市場調查報告書
商品編碼
1541442
2024-2032 年按組件、產品、組織規模、最終用戶和地區分類的統一通訊市場報告Unified Communications Market Report by Component, Product, Organization Size, End User, and Region 2024-2032 |
IMARC Group年全球統一通訊市場規模達1,270億美元。由於遠端和混合工作的日益普及、技術的快速進步、對客戶體驗的日益關注、增強的安全功能的引入、協作工具的重要性不斷提高以及對統一行動解決方案的需求不斷增加,推動了市場正在經歷強勁成長。
主要市場促進因素:向遠端和混合工作模式的持續轉變對統一通訊市場的成長產生了積極影響。此外,人工智慧 (AI)、機器學習 (ML) 和雲端運算的快速創新增強了統一通訊 (UC) 解決方案的功能,以及與這些解決方案相關的成本節約,正在成為推動成長的因素為了市場的拓展。
主要市場趨勢:將統一通訊平台與其他業務應用程式(例如客戶關係管理(CRM)和企業資源規劃(ERP)系統)連接起來的持續趨勢正在推動該市場的擴張。此外,更先進和方便用戶使用的視訊功能的開發,以及人工智慧和機器學習技術的結合,正在對統一通訊市場佔有率產生積極影響。
地理趨勢:北美由於其先進的資訊技術(IT)基礎設施、對新技術的快速接受以及基於雲端和人工智慧驅動的通訊解決方案的大量支出而在該市場佔據主導地位。由於數位轉型活動的增加、遠端勞動力的增加以及通訊基礎設施的大量支出,其他地區也在擴張。
競爭格局:統一通訊產業的一些主要市場參與者包括8x8 Inc.、Avaya Holdings Corp.、Cisco Systems Inc.、GoTo (Citrix Systems Inc.)、華為技術有限公司、微軟公司、Mitel Networks Corporation 、NEC Corporation ( AT&T Inc.)、Ringcentral Inc.、Verizon Communications Inc.、Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson) 等。
挑戰與機會:統一通訊提供者在確保資料安全和符合行業特定要求方面面臨一些持續的挑戰。然而,它也為那些能夠提供強大的合規解決方案的人創造了機會。此外,頂級組織之間為提高市場影響力而進行的策略合作和收購的前景正在創造成長機會。
擴大採用遠距工作
組織正在採用遠端和混合工作模式,這產生了對高效通訊工具的需求,例如統一通訊 (UC) 解決方案。根據產業調查顯示,超過95%的印度企業願意並將繼續實施在家工作(WFH)模式。此外,根據 2022 年 6 月進行的蓋洛普調查,十分之八的員工採用混合工作或遠距工作,只有十分之二的員工完全在現場工作。此資料凸顯了對支援員工之間即時溝通和協作的統一通訊系統的需求。這些解決方案將語音、視訊、訊息傳遞和協作工具整合到一個平台中,幫助企業維持地理位置分散的團隊之間的生產力和連接性。
科技的快速進步
技術創新對於擴大統一通訊市場佔有率發揮重要作用。網際網路協定語音 (VoIP)、雲端運算和人工智慧 (AI) 等通訊技術的不斷進步導致了通訊技術的發展和完善,這些發展增加了對統一通訊解決方案的需求。例如,Verizon 與 Zoom 合作提供了新的統一通訊解決方案。此次合作使用戶可以透過 Verizon 無線電話或 Verizon IP 語音 (VoIP) 加入 Zoom 會議,或透過 Verizon VoIP 僅加入 Zoom 會議的音訊部分,無需額外付費。此外,Acronym Solutions Inc. 還推出了雲端託管的統一通訊即服務 (UCaaS) 解決方案,幫助員工和客戶協同工作,旨在透過向全球客戶提供有價值的見解來促進業務成長。
越來越注重客戶體驗
組織主要專注於改善客戶體驗,這推動了該平台的採用。客戶服務對公司至關重要,因為它可以提高品牌忠誠度並有助於建立信任。根據行業研究,68% 的消費者願意為提供優質客戶服務的公司的產品和服務支付更多費用。此外,93% 的個人可能會從提供卓越客戶服務的企業重複購買。與此一致,統一通訊平台因向企業提供跨眾多溝通管道進行順暢、高效的客戶互動的工具而聞名。透過將這些管道統一到一個介面中,統一通訊解決方案使客戶服務代表能夠更有效地處理查詢、減少回應時間並提供一致的服務。
IMARC Group提供了每個細分市場的主要趨勢分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據組件、產品、組織規模和最終用戶對市場進行了分類。
解決方案
即時和統一訊息傳遞
音訊視訊會議
網路電話
其他
服務
專業服務
託管服務
解決方案(即時和統一訊息)佔據大部分市場佔有率
