市場調查報告書
商品編碼
1423324
2024-2032 年按設備類型、平台、收入、類型、年齡層和地區分類的遊戲市場報告Gaming Market Report by Device Type, Platform, Revenue, Type, Age Group, and Region 2024-2032 |
2023年全球遊戲市場規模達到2,216億美元。展望未來, IMARC Group預計到2032年市場規模將達到4,213億美元,2024-2032年複合年成長率(CAGR)為8.74%。遊戲的日益普及,尤其是在年輕人中,電子競技和多人電玩競賽的出現,以及智慧型手機、平板電腦和筆記型電腦的使用率不斷增加,是推動市場的一些主要因素。
遊戲是指玩電子遊戲的活動,涉及與使用者介面的互動以在顯示裝置上產生視覺回饋。它可以在各種平台上完成,包括 PlayStation、Xbox 或 Nintendo 等遊戲機、個人電腦 (PC)、行動裝置和專用遊戲裝置。它提供了廣泛的體驗,從簡單的益智遊戲到複雜且身臨其境的虛擬世界,用戶可以控制遊戲中的角色或化身並瀏覽不同的關卡或場景,實現目標,克服挑戰,並在遊戲的敘述或情節中取得進展。目標。多年來,遊戲已經超越了傳統類型,現在包括動作、冒險、角色扮演、策略、運動、模擬等多種類型。
遊戲從實體發行向數位發行的轉變改變了遊戲市場。 Steam、Epic Games Store 和遊戲機市場等平台可讓您輕鬆存取龐大的遊戲庫。此外,多人遊戲、雲端遊戲以及 Xbox Game Pass 和 PlayStation 等基於訂閱的模式等線上服務擴大了遊戲受眾並產生了新的收入來源。此外,遊戲不再局限於特定的年齡層或性別。該行業見證了參與遊戲活動的女性遊戲玩家和老年人數量顯著增加。遊戲受眾日益多元化擴大了市場,並帶來了更具包容性和多樣化的遊戲體驗。此外,在遊戲內購買和微交易的支持下,免費遊戲的日益普及為遊戲產業的財務成功做出了貢獻。免費增值模式使遊戲能夠覆蓋更廣泛的受眾,並透過可選的遊戲內購買(例如化妝品或附加內容)產生收入,這加快了全球產品的採用率。
遊戲產業的技術進步
圖形技術的進步使遊戲開發人員能夠創造出越來越逼真且視覺效果令人驚嘆的遊戲。高畫質 (HD) 和 4K 解析度、改進的燈光效果、逼真的物理模擬和詳細的紋理增強了遊戲的整體視覺品質。對視覺沉浸式體驗的需求導致了更強大的硬體的開發,例如高效能遊戲機和顯示卡,從而推動了市場成長。此外,VR和AR技術為遊戲帶來了新的可能性。 VR 透過專用耳機將玩家置於虛擬世界中,提供身臨其境的體驗,而 AR 使用智慧型手機或 AR 眼鏡等裝置將數位元素疊加到現實世界中。這些技術透過提供獨特的互動體驗來模糊虛擬世界和現實世界之間的界限,從而擴大了遊戲市場。
智慧型手機和平板電腦的使用不斷增加
智慧型手機和平板電腦的廣泛採用導致手機遊戲的流行度激增。手機遊戲易於存取、攜帶,並且可以在旅途中玩。行動裝置的便利性和可用性吸引了龐大的用戶群,擴大了整個遊戲市場。此外,智慧型手機和平板電腦具有觸控螢幕介面,可提供直覺、直接的輸入,讓不熟悉傳統遊戲機或 PC 遊戲控制器的休閒遊戲玩家更容易玩遊戲。此外,這些設備通常包含運動感測器,從而實現基於運動的遊戲體驗。此外,Twitch 和 YouTube Gaming 等平台允許玩家直播自己的遊戲過程、觀看其他人玩遊戲並與觀眾社群互動,這也有助於市場成長。
電子競技和競技遊戲的出現
國際邀請賽 (Dota 2)、英雄聯盟世界錦標賽和《鬥陣特攻》聯賽等主要電競錦標賽和賽事吸引了大量觀眾,通常可以與傳統體育賽事相媲美或超越。受歡迎程度的激增導致主流社會越來越認知到遊戲是一種合法的競技娛樂形式。此外,職業遊戲的興起為遊戲產業創造了新的職業機會和收入來源,包括玩家薪資、贊助、商品銷售和媒體版權。此外,電子競技生態系統已擴展到包括各種利益相關者,例如錦標賽組織者、團隊組織、串流平台和內容創作者,為遊戲市場的整體成長做出了貢獻。
圖片列表
The global gaming market size reached US$ 221.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 471.3 Billion by 2032, exhibiting a growth rate (CAGR) of 8.74% during 2024-2032. The rising popularity of gaming especially among young individuals, the emergence of e-sports and multiplayer video game competitions, and the increasing utilization of smartphones, tablets, and laptops are some of the major factors propelling the market.
