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市場調查報告書
商品編碼
1564070

全球智慧家庭音箱市場

Smart Home Speakers
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 248 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2030年全球智慧家居音箱市場預計將達到656億美元

2023年全球智慧家庭音箱市場規模預估為95億美元，預估至2030年將達656億美元，2023-2030年分析期間複合年成長率為31.9%。商業最終用途是本報告分析的細分市場之一，預計複合年成長率為 35.4%，到分析期結束時將達到 203 億美元。在分析期間，個人最終用途細分市場的複合年成長率預計為 30.5%。

美國市場預計28億美元，中國預計複合年成長率30.4%

預計 2023 年美國智慧家居音箱市場規模將達 28 億美元。中國作為世界第二大經濟體，預計2030年市場規模將達95億美元，2023-2030年分析期間複合年成長率為30.4%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 28.8% 和 26.5%。在歐洲，德國預計複合年成長率為 21.7%。

全球智慧家居揚聲器市場 - 主要趨勢和促進因素總結

智慧家庭音箱為何成為智慧家庭生態系統的中心？

智慧家庭揚聲器正在成為智慧家庭生態系統的中心樞紐，提供語音控制並與各種智慧設備無縫整合。這些揚聲器由 Amazon Alexa、Google Assistant 和 Apple Siri 等人工智慧驅動的虛擬助理提供支持，允許用戶透過語音命令控制智慧燈、恆溫器、鎖和家用電器，增加了便利性和改善的用戶體驗。播放音樂、更新新聞、管理購物清單和回答查詢等功能使其更受歡迎。隨著越來越多的家庭採用智慧家庭技術，智慧家庭揚聲器的需求持續成長，推動市場擴張。

科技進步如何塑造智慧家居音箱市場？

人工智慧、自然語言處理 (NLP) 和聲學方面的創新正在徹底改變智慧家居揚聲器市場。增強的人工智慧演算法即使在嘈雜的環境中也能實現更準確的語音辨識，並根據用戶偏好提供個人化回應。杜比全景聲 (Dolby Atmos) 和高等級音訊等音質的進步正在提高智慧揚聲器的娛樂價值。此外，整合式螢幕智慧音箱的發展，實現了視覺回饋、視訊通話、智慧家居監控等功能，進一步增強了其實用性和吸引力。這些進步正在將智慧家庭揚聲器的用途擴展到基本語音控制之外。

哪個細分市場在智慧家庭揚聲器的採用方面處於領先地位？

產品類型包括單室揚聲器、多房間揚聲器和帶顯示器的智慧揚聲器，其中單室揚聲器因其價格實惠且易於使用而佔據最大佔有率。分銷管道包括線上和線下，其中線上管道由於宅配的便利性和選擇範圍廣泛而佔據主導地位。應用範圍從語音控制和娛樂到智慧家庭管理，但語音控制是主要用例。北美和歐洲是受高技術採用率和智慧家庭普及率推動的最大市場，而由於消費者意識和可支配收入的提高，預計亞太地區將顯著成長。

推動智慧家居音箱市場成長的因素有哪些？

智慧家庭音箱市場的成長受到多種因素的推動，包括聲控設備的日益普及、人工智慧和自然語言處理的進步，以及智慧音箱與智慧家居系統的整合。此外，智慧家庭趨勢、多功能設備的需求以及電子商務管道的擴張也促進了市場的成長。此外，經濟實惠的入門級智慧音箱的開拓、與科技巨頭和內容提供商的合作以及智慧音箱在娛樂和購物方面的使用不斷增加，都進一步推動了市場的擴張。

受訪企業範例（49家知名企業）

  • Alphabet, Inc.
  • Amazon.com, Inc.
  • Cowin Technology Pte. Ltd.
  • Fabriq
  • Invoxia
  • Lenovo Group Limited
  • LG Electronics, Inc.
  • Mattel, Inc.
  • Pan Ocean Technology
  • Sony Mobile Communications AB

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他領域

第4章 比賽

簡介目錄
Product Code: MCP14818

Global Smart Home Speakers Market to Reach US$65.6 Billion by 2030

The global market for Smart Home Speakers estimated at US$9.5 Billion in the year 2023, is expected to reach US$65.6 Billion by 2030, growing at a CAGR of 31.9% over the analysis period 2023-2030. Commercial End-Use, one of the segments analyzed in the report, is expected to record a 35.4% CAGR and reach US$20.3 Billion by the end of the analysis period. Growth in the Personal End-Use segment is estimated at 30.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.8 Billion While China is Forecast to Grow at 30.4% CAGR

The Smart Home Speakers market in the U.S. is estimated at US$2.8 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$9.5 Billion by the year 2030 trailing a CAGR of 30.4% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 28.8% and 26.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.7% CAGR.

