2025-2033 年日本威士忌市場規模、佔有率、趨勢和預測（按產品類型、品質、分銷管道和地區分類）

2024 年日本威士忌市場IMARC Group為 43 億美元。該市場正在經歷穩定成長，主要是由於全球對優質和精釀烈酒的需求不斷成長、消費者對正宗日本品牌的偏好不斷增加以及該國豐富的威士忌工藝傳統。不斷成長的出口機會、創新的風味特徵以及威士忌旅遊業的激增進一步促進了市場的擴張，使其成為烈酒行業的關鍵參與者。

由於全球認可度的不斷提高以及對優質日本威士忌的需求，日本威士忌市場正在不斷擴大。日本威士忌以其卓越的品質和工藝而聞名，在全球威士忌愛好者中站穩了腳跟，推動了出口並增強了其國內市場的吸引力。例如，2024 年 6 月，Nikka 威士忌蒸餾公司宣布計劃投資 60 億日圓（約 3,800 萬美元）建設其儲存設施，以在國際需求不斷成長的情況下擴大產量並促進出口。這項投資將使儲存容量增加10%。高階烈酒在年輕和富裕消費者中日益流行，進一步刺激了需求，因為他們尋求反映日本傳統和創新的獨特而精緻的飲料選擇。

此外，人們對調酒和手工雞尾酒的興趣日益濃厚，也推動了市場的發展。酒吧和餐廳正在將日本威士忌融入創意飲品中，擴大其消費族群。例如，2024 年 10 月，三得利宣布計劃推出一款新的罐裝雞尾酒 Suntory Premium Highball Yamazaki-Bright and Rich Flavor，採用其著名的山崎單一麥芽威士忌，並添加西班牙橡木風味。該飲料的酒精含量為 9%，使其成為罐裝雞尾酒市場的優質選擇。生產商嘗試陳釀技術和獨特成分的努力，加上政府對出口的支持，正在推動市場的發展勢頭。這項策略定位使日本威士忌成為全球優質烈酒產業的重要參與者。

日本威士忌市場趨勢：

日益關注高階化

日本威士忌市場的高階化趨勢是由向奢華和排他性的轉變所推動的。消費者越來越被高階產品所吸引，包括限量版和復古款式，它們象徵著精緻和優雅的品味。例如，2024 年 10 月，三得利推出了響 40 年威士忌，這是其最古老的混合威士忌，由山崎、白州和知多釀酒廠的威士忌混合而成。限量 400 瓶，具有複雜的香氣和口味，強調日本工藝和傳統。日本威士忌以其精湛的工藝和獨特的風味而聞名，這使其對願意為卓越品質支付高價的鑑賞家和收藏家特別有吸引力。釀酒廠透過推出創新產品和小批量產品來滿足這一需求，通常採用獨特的包裝來增強其吸引力。這一趨勢反映了全球對奢侈烈酒的廣泛關注，從而提升了日本在優質威士忌領域的地位。

合作與夥伴關係的增加

合作和夥伴關係正在透過創造創新和全球影響力的機會來重塑日本威士忌產業。釀酒廠正在與國際品牌、奢侈品牌和知名專家合作，以增強產品供應並吸引不同的消費群體。例如，2024 年 9 月，Nikka 威士忌宣布與新雪谷花園柏悅酒店合作，為客人提供獨特的威士忌體驗。此次合作是在對日本滑雪勝地進行大量投資以增強滑雪後景觀的背景下產生的。這種合作關係通常會利用雙方獨特的生產技術或文化元素來創造限量版威士忌。例如，與全球廚師或調酒師的合作可以提供凸顯日本威士忌多功能性的搭配體驗。這些企業不僅提高了品牌在國際市場上的知名度，還將日本威士忌定位為具有廣泛跨境吸引力的優質且文化豐富的產品。