Gaming refers to the activity of playing electronic games that involve interaction with a user interface to generate visual feedback on a display device. It can be done on various platforms, including consoles such as PlayStation, Xbox, or Nintendo, personal computers (PCs), mobile devices, and dedicated gaming devices. It offers a wide range of experiences, from simple puzzle games to complex and immersive virtual worlds, where users can control characters or avatars within the game and navigate through different levels or scenarios, achieving goals, overcoming challenges, and progressing through the game's narrative or objectives. Over the years, gaming has expanded beyond traditional genres and now includes various genres like action, adventure, role-playing, strategy, sports, simulation, and many others.
The shift from physical to digital distribution of games has transformed the gaming market. Platforms like Steam, Epic Games Store, and console marketplaces provide easy access to a vast library of games. In addition, online services such as multiplayer gaming, cloud gaming, and subscription-based models like Xbox Game Pass and PlayStation have expanded the gaming audience and generated new revenue streams. Moreover, gaming is no longer limited to a specific age group or gender. The industry has witnessed a significant increase in the number of female gamers and older adults engaging in gaming activities. This growing diversity of the gaming audience has expanded the market and led to the development of more inclusive and diverse gaming experiences. Furthermore, the increasing popularity of free-to-play games, supported by in-game purchases and microtransactions, has contributed to the financial success of the gaming industry. The freemium model allows games to reach a wider audience and generate revenue through optional in-game purchases, such as cosmetic items or additional content, which is accelerating the product adoption rate across the globe.
Technological advancements in the gaming industry
Advancements in graphics technology have allowed game developers to create increasingly realistic and visually stunning games. High-definition (HD) and 4K resolutions, improved lighting effects, realistic physics simulations, and detailed textures have enhanced the overall visual quality of games. The demand for visually immersive experiences has led to the development of more powerful hardware, such as high-performance gaming consoles and graphics cards, driving market growth. Moreover, VR and AR technologies have introduced new possibilities for gaming. VR provides an immersive experience by placing players in a virtual world through specialized headsets, while AR overlays digital elements onto the real-world using devices like smartphones or AR glasses. These technologies have expanded the gaming market by offering unique and interactive experiences that blur the lines between the virtual and real worlds.
The rising use of smartphones and tablets
The widespread adoption of smartphones and tablets has led to a surge in the popularity of mobile gaming. Mobile games are easily accessible, portable, and can be played on-the-go. The convenience and availability of mobile devices have attracted a massive user base, expanding the overall gaming market. Besides, smartphones and tablets feature touchscreen interfaces that provide intuitive and direct input, making gaming more accessible to casual gamers who may not be familiar with traditional console or PC gaming controllers. Furthermore, these devices often incorporate motion sensors, enabling motion-based gameplay experiences. Moreover, platforms like Twitch and YouTube Gaming allow players to live-stream their gameplay, watch others play, and engage with a community of viewers, which is also contributing to market growth.
The emergence of esports and competitive gaming
Major esports tournaments and events, such as The International (Dota 2), League of Legends World Championship, and the Overwatch League, attract significant viewership, often rivaling or surpassing traditional sports events. This surge in popularity has led to increased mainstream recognition of gaming as a legitimate form of competitive entertainment. Moreover, the rise of professional gaming has created new career opportunities and revenue streams within the gaming industry, including player salaries, sponsorships, merchandise sales, and media rights. Furthermore, the esports ecosystem has expanded to include various stakeholders, such as tournament organizers, team organizations, streaming platforms, and content creators, contributing to the overall growth of the gaming market.
IMARC Group provides an analysis of the key trends in each segment of the global gaming market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on device type, platform, revenue, type, and age group.
Consoles
Mobiles and Tablets
Computers
Mobiles and tablets dominate the market
The report has provided a detailed breakup and analysis of the gaming market based on the device type. This includes consoles, mobiles and tablets, and computers. According to the report, mobiles and tablets represented the largest segment.
Mobile and tablets are widely accessible and affordable compared to dedicated gaming consoles or high-end PCs, as the majority of people have access to a smartphone or tablet, making mobile. The convenience of playing games, combined with the affordability and ease of use, has contributed to the dominance of mobiles and tablets in the gaming market. In addition, these devices offer the advantage of portability, allowing users to play games regardless of time and place. The ability to play games on the go has significantly contributed to the popularity of mobile gaming, making it a preferred choice for casual gamers.
Consoles often have exclusive game titles that are only available on their respective platforms. These exclusive games act as system sellers, enticing gamers to purchase a particular console to access their favorite games, such as the Halo series for Xbox or the Uncharted series for PlayStation, thus accelerating the product adoption rate.
Online
Offline
Offline holds the largest share in the gaming industry
A detailed breakup and analysis of the gaming market based on the platform has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.
Offline gaming is often associated with single-player experiences, where players can enjoy immersive and narrative-driven games on their own. These games offer rich storytelling, character development, and exploration, allowing players to engage with the game world at their own pace without the need for an internet connection. In addition, offline gaming allows players to enjoy gaming experiences without interruptions or reliance on online services in regions with limited internet access or unstable connections. Moreover, offline gaming is particularly relevant for portable gaming devices, such as handheld consoles or mobile devices. These devices allow players to enjoy gaming experiences while traveling or in situations where an internet connection may not be available, such as during flights or in remote areas.
Currently, with the widespread availability of high-speed internet connections, online gaming has gained immense popularity. Players can connect with others from around the world, engage in multiplayer matches, and participate in cooperative gameplay experiences, thus contributing to the growth of this segment.
In-Game Purchase
Game Purchase
Advertising
In-game purchase exhibits a clear dominance in the market
A detailed breakup and analysis of the gaming market based on the revenue type has also been provided in the report. This includes in-game purchase, game purchase, and advertising. According to the report, in-game purchase accounted for the largest market share.
In-game purchases have proven to be a highly lucrative revenue stream for game developers and publishers. This revenue model has become increasingly prevalent, particularly in free-to-play games, as it allows developers to monetize their games by offering additional content, cosmetic items, virtual currency, or gameplay advantages for a price. Besides, In-game purchases can enhance player engagement and retention. By offering desirable in-game items or content, developers provide incentives for players to continue playing and invest in the game. Moreover, some in-game purchases offer gameplay advantages or power-ups, allowing players to progress faster or gain an edge in multiplayer matches. As a result, the desire to gain a competitive advantage or improve gameplay efficiency can drive players to make in-game purchases, thus increasing the market share of this segment.
Adventure/Role Playing Games
Puzzles
Social Games
Strategy
Simulation
Others
Adventure/role playing games represents the most popular gaming type
A detailed breakup and analysis of the gaming market based on the type has also been provided in the report. This includes adventure/role playing games, puzzles, social games, strategy, simulation, and others. According to the report, adventure/role playing games represented the largest segment.
Adventure and RPG games are often known for their immersive storytelling and narrative-driven experiences. These games provide players with compelling storylines, well-developed characters, and intricate worlds to explore. The depth of storytelling and the ability for players to shape their character's journey appeal to a wide audience, attracting players who enjoy rich narratives and engaging storytelling experiences. They also offer extensive gameplay with vast open worlds, numerous quests, and a variety of gameplay mechanics. These games can provide hours of content, encouraging players to invest significant time and effort in the game world. Moreover, RPG elements in adventure games allow players to customize their characters, choose their abilities or skills, and progress through a leveling system. This customization and progression offer a sense of achievement and personalization, thus increasing the popularity of this genre.
Adult
Children
Adults hold the majority of the overall market share
A detailed breakup and analysis of the gaming market based on the age group has also been provided in the report. This includes adults and children. According to the report, adults accounted for the largest market share.
As adults seek various forms of entertainment, gaming offers a compelling and interactive experience. Moreover, adults may turn to gaming as a means of relaxation, stress relief, social interaction, or to explore immersive virtual worlds. Besides, the gaming industry encompasses a wide range of genres and experiences that appeal to adults. From adventure and role-playing games to sports, strategy, simulation, and puzzle games, there is a diverse selection of games available to cater to different adult interests and preferences. The availability of games that align with adult tastes contributes to their participation in the gaming market. Apart from this, multiplayer games and online platforms enable players to connect with friends, join gaming communities, and participate in cooperative or competitive gameplay. The social aspect of gaming can be particularly appealing to adults who seek social connections and shared experiences.
Asia Pacific
North America
Europe
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest gaming market share
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, the Middle East and Africa, and Latin America. According to the report, Asia Pacific was the largest market for gaming.
The Asia Pacific region is home to a significant portion of the global population, including densely populated countries such as China and India. The sheer size of the population in this region provides a substantial consumer base for the gaming industry. Moreover, the region has experienced a rapid growth in mobile gaming, driven by the widespread adoption of smartphones and increasing internet connectivity. Furthermore, Esports has gained immense popularity in the Asia Pacific region as countries like South Korea and China are known for their expanding esports scenes, attracting professional players, sponsors, and spectators.
North America has a strong console gaming market, with a large base of console players. Popular consoles, such as PlayStation, Xbox, and Nintendo, have a significant following in the region, driving sales and game development.
The competitive landscape of the gaming market is dynamic and highly competitive, with numerous companies competing for market share and consumer attention. Presently, key market players are investing in research and development activities to develop advanced products such as consoles joysticks and other gaming peripherals. They are also developing exclusive games supported by their consoles and platforms only such as games integrated with virtual reality (VR), which can generate sensations that stimulate the physical presence of the gamer in a computer-generated environment. Moreover, various leading market players are engaging in partnerships, collaboration and mergers and acquisitions (M&A) activities to strengthen their foothold in the market.
Tencent Holdings Limited
Sony Corporation
Microsoft Corporation
Apple Inc.
Activision Blizzard, Inc.
Google LLC
NetEase Inc.
Electronic Arts Inc.
Nintendo Co., Ltd.
Bandai Namco Holdings Inc.
Sony Corporation released the highly anticipated PlayStation 5 (PS5) console featuring advanced graphics capabilities, high-speed solid-state drives, and immersive gaming experiences.
Nintendo Co. Ltd. announced the Nintendo Switch OLED Model, an upgraded version of its popular hybrid console, featuring a larger OLED screen and improved audio.
Microsoft Corporation expanded the library of its Xbox Game Pass subscription service, providing players access to a wide range of games for a monthly fee. The service also includes cloud gaming capabilities.
List of Figures