蛋白質冰淇淋市場:現狀分析與預測(2024年～2032年)

Protein Ice Cream Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年08月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於公司擴張，蛋白質冰淇淋市場預計將以 8.8% 左右的速度穩定成長。例如，2022年12月，Biryani By Kilo的母公司Sky Gate Hospitality收購了健康甜點新創公司Get-A-Way的多數股權，以使其產品組合多元化。此外，健康和養生趨勢不斷上升，健身和積極的生活方式日益流行，以及口味、質地和配方的持續創新。

依蛋白質來源，市場分為乳清蛋白、酪蛋白、牛奶蛋白、植物性蛋白質等。乳清蛋白產業預計在預測期內將出現顯著成長，因為它是一種高品質的完整蛋白質，易於在體內吸收，有助於肌肉重建和恢復。乳清蛋白消化速度快，氨基酸含量高，對那些對增強肌肉和美味零食感興趣的消費者很有吸引力。此細分市場的成長是由於消費者對乳清蛋白的運動後恢復和促進健康益處的認識不斷提高，以及食品業技術的改進，特別是在將乳清蛋白摻入冰淇淋的過程中。憑藉這些好處，以及越來越多的品牌將這種成分融入他們的產品中，乳清蛋白正逐漸受到注重健康和活躍的人們的歡迎。

依口味劃分，市場分為香草味、巧克力味、草莓味等。到2023年，巧克力細分市場將佔據大部分市場。由於其在消費者中的廣泛受歡迎和需求，巧克力細分市場在蛋白質冰淇淋市場中佔據主導地位。與巧克力相關的風味因其濃鬱的味道而受到消費者的喜愛，許多人將巧克力視為美味的零食和良好的蛋白質來源。巧克力的延展性進一步強化了這個領域，巧克力可用於掩蓋產品中蛋白質的砂礫感。此外，風味創造和高品質可可和巧克力產品配方的進步有助於維持消費者的興趣並提高滿意度。因此，到 2023 年，巧克力細分市場將佔據口味市場的大部分佔有率。

根據分銷管道，市場分為線上和線下。由於更方便、更容易的送貨上門選擇，蛋白質冰淇淋市場的線上部分顯示出強勁增長。大多數蛋白質冰淇淋品牌都可以在線上平台上購買，既有不同的口味，也適合不同人的口味和飲食，增加了便利性和選擇。比較產品、閱讀和檢查評論變得更加容易，並且定期購買的使用正在增加。該公司還利用特定的數位廣告和折扣來吸引精通市場的客戶以及健身和運動愛好者，以促進線上銷售。因此，預計線上細分市場在預測期內的分銷管道將顯著增長。

為了更了解蛋白質冰淇淋市場滲透率，將市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞洲太平洋地區根據（中國、日本、印度、亞太其他地區）和其他地區的全球業務進行分析。由於人們對健康和健身的意識不斷增強，到2023年，北美將佔據大部分市場佔有率。消費者有尋求包括更健康的享受在內的創新的趨勢，因此蛋白質冰淇淋可以被視為利用這種富含蛋白質的享受來滿足消費者需求的解決方案。健身房的收費、健康意識的增強以及蛋白質攝取量的增加正在推動需求。此外，由於產品多樣化以及超市和線上平台的市場滲透而提高的口味也推動了該市場的成長。

市場上營運的主要公司：Wells Enterprises, Inc.、Wheyhey、Beyond Better Foods, LLC、達能北美、ARCTIC ZERO, Inc.、聯合利華、NADAMOO！、MANGO MENUS、Eden-Peak、Dreyer's Grand Ice Cream, Inc.

Protein ice cream is an innovation of conventional ice cream to provide the taste of normal ice cream and additional protein. This frozen delight contains quality proteins, and sources like whey, casein, or plant protein to make the protein enhanced. The product prepared based on the concept of this ice cream is typically synonymous with less amount of sugar and fat than ordinary ice cream making it a favorite by fitness freaks and all those who are looking for some healthy dessert. Featuring a versatile taste profile and a moist and cold mouthfeel, protein ice cream is an ideal high-protein dessert to help muscles build and keep the body healthy.