日益關注永續發展

隨著生產商滿足消費者對環保產品不斷成長的需求，永續實踐正在成為日本威士忌產業不可或缺的一部分。釀酒廠正在採用綠色生產方法，例如利用再生能源、最佳化用水和減少蒸餾過程中的碳排放。例如，2024 年 4 月，三得利烈酒在其山崎釀酒廠成功進行了使用 100% 氫氣的直燃蒸餾試驗，實現了威士忌產量的世界第一。這一里程碑標誌著威士忌生產在脫碳方面取得了重大進展，同時保持了質量，因為新烈酒與傳統天然氣生產的烈酒相匹配。包裝創新包括可回收材料和簡約設計，旨在減少浪費，同時保持優質美感。一些品牌正在投資重新造林項目，以抵消其對環境的影響，特別是保護對威士忌陳釀至關重要的水楢橡樹林。這些努力不僅吸引了具有生態意識的消費者，而且顯示了對威士忌生產長期永續發展的承諾。

目錄

第1章：前言

第 2 章：範圍與方法

• 研究目的
• 利害關係人
• 數據來源
  • 主要來源
  • 二手資料
• 市場預測
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第 3 章：執行摘要

第 4 章：日本威士忌市場 - 簡介

• 概述
• 市場動態
• 產業動態
• 競爭情報

第 5 章：日本威士忌市場格局

• 歷史與當前市場趨勢（2019-2024）
• 市場預測（2025-2033）

第 6 章：日本威士忌市場 - 細分：依產品類型

• 美國威士忌
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 愛爾蘭威士忌
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 蘇格蘭威士忌
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 加拿大威士忌
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 其他
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）

第 7 章：日本威士忌市場 - 分裂：品質

• 優質的
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 高階優質
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）
• 超高級
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）

第 8 章：日本威士忌市場 - 細分：按配銷通路

• 場外交易
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 關鍵環節
    • 超級市場和大賣場
    • 折扣店
    • 網路商店
    • 其他
  • 市場預測（2025-2033）
• 場內交易
  • 概述
  • 歷史與當前市場趨勢（2019-2024）
  • 關鍵環節
    • 餐廳和酒吧
    • 酒類專賣店
    • 其他
  • 市場預測（2025-2033）

第 9 章：日本威士忌市場 - 競爭格局

• 概述
• 市場結構
• 市場參與者定位
• 最佳制勝策略
• 競爭儀表板
• 公司評估象限

第 10 章：關鍵參與者簡介

• Company A
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

第 11 章：日本威士忌市場 - 產業分析

• 促進因素、限制因素和機會
  • 概述
  • 促進要素
  • 限制
  • 機會
• 波特五力分析
  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅
• 價值鏈分析

第 12 章：附錄

The Japan whiskey market size was valued at USD 4.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7.3 Billion by 2033, exhibiting a CAGR of 6.1% from 2025-2033. The market is experiencing steady growth mainly driven by the rising global demand for premium and craft spirits, increasing consumer preference for authentic Japanese brands and the country's rich tradition of whiskey craftsmanship. Growing export opportunities, innovative flavor profiles, and a surge in whiskey tourism further bolster the market's expansion making it a key player in the spirits industry.

The Japan whiskey market is expanding due to rising global recognition and the demand for premium Japanese whiskey. Renowned for its exceptional quality and craftsmanship Japanese whiskey has gained a strong foothold among enthusiasts worldwide driving exports and enhancing its domestic market appeal. For instance, in June 2024, Nikka Whisky Distilling Co announced its plans to invest 6 billion yen ($38 million) in its storage facilities to expand production and boost exports amid the rising international demand. This investment will increase storage capacity by 10%. The growing popularity of high-end spirits among younger and affluent consumers is further fueling the demand as they seek unique and sophisticated beverage options that reflect Japanese tradition and innovation.

Additionally, the increasing interest in mixology and craft cocktails is boosting the market. Bars and restaurants are incorporating Japanese whiskey into creative drinks, broadening its consumer base. For instance, in October 2024, Suntory announced its plans to release a new canned cocktail the Suntory Premium Highball Yamazaki-Bright and Rich Flavor featuring its renowned Yamazaki single malt whisky, which is enhanced with Spanish oak flavors. The drink boasts a 9% alcohol content positioning it as a premium option in the canned cocktail market. Efforts by producers to experiment with aging techniques and unique ingredients, coupled with government support for exports, are contributing to the market's momentum. This strategic positioning has placed Japanese whiskey as a significant player in the global premium spirits industry.

