全球定型噴霧市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

2023年，全球定型噴霧市場價值為27億美元，預計2024年至2032年複合年成長率為8.4%。定型噴霧已成為許多人的日常必需品，可提供定型、控制毛躁和更持久的造型。品牌持續針對各種髮質創新新配方，包括採用天然成分並提供隔熱和增強光澤等特定功效的配方。然而，長期使用髮膠可能會導致頭髮斷裂和脫落，因為它們會削弱髮絲、損傷角質層並損害毛囊。

這些噴霧劑中的化學物質也可能引起過敏反應，導致頭皮潰爛和皮膚刺激。此外，競爭激烈的美容和個人護理行業為試圖進入市場的新品牌和老牌企業脫穎而出帶來了挑戰。就產品類型而言，中效噴霧細分市場到2023 年將產生約14 億美元的收入，預計到2032 年將以8.3% 的複合年成長率成長。來越受歡迎，因為它們可以控制飛散，減少毛躁，並提供靈活的定型和自然光澤。與傳統的強固選項不同，這些配方可以輕鬆重新造型，同時保持形狀記憶。

2023 年，女性細分市場約佔62% 的市場佔有率，預計2024 年至2032 年複合年成長率為8.4%。的髮膠。人們越來越偏好天然和有機配方，消費者傾向於不含刺激性化學物質的產品。具有光澤或紫外線防護等附加功效的多功能噴霧劑也變得越來越受歡迎。北美在全球定型噴霧市場佔據主導地位，2023 年營收佔有率約為 26%，預測期內複合年成長率預計為 8.1%。

這種成長是由消費者選擇的增加、產品開發和市場動態的變化所推動的。人們對護髮的關注日益增加，導致護髮產品的支出增加，而品牌也在擴大產品線，為各種頭髮問題提供解決方案，例如濕度控制、熱保護和豐盈，從而吸引更廣泛的消費者群體。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素。
  • 利潤率分析。
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 產業影響力
  • 成長動力
    • 美髮產品的需求不斷成長
    • 男性美容行業的擴張
  • 產業陷阱與挑戰
    • 不斷變化的消費者偏好
    • 與髮膠有關的健康問題。
• 成長潛力分析
• 成分分析
• 產品包裝​​分析
• 消費者購買行為
• 未來趨勢分析
• 價格分析
• 監理框架
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依類型

• 主要趨勢
• 輕定噴霧
• 中等定型噴霧
• 強力定型噴霧

第 6 章：市場估計與預測：依髮質分類

• 主要趨勢
• 捲曲
• 直的
• 普通的
• 薄的
• 油性
• 其他（所有髮質等）

第 7 章：市場估計與預測：依消費者群體

• 主要趨勢
• 男士
• 女性
• 男女通用的

第 8 章：市場估計與預測：按價格

• 主要趨勢
• 低的
• 中等的
• 高的

第 9 章：市場估計與預測：依最終用途

• 主要趨勢
• 個人
• 專業的

第 10 章：市場估計與預測：按配銷通路

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 百貨公司
  • 美容用品店
  • 其他（精品店等）

第 11 章：市場估計與預測：按地區

• 主要動向：按地區
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第 12 章：公司簡介

• Adonis
• Alfaparf Milano Professional
• Aveda
• Bblunt
• Bumble and bumble.
• Frigid Fluid Company
• HSA Cosmetics
• John Paul Mitchell Systems
• Keune
• L'Oreal
• Moroccanoil
• Oribes
• Schwarzkopf Professional
• Tresemme
• Wella Internationals

The Global Hair Setting Spray Market was valued at USD 2.7 billion in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. With the increasing focus on hair styling, the demand for products that maintain and enhance hairstyles is rising. Hair setting sprays have become an everyday essential for many, providing hold, frizz control, and longer-lasting styles. Brands continuously innovate new formulas for various hair types, including those featuring natural ingredients and offering specific benefits like heat protection and shine enhancement. However, long-term use of hair sprays may lead to hair breakage and loss, as they can weaken hair strands, damage the cuticle, and harm follicles.

Chemicals in these sprays may also cause allergic reactions, resulting in scalp breakouts and skin irritation. In addition, the highly competitive beauty and personal care industry poses challenges for new brands trying to enter the market and for established players to stand out. In terms of product type, the medium-hold spray segment generated around USD 1.4 billion in revenue in 2023 and is projected to grow at a CAGR of 8.3% through 2032. Light-hold sprays, known for their lightweight properties, are gaining traction as they control flyaways, reduce frizz, and offer a flexible hold with a natural shine. Distinct from traditional strong-hold options, these formulas allow for easy restyling while maintaining shape memory.

The women's segment accounted for approximately 62% of the market share in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. Women increasingly seek hair sprays tailored to their specific hair types and concerns, such as humidity resistance or heat protection. There is also a growing preference for natural and organic formulas, with consumers gravitating toward products free from harsh chemicals. Multi-functional sprays that provide added benefits like shine or UV protection are also becoming more popular. North America dominated the global hair setting spray market, holding a revenue share of around 26% in 2023, with growth projected at a CAGR of 8.1% during the forecast period.

This growth is driven by increasing consumer choices, product developments, and shifts in market dynamics. Increased attention to hair care has led to higher spending on hair products, while brands are expanding their product lines to offer solutions for various hair concerns, such as humidity control, heat protection, and volumizing, thereby attracting a wider consumer base.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model.
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailer
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising demand for hair styling products
    • 3.2.1.2 Expansion of the male grooming sector
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Evolving consumer preferences
    • 3.2.2.2 Health concerns related to hair spray.
• 3.3 Growth potential analysis
• 3.4 Ingredient analysis
• 3.5 Product packaging analysis
• 3.6 Consumer buying behavior
• 3.7 Future trend analysis
• 3.8 Price Analysis
• 3.9 Regulatory framework
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Light hold spray
• 5.3 Medium hold spray
• 5.4 Strong hold spray

Chapter 6 Market Estimates & Forecast, By Hair Type (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Curly
• 6.3 Straight
• 6.4 Normal
• 6.5 Thin
• 6.6 Oily
• 6.7 Others (all hair type etc.)

Chapter 7 Market Estimates & Forecast, By Consumer Group (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Unisex

Chapter 8 Market Estimates & Forecast, By Price (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Professional

Chapter 10 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-Commerce sites
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Department stores
  • 10.3.2 Beauty supply stores
  • 10.3.3 Others (boutique shops etc.)

Chapter 11 Market Estimates & Forecast, By Region (USD Billion) (Million Units)

• 11.1 Key trends, by region
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Adonis
• 12.2 Alfaparf Milano Professional
• 12.3 Aveda
• 12.4 Bblunt
• 12.5 Bumble and bumble.
• 12.6 Frigid Fluid Company
• 12.7 HSA Cosmetics
• 12.8 John Paul Mitchell Systems
• 12.9 Keune
• 12.10 L'Oreal
• 12.11 Moroccanoil
• 12.12 Oribes
• 12.13 Schwarzkopf Professional
• 12.14 Tresemme
• 12.15 Wella Internationals