The Protein Ice Cream Market is expected to grow at a steady rate of around 8.8% owing to the rising company expansions. For instance, in December 2022, Sky Gate Hospitality, the parent company of Biryani By Kilo, acquired a majority share in healthy dessert startup, Get-A-Way to diversify its product portfolio. Moreover, the rising health & wellness trends, the rise in popularity of fitness and active lifestyles, and continuous innovation in flavors, textures, and formulations.

Based on the protein source, the market is segmented into whey protein, casein protein, milk protein, plant-based proteins, and others. The whey protein segment is expected to grow at a significant rate in the forecast period due to its high-quality complete protein that is readily assimilated by the body and assists in muscle rebuilding and recovery. Due to the speedy rate of its digestion and a high content of amino acids whey protein attracts consumers who are interested in muscle building and tasty snacks in one product. The growth of this segment can be attributed to the enhancement of public awareness of the post-workout recovery and improved health benefits of whey protein and also technological improvements in the food industry especially in the course of incorporating whey protein in ice cream. This reveals that with such benefits and as more brands adapt this ingredient to their products, whey protein is progressively becoming popular among the health-conscious and active population.

Based on flavor, the market is segmented into vanilla, chocolate, strawberry, and others. The chocolate segment held the majority share of the market in the year 2023. The chocolate segment holds a dominant position in the protein ice cream market due to its widespread popularity and in-demand among consumers. Flavors related to chocolate are loved by consumers due to their intense taste which inspires most people to go for them as a tasty snack and at the same time a good source of protein. This segment is further strengthened by the malleability of chocolate which can be used to hide the gritty feel of protein content in the product. Also, advancement in flavor creations and the inclusion of quality cocoa and chocolate products help to sustain consumers' interest and hence satisfaction. Thus, the chocolate segment held a majority share of the market in the year 2023 among the flavors.

Based on the distribution channel, the market is bifurcated into online and offline. The online segment of the protein ice cream market has witnessed robust growth due to its more convenient and easy means of home delivery. Most protein ice cream brands are available on online platforms, both in different flavors and various people's preferences and diets, which increases convenience and options. These include the ease of comparing products, reading and checking on the reviews, and the increased use of subscriptions. Also, the use of specific digital advertising and discounts has helped in reaching marketing-conscious clients and those into fitness and exercise boosting online sales. Thus, the online segment is expected to grow at a significant rate in the forecast period among the distribution channels.

For a better understanding of the market adoption of protein ice creams, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the majority share of the market in the year 2023 as people are becoming increasingly more conscious of their health and fitness. There is a shift among consumers to seek innovation involving healthier indulgence products and, therefore, protein ice cream can be seen as a solution that utilizes this protein-enriched indulgence to meet the consumers' needs. The increase in the number of people paying for gym services, health enthusiasts, and the preference for increased protein consumption has boosted demand. Also, such factors as the diversification of products improved taste in these products, and the market penetration in supermarkets and online platforms have also aided in the growth of this market. For instance, in February 2024, U.S.-based Perfect Day partnered with Unilever's Breyers to launch Breyers Lactose-Free Chocolate ice cream made with Perfect Day's dairy protein from fermentation. Thus, amongst areas, North America held a significant share of the market in the year 2023.

Some of the major players operating in the market include Wells Enterprises, Inc.; Wheyhey; Beyond Better Foods, LLC; Danone North America; ARCTIC ZERO, Inc.; Unilever; NADAMOO!; MANGO MENUS; Eden-Peak; Dreyer's Grand Ice Cream, Inc.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Protein Ice Cream Market
2.2. Research Methodology of the Protein Ice Cream Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL PROTEIN ICE CREAM MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PROTEIN SOURCE

7.1. Whey Protein
7.2. Casein Protein
7.3. Milk Protein
7.4. Plant-Based Proteins
7.5. Others

8.MARKET INSIGHTS BY FLAVOR

8.1. Vanilla
8.2. Chocolate
8.3. Strawberry
8.4. Others

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

9.1. Online
9.2. Offline

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

13.1. Wells Enterprises, Inc.
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. Wheyhey
13.3. Beyond Better Foods, LLC
13.4. Danone North America
13.5. ARCTIC ZERO, Inc.
13.6. Unilever
13.7. NADAMOO!
13.8. MANGO MENUS
13.9. Eden-Peak
13.10. Dreyer's Grand Ice Cream, Inc.