Japan Whiskey Market Trends:

Rising Focus on Premiumization

The premiumization trend in the Japanese whiskey market is driven by a shift toward luxury and exclusivity. Consumers are increasingly drawn to high-end offerings including limited-edition releases and aged expressions, which symbolize sophistication and refined taste. For instance, in October 2024, Suntory launched Hibiki 40-Year-Old, its oldest blended whisky created by the combination of whiskies from Yamazaki, Hakushu, and Chita distilleries. Limited to 400 bottles it features complex aromas and flavors emphasizing Japanese craftsmanship and tradition. Japanese whiskey's reputation for meticulous craftsmanship and unique flavor profiles makes it particularly appealing to connoisseurs and collectors willing to pay a premium for exceptional quality. Distilleries cater to this demand by introducing innovative products and small-batch variants often with unique packaging that enhances their allure. This trend reflects a broader global movement toward indulgence in luxury spirits elevating Japan's status in the premium whiskey segment.

Rise in Collaborations and Partnerships

Collaborations and partnerships are reshaping the Japanese whisky industry by creating opportunities for innovation and global reach. Distilleries are teaming up with international brands, luxury establishments and renowned experts to enhance product offerings and attract diverse consumer segments. For instance, in September 2024, Nikka Whisky announced its partnership with Park Hyatt Niseko Hanazono hotel offering exclusive whisky experiences for guests. This collaboration arises amidst significant investment in Japan's ski resorts enhancing the apres ski scene. Such partnerships often lead to the creation of limited-edition whiskies leveraging unique production techniques or cultural elements from both parties. For instance, collaborations with global chefs or mixologists allow for pairing experiences that highlight Japanese whisky's versatility. These ventures not only bolster brand visibility in international markets but also position Japanese whisky as a premium and culturally rich product with broad cross-border appeal.

Rising Focus on Sustainability

Sustainable practices are becoming integral to the Japanese whisky industry as producers respond to rising consumer demand for environmentally friendly products. Distilleries are adopting green production methods such as utilizing renewable energy sources optimizing water usage and reducing carbon emissions during distillation. For instance, in April 2024, Suntory Spirits achieved a world-first in whisky production by successfully conducting a direct-fired distillation trial using 100% hydrogen at its Yamazaki Distillery. This milestone marks significant progress towards decarbonizing whisky manufacturing while preserving quality as the new spirits match those produced with traditional natural gas. Packaging innovations including recyclable materials and minimalistic designs aim to cut waste while maintaining a premium aesthetic. Some brands are investing in reforestation projects to offset their environmental impact particularly in preserving Mizunara oak forests vital for whisky aging. These efforts not only appeal to eco-conscious consumers but also demonstrate a commitment to long-term sustainability in whisky production.

Japan Whiskey Industry Segmentation:

Analysis by Product Type:

American Whiskey

Irish Whiskey

Scotch Whiskey

Canadian Whiskey

Others

American whiskey holds a growing presence in Japan driven by its bold flavors and the rising popularity of bourbon. Japanese consumers appreciate its distinct sweetness and notes of caramel which pair well with local cuisine. Brands like Jack Daniel's and Maker's Mark enjoy significant demand due to premiumization trends. The younger demographic is increasingly exploring American whiskey as a base for cocktails boosting its appeal in urban areas. Limited edition releases and collaborations with Japanese distilleries further contribute to its expanding market share.

Irish whiskey is gaining traction in Japan for its smooth and approachable profile. Known for triple distillation and lighter flavors it appeals to both new and seasoned whiskey enthusiasts. Brands like Jameson dominate this segment leveraging innovative marketing campaigns and collaborations with local bars. The trend of highballs and whiskey-based cocktails also boosts its consumption. Irish whiskey's versatility in mixing and neat drinking aligns with Japanese drinking preferences fostering steady growth in this market segment.

Scotch whiskey remains a dominant category in Japan due to its rich heritage and diverse flavor profiles. From single malts to blended varieties Scotch caters to various consumer tastes. Prestigious brands like Macallan and Glenfiddich enjoy a loyal following supported by Japan's appreciation for craftsmanship. The market benefits from the popularity of Scotch in gift-giving and celebratory occasions. Japan's growing whiskey culture and affinity for premium spirits ensure that Scotch continues to be a favored choice.

Canadian whiskey is gradually carving a niche in the Japan market known for its smooth and mild flavor. Its affordability and mixability make it popular among younger consumers and those new to whiskey. Brands like Crown Royal are making inroads through partnerships with Japanese distributors and bar chains. Canadian whiskey's light profile complements Japan's preference for milder spirits making it a choice for highballs and casual drinking. This category sees potential for growth through targeted marketing and innovation.