Global Smart Home Speakers Market - Key Trends and Drivers Summarized

Why Are Smart Home Speakers Becoming Central to Smart Home Ecosystems?

Smart home speakers are emerging as a central hub for smart home ecosystems, providing voice-activated control and seamless integration with various smart devices. These speakers, equipped with AI-powered virtual assistants such as Amazon Alexa, Google Assistant, and Apple Siri, enable users to control smart lights, thermostats, locks, and appliances through voice commands, enhancing convenience and user experience. The ability to play music, provide news updates, manage shopping lists, and answer queries further adds to their popularity. As more households adopt smart home technologies, the demand for smart home speakers continues to grow, driving market expansion.

How Are Technological Advancements Shaping the Smart Home Speaker Market?

Technological innovations in AI, natural language processing (NLP), and sound engineering are revolutionizing the smart home speaker market. Enhanced AI algorithms enable more accurate voice recognition, even in noisy environments, and provide personalized responses based on user preferences. Advancements in sound quality, such as Dolby Atmos and high-definition audio, are enhancing the entertainment value of smart speakers. Additionally, the development of smart speakers with integrated screens offers visual feedback, video calling, and smart home monitoring, further increasing their utility and appeal. These advancements are broadening the applications of smart home speakers beyond basic voice control.

Which Market Segments Are Leading in the Adoption of Smart Home Speakers?

Product types include single-room speakers, multi-room speakers, and smart speakers with displays, with single-room speakers holding the largest market share due to their affordability and ease of use. Distribution channels include online and offline, with online channels dominating due to the convenience of home delivery and a wide range of choices. Applications range from voice control and entertainment to smart home management, with voice control being the primary application. North America and Europe are the largest markets, driven by high technology adoption rates and smart home penetration, while Asia-Pacific is expected to witness substantial growth due to increasing consumer awareness and disposable incomes.

What Factors Are Driving Growth in the Smart Home Speaker Market?

The growth in the smart home speaker market is driven by several factors, including the rising popularity of voice-activated devices, advancements in AI and NLP, and the integration of smart speakers with home automation systems. The growing trend of smart home adoption, the demand for multi-functional devices, and the expansion of e-commerce channels are also contributing to market growth. Additionally, the development of affordable, entry-level smart speakers, partnerships between tech giants and content providers, and the increasing use of smart speakers for entertainment and shopping purposes are further driving market expansion.

Select Competitors (Total 49 Featured) -

  • Alphabet, Inc.
  • Amazon.com, Inc.
  • Cowin Technology Pte. Ltd.
  • Fabriq
  • Invoxia
  • Lenovo Group Limited
  • LG Electronics, Inc.
  • Mattel, Inc.
  • Pan Ocean Technology
  • Sony Mobile Communications AB

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Smart Home Speakers - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Popularity of Voice-Activated Devices Drives Smart Home Speaker Market Growth
    • Integration with Smart Home Ecosystems Expands Addressable Market Opportunity
    • Advancements in AI and Natural Language Processing Strengthen Product Appeal
    • Increasing Use of Smart Speakers for Home Automation and Control Spurs Demand
    • Growing Trend of Multi-Functional Smart Speakers Supports Market Competitiveness
    • Focus on Enhanced Sound Quality and Entertainment Features Propels Market Adoption
    • Expansion of Smart Cities and Connected Home Ecosystems Fuels Market Growth
    • Rising Integration with Smart TVs, Lights, and Security Systems Expands Market Potential
    • Increasing Consumer Preference for Hands-Free Convenience Reinforces Market Demand
    • Development of Smart Speakers with Display Screens and Visual Interfaces Generates New Opportunities
    • Growth of E-Commerce Platforms and Online Retail Channels Accelerates Market Expansion
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Smart Home Speakers Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Smart Home Speakers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World 7-Year Perspective for Smart Home Speakers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Commercial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World 7-Year Perspective for Commercial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Personal by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 7: World 7-Year Perspective for Personal by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 8: USA Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 9: USA 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • CANADA
    • TABLE 10: Canada Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 11: Canada 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • JAPAN
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 12: Japan Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 13: Japan 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • CHINA
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 14: China Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: China 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • EUROPE
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 16: Europe Recent Past, Current & Future Analysis for Smart Home Speakers by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 17: Europe 7-Year Perspective for Smart Home Speakers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 18: Europe Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 19: Europe 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • FRANCE
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 20: France Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: France 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • GERMANY
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 22: Germany Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 23: Germany 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • ITALY
    • TABLE 24: Italy Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 25: Italy 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • UNITED KINGDOM
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 26: UK Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: UK 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 29: Rest of Europe 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 31: Asia-Pacific 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 32: Rest of World Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Rest of World 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030

IV. COMPETITION