市場調查報告書
商品編碼
1541275
2024-2032 年家庭護理包裝市場報告(按產品、材料類型、包裝類型和地區)Home Care Packaging Market Report by Product, Material Type, Packaging Type, and Region 2024-2032 |
IMARC Group年,全球家庭護理包裝市場規模達到1,007億美元。該市場的推動因素包括家用殺蟲劑的使用不斷成長,因為它需要安全、方便的包裝、電子商務平台的擴張(這推動了對家庭護理產品保護性包裝解決方案的需求)以及包裝技術的持續創新
主要市場促進因素:快速城市化和人們對永續發展的日益關注正在加強市場的成長。
主要市場趨勢:人們對健康和衛生的認知不斷增強,以及智慧包裝和抗菌塗層等包裝技術的創新,正在推動市場成長。
地理趨勢:由於快速的城市化和不斷增加的中產階級人口,亞太地區佔據了最大的市場佔有率。
競爭格局:家庭護理包裝行業的一些主要市場參與者包括Amcor Plc、AptarGroup Inc.、Ball Corporation、DS Smith Plc、Mondi Group、ProAmpac、Silgan Holdings、Sonoco Products Company、Tetra Laval International SA、Winpak Ltd。 Packaging Oy)等。
挑戰與機會:市場在面臨原料成本高等影響市場的挑戰的同時,也遇到了高檔包裝的發展機會。
家用殺蟲劑需求不斷成長
家用殺蟲劑通常含有有毒或如果處理不當可能有害的化學物質。包裝過程的有效性對於這些產品的保護、儲存和應用至關重要。防兒童開啟、防篡改密封和包括使用說明在內的清晰標籤等功能是增加人員安全的重要元素。此外,家用殺蟲劑的包裝旨在方便分配和使用。產品的屬性(包括噴嘴、觸發機構和氣霧罐)可確保個人能夠正確有效地使用產品,同時最大限度地減少浪費和實現最佳性能,從而為家庭護理包裝市場收入做出貢獻。 IMARC Group的報告顯示,到2032年,全球家用殺蟲劑市場預計將達到301億美元。
技術進步
阻隔材料和塗層的創新有助於保護家庭護理產品免受水分、光線和氧氣等外部因素的影響,這與可能容易分解或容易污染的產品有關,包括液體洗滌劑或清潔化學品。此外,技術進步正在推動家庭護理領域永續包裝解決方案的發展。這包括使用可生物分解材料、可回收包裝以及盡量減少對環境影響的包裝設計,這正在影響家庭護理包裝的市場價值。除此之外,包裝中還融入了智慧功能,包括 NFC 標籤、RFID 晶片和奈米技術,透過提供互動式內容和產品資訊來增強人們的參與度。例如,2023年,開發和生產負責任包裝解決方案的全球領導者Amcor宣布與Nfinite Nanotechnology Inc.達成協議,驗證使用Nfinite奈米塗層技術來改進可回收和可堆肥包裝。
擴大電子商務平台
根據 IMARC 集團的報告,2023 年全球電子商務市場規模將達到 21.1 兆美元。能夠承受衝擊力和壓力。包裝材料和設計必須保護產品在運輸過程中免受洩漏、破損和污染,從而擴大家庭護理包裝市場規模。與此一致,家庭護理產品的電子商務包裝通常包括防篡改密封、安全閉合和保護屏障等方面,以避免運輸過程中溢出、洩漏或意外打開。這些功能可確保產品到達個人家門口時的完整性和安全性。有效的包裝解決方案在抵消將產品運送到全球市場時產生的成本方面發揮著重要作用。正在調整包裝尺寸和重量,以最大限度地減少家庭護理產品的尺寸重量費用,同時又不影響為產品提供的保護。
IMARC Group提供了每個細分市場的主要趨勢分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據產品、材料類型和包裝類型對市場進行了分類。
洗碗產品
殺蟲劑
洗衣護理產品
化妝品
拋光劑
空氣護理產品
其他
洗衣護理產品佔據大部分市場佔有率
該報告根據產品提供了詳細的市場細分和分析。這包括洗碗產品、殺蟲劑、洗衣護理產品、盥洗用品、拋光劑、空氣護理產品等。根據該報告,洗衣護理產品是最大的細分市場。
由於對清潔衛生衣物的持續需求,洗衣護理已成為全世界家庭的日常必需品。這種持續的需求確保了洗衣劑、衣物柔順劑、去污劑和其他相關商品的持續攝入,從而增強了對堅固和綠色包裝解決方案的需求。其次,洗衣護理領域的多樣性,包括液體洗滌劑、粉末洗滌劑、洗衣凝珠和織物調理劑,需要多種包裝形式來滿足不同的個人喜好。易傾倒噴嘴、可重新密封的封口和符合人體工學的手柄等包裝創新提高了人們的便利性和產品可用性,從而推動了家庭護理包裝市場的成長。
塑膠
紙
金屬
玻璃
其他
紙業佔有率最大
報告中還根據材料類型提供了詳細的市場細分和分析。這包括塑膠、紙張、金屬、玻璃等。報告稱,紙張佔據最大的市場佔有率。