Analysis by Quality:

Premium

High-End Premium

Super Premium

Premium whiskey is a cornerstone of Japan's whiskey market appealing to a broad audience seeking quality at a reasonable price. This segment includes well-known brands like Suntory and Nikka offering smooth and balanced flavors suitable for casual drinking or cocktails. The growing trend of whiskey highballs has boosted demand for premium products especially in restaurants and bars. Japanese consumers appreciate the craftsmanship associated with this category often choosing premium whiskey for personal consumption or gifting. The segment benefits from the fusion of international and domestic brands making it a consistent performer in the market.

High-end premium whiskey caters to connoisseurs and discerning consumers who value refined flavors and exclusivity. This category includes renowned international labels such as Glenlivet and Macallan along with Japan's premium offerings like Yamazaki and Hakushu. The market for high end premium whiskey is fueled by the growing appreciation for whiskey as a sophisticated beverage. Collectors and enthusiasts drive demand for limited edition releases and aged whiskeys. This segment also thrives in Japan's gifting culture where high end whiskey is seen as a status symbol. Strong marketing efforts and the rise of whiskey tourism further bolster its prominence.

Super premium whiskey represents the pinnacle of luxury in Japan's whiskey market targeting affluent consumers and collectors. This segment includes rare, aged and exclusive offerings from both Japanese distilleries and international brands. Whiskeys such as Hibiki 21 and Karuizawa exemplify this category commanding high prices and immense prestige. Super premium whiskey is often associated with investment value and is prominently featured in auctions and specialized events. The growing global recognition of Japanese whiskey has amplified the demand for this segment positioning Japan as a significant player in the ultra-luxury whiskey market.

Analysis by Distribution Channel:

Off-Trade

Supermarkets and Hypermarkets

Discount Stores

Online Stores

Others

On-Trade

Restaurants and Bars

Liquor Stores

Others

The off-trade channel dominates whiskey sales in Japan driven by supermarkets, hypermarkets and online platforms. Supermarkets and discount stores cater to budget conscious consumers seeking convenience and variety offering a wide selection of domestic and international brands. Online stores are rapidly gaining popularity providing access to exclusive labels and rare collections with doorstep delivery. Promotions, discounts and loyalty programs in these outlets boost consumer engagement. The rise in ecommerce and digital payment options further supports off-trade sales. This channel is particularly appealing for at-home consumption and gifting, ensuring steady growth in Japan's whiskey market.

The on-trade channel thrives in Japan with restaurants, bars and liquor stores playing key roles in whiskey distribution. Bars and high-end restaurants showcase whiskey's versatility through curated cocktails and tasting menus attracting whiskey enthusiasts and casual drinkers alike. Whiskey highballs are especially popular aligning with Japan's preference for lighter and refreshing drinks. Liquor stores serve as a bridge for consumers seeking premium and exclusive options. On-trade channels benefit from Japan's strong social drinking culture where whiskey is often enjoyed during gatherings. Partnerships with local establishments and whiskey-focused events further amplify the presence of whiskey in this channel.

Competitive Landscape:

The Japan whiskey market showcases a competitive landscape characterized by the presence of well-established distilleries and emerging craft producers. Companies focus on innovation, offering unique blends and flavors to meet the growing global demand for premium whiskey. For instance, in June 2024, the House of Suntory launched its 2024 Tsukuriwake Series featuring four exclusive expressions: Yamazaki Golden Promise, Yamazaki Islay Peated Malt, Hakushu 18 Year Old Peated Malt, and Yamazaki 18 Year Old Mizunara. The market sees significant export-driven growth, with producers leveraging Japan's reputation for quality and craftsmanship. Aging techniques, sustainable practices, and local ingredient sourcing enhance product appeal. Additionally, strategic collaborations and the establishment of exclusive tasting experiences contribute to brand differentiation. The competition intensifies as new entrants challenge traditional players, fostering a dynamic environment that drives product innovation and global market expansion.

The report provides a comprehensive analysis of the competitive landscape in the Japan whiskey market with detailed profiles of all major companies.

Latest News and Developments:

In October 2