市場調查報告書
商品編碼
1541623
2024-2032 年按組件(硬體、軟體)、設備類型(有線設備、無線設備)、應用(航太和國防、建築、娛樂和遊戲、醫療等)和區域分類的混合實境市場報告Mixed Reality Market Report by Component (Hardware, Software), Device Type (Wired Device, Wireless Device), Application (Aerospace and Defense, Architecture, Entertainment and Gaming, Medical, and Others), and Region 2024-2032 |
IMARC Group年全球混合實境市場規模達16.299億美元。對高品質和增強虛擬體驗的需求不斷成長、企業活動中應用的增加以及遊戲和娛樂行業對提供逼真遊戲體驗的需求不斷成長,這些都是推動市場發展的一些關鍵因素。
混合實境(MR),也稱為混合實境,是指由虛擬實境(VR)和擴增實境(AR)組成的技術。它依賴於電腦視覺、顯示技術、圖形處理、輸入系統、人工智慧 (AI) 和雲端運算的進步。這是一種為多人提供培訓的經濟高效、節省時間且有吸引力的方式。它允許個人透過使用下一代感測和成像技術與虛擬環境進行交互,並透過全像再現增強人的體驗。它有助於與企業中地理位置分散的團隊提供面對面 (F2F) 會議。除此之外,它還有助於透過空間映射和邊界框來偵測物理物件。因此,MR 廣泛應用於全球的醫療保健、汽車、航空航太和國防、建築、遊戲和娛樂、建築和教育產業。
目前,遊戲和娛樂產業擴大利用混合實境技術為全球用戶提供逼真的遊戲體驗,這是推動市場成長的關鍵因素之一。除此之外,教育產業擴大採用混合實境技術,利用3D (3D) 影片和圖片使學習過程更具吸引力和吸引力,同時減少學習錯誤,這提供了積極的市場前景。此外,世界各地的大眾對高品質和增強的虛擬體驗的需求也在增加。再加上室內設計和建築領域對 MR 的需求不斷成長,以輕鬆設計基礎設施和產品,正在推動市場的成長。除此之外,在企業活動中擴大利用混合實境來透過講述品牌故事和與與會者建立聯繫來擴大業務範圍,這正在推動市場的成長。此外,醫療保健行業擴大採用手術應用和提供醫療培訓,為行業投資者提供了利潤豐厚的成長機會。此外,MR中巨量資料和雲端運算技術的興起正在支撐市場的成長。此外,航空航太和國防工業對 MR 的需求不斷成長,因為它提供了引擎的全像圖像,有助於更好地了解和深入研究引擎,這正在加強市場的成長。
The global mixed reality market size reached US$ 1,629.9 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 22,217.6 Million by 2032, exhibiting a growth rate (CAGR) of 32.67% during 2024-2032. The growing need for high quality and enhanced virtual experience, increasing application in corporate events, and rising demand in the gaming and entertainment industry to offer realistic gaming experience represent some of the key factors driving the market.
Mixed reality (MR), also known as hybrid reality, refers to a technology that comprises virtual reality (VR) and augmented reality (AR). It relies on advancements in computer vision, display technologies, graphical processing, input systems, artificial intelligence (AI), and cloud computing. It is a cost-effective, time-saving, and engaging way to provide training to many people. It allows an individual to interact with a virtual environment by using next generation sensing and imaging technologies and enhances the experience with holographic representation of people. It assists in providing face-to-face (F2F) meetings with geographically dispersed teams in a business. Besides this, it aids in detecting physical objects through spatial mapping and bounding boxes. As a result, MR is widely employed in the healthcare, automotive, aerospace and defense, construction, gaming and entertainment, architecture, and education industries across the globe.
At present, the rising utilization of MR in the gaming and entertainment industry to offer realistic gaming experiences to users worldwide represents one of the key factors contributing to the growth of the market. Besides this, the growing adoption of MR in the education industry for making the learning process more engaging and attractive using three-dimension (3D) videos and pictures while reducing learning errors is offering a positive market outlook. Additionally, there is a rise in the need for high-quality and enhanced virtual experiences among the masses around the world. This, coupled with the increasing demand for MR in interior designs and architecture to design infrastructure and products easily, is bolstering the growth of the market. Apart from this, the rising utilization of MR in corporate events to expand the business reach by telling brand stories and connecting with attendees is impelling the growth of the market. Moreover, the increasing adoption in the healthcare industry for surgical applications and providing medical training is offering lucrative growth opportunities to industry investors. In addition, the rising emergence of big data and cloud computing technologies in the MR is supporting the growth of the market. Furthermore, the increasing demand for MR in the aerospace and defense industry, as it provides holographic images of the engine that aids in better understanding and in-depth research of the engine, is strengthening the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global mixed reality market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, device type and application.
Hardware
Sensor
Semiconductor Component
Power Units
Software
The report has provided a detailed breakup and analysis of the mixed reality market based on the component. This includes hardware (sensor, semiconductor component, and power units) and software. According to the report, hardware represented the largest segment.
Wired Device
Wireless Device
A detailed breakup and analysis of the mixed reality market based on the device type has also been provided in the report. This includes wired device and wireless device. According to the report, wireless device accounted for the largest market share.
Aerospace and Defense
Architecture
Entertainment and Gaming
Medical
Simulation Training
Visualization of Scans
Simulation Surgery
Others
A detailed breakup and analysis of the mixed reality market based on the application has also been provided in the report. This includes aerospace and defense, architecture, entertainment and gaming, medical (simulation training, visualization of scans, and simulation surgery), and others. According to the report, aerospace and defense accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for mixed reality. Some of the factors driving the North America mixed reality market included the presence of numerous key players, rising adoption of MR in the healthcare, automotive, and entertainment sector, introduction of fifth generation (5G) and upgraded network infrastructure, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global mixed reality market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Apple Inc., Canon Inc, Dell Technologies Inc., EON Reality, Facebook Inc., HP Development Company L.P, HTC Corporation, Intel Corporation, Magic Leap Inc., Microsoft Corporation, Samsung Electronics Co Ltd., Seiko Epson Corporation., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.