紙包裝用途廣泛,提供從容器和紙箱到行李箱和小袋的多種替代品,適用於洗滌劑、濕巾和紙巾等眾多家庭護理產品。其設計和印刷功能的靈活性可以在零售貨架上實現有效的品牌推廣和產品差異化。此外,紙張重量輕且耐用,可為產品提供足夠的保護,同時與替代材料相比更具成本效益。除此之外,隨著人們對環保包裝解決方案的需求不斷成長以及全球努力減少塑膠廢物,紙張因其永續性和多功能性而繼續成為家庭護理包裝行業的首選材料。
瓶子
金屬罐
紙箱
袋
其他
紙箱代表了領先的細分市場
該報告根據包裝類型對市場進行了詳細的細分和分析。這包括瓶子、金屬罐、紙箱、袋子等。根據該報告,紙盒是最大的部分。
紙盒為居家護理產品(包括洗滌劑、清潔劑和個人護理產品)提供安全、高效的包裝解決方案。其堅固的設計有助於產品的儲存和運輸,而不會出現破損或溢出的情況。此外,紙盒的設計多種多樣,可以使用不同的印刷方法進行客製化,以改善品牌和貨架上的外觀,從而刺激家庭護理包裝的需求。這降低了運輸和配送的成本,這對於不斷成長的線上業務來說幾乎是完美的。此外,紙盒非常符合個人對永續包裝解決方案的偏好,因為它們通常由可回收材料製成,並且可以從可再生資源中獲得。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
亞太地區引領市場,佔據最大的家庭護理包裝市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,亞太地區是家庭護理包裝最大的區域市場。
根據國家統計局網站數據,2023年常住人口城鎮化率達66.16%,比2022年底提高0.94個百分點。城市居民往往尋求家庭護理產品的便利性、易用性和儲存效率,這促使製造商在包裝設計和功能方面進行創新。此外,亞太地區的管理機構正在對包裝材料和永續性實施嚴格的法規,鼓勵主要參與者採用環保和創新的包裝解決方案,從而促進家庭護理包裝市場的成長。
家居護理包裝市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。家庭護理包裝行業的一些主要市場參與者包括 Amcor Plc、AptarGroup Inc.、Ball Corporation、DS Smith Plc、Mondi Group、ProAmpac、Silgan Holdings、Sonoco Products Company、Tetra Laval International SA 和 Winpak Ltd. (Wihuri Packaging)哎呀)。
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
主要參與者正在投資永續包裝材料和技術,以減少對環境的影響。他們還推出新的包裝格式和設計,以提高功能和人們的便利性。此外,主要參與者正在開發具有增強阻隔性能的包裝,以保持產品品質和安全。他們還整合智慧包裝、近場通訊 (NFC) 標籤和擴增實境 (AR),以增強產品監控、身份驗證和人員參與。許多家庭護理包裝公司正在提供個人化的包裝解決方案,以滿足特定的個人喜好和市場需求。他們與供應商、設計師和技術供應商合作,推動創新並擴大市場需求。例如,2024 年,瑪莎百貨與 Reposit 合作,擴大其自有品牌清潔和洗衣產品的 Refilled 計劃,以減少塑膠包裝,並為人們提供具有永續發展意識的替代品。
2023 年 11 月 9 日:Palmolive 洗潔精品牌宣布與 TerraCycle 開展新合作,回收洗潔精補充裝軟包裝和瓶蓋。
The global home care packaging market size reached US$ 100.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 146.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032. The market is driven by the growing utilization of household insecticides, as it requires safe and convenient packaging, expansion of e-commerce platforms, which is driving the demand for protective packaging solutions for home care products, and ongoing innovations in packaging technologies
Major Market Drivers: Rapid urbanization and rising focus of people on sustainability are strengthening the growth of the market.
