女性用衛生用品市場規模、佔有率及成長分析（按性質、產品類型、包裝、消費者偏好、分銷管道和地區）－2025-2032 年產業預測

2023 年女性用衛生用品市場規模價值 442 億美元，預計將從 2024 年的 468.5 億美元成長到 2032 年的 746.7 億美元，預測期內（2025-2032 年）的複合年成長率為 6.0%。

由於創新產品的推出和人們對女性健康的興趣日益濃厚，女性用衛生市場正在經歷顯著成長。隨著全球越來越多的女性進入勞動市場，需求也穩定成長。多樣化的銷售管道提高了可及性，進一步促進了市場擴張。值得注意的是，每年約有 450 億件月經用品被使用，產生了大量塑膠廢棄物，而月事杯和經期褲等可重複使用的物品作為環保替代品越來越受歡迎。作為一項策略性舉措，衛生和健康領域的領導者 Essity 以約 15.4 億美元收購了哥倫比亞衛生公司 Products Familia 94% 的股份。政府措施和社群媒體宣傳活動在意識提升方面也發揮著重要作用。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

女性用衛生用品市場規模：依性質及複合年成長率（2025-2032）

• 市場概覽
• 一次性的
• 可重複使用的

女性用衛生用品市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 衛生內褲
• 衛生棉
• 衛生棉條
• 衛生護墊
• 月事杯
• 敏感區域清洗
  • PH 平衡清洗劑
  • 抗菌清洗
  • 舒緩潔面乳
  • 保濕洗面乳
• 私處濕擦拭巾
• 敏感部位保濕霜
  • 奶油
  • 凝膠
  • 血清
  • 香脂
• 除毛產品
  • 蠟套件
  • 除毛膏
  • 私密修剪器
  • 除毛膏
• 私人除臭劑
  • 滾珠除臭劑
  • 噴霧除臭劑
  • 粉末除臭劑
• 潤滑劑
• 特色產品

女性用衛生用品市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概覽
• 瓶子/罐子
• 泵浦和分配器
• 管子
• 軟包裝
• 其他包裝

女性用衛生用品市場規模：依消費者導向及複合年成長率（2025-2032）

• 市場概覽
• 青少年
• 對於成年人

女性用衛生用品市場規模（依通路及複合年成長率） (2025-2032)

• 市場概覽
• 超級市場/大賣場
• 藥局
• 網路商店
• 其他

女性用衛生用品市場規模：依地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（USA）
• Kimberly-Clark（USA）
• Johnson & Johnson（USA）
• Unicharm Corporation（Japan）
• Essity AB（Sweden）
• Hengan International Group Company Limited（China）
• TZMO SA（Poland）
• Ontex Group NV（Belgium）
• First Quality Enterprises, Inc.（USA）
• Cora（USA）
• The Honest Company（USA）
• Natracare（UK）
• Rael Inc.（USA）
• Lola（USA）
• Maxim Hygiene Products（USA）
• Saathi Pads（India）
• Carmesi（India）
• Bodyform（UK）
• Diva International Inc.（Canada）

結論和建議

Feminine Hygiene Products Market size was valued at USD 44.2 billion in 2023 and is poised to grow from USD 46.85 billion in 2024 to USD 74.67 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The feminine hygiene products market is witnessing significant growth driven by the introduction of innovative products and increasing health concerns among women. As more women join the workforce globally, demand continues to rise. The availability of diverse sales channels enhances accessibility, further boosting market expansion. Notably, around 45 billion menstrual products are used annually, contributing to considerable plastic waste, with reusable options like menstrual cups and period pants gaining traction as eco-friendly alternatives. In a strategic move, Essity, a leader in hygiene and health, has acquired a 94% stake in Colombian hygiene firm Products Familia for approximately USD 1.54 billion, reflecting the industry's potential for consolidation and growth. Government initiatives and social media campaigns are also playing a crucial role in raising awareness around personal hygiene among women.

Top-down and bottom-up approaches were used to estimate and validate the size of the Feminine Hygiene Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Feminine Hygiene Products Market Segments Analysis

Global Feminine Hygiene Products Market is segmented by Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel and region. Based on Nature, the market is segmented into Disposable and Reusable. Based on Product Type, the market is segmented into Period Panty, Sanitary Pads, Tampons, Panty Liners, Menstrual Cups, Intimate Washes and Cleansers, Intimate Wipes, Intimate Moisturizers, Hair Removal Products, Intimate Deodorants, Lubricants and Specialty Products. Based on Packaging, the market is segmented into Bottles/Jars, Pumps and Dispensers, Tubes, Flexible Packaging and Other Packaging Types. Based on Consumer Orientation, the market is segmented into Teenage and Adult. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Feminine Hygiene Products Market

The growth of the global economy has resulted in an increase in disposable income among consumers, subsequently driving up expenditures on personal care items, particularly feminine hygiene products. With more disposable income at their disposal, individuals are more inclined to invest in quality hygiene products that enhance their comfort and well-being. This rising spending behavior reflects a growing awareness of personal grooming and health, further propelling the demand for a diverse range of feminine hygiene products. As consumers prioritize their personal care routines, the market for these products is expected to continue expanding, making it a significant driver in the industry.

Restraints in the Feminine Hygiene Products Market

The feminine hygiene products market faces significant challenges due to cultural barriers and the prevailing social stigma connected to menstruation in various regions globally. This societal discomfort often results in hesitance to engage in conversations about menstrual health, which can consequently affect the willingness of individuals to utilize feminine hygiene products. This reluctance limits awareness and access, ultimately hindering the growth and acceptance of these essential products. Overcoming these barriers is crucial for expanding the market and ensuring that women feel empowered and informed about their hygiene choices during menstruation.

Market Trends of the Feminine Hygiene Products Market

The Feminine Hygiene Products market is witnessing a significant trend towards the adoption of menstrual cups, driven by rising awareness of environmental sustainability and health consciousness among women. These reusable products offer a convenient, cost-effective solution, reducing long-term expenses associated with traditional disposable items. As consumers continue to prioritize eco-friendly alternatives, menstrual cups are gaining traction, complimenting other organic and biodegradable hygiene options. This shift reflects a broader movement towards health and wellness, leading brands to innovate and expand their product lines to meet the evolving preferences of the modern woman. Overall, the market is poised for growth as awareness and acceptance of menstrual cups rise.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Feminine Hygiene Products Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Disposable
• Reusable

Global Feminine Hygiene Products Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Period Panty
• Sanitary Pads
• Tampons
• Panty Liners
• Menstrual Cups
• Intimate Washes and Cleansers
  • PH-Balanced Cleansers
  • Antibacterial Cleansers
  • Soothing and Calming Cleansers
  • Moisturizing Cleansers
• Intimate Wipes
• Intimate Moisturizers
  • Creams
  • Gels
  • Serums
  • Balms
• Hair Removal Products
  • Waxing Kits
  • Hair Removal Creams
  • Intimate Trimmers
  • Depilatory Creams
• Intimate Deodorants
  • Roll-On Deodorants
  • Spray Deodorants
  • Powder Deodorants
• Lubricants
• Specialty Products

Global Feminine Hygiene Products Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottles/Jars
• Pumps and Dispensers
• Tubes
• Flexible Packaging
• Other Packaging Types

Global Feminine Hygiene Products Market Size by Consumer Orientation & CAGR (2025-2032)

• Market Overview
• Teenage
• Adult

Global Feminine Hygiene Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacy
• Online Stores
• Others

Global Feminine Hygiene Products Market Size & CAGR (2025-2032)

• North America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TZMO SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cora (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rael Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lola (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxim Hygiene Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saathi Pads (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmesi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bodyform (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diva International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations