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市場調查報告書
商品編碼
1467921
2024-2032 年按類型、年齡層、銷售管道和地區分類的玩具市場報告Toys Market Report by Type, Age Group, Sales Channel, and Region 2024-2032 |
2023年全球玩具市場規模達1,830億IMARC Group。消費者偏好的變化、對優質和益智玩具的投資不斷增加、技術的重大進步、家長對玩具重要性的認知不斷增強以及對創新的追求是推動市場發展的主要因素。
玩具是為玩耍、娛樂和教育而設計的物品,通常供兒童使用。這些項目有多種用途,包括激發創造力、促進認知發展和促進社交互動。玩具有多種形式,例如動作玩偶、玩偶、拼圖、棋盤遊戲、積木和電子設備。它們在孩子的身體、情緒和智力成長中發揮著至關重要的作用。透過玩玩具,孩子們可以提高他們的運動技能、手眼協調和解決問題的能力。富有想像的玩具遊戲可以讓他們探索不同的場景,鼓勵情感表達和同理心。教育玩具專門設計用於教授字母、數字和形狀等概念,使學習成為一種互動和愉快的體驗。玩具也具有文化意義,反映社會價值和趨勢。當孩子與玩具互動時,他們會透過與他人分享、合作和談判來發展社交技能。此外,玩具隨著技術的進步而發展,融入了互動功能和數位介面以適應現代學習方法。
隨著不同地區可支配所得水準的提高,父母更傾向於為孩子投資優質玩具。較高的收入使他們能夠優先考慮教育和創新玩具,促進兒童的學習和發展。此外,玩具市場的消費者偏好也不斷在改變。如今的父母尋求能夠在娛樂和教育之間取得平衡的玩具,並專注於能夠增強批判性思考能力的 STEM(科學、技術、工程和數學)玩具。除此之外,基於流行電影、電視節目和電玩遊戲的玩具在市場上也佔有重要地位。這些搭配利用現有的粉絲群來促進玩具銷售,在媒體和商品之間建立共生關係。除此之外,電子商務平台的興起擴大了玩具製造商的影響力,使他們能夠迎合全球受眾。這種全球化促進了跨境貿易和各種玩具的取得。與此一致的是,現在的父母更加意識到玩具在促進認知和運動技能發展方面的重要性。在傳授知識的同時吸引兒童的益智玩具受到高度追捧,推動了市場成長。除了這些因素之外,玩具製造商也持續投資於研發,以創造吸引兒童注意力的創新產品。玩具的多樣化,從傳統選擇到尖端技術驅動的選擇,維持了市場的擴張。此外,都市化導致居住空間變小,兒童戶外遊樂區也有限。因此,鼓勵想像力遊戲和技能發展的室內玩具受到了重視。此外,科技融入玩具已經徹底改變了這個產業。擴增實境 (AR) 和虛擬實境 (VR) 設備等互動電子玩具因其能夠以創新方式吸引和教育兒童而廣受歡迎。
增加可支配收入
隨著經濟的擴張和生活水準的提高,父母將其收入的更大一部分分配給孩子提供豐富的經驗和發展工具。較高的可支配收入使父母可以優先購買符合他們對孩子教育和娛樂願望的高品質和技術先進的玩具。這種趨勢在新興經濟體尤其明顯,其中不斷壯大的中產階級尋求為孩子提供各種玩具,以增強學習、創造力和技能發展。
不斷變化的消費者偏好
父母擴大尋求不僅僅提供娛樂的玩具;還提供更多的玩具。他們優先考慮有助於孩子認知成長和教育進步的產品。出於讓孩子為快速變化的世界做好準備的願望,父母選擇了以 STEM 為重點的玩具,以促進批判性思維、解決問題和技術素養。這種偏好的轉變導致對以創新和引人入勝的方式整合科學、技術、工程和數學概念、符合現代教育趨勢的玩具的需求激增。
重大技術進步
互動和技術驅動的玩具,包括那些具有擴增實境(AR)和虛擬實境(VR)元素的玩具,已經吸引了孩子和家長的注意力。這些玩具提供身臨其境的體驗,彌合了數位遊戲和實體遊戲之間的差距。它們不僅激發孩子的想像力,也有助於他們對現代科技的理解。將科技組件融入玩具符合當代童年的數位本質,讓孩子為科技驅動的未來做好準備。因此,科技驅動的玩具成為全球玩具市場成長的重要推動力,反映了該產業對時代變遷的適應能力。
The global toys market size reached US$ 183.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 326.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032. The changing consumer preferences, increasing investment on quality and educational toys, significant technological advancements, growing parental awareness about the importance of toys, and the pursuit of innovation are some of the major factors propelling the market.
Toys are objects designed for play, entertainment, and education, typically intended for children. These items serve various purposes, including stimulating creativity, promoting cognitive development, and fostering social interaction. Toys come in a wide range of forms, such as action figures, dolls, puzzles, board games, building blocks, and electronic devices. They play a crucial role in a child's physical, emotional, and intellectual growth. By engaging with toys, children can enhance their motor skills, hand-eye coordination, and problem-solving abilities. Imaginative play with toys allows them to explore different scenarios, encouraging emotional expression and empathy. Educational toys are specifically designed to teach concepts like letters, numbers, and shapes, making learning an interactive and enjoyable experience. Toys also have cultural significance, reflecting societal values and trends. As children interact with toys, they develop social skills by sharing, cooperating, and negotiating with others. Additionally, toys have evolved with technological advancements, incorporating interactive features and digital interfaces to adapt to modern learning methods.
As disposable income levels rise across different regions, parents are more inclined to invest in quality toys for their children. Higher income enables them to prioritize educational and innovative toys, fostering children's learning and development. Additionally, consumer preferences within the toys market are continuously evolving. Today's parents seek toys that offer a balance between entertainment and education, with a focus on STEM (science, technology, engineering, and mathematics) toys that enhance critical thinking skills. Other than this, toys based on popular movies, TV shows, and video games have a strong presence in the market. These tie-ins leverage existing fan bases to boost toy sales, creating a symbiotic relationship between media and merchandise. Besides this, the rise of e-commerce platforms has expanded the reach of toy manufacturers, enabling them to cater to a global audience. This globalization has facilitated cross-border trade and accessibility to a wide variety of toys. In line with this, parents these days are more aware of the importance of toys in fostering cognitive and motor skills development. Educational toys that engage children while imparting knowledge are highly sought after, driving market growth. Besides these factors, toy manufacturers continually invest in research and development to create innovative products that captivate children's attention. The diversification of toys, ranging from traditional options to cutting-edge technology-driven choices, sustains market expansion. Furthermore, urbanization has led to smaller living spaces and limited outdoor play areas for children. As a result, indoor toys that encourage imaginative play and skill development have gained prominence. Moreover, the integration of technology into toys has revolutionized the industry. Interactive and electronic toys, such as augmented reality (AR) and virtual reality (VR) devices, have gained popularity due to their ability to engage and educate children in innovative ways.
Increasing Disposable Income
As economies expand and living standards improve, parents are allocating a larger portion of their income to provide their children with enriching experiences and developmental tools. Higher disposable income allows parents to prioritize the purchase of high-quality and technologically advanced toys that align with their aspirations for their children's education and entertainment. This trend is particularly evident in emerging economies, where a growing middle class seeks to provide their children with access to a diverse range of toys that enhance learning, creativity, and skill development.
Evolving Consumer Preferences
Parents are increasingly seeking toys that offer more than mere entertainment; they prioritize products that contribute to their child's cognitive growth and educational advancement. Stemming from a desire to prepare their children for a rapidly changing world, parents opt for STEM-focused toys that promote critical thinking, problem-solving, and technological literacy. This shift in preference has led to a surge in demand for toys that integrate science, technology, engineering, and mathematics concepts in innovative and engaging ways, aligning with modern educational trends.
Significant Technological Advancements
Interactive and tech-driven toys, including those featuring augmented reality (AR) and virtual reality (VR) elements, have captured the attention of both children and parents. These toys provide immersive experiences that bridge the gap between digital and physical play. They not only captivate children's imaginations but also contribute to their understanding of modern technologies. The incorporation of tech components into toys aligns with the digital nature of contemporary childhoods and prepares children for a tech-driven future. As a result, technology-driven toys stand as a prominent driver of growth within the global toys market, reflecting the industry's adaptability to changing times.
IMARC Group provides an analysis of the key trends in each segment of the global toys market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, age group and sales channel.
Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others
Outdoor and sports dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. According to the report, outdoor and sports represented the largest segment.
The emphasis on physical activity and a healthy lifestyle among parents and caregivers drives the demand for outdoor and sports-related toys. These toys encourage children to engage in active play, fostering physical development and well-being. Additionally, the allure of outdoor and sports toys lies in their ability to provide a diverse range of experiences. From traditional sports equipment like bicycles, soccer balls, and basketball hoops to innovative products such as water play sets and adventure gear, this segment caters to a broad spectrum of preferences and age groups. Moreover, the enduring appeal of outdoor play transcends generational shifts, making these toys timeless investments for families. The segment's offerings promote social interaction, cooperation, and motor skill development, aligning with parents' desires for their children's holistic growth. Furthermore, outdoor and sports toys often offer an escape from screen-based activities, aligning with growing concerns about sedentary behavior and screen time management. As parents seek to strike a balance between digital engagement and physical play, the outdoor and sports segment remains a compelling choice, solidifying its position as the largest and enduringly popular category within the toys market.
Up to 5 Years
Above 10 Years
A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years. According to the report, 5 to 10 years accounted for the largest market share.
This age range is characterized by a crucial phase of cognitive and physical development, during which children are highly receptive to learning through play. As children transition from early childhood to pre-adolescence, they actively engage in exploring their surroundings, honing their motor skills, and developing their social abilities. Within this age bracket, children are more capable of comprehending complex concepts and engaging in imaginative play scenarios, making them a prime audience for a wide variety of toys. Educational toys that stimulate creativity, critical thinking, and problem-solving are particularly sought after by parents aiming to enhance their child's cognitive growth. Furthermore, children aged 5 to 10 are typically at school age, and the toys designed for this group often complement educational curricula, aligning playtime with learning objectives. This makes the 5 to 10 years segment a pivotal target for educational and skill-enhancing toys, propelling its status as the largest category in the market breakup by age group.
Supermarkets and Hypermarkets
Specialty Stores
Department Stores
Online Stores
Others
Specialty stores dominate the market
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, department stores, online stores, and others. According to the report, specialty stores represented the largest segment.
Specialty stores are dedicated to offering a curated selection of toys, often focusing on specific categories or niches that cater to diverse customer demands. This specialization allows them to provide in-depth product knowledge, personalized recommendations, and an immersive shopping experience. Customers seeking a wide variety of toys, from educational and innovative options to niche collectibles, are drawn to specialty stores for their comprehensive offerings. The hands-on interaction with products and the expertise of store staff contribute to informed purchasing decisions, fostering customer loyalty. Moreover, specialty stores often foster a sense of community among enthusiasts and collectors, enhancing the overall shopping experience. This personalized approach and ability to cater to unique interests set specialty stores apart from other sales channels, making them a preferred destination for discerning consumers seeking quality, variety, and expertise in their toy purchases.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for toys.
North America's relatively high disposable income levels and consumer spending power enable parents to invest significantly in toys that cater to their children's entertainment and educational needs. Furthermore, North American parents prioritize quality, safety, and innovation when selecting toys for their children, driving demand for a diverse range of products. The region's cultural emphasis on early childhood development and education has led to a strong demand for educational and STEM-focused toys, which align with modern learning trends. Additionally, the presence of established toy manufacturers, licensing agreements with popular media franchises, and a robust retail infrastructure contribute to the market's growth. Furthermore, North America's multicultural population contributes to a diverse range of preferences, driving demand for various types of toys that cater to different tastes and backgrounds. These factors collectively establish North America as a thriving market for toys, attracting manufacturers and retailers aiming to tap into the region's economic stability and consumer-driven demand.
Leading toy manufacturers consistently invest in research and development to create innovative and engaging products. They focus on incorporating cutting-edge technology, interactive features, and educational components into their toys to captivate children's interest and align with modern learning methods. Additionally, numerous key players form strategic partnerships with popular media franchises, including movies, TV shows, and video games. This allows them to produce toys based on beloved characters, expanding their customer base and capitalizing on existing fan followings. Other than this, recognizing the growing importance of eco-friendly practices, several companies have embraced sustainability in toy production. They emphasize the use of recycled materials, reduce packaging waste, and adopt environmentally friendly manufacturing processes, appealing to environmentally conscious consumers. Besides this, key players often expand their presence beyond their home markets to tap into new regions with emerging economies and growing middle-class populations. This global expansion broadens their consumer base and revenue streams. In line with this, leading toy companies invest in building strong online platforms and e-commerce capabilities. They enhance their digital presence to reach consumers directly, offer a wider range of products, and create seamless shopping experiences. Furthermore, effective marketing campaigns that highlight the educational benefits, safety features, and entertainment value of their products resonate with parents and caregivers, influencing purchasing decisions.
Clementoni Spa
Funskool Ltd.
Hasbro Inc.
Lego A/S (Kirkbi A/S)
Mattel Inc.
Playmobil (Brandstatter Group)
Pressman Toy Corporation (Goliath B.V.)
Simba Dickie Group
Spin Master
Talicor Inc.
Thinkfun Inc. (Ravensburger North America Inc.)
Tomy Company Ltd.
Mattel, Inc. has introduced a fresh lineup of Barbie dolls, drawing inspiration from the much-anticipated movie "Barbie." The Barbie the Movie doll collection showcases the iconic styles of Barbie, Ken, and newly introduced characters as seen in the film. The assortment accurately captures the outfits unveiled in the movie, ranging from the initial costumes to the coordinated ensembles donned by the characters. This collection masterfully embodies the distinctive Barbiecore and Ken-ergy personas depicted in the film.
Lego A/S (Kirkbi A/S) unveiled its latest offering, the Lego Marvel Studios Release known as "The Iron Man Hulkbuster" set. This set showcases the depiction of Iron Man as he was portrayed in the highly successful movie "Infinity Saga - Age of Ultron."
Spin Master Corp. has successfully acquired Rubik's Brands Ltd., a prominent company known for cube games. This strategic acquisition positions Spin Master to engage in direct competition with key industry players, including Mattel Inc. and Hasbro Inc. Furthermore, this move marks Spin Master's entry into the cube games market, opening up new avenues for growth and innovation.