channel Footprint
- 21.2.2.6. Strategy Overview
- 21.2.3. Dairy-Mix, Inc.
- 21.2.3.1. Overview
- 21.2.3.2. Product Portfolio
- 21.2.3.3. Production Footprint
- 21.2.3.4. Sales Footprint
- 21.2.3.5. Channel Footprint
- 21.2.3.6. Strategy Overview
- 21.2.4. Scott Brothers Dairy Inc.
- 21.2.4.1. Overview
- 21.2.4.2. Product Portfolio
- 21.2.4.3. Production Footprint
- 21.2.4.4. Sales Footprint
- 21.2.4.5. Channel Footprint
- 21.2.4.6. Strategy Overview
- 21.2.5. Bondi Ice Cream Co.
- 21.2.5.1. Overview
- 21.2.5.2. Product Portfolio
- 21.2.5.3. Production Footprint
- 21.2.5.4. Sales Footprint
- 21.2.5.5. Channel Footprint
- 21.2.5.6. Strategy Overview
- 21.2.6. Meadowvale
- 21.2.6.1. Overview
- 21.2.6.2. Product Portfolio
- 21.2.6.3. Production Footprint
- 21.2.6.4. Sales Footprint
- 21.2.6.5. Channel Footprint
- 21.2.6.6. Strategy Overview
- 21.2.7. SiccaDania
- 21.2.7.1. Overview
- 21.2.7.2. Product Portfolio
- 21.2.7.3. Production Footprint
- 21.2.7.4. Sales Footprint
- 21.2.7.5. Channel Footprint
- 21.2.7.6. Strategy Overview
- 21.2.8. Foot Hills Creamery
- 21.2.8.1. Overview
- 21.2.8.2. Product Portfolio
- 21.2.8.3. Production Footprint
- 21.2.8.4. Sales Footprint
- 21.2.8.5. Channel Footprint
- 21.2.8.6. Strategy Overview
- 21.2.9. SmithFoods Inc.
- 21.2.9.1. Overview
- 21.2.9.2. Product Portfolio
- 21.2.9.3. Production Footprint
- 21.2.9.4. Sales Footprint
- 21.2.9.5. Channel Footprint
- 21.2.9.6. Strategy Overview
- 21.2.10. AssieBlends
- 21.2.10.1. Overview
- 21.2.10.2. Product Portfolio
- 21.2.10.3. Production Footprint
- 21.2.10.4. Sales Footprint
- 21.2.10.5. Channel Footprint
- 21.2.10.6. Strategy Overview
- 21.2.11. Triple Scoop Ice Cream
- 21.2.11.1. Overview
- 21.2.11.2. Product Portfolio
- 21.2.11.3. Production Footprint
- 21.2.11.4. Sales Footprint
- 21.2.11.5. Channel Footprint
- 21.2.11.6. Strategy Overview
- 21.2.12. PRIVATMOLKEREI NAARMANN GMBH
- 21.2.12.1. Overview
- 21.2.12.2. Product Portfolio
- 21.2.12.3. Production Footprint
- 21.2.12.4. Sales Footprint
- 21.2.12.5. Channel Footprint
- 21.2.12.6. Strategy Overview
- 21.2.13. Rasa Royal
- 21.2.13.1. Overview
- 21.2.13.2. Product Portfolio
- 21.2.13.3. Production Footprint
- 21.2.13.4. Sales Footprint
- 21.2.13.5. Channel Footprint
- 21.2.13.6. Strategy Overview
- 21.2.14. The Coconut company
- 21.2.14.1. Overview
- 21.2.14.2. Product Portfolio
- 21.2.14.3. Production Footprint
- 21.2.14.4. Sales Footprint
- 21.2.14.5. Channel Footprint
- 21.2.14.6. Strategy Overview
- 21.2.15. SAPUTO FOODSERVICE
- 21.2.15.1. Overview
- 21.2.15.2. Product Portfolio
- 21.2.15.3. Production Footprint
- 21.2.15.4. Sales Footprint
- 21.2.15.5. Channel Footprint
- 21.2.15.6. Strategy Overview
- 21.2.16. Anderson Erickson Dairy
- 21.2.16.1. Overview
- 21.2.16.2. Product Portfolio
- 21.2.16.3. Production Footprint
- 21.2.16.4. Sales Footprint
- 21.2.16.5. Channel Footprint
- 21.2.16.6. Strategy Overview
- 21.2.17. Radiant International
- 21.2.17.1. Overview
- 21.2.17.2. Product Portfolio
- 21.2.17.3. Production Footprint
- 21.2.17.4. Sales Footprint
- 21.2.17.5. Channel Footprint
- 21.2.17.6. Strategy Overview
- 21.2.18. Skyline Food Products LLP
- 21.2.18.1. Overview
- 21.2.18.2. Product Portfolio
- 21.2.18.3. Production Footprint
- 21.2.18.4. Sales Footprint
- 21.2.18.5. Channel Footprint
- 21.2.18.6. Strategy Overview
- 21.2.19. Amrut International
- 21.2.19.1. Overview
- 21.2.19.2. Product Portfolio
- 21.2.19.3. Production Footprint
- 21.2.19.4. Sales Footprint
- 21.2.19.5. Channel Footprint
- 21.2.19.6. Strategy Overview
- 21.2.20. Meadowvale
- 21.2.20.1. Overview
- 21.2.20.2. Product Portfolio
- 21.2.20.3. Production Footprint
- 21.2.20.4. Sales Footprint
- 21.2.20.5. Channel Footprint
- 21.2.20.6. Strategy Overview
- 21.2.21. The Ice Cream Club
- 21.2.21.1. Overview
- 21.2.21.2. Product Portfolio
- 21.2.21.3. Production Footprint
- 21.2.21.4. Sales Footprint
- 21.2.21.5. Channel Footprint
- 21.2.21.6. Strategy Overview
- 21.2.22. Others
- 21.2.22.1. Overview
- 21.2.22.2. Product Portfolio
- 21.2.22.3. Production Footprint
- 21.2.22.4. Sales Footprint
- 21.2.22.5. Channel Footprint
- 21.2.22.6. Strategy Overview
22. Assumptions and Acronyms Used
23. Research Methodology