Key Market Trends: The growing awareness about health and hygiene and innovations in packaging technologies, such as smart packaging and antimicrobial coatings, are bolstering the market growth.
Geographical Trends: Asia Pacific holds the largest segment because of its rapid urbanization and increasing middle-class population.
Competitive Landscape: Some of the major market players in the home care packaging industry include Amcor Plc, AptarGroup Inc., Ball Corporation, DS Smith Plc, Mondi Group, ProAmpac, Silgan Holdings, Sonoco Products Company, Tetra Laval International SA, Winpak Ltd. (Wihuri Packaging Oy), among many others.
Challenges and Opportunities: While the market faces challenges like high cost of raw materials, which impacts the market, it also encounters opportunities in the development of premium packaging.
Rising demand for household insecticides
Household insecticides often contain chemicals that are toxic or potentially harmful if not handled properly. The effectiveness of packaging processes is vital in the protection, storage, and application of these products. Features such as child resistant closures, tamper evident seals and clear labeling including directions for use are vital elements that add to the safety and security of people. In addition, packaging for household insecticides is designed to facilitate easy dispensing and application. The attributes of products including spray nozzles, trigger mechanisms, and aerosol cans ensures that the individual can apply the product correctly and efficiently with minimal wastage and optimal performance, thereby contributing to the home care packaging market revenue. The IMARC Group's report shows that the global household insecticides market is expected to reach US$ 30.1 Billion by 2032.
Technological advancements
Innovations in barrier materials and coatings helps in protecting home care products from external factors like moisture, light, and oxygen, which is relevant for products that may degrade or be contaminated easily, including liquid detergents or cleaning chemicals. Moreover, technology advancements are leading to the development of sustainable packaging solutions in the home care sector. This includes the use of biodegradable materials, recyclable packaging, and packaging designs that minimize environmental impact, which is influencing the home care packaging market value. Besides this, smart features are incorporated into the packaging, including NFC tags, RFID chips, and nanotechnology that enhance people engagement by providing interactive content and product information. For instance, in 2023, Amcor, a global leader in developing and producing responsible packaging solutions, announced an agreement with Nfinite Nanotechnology Inc. to validate the use of Nfinite's nanocoating technology to improve recyclable and compostable packaging.
Expansion of e-commerce platforms
According to the IMARC Group's report, the global e-commerce market reached US$ 21.1 Trillion in 2023. E-commerce requires home care products to withstand the rigors of shipping and handling without damage, which is leading to the development of packaging solutions that are strong, rigid, and capable of withstanding impact and compression forces. Packaging materials and designs must protect products from leakage, breakage, and contamination during transit, thereby expanding home care packaging market size. In line with this, e-commerce packaging for home care products often includes aspects like tamper-evident seals, secure closures, and protective barriers to avoid spills, leakage or accidental opening during transit. These features ensure product integrity and safety upon arrival at the individuals doorstep. Effective packaging solutions play a significant role in offsetting the costs that are incurred when shipping products to market across the globe. Packaging size and weight are being adjusted to minimize dimensional weight charges in home care products without compromising its protection provided for the products.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, material type and packaging type.
Dishwashing Products
Insecticides
Laundry Care Products
Toiletries
Polishes
Air Care Products
Others
Laundry care products accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product. This includes dishwashing products, insecticides, laundry care products, toiletries, polishes, air care products, and others. According to the report, laundry care products represent the largest segment.
Laundry care is a daily necessity for households worldwide, driven by the ongoing need for clean and hygienic clothing. This constant demand ensures a consistent intake of laundry detergents, cloth softeners, stain removers, and other associated merchandise, thereby bolstering the requirement for strong and green packaging solutions. Secondly, the diversity within the laundry care segment, including liquid detergents, powder detergents, pods, and fabric conditioners, necessitates a variety of packaging formats to cater to different individual preferences. Packaging innovations like easy-pour spouts, resealable closures, and ergonomic handles improve people convenience and product usability, thereby driving the home care packaging market growth.
Plastic
Paper
Metal
Glass
Others
Paper holds the largest share of the industry
A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes plastic, paper, metal, glass, and others. According to the report, paper accounts for the largest market share.
Paper packaging is highly versatile, offering a wide range of alternatives ranging from containers and cartons to luggage and pouches, suitable for numerous home care products such as detergents, wipes, and tissues. Its flexibility in design and printing capabilities allows for effective branding and product differentiation on retail shelves. Additionally, paper is lightweight yet durable, providing adequate protection for products while being cost-effective as compared to alternative materials. Besides this, with growing people demand for eco-friendly packaging solutions and the global push towards reducing plastic waste, paper continues to dominate as the preferred material in the home care packaging industry due to its sustainability and versatility.
Bottles
Metal Cans
Cartons
Pouches
Others
Cartons represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes bottles, metal cans, cartons, pouches and others. According to the report, cartons represent the largest segment.
Cartons provide a secure and efficient packaging solution for home care products including detergents, cleaners, and personal care products. Its robust design makes it possible to help in storage and transportation of products without chances of breakage or spillage. Additionally, cartons are versatile in terms of designs, which can be customized using different printing methods for improved branding and appearance on the shelves, thereby catalyzing the home care packaging demand. This reduces the cost of transportation and distribution, and this is almost perfect for the growing online business. Moreover, cartons align well with individual preferences for sustainable packaging solutions, as they are often made from recyclable materials and can be sourced from renewable resources.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia-Pacific leads the market, accounting for the largest home care packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific represents the largest regional market for home care packaging.
As per the website of the National Bureau of Statistics of China, in 2023 the urbanization rate of permanent residents reached 66.16 percent, 0.94 percentage points higher than that at the end of 2022. As many people are moving from rural areas to cities, there is a notable increase in urban households that require a variety of home care products such as detergents, cleaners, and personal care items. Urban dwellers often seek convenience, ease of use, and storage efficiency in their home care products, driving manufacturers to innovate in packaging design and functionality. In addition, governing agencies across the Asia Pacific region are implementing stringent regulations on packaging materials and sustainability, encouraging key players to adopt eco-friendly and innovative packaging solutions, thereby bolstering the home care packaging market growth.
The home care packaging market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the home care packaging industry include Amcor Plc, AptarGroup Inc., Ball Corporation, DS Smith Plc, Mondi Group, ProAmpac, Silgan Holdings, Sonoco Products Company, Tetra Laval International SA and Winpak Ltd. (Wihuri Packaging Oy).
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Key players are investing in sustainable packaging materials and technologies to reduce environmental impact. They are also introducing new packaging formats and designs to improve functionality and people convenience. Moreover, key players are developing packaging with enhanced barrier properties to preserve product quality and safety. They are also integrating smart packaging, near-field communication (NFC) tags, and augmented reality (AR) to enhance product monitoring, authentication, and people engagement. Many home care packaging companies are offering personalized packaging solutions to meet specific individual preferences and market demands. They are collaborating with suppliers, designers, and technology providers to drive innovations and expand market demands. For instance, in 2024, M&S partnered with Reposit to expand its Refilled scheme for own-brand cleaning and laundry products to cut down on plastic packaging and provide people with sustainability-minded alternatives.
November 9, 2023: Palmolive dish soap brand announced a new collaboration with TerraCycle to recycle dish soap refill flexible packaging and caps.