該報告根據組成部分提供了詳細的市場細分和分析。這包括解決方案(即時和統一訊息、音訊和視訊會議、IP 電話等)和服務(專業服務和託管服務)。根據該報告,解決方案(即時和統一訊息)代表了最大的部分。
根據統一通訊市場研究報告,即時和統一訊息解決方案代表了最大的細分市場,因為它們在促進跨不同業務環境的即時通訊和協作方面發揮著至關重要的作用。此外,即時訊息提供了快速、高效和直接的溝通,減少了冗長的電子郵件交換的需要,並實現了快速的決策過程。此外,統一訊息傳遞將語音郵件、電子郵件和簡訊服務 (SMS) 等各種通訊形式整合到一個可存取的平台中,從而簡化了通訊並提高了可訪問性。同時,從單一介面存取和管理多個通訊管道的能力不斷增強,從而使其成為現代企業不可或缺的工具,正在促進市場成長。
本地
主辦
本地部署佔產業最大佔有率
報告還提供了基於該產品的詳細市場細分和分析。這包括本地部署和託管。報告顯示,本地部署佔據了最大的市場佔有率。
根據統一通訊市場分析,本地解決方案佔據最大的市場佔有率。由於它們對資料安全、客製化和整合功能的強大控制,它們受到許多組織的青睞。這些解決方案涉及在組織的資料中心內部署和維護統一通訊基礎設施,提供對敏感通訊資料的更好控制,並遵守嚴格的行業特定法規。本地解決方案提供廣泛的客製化選項,讓企業可以根據其特定需求自訂系統,並將其與現有的現場應用程式和系統無縫整合。
中小企業
大型企業
大型企業代表主導細分市場
該報告根據組織規模對市場進行了詳細的細分和分析。這包括中小企業和大型企業。報告稱,大型企業佔最大部分。
大型企業由於其複雜的通訊需求、廣泛的勞動力以及投資於綜合統一通訊解決方案的大量資源而在這一領域佔據主導地位。這些組織需要強大、可擴展且整合的通訊平台,以促進跨多個部門、地點和時區的無縫協作。除此之外,它們還使大型企業能夠透過將語音、視訊、訊息傳遞和協作工具整合到單一的系統中來簡化通訊流程,提高營運效率並提高生產力,從而提高統一通訊市場佔有率。
企業
教育
政府
衛生保健
其他
報告還提供了基於最終用戶的詳細市場細分和分析。這包括企業、教育、政府、醫療保健等。
基於統一通訊市場分析,各行業的企業都在尋求提升溝通協作能力。他們需要強大且可擴展的統一通訊解決方案來有效管理內部和外部通訊、簡化工作流程並提高生產力。此外,將語音、視訊、訊息和協作工具整合到一個平台中,使企業能夠促進員工之間的無縫溝通,無論他們身在何處,並提高客戶參與度。
在教育領域,統一通訊解決方案在支援遠距學習、加強學生和教師之間的協作以及簡化管理流程方面發揮著至關重要的作用。教育機構利用統一通訊平台來促進虛擬教室、進行線上講座並實現即時溝通和協作。這些解決方案提供視訊會議、即時訊息和文件共享等功能,這些功能對於創建互動式和引人入勝的學習環境至關重要。
政府部門需要可靠、安全的通訊解決方案來支援各種職能,包括公共管理、緊急應變和機構間協作。統一通訊平台為政府機構提供了促進即時通訊、加強協調和改善向公民提供服務所需的工具。此外,它們還提供安全視訊會議、加密訊息傳遞和整合通訊管道等功能,這些功能對於確保資料安全和遵守監管要求至關重要。
在醫療保健領域,統一通訊解決方案對於改善患者護理、加強醫療保健專業人員之間的協作以及簡化管理流程至關重要。它們使醫療保健提供者能夠進行虛擬諮詢,促進醫生和患者之間的即時溝通,並支援遠距醫療服務。此外,這些解決方案還提供安全訊息傳遞、視訊會議以及與電子健康記錄 (EHR) 系統整合等功能,這些功能對於維護患者機密和確保遵守醫療保健法規非常重要。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
北美市場領先,佔據最大的統一通訊市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,北美是統一通訊最大的區域市場。
根據統一通訊市場研究報告,由於先進技術的採用率高、資訊技術(IT)基礎設施完善以及主要統一通訊解決方案供應商的存在,北美在統一通訊市場上佔據主導地位。此外,企業快速採用創新通訊工具來提高生產力、支援遠端工作和提高客戶參與度正在推動市場成長。此外,對數位轉型的日益關注,加上對基於雲端的解決方案和人工智慧(AI)的大量投資,正在推動市場成長。
市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。統一通訊產業的一些主要市場參與者包括 8x8 Inc.、Avaya Holdings Corp.、Cisco Systems Inc.、GoTo (Citrix Systems Inc.)、華為技術有限公司、微軟公司、Mitel Networks Corporation、NEC Corporation (AT&T Inc. )、Ringcentral Inc.、Verizon Communications Inc.、Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson) 等。
