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市場調查報告書
商品編碼
1640352

歐洲家庭護理包裝：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Europe Home Care Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內歐洲家庭護理包裝市場複合年成長率將達到 4.6%。

歐洲家庭護理包裝市場-IMG1

主要亮點

  • 由於 COVID-19 因素（如在家工作場景和家庭隔離）導致人們在家中度過的時間增加，增加了殺死細菌的需要，同時也降低了感染的機會，尤其是在高接觸區域。約有 84% 的消費者改變了家居清潔方式，各大公司也紛紛推出適合自己產品以應對疫情衝擊的新產品。
  • 隨著新冠疫情爆發，消費者對個人和家庭衛生的意識增強，個人和商務用對洗衣護理、外觀保養和廁所清潔產品的需求均增加，預計將呈現穩定成長。
  • 近期，消費者網路支出大幅增加，帶動了家用清潔劑的線上銷售。寶潔公司、漢高公司、聯合利華、Church & Dwight 和利潔時集團是全球領先的家庭護理產品供應商。
  • 網路平台讓消費者更了解並專注於個人和環境健康。根據多項調查，超過20%的全球消費者更喜歡採用永續包裝或由再生材料製成的包裝的產品，這將在中期內導致對無添加產品的需求增加。

歐洲家庭護理包裝市場趨勢

塑膠材料有望佔據較大的市場佔有率

  • 塑膠在所有主要包裝類型中的廣泛使用為塑膠作為一種材料創造了市場。這種材料的柔韌性、強度和耐用性使其成為業界許多液體、乳霜和粉末產品包裝的理想選擇。
  • 與市場上其他材料相比，塑膠具有高度的柔韌性，可以模製成任何形狀。零售業的需求不斷成長、雙收入家庭的增加以及對塑膠瓶的需求不斷增加是塑膠製品的主要驅動力。
  • 除了其優越的特性之外，防篡改瓶蓋和封口等創新技術也越來越受歡迎，這為品牌所有者帶來了顯著的附加價值。這就是為什麼塑膠被廣泛應用於各種產品的原因。
  • 此外，由於便利性和永續性問題，消費者的偏好逐漸轉向軟質塑膠包裝而非硬質塑膠包裝。軟質塑膠包裝比同類的硬質塑膠包裝輕 80%，而且價格便宜。
  • 然而，由於對塑膠相關環境問題的擔憂，過去十年市場成長放緩。
  • 然而，隨著生物分解性塑膠和回收過程的出現，塑膠有望在包裝領域繼續使用。

英國可望佔較大市場佔有率

  • 在歐洲地區，英國預計將佔據家庭護理包裝市場的最大佔有率，其次是德國。消費者對包裝家庭護理產品的安全性和益處的認知不斷提高，預計將推動市場成長。此外，根據 RetailX 冠狀病毒消費者追蹤報告，人們對 COVID-19 的日益擔憂正在推動消費者行為發生重大變化。
  • 歐洲家庭護理產品包裝市場受到嚴格監管，確保家庭護理產品使用起來最安全。嚴格且不斷變化的法規也造成了市場扭曲。創新的包裝和特殊成分的加入為產品帶來了額外的好處，這也推動了市場的發展。
  • 英國市場的成長主要得益於軟包裝產業。全球包裝供應商正在該地區建立業務，並收購當地公司，凸顯了英國市場的潛力。例如，2020 年 1 月，麥克法蘭集團收購了保護性包裝解決方案供應商 Armagrip。
  • 英國是歐洲地區領先的經濟體之一。歐洲國家可支配收入的增加，使得家庭護理產品的價格更加實惠，從而使得疫情期間家庭護理用品的品質得到提高。越來越多的移民為了就業而定居於該國，這也推動了家庭護理市場的成長。
  • 疫情期間，消費者關心健康衛生。消費者關心安全和清潔。消毒劑和消毒劑的常規使用量呈指數級成長，對家庭護理產品包裝市場產生了積極影響。

歐洲家庭護理包裝產業概況

家庭護理產品包裝市場相當分散，有幾個主要參與者。從市場佔有率來看，目前少數幾家大公司佔據著市場主導地位。這些擁有高市場佔有率的大公司正專注於擴大海外基本客群。市場的主要參與者包括 Amcor、Berry Global Inc. 和 Constantia Flexibles。這些公司正在利用策略合作措施來擴大市場佔有率並提高盈利。

  • 2021 年 6 月-Amcor 推出新機器，生產超透明耐熱薄膜。 AmPrima 生產線採用機器方向取向技術，以競爭對手無法比擬的速度生產薄膜，為包裝應用提供可回收解決方案。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 市場促進因素
    • 產品創新、差異化與品牌
    • 人均所得的提高對購買力有正面影響
  • 市場限制
    • 原物料價格波動
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章 COVID-19 的市場影響

第6章 市場細分

  • 按材質
    • 塑膠
    • 紙
    • 金屬
    • 玻璃
  • 按類型
    • 瓶子和容器
    • 金屬罐
    • 紙盒
    • 小袋
    • 其他類型
  • 按產品
    • 洗碗
    • 殺蟲劑
    • 衣物洗護
    • 洗護用品
    • 拋光
    • 空氣清淨
    • 其他產品
  • 按國家
    • 英國
    • 法國
    • 德國
    • 義大利
    • 西班牙
    • 其他歐洲國家

第7章 競爭格局

  • 公司簡介
    • Amcor PLC
    • Ball Corporation
    • RPC Group
    • Winpak Ltd
    • AptarGroup Inc.
    • Sonoco Products Company
    • Silgan Holdings
    • Constantia Flexibles Group GmbH
    • DS Smith PLC
    • Can-Pack SA
    • ProAmpac

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 51769

The Europe Home Care Packaging Market is expected to register a CAGR of 4.6% during the forecast period.

