市場調查報告書
商品編碼
1530137
航空領域擴增實境和虛擬實境市場規模、佔有率和趨勢分析報告:按組件、按技術、按最終用途、按地區、細分市場預測,2024-2030 年Augmented Reality And Virtual Reality In Aviation Market Size, Share & Trends Analysis Report By Component (Hardware, Software), By Technology, By End Use, By Region, And Segment Forecasts, 2024 - 2030 |
航空領域擴增實境及虛擬實境市場規模及趨勢
預計到 2023 年,全球擴增實境和虛擬實境市場規模將達到 10.766 億美元,預計 2024 年至 2030 年複合年成長率將達到 35.2%。隨著擴增實境(AR)和虛擬實境(VR)技術的整合,市場正在取得重大進展。這些技術使學員能夠以高保真度練習現實場景,從常規飛行操作到緊急情況,並且沒有相關風險。培訓能力的增強將帶來更好的勞動力準備並可能降低培訓成本,預計將推動市場成長。
此外,另一個新興趨勢是AR在飛機維修和維修工作中的應用。 AR 工具可讓維修人員將數位資訊疊加到實體飛機零件上,從而促進更有效率的診斷和維修。技術人員可以在免持工作的同時存取複雜系統的即時資料、逐步說明和 3D 視覺化。這不僅加快了維護過程,也減少了人為錯誤的可能性,並提高了飛機的可靠性和安全性。
AR 技術也正在徹底改變飛行導航和情境察覺。使用 AR 耳機和增強顯示器,飛行員可以接收有關其飛行途徑、天氣和附近地形的關鍵訊息,這些訊息直接覆蓋在他們的現實世界視野中。這種增強的情境察覺支持更好的決策並提高整體飛行安全。透過減輕飛行員的認知負擔,AR 可以幫助管理日益複雜的現代航空環境。預計這將推動未來幾年的市場成長。
乘客體驗是擴增實境和虛擬實境取得重大進展的另一個領域。航空公司正在將虛擬實境耳機融入客艙娛樂娛樂系統,為乘客提供身臨其境型的體驗,例如虛擬旅遊、互動遊戲和電影冒險。這不僅改善了旅行體驗,也為希望在競爭激烈的市場中脫穎而出的航空公司提供了獨特的賣點。此外,機場的 AR 應用使乘客能夠更輕鬆地在寬敞的航站樓內導航,並提高了整體客戶滿意度。
此外,擴增實境和虛擬實境正在成為航空公司和飛機製造商行銷和銷售策略的重要工具。 VR 體驗讓潛在客戶能夠以高度參與的方式虛擬遊覽新飛機模型、探索機艙配置和體驗設施。像這樣的身臨其境型行銷方法可以幫助您與客戶建立牢固的聯繫,並透過讓他們切實了解您的產品所提供的功能來推動銷售。此外,銷售演示中的 AR 應用程式提供互動式 3D 模型和即時自訂選項,使銷售流程更加動態和有效。
航空領域擴增實境與虛擬實境全球市場區隔報告
該報告分析了2018年至2030年各子區隔的最新市場趨勢和機遇,並對全球、區域和國家層面的收益成長進行了估計和預測。在這項研究中,Grand View Research 根據組件、技術、最終用途和地區,進一步細分了全球擴增實境和虛擬實境市場報告。
美國。
加拿大
墨西哥
德國
英國
法國
日本
中國
印度
澳洲
韓國
巴西
阿拉伯聯合大公國
沙烏地阿拉伯
南非
AR & VR In Aviation Market Size & Trends
The global augmented reality and virtual reality in aviation market size was estimated at USD 1,076.6 million in 2023 and is expected to grow at a CAGR of 35.2% from 2024 to 2030. The market is witnessing significant advancements through the integration of augmented reality (AR) and virtual reality (VR) technologies. These technologies allow trainees to practice real-world scenarios, ranging from routine flight operations to emergency situations, with high fidelity and without associated risks. This enhanced training capability results in better-prepared personnel and potentially lower training costs, which is expected to drive market growth.
Moreover, another emerging trend is the application of AR in aircraft maintenance and repair operations. AR tools enable maintenance crews to overlay digital information onto physical aircraft components, facilitating more efficient diagnostics and repairs. Technicians can access real-time data, step-by-step instructions, and 3D visualizations of complex systems, all while working hands-free. This speeds up the maintenance process as well as reduces the likelihood of human error, thereby leading to improved aircraft reliability and safety.
In-flight navigation and situational awareness are also being revolutionized by AR technology. Pilots can use AR headsets or augmented displays to receive critical information about their flight path, weather conditions, and nearby terrain, directly overlaid on their real-world view. This enhanced situational awareness supports better decision-making and improves overall flight safety. By reducing the cognitive load on pilots, AR helps to manage the increasing complexity of modern aviation environments. This, in turn, is expected to fuel market growth in the coming years.
Passenger experience is another area where AR and VR are making substantial inroads. Airlines are incorporating virtual reality headsets into their in-flight entertainment systems, offering passengers immersive experiences such as virtual tours, interactive games, and cinematic adventures. This not only enhances the travel experience but also provides a unique selling point for airlines looking to differentiate themselves in a competitive market. Additionally, AR applications in airports are helping passengers navigate large terminals more easily, improving overall customer satisfaction.
Furthermore, AR and VR are becoming crucial tools in the marketing and sales strategies of airlines and aircraft manufacturers. VR experiences allow potential customers to take virtual tours of new aircraft models, explore cabin configurations, and experience amenities in a highly engaging way. This immersive marketing approach helps build stronger customer connections and drives sales by providing a tangible sense of what the products offer. Additionally, AR applications in sales presentations can provide interactive 3D models and real-time customization options, making the sales process more dynamic and effective.
Global Augmented Reality And Virtual Reality In Aviation Market Report Segmentation
This report forecasts and estimates revenue growth at the global, regional, and country levels along with analyzes the latest market trends and opportunities in each one of the sub-segments from 2018 to 2030. For this study, Grand View Research has further segmented the global AR and VR in aviation market report based on component, technology, end use, and region.
U.S.
Canada
Mexico
Germany
UK
France
Japan
China
India
Australia
South Korea
Brazil
UAE
Saudi Arabia
South Africa