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
主要市場參與者正在增強其平台,以保持競爭力並滿足不斷變化的客戶需求。他們專注於整合人工智慧 (AI)、機器學習 (ML) 和雲端運算等先進技術,以提供更複雜、更靈活的統一通訊解決方案。此外,一些領先公司正在投資研發(R&D),以改善用戶體驗、增強安全功能並提供強大的客戶支持,以鞏固其市場地位並滿足各行業企業的多樣化需求。此外,他們還專注於永續發展計劃,並利用其平台來支援遠距工作和數位轉型趨勢。
2023 年 5 月,NEC 公司推出了 UNIVERGE BLUE ARCHIVE,這是一種針對統一通訊應用 UNIVERGE BLUE CONNECT 的創新資料保留解決方案。這項新產品旨在保護和支援跨不同關鍵業務通訊管道的搜尋和檢索,例如聊天、電話錄音、簡訊服務 (SMS) 和語音郵件。
2023 年 1 月,Verizon Communications Inc. 與 Microsoft Corporation 合作提供 Teams Phone Mobile,該解決方案提供與 Microsoft Teams 和 Phone System 的公共交換電話網路 (PSTN) 連線。該服務將行動裝置與 Microsoft Teams 整合,以便更輕鬆地進行通話和協作。
The global unified communications market size reached US$ 127 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 468 Billion by 2032, exhibiting a growth rate (CAGR) of 15.4% during 2024-2032. The market is experiencing robust growth, driven by the increasing adoption of remote and hybrid work, rapid technological advancements, growing focus on customer experience, introduction of enhanced security features, rising importance of collaboration tools, and the heightened demand for unified mobility solutions.
Major Market Drivers: The ongoing shift toward remote and hybrid work models has positively impacted the unified communications market growth. Additionally, rapid innovations in artificial intelligence (AI), machine learning (ML), and cloud computing that enhance the capabilities of unified communication (UC) solutions, as well as the cost savings associated with these solutions, are acting as growth-inducing factors for the market expansion.
Key Market Trends: The ongoing trend of connecting unified communication platforms with other business applications, like customer relationship management (CRM) and enterprise resource planning (ERP) systems, is driving the expansion of this market. Furthermore, the development of more advanced and user-friendly video features, as well as the incorporation of AI and ML technologies, are positively affecting the unified communication market share.