Europe Home Care Packaging - Market - IMG1

Key Highlights

  • More time at home due to COVID 19 factors, like lockdown measures, the work-from-home scenario, and home quarantine, created the need for killing germs with the added benefit of reducing the chance of infection, particularly in the frequent contact areas. With around 84% of the consumer changing the way they clean their homes, players positioned their products to cope with the pandemic surge.
  • As consumers have become more conscious about personal and home hygiene after the COVID-19 pandemic, the demand for laundry care, surface care, and toilet care-related products, both personal and commercial, is expected to witness escalating growth.
  • In the recent past, online spending by consumers increased significantly, which boosted the online sales of household cleaners. Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Reckitt Benckiser Group are the leading players offering home care products globally.
  • Consumers are more informed and concerned about personal and environmental health with connected platforms. According to several studies, more than 20% of consumers globally prefer products with packaging that is sustainable and/or made from recycled materials, which is leading to the demand for products with free-from claims over the medium term.

Europe Home Care Packaging Market Trends

Plastic Material is Expected to Hold a Significant Market Share

  • The wide usage of plastic through all major packaging types is creating a market for plastic as a material. The flexibility, strength, and durability of the material make it ideal for the packaging of many liquids, cream, and powder products in the industry.
  • Compared to other materials available in the market, plastic remains highly flexible and can be molded into any shape. Growth in demand from the retail industry, increasing dual-income households, and rising demand for plastic bottles are the major drivers for plastic products.
  • Apart from its favorable properties, innovations, such as tamper-evidence caps and closures, are gaining popularity, which can lead to a crucial value add for the brand owners. This has driven the use of plastics across a variety of products.
  • Furthermore, there is a gradual shift in customer preference towards the adoption of flexible plastic packaging over its rigid counterpart because of convenience and sustainability issues. Flexible plastic packaging materials are 80% lighter in weight than their equivalent rigid plastic materials, in addition to being cheaper.
  • However, environmental concerns associated with plastics have resulted in a slowdown of market growth in the last decade.
  • Nevertheless, with the advent of biodegradable plastics and the process of recycling, plastics are expected to sustain their usage in the packaging world.

United Kingdom to Anticipated to Hold Significant Market Share

  • In the European region, the United Kingdom is expected to occupy the highest share in the home care packaging market, followed by Germany. The increasing awareness of consumers regarding the safety and benefits of packaged home care products is expected to drive the growth of the market. Also, as per the RetailXCoronavirus Consumer Tracker, there have been significant changes in customer behavior due to the growing COVID-19 concerns.
  • The European home care packaging market is highly regulated, which makes home care safest to use. Stringent and changing regulations have also caused distortions in the market. The innovative packaging and incorporation of special ingredients that have given an additional benefit to the product are also driving factors of the market.
  • The market in the United Kingdom is mainly growing due to the flexible packaging sector. The global packaging vendors are expanding in the region, and local companies are being acquired, which is indicative of the market potential in the United Kingdom. For instance, in January 2020, Macfarlane Group acquired protective packaging solutions provider Armagrip.
  • The United Kingdom is one of the major economies in the European Region. Growing disposable income in European countries has led to rising in the affordability of home care products, which has resulted in improved quality home care items in the pandemic situation. The growth of the home care market is also being driven by the increasing number of migrants settling for employment purposes.
  • During the pandemic situation, consumers have been worried about their health and hygiene. They are taking care of safety and cleanliness. Regular usage of sanitizers and disinfectants has grown exponentially, positively impacting the home care packaging market.

Europe Home Care Packaging Industry Overview

The home care packaging market is competitive moderately fragmented, with the presence of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. Some of the major players in the market are Amcor, Berry Global Inc., Constantia Flexibles, among others. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability.

  • June 2021- Amcor launched new machines that will produce ultra-clear and heat resistance films. The AmPrima line uses machine-direction orientation technology to produce films that can run at speeds that competitors are unable to match in a recycle-ready solution for the packaging purpose.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Product Innovation, Differentiation, and Branding
    • 4.2.2 Rising Per Capita Income Positively Impacting the Purchase Power
  • 4.3 Market Restraints
    • 4.3.1 Fluctuations in Raw Material Prices
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 IMPACT OF COVID-19 ON THE MARKET

6 MARKET SEGMENTATION

  • 6.1 Material
    • 6.1.1 Plastic
    • 6.1.2 Paper
    • 6.1.3 Metal
    • 6.1.4 Glass
  • 6.2 Type
    • 6.2.1 Bottles and Containers
    • 6.2.2 Metal Cans
    • 6.2.3 Cartons
    • 6.2.4 Pouches
    • 6.2.5 Other Types
  • 6.3 Products
    • 6.3.1 Dishwashing
    • 6.3.2 Insecticides
    • 6.3.3 Laundry Care
    • 6.3.4 Toiletries
    • 6.3.5 Polishes
    • 6.3.6 Air Care
    • 6.3.7 Other Products
  • 6.4 Country
    • 6.4.1 United Kingdom
    • 6.4.2 France
    • 6.4.3 Germany
    • 6.4.4 Italy
    • 6.4.5 Spain
    • 6.4.6 Rest of Europe

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor PLC
    • 7.1.2 Ball Corporation
    • 7.1.3 RPC Group
    • 7.1.4 Winpak Ltd
    • 7.1.5 AptarGroup Inc.
    • 7.1.6 Sonoco Products Company
    • 7.1.7 Silgan Holdings
    • 7.1.8 Constantia Flexibles Group GmbH
    • 7.1.9 DS Smith PLC
    • 7.1.10 Can-Pack SA
    • 7.1.11 ProAmpac

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS