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1698110

女性衛生用品市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、銷售通路、地區及競爭狀況，2020-2030 年）

Feminine Hygiene Products Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球女性衛生用品市場價值為 256.7 億美元，預計到 2030 年將成長至 375.1 億美元，預測期內複合年成長率為 6.59%。全球女性衛生用品市場正在穩步成長，這得益於人們對月經健康的認知不斷提高、可支配收入不斷增加以及產品創新的進步。由於日益成長的環境問題，消費者正在轉向有機、可生物分解和可重複使用的產品。電子商務平台的擴張提高了可近性，尤其是在新興市場。領先品牌注重永續性、舒適性和可負擔性，其中經期內褲和月亮杯等創新產品越來越受歡迎。最近的資料顯示，個人每年在月經產品上的花費約為 120 至 180 美元。一生中，根據週期長度，總支出可能超過 5,000 美元。這些因素進一步推動了預測期內的市場需求。

市場概覽
預測期 2026-2030
2024年市場規模 256.7億美元
2030年市場規模 375.1億美元
2025-2030 年複合年成長率 6.59％
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

提高對月經衛生的認知與教育

主要市場挑戰

低收入地區的負擔能力和可近性

主要市場趨勢

對永續和環保產品的需求不斷成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球女性衛生用品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（衛生棉、私處清潔劑及噴霧、私處除毛劑）
    • 依銷售管道（超市/大賣場、網路、藥局/藥局、網路、其他）
    • 按地區
    • 其他五大公司（2024 年）
  • 全球女性衛生用品市場地圖與機會評估
    • 依產品類型
    • 按銷售管道
    • 按地區

第6章：北美女性衛生用品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：亞太地區女性衛生用品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第8章：歐洲女性衛生用品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第9章：南美洲女性衛生用品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第10章：中東與非洲女性衛生用品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：COVID-19 對全球女性衛生用品市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的重點地區
    • 受影響的主要國家

第13章：市場趨勢與發展

第 14 章：競爭格局

  • 公司簡介
    • The Procter & Gamble Company
    • Glenmark Pharmaceuticals Limited
    • Unilever PLC
    • Unicharm Corporation
    • Edgewell Personal Care Brands, LLC
    • Premier FMCG (Pty) Limited
    • Essity AB
    • Ontex BV
    • Kao Corporation
    • Prestige Consumer Healthcare Inc.

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按產品類型分類的目標
  • 按銷售管道確定目標

第16章調查會社について,免責事項

簡介目錄
Product Code: 4089

Global Feminine Hygiene Products market was valued at USD 25.67 billion in 2024 and is expected to grow to USD 37.51 billion by 2030 with a CAGR of 6.59% during the forecast period. The global feminine hygiene products market is experiencing steady growth, driven by increasing awareness of menstrual health, rising disposable incomes, and advancements in product innovation. Consumers are shifting towards organic, biodegradable, and reusable products due to growing environmental concerns. The expansion of e-commerce platforms has enhanced accessibility, particularly in emerging markets. Leading brands focus on sustainability, comfort, and affordability, with innovations such as period panties and menstrual cups gaining popularity. Recent data indicates that individuals spend approximately USD 120 to USD 180 annually on menstrual products. Over a lifetime, depending on cycle length, total spending can exceed USD 5,000. These factors further drive the market demand over the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 25.67 Billion
Market Size 2030USD 37.51 Billion
CAGR 2025-20306.59%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Awareness and Education on Menstrual Hygiene

One of the primary drivers of the global feminine hygiene products market is the increasing awareness and education surrounding menstrual health. Governments, NGOs, and private organizations are actively working to break taboos and promote menstrual hygiene education, particularly in developing countries where access to products remains limited. Campaigns and initiatives, such as the United Nations' Menstrual Hygiene Day and local government programs, are encouraging open discussions and improving accessibility to sanitary products. Additionally, schools and healthcare providers are integrating menstrual hygiene education into curriculums, further empowering women and young girls with knowledge about proper hygiene practices. This growing awareness is fostering higher adoption rates of feminine hygiene products worldwide.

Key Market Challenges

Affordability and Accessibility in Low-Income Regions

One of the most significant challenges in the global feminine hygiene products market is the lack of affordability and accessibility, particularly in low-income and rural regions. Many women and girls in developing countries struggle to access sanitary products due to financial constraints, leading to the use of unhygienic alternatives such as cloth, leaves, or newspaper. High product costs, combined with limited distribution channels, make it difficult for underprivileged communities to obtain essential menstrual care products.

Additionally, heavy import duties and taxes on feminine hygiene products in some countries further inflate prices, making them unaffordable for a large segment of the population. Efforts to remove or reduce the "tampon tax" in various nations have gained traction, but many regions still impose high taxes on these essential items. Governments and non-governmental organizations (NGOs) are working to bridge this gap by distributing free or subsidized sanitary products, but large-scale affordability remains a pressing concern. Expanding low-cost, locally produced alternatives and improving distribution networks are crucial steps toward overcoming this challenge.

Key Market Trends

Rising Demand for Sustainable and Eco-Friendly Products

Sustainability has become a major focus in the feminine hygiene market as consumers become more conscious of the environmental impact of disposable menstrual products. Traditional sanitary pads and tampons contribute significantly to plastic waste, with billions of products ending up in landfills each year. As a result, there is growing demand for biodegradable and reusable alternatives, such as organic cotton tampons, biodegradable pads, menstrual cups, and period underwear.