Geographical Trends: North America is dominating this market owing to its advanced information technology (IT) infrastructure, rapid acceptance of new technologies, and large expenditures in cloud-based and AI-driven communication solutions. Other regions are also expanding due to increased digital transformation activities, a growing remote workforce, and significant expenditures in communication infrastructure.
Competitive Landscape: Some of the major market players in the unified communications industry include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson), among many others.
Challenges and Opportunities: Unified communication providers face several ongoing challenges in ensuring data security and compliance with industry-specific requirements. However, it is also creating an opportunity for those who can provide strong, compliance solutions. Furthermore, prospects for strategic collaborations and acquisitions among top organizations to improve market presence are creating growth opportunities.
Increasing Adoption of Remote Work
Organizations are embracing remote and hybrid work models, which are creating the need for efficient communication tools, like unified communication (UC) solutions. According to an industry survey, more than 95% of Indian businesses are willing and will continue to implement the work-from-home (WFH) model. Moreover, as per a Gallup survey conducted in June 2022, 8 out of 10 employees are working hybrid or remote, with only 2 out of 10 working exclusively on-site. This data highlights the need for UC systems that enable real-time communication and collaboration among employees. These solutions combine voice, video, messaging, and collaboration tools into a single platform and help businesses maintain productivity and connectivity among geographically dispersed teams.
Rapid Advancements in Technology
Technological innovations are playing an important role in expanding the unified communications market share. The continuous advancements, leading to the development and refinement of communication technologies, such as Voice over Internet Protocol (VoIP), cloud computing, and artificial intelligence (AI) are some developments that have increased the demand for unified communication solutions. For instance, Verizon collaborated with Zoom to provide a new solution for unified communications. This collaboration gives users the access to join Zoom meetings from a Verizon Wireless phone or Verizon Voice-over-IP (VoIP), or just the audio portion of a Zoom meeting via Verizon VoIP, for no additional charge. Also, Acronym Solutions Inc. introduced a cloud-hosted unified communications as a service (UCaaS) solution that helps employees and customers to work together and aims to enhance business growth by delivering valuable insights to the customers present across the globe.
Growing Focus on Customer Experience
Organizations are majorly focusing on improving the customer experience, which is driving the adoption of this platform. Customer service is vital for companies as it increases brand loyalty and helps to build trust. As per industry research, 68% of consumers are willing to pay more for products and services from companies that provide excellent customer service. Furthermore, 93% of individuals are likely to make repeat purchases from businesses that provide exceptional customer service. In line with this, UC platforms are known for offering enterprises with the tools to conduct smooth and efficient customer interactions across numerous communication channels. By unifying these channels into a single interface, UC solutions enable customer service representatives to handle inquiries more effectively, reduce response times, and provide consistent service.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, product, organization size, and end user.
Solution
Instant and Unified Messaging
Audio and Video Conferencing
IP Telephony
Others
Services
Professional Services
Managed Services
Solution (instant and unified messaging) accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (instant and unified messaging, audio and video conferencing, IP telephony, and others), and services (professional services and managed services). According to the report, solution (instant and unified messaging) represented the largest segment.
As per the unified communication market research report, instant and unified messaging solutions represented the largest segment due to their crucial role in facilitating real-time communication and collaboration across diverse business environments. Moreover, instant messaging provides quick, efficient, and direct communication, reducing the need for lengthy email exchanges and enabling swift decision-making processes. Additionally, unified messaging integrates various communication forms, such as voicemail, email, and short message service (SMS), into a single accessible platform, streamlining communication and improving accessibility. Along with this, the rising ability to access and manage multiple communication channels from a single interface, thereby making it an indispensable tool for modern enterprises, is catalyzing the market growth.
On-premises
Hosted
On-premises hold the largest share of the industry
A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes on-premises and hosted. According to the report, on-premises accounted for the largest market share.
According to the unified communication market analysis, on-premises solutions accounted for the largest market share. They are preferred by many organizations due to their robust control over data security, customization, and integration capabilities. These solutions involve deploying and maintaining UC infrastructure within the organization's data centers, providing greater control over sensitive communication data, and compliance with stringent industry-specific regulations. On-premises solutions offer extensive customization options, allowing businesses to tailor the system to their specific needs and integrate it seamlessly with existing on-site applications and systems.
