月經衛生管理市場機會、成長動力、產業趨勢分析與預測 2025 - 2034

2024 年全球月經衛生管理市場規模達到 240 億美元，預計 2025 年至 2034 年期間的複合年成長率為 4.2%。隨著人們對月經衛生認知的不斷增強，旨在教育和增強婦女權能的政府和非政府舉措（特別是在發展中地區）預計將推動市場進一步擴張。

政府支持的活動和組織正在擴大提倡月經健康教育以及提供月經用品。這些努力不僅旨在提供基本衛生用品，還旨在增強婦女和女孩的權利，並提高她們對生殖健康的認知。這些舉措可望擴大市場並打破有關月經的禁忌。

市場按產品類型細分，包括衛生棉、衛生棉條、月亮杯、護墊、月經內衣和其他產品。衛生棉目前佔據最大的市場佔有率，2024 年價值為 204 億美元，預計在預測期內將大幅成長。它們的廣泛使用和便利性有助於它們在市場上佔據主導地位。衛生棉因其易於使用、舒適且具有多種吸收能力，可滿足不同的需求，因而受到人們的青睞。更薄的衛生棉、更好的吸水性以及環保材料等創新預計將推動該領域的持續成長。

市場也根據產品的可用性分為一次性產品和可重複使用產品。一次性月經用品在 2024 年佔據 80.4% 的佔有率，預計將保持顯著成長。這主要是因為一次性產品方便、衛生且廣泛可用。許多消費者選擇一次性產品是因為其實用性、便攜性以及能夠提供卓越的舒適性和保護性，使其成為日程繁忙人士的理想選擇。隨著人們對月經衛生意識的增強以及對方便、即用產品的需求增加，一次性用品市場預計將持續成長。

北美月經衛生管理市場將大幅成長，到 2034 年預計達到 61 億美元。直接面對消費者的銷售管道的便利性進一步推動了美國這一市場的成長，提高了產品的可及性並滿足了個人喜好。

目錄

第 1 章：方法論與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 快速城鎮化和女性識字率不斷提高
    • 政府加大對月經衛生的關注
    • 與月經衛生管理相關的新產品發布
    • 越來越傾向於採用有機和環保的月經產品
  • 產業陷阱與挑戰
    • 發展中國家與月經及其產品相關的社會挑戰
    • 月經產品對環境的不利影響
• 成長潛力分析
• 監管格局
  • 美國
  • 歐洲
  • 亞太地區
• 技術格局
• 經期貧困
  • 免稅
  • 產品補貼
  • 中小企業支持與補貼
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第 5 章：市場估計與預測：按產品類型，2021 年至 2034 年

• 主要趨勢
• 衛生棉
• 衛生棉條
• 月經杯
• 衛生護墊
• 月經內褲
• 其他產品類型

第 6 章：市場估計與預測：按可用性，2021 年至 2034 年

• 主要趨勢
• 一次性的
• 可重複使用的

第 7 章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 零售藥局
• 醫院藥房
• 電子商務通路
• 實體店面
• 超市/大賣場

第 8 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第9章：公司簡介

• Cora
• Diva International
• Edgewell Personal Care
• First Quality Enterprise
• Hengan International
• Johnson & Johnson
• Kao
• Kimberly-Clark
• Ontex
• Premier FMCG
• Procter & Gamble
• TZMO
• Unicharm
• Unilever

The Global Menstrual Hygiene Management Market reached USD 24 billion in 2024 and is projected to grow at a CAGR of 4.2% between 2025 and 2034. Menstrual hygiene management (MHM) involves ensuring that individuals who menstruate can manage their menstrual cycle in a safe, hygienic, and dignified manner. As awareness of menstrual hygiene continues to grow, both governmental and non-governmental initiatives aimed at educating and empowering women, particularly in developing regions, are expected to drive further market expansion.

Government-backed campaigns and organizations are increasingly promoting menstrual health education alongside access to menstrual products. These efforts aim to not only provide essential hygiene products but also empower women and girls, fostering greater awareness about reproductive health. Such initiatives are expected to expand the market and break down taboos surrounding menstruation.

The market is segmented by product type, including sanitary pads, tampons, menstrual cups, panty liners, menstrual underwear, and other products. Sanitary pads currently hold the largest market share, valued at USD 20.4 billion in 2024, and are expected to see substantial growth during the forecast period. Their widespread use and convenience contribute to their dominant position in the market. Sanitary pads are preferred for their ease of use, comfort, and accessibility in various absorbency levels, catering to diverse needs. Innovations such as thinner pads, improved absorbency, and eco-friendly materials are anticipated to drive continued growth in this segment.

The market is also divided based on product usability into disposable and reusable options. Disposable menstrual products captured an 80.4% share in 2024 and are projected to maintain significant growth. This is primarily due to the convenience, hygiene, and wide availability offered by disposable products. Many consumers choose disposable products for their practicality, portability, and ability to provide superior comfort and protection, making them ideal for people with busy schedules. As awareness around menstrual hygiene rises and the demand for convenient, ready-to-use products increases, the disposable segment is expected to experience continued growth.

North America menstrual hygiene management market is set to see substantial growth, reaching an estimated USD 6.1 billion by 2034. The rise of e-commerce has revolutionized the market, providing consumers with easy access to a variety of menstrual products, including subscription models and personalized options. The convenience of direct-to-consumer sales channels is further fueling the growth of this market in the U.S., increasing product accessibility and catering to individual preferences.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ Synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rapid urbanization and growing literacy rate among women
    • 3.2.1.2 Increasing government initiatives towards menstrual hygiene
    • 3.2.1.3 Novel product launches related to menstrual hygiene management
    • 3.2.1.4 Increasing inclination towards adoption of organic and eco-friendly menstrual products
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Social challenges associated with menstruation and its products in developing countries
    • 3.2.2.2 Adverse effects of menstrual products on the environment
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 U.S.
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
• 3.5 Technological landscape
• 3.6 Period poverty
  • 3.6.1 Tax exemptions
  • 3.6.2 Subsidies for products
  • 3.6.3 Support and subsidies for small and medium-sized enterprises
• 3.7 Porter’s analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Sanitary pads
• 5.3 Tampons
• 5.4 Menstrual cups
• 5.5 Panty liners
• 5.6 Menstrual underwear
• 5.7 Other product types

Chapter 6 Market Estimates and Forecast, By Usability, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Disposable
• 6.3 Reusable

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Retail pharmacy
• 7.3 Hospital pharmacy
• 7.4 E-commerce channels
• 7.5 Brick and mortar
• 7.6 Supermarket/Hypermarket

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Cora
• 9.2 Diva International
• 9.3 Edgewell Personal Care
• 9.4 First Quality Enterprise
• 9.5 Hengan International
• 9.6 Johnson & Johnson
• 9.7 Kao
• 9.8 Kimberly-Clark
• 9.9 Ontex
• 9.10 Premier FMCG
• 9.11 Procter & Gamble
• 9.12 TZMO
• 9.13 Unicharm
• 9.14 Unilever