Companies are responding by investing in sustainable materials, such as bamboo fiber, plant-based polymers, and compostable packaging. Leading brands and startups alike are launching eco-friendly product lines to cater to environmentally conscious consumers. Governments and regulatory bodies are also pushing for sustainable alternatives by encouraging bans on plastic-based hygiene products and promoting policies that support greener solutions. This shift towards sustainability is expected to continue shaping the market, driving innovation and influencing consumer choices.

Key Market Players

  • The Procter & Gamble Company
  • Glenmark Pharmaceuticals Limited
  • Unilever PLC
  • Unicharm Corporation
  • Edgewell Personal Care Brands, LLC
  • Premier FMCG (Pty) Limited
  • Essity AB
  • Ontex BV
  • Kao Corporation
  • Prestige Consumer Healthcare Inc.

Report Scope:

In this report, the Global Feminine Hygiene Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Feminine Hygiene Products Market, By Product Type:

  • Sanitary Pads
  • Intimate Cleaners & Sprays
  • Intimate Hair Remover

Feminine Hygiene Products Market, By Sales Channel:

  • Supermarket/Hypermarket
  • Online
  • Pharmacies/Drugs Stores
  • Online
  • Others

Feminine Hygiene Products Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Feminine Hygiene Products Market.

Available Customizations:

Global Feminine Hygiene Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Feminine Hygiene Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Sanitary Pads, Intimate Cleaners & Sprays, Intimate Hair Remover)
    • 5.2.2. By Sales Channel Market Share Analysis (Supermarket/Hypermarket, Online, Pharmacies/Drugs Stores, Online, Others)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Feminine Hygiene Products Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Feminine Hygiene Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Sales Channel Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Feminine Hygiene Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type Market Share Analysis
        • 6.3.1.2.2. By Sales Channel Market Share Analysis
    • 6.3.2. Canada Feminine Hygiene Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type Market Share Analysis
        • 6.3.2.2.2. By Sales Channel Market Share Analysis
    • 6.3.3. Mexico Feminine Hygiene Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type Market Share Analysis
        • 6.3.3.2.2. By Sales Channel Market Share Analysis

7. Asia Pacific Feminine Hygiene Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Sales Channel Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Feminine Hygiene Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type Market Share Analysis
        • 7.3.1.2.2. By Sales Channel Market Share Analysis
    • 7.3.2. Japan Feminine Hygiene Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type Market Share Analysis
        • 7.3.2.2.2. By Sales Channel Market Share Analysis
    • 7.3.3. India Feminine Hygiene Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type Market Share Analysis
        • 7.3.3.2.2. By Sales Channel Market Share Analysis
    • 7.3.4. Australia Feminine Hygiene Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type Market Share Analysis
        • 7.3.4.2.2. By Sales Channel Market Share Analysis
    • 7.3.5. South Korea Feminine Hygiene Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type Market Share Analysis
        • 7.3.5.2.2. By Sales Channel Market Share Analysis
    • 7.3.6. Indonesia Feminine Hygiene Products Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Product Type Market Share Analysis
        • 7.3.6.2.2. By Sales Channel Market Share Analysis

8. Europe Feminine Hygiene Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Sales Channel Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Feminine Hygiene Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type Market Share Analysis
        • 8.3.1.2.2. By Sales Channel Market Share Analysis
    • 8.3.2. United Kingdom Feminine Hygiene Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type Market Share Analysis
        • 8.3.2.2.2. By Sales Channel Market Share Analysis
    • 8.3.3. Italy Feminine Hygiene Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type Market Share Analysis
        • 8.3.3.2.2. By Sales Channel Market Share Analysis
    • 8.3.4. Germany Feminine Hygiene Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type Market Share Analysis
        • 8.3.4.2.2. By Sales Channel Market Share Analysis
    • 8.3.5. Spain Feminine Hygiene Products Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type Market Share Analysis
        • 8.3.5.2.2. By Sales Channel Market Share Analysis

9. South America Feminine Hygiene Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Sales Channel Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Feminine Hygiene Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type Market Share Analysis
        • 9.3.1.2.2. By Sales Channel Market Share Analysis
    • 9.3.2. Colombia Feminine Hygiene Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type Market Share Analysis
        • 9.3.2.2.2. By Sales Channel Market Share Analysis
    • 9.3.3. Brazil Feminine Hygiene Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type Market Share Analysis
        • 9.3.3.2.2. By Sales Channel Market Share Analysis

10. Middle East & Africa Feminine Hygiene Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Sales Channel Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Feminine Hygiene Products Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type Market Share Analysis
        • 10.3.1.2.2. By Sales Channel Market Share Analysis
    • 10.3.2. Saudi Arabia Feminine Hygiene Products Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type Market Share Analysis
        • 10.3.2.2.2. By Sales Channel Market Share Analysis
    • 10.3.3. UAE Feminine Hygiene Products Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type Market Share Analysis
        • 10.3.3.2.2. By Sales Channel Market Share Analysis
    • 10.3.4. Turkey Feminine Hygiene Products Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Product Type Market Share Analysis
        • 10.3.4.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Feminine Hygiene Products Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. The Procter & Gamble Company
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Glenmark Pharmaceuticals Limited
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Unilever PLC
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Unicharm Corporation
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Edgewell Personal Care Brands, LLC
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Premier FMCG (Pty) Limited
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Essity AB
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Ontex BV
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Kao Corporation
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Prestige Consumer Healthcare Inc.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Product Type
  • 15.3. Target By Sales Channel

16. About Us & Disclaimer