Small and Medium-sized Enterprises
Large Enterprises
Large enterprises represent the leading market segment
The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises. According to the report, large enterprises represented the largest segment.
Large enterprises are dominating this segment due to their complex communication needs, extensive workforce, and significant resources to invest in comprehensive UC solutions. These organizations require robust, scalable, and integrated communication platforms to facilitate seamless collaboration across multiple departments, locations, and time zones. In addition to this, they enable large enterprises to streamline their communication processes, improve operational efficiency, and enhance productivity by integrating voice, video, messaging, and collaboration tools into a single cohesive system, thereby boosting the unified communication market share.
Enterprises
Education
Government
Healthcare
Others
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes enterprises, education, government, healthcare, and others.
Based on the unified communication market analysis, enterprises across various industries seek to enhance their communication and collaboration capabilities. They require robust and scalable UC solutions to manage internal and external communication effectively, streamline workflows, and boost productivity. Moreover, the integration of voice, video, messaging, and collaboration tools into a single platform allows enterprises to facilitate seamless communication among employees, regardless of their location, and improve customer engagement.
In the education sector, unified communications solutions play a crucial role in supporting remote learning, enhancing collaboration among students and faculty, and streamlining administrative processes. Educational institutions leverage UC platforms to facilitate virtual classrooms, conduct online lectures, and enable real-time communication and collaboration. These solutions offer features such as video conferencing, instant messaging, and document sharing that are essential for creating interactive and engaging learning environments.
The government segment requires reliable and secure communication solutions to support various functions, including public administration, emergency response, and inter-agency collaboration. Unified communications platforms provide government agencies with the tools needed to facilitate real-time communication, enhance coordination, and improve service delivery to citizens. Moreover, they offer features such as secure video conferencing, encrypted messaging, and integrated communication channels that are essential for ensuring data security and compliance with regulatory requirements.
In the healthcare sector, unified communications solutions are vital for improving patient care, enhancing collaboration among healthcare professionals, and streamlining administrative processes. They enable healthcare providers to conduct virtual consultations, facilitate real-time communication between doctors and patients, and support telehealth services. Moreover, these solutions offer Features such as secure messaging, video conferencing, and integration with electronic health records (EHR) systems that are important for maintaining patient confidentiality and ensuring compliance with healthcare regulations.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest unified communications market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for unified communications.
According to the unified communications market research report, North America is dominating the market for unified communications due to the high adoption rate of advanced technologies, a well-established information technology (IT) infrastructure, and the presence of major UC solution providers. Moreover, the rapid adoption of innovative communication tools by businesses to enhance productivity, support remote work, and improve customer engagement is fueling the market growth. Additionally, the growing focus on digital transformation, coupled with significant investments in cloud-based solutions and artificial intelligence (AI), is boosting the market growth.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the unified communications industry include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson), etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The major market players are enhancing their platforms to stay competitive and meet evolving customer demands. They are focusing on integrating advanced technologies like artificial intelligence (AI), machine learning (ML), and cloud computing to offer more sophisticated and flexible UC solutions. Moreover, some leading companies are investing in research and development (R&D) to improve user experiences, enhance security features, and provide robust customer support to strengthen their market positions and address the diverse needs of businesses across various sectors. Additionally, they are focusing on sustainability initiatives and leveraging their platforms to support remote work and digital transformation trends.
In May 2023, NEC Corporation introduced UNIVERGE BLUE ARCHIVE, an innovative data retention solution for UNIVERGE BLUE CONNECT, a unified communications application. This new offering is designed to protect and support search and retrieval across different critical business communications channels, such as chat, phone call recordings, short message service (SMS), and voicemail.
In January 2023, Verizon Communications Inc. partnered with Microsoft Corporation to deliver Teams Phone Mobile, the solution to provide Public Switched Telephone Network (PSTN) connectivity with Microsoft Teams and Phone System. This service integrates mobile devices with Microsoft Teams for easier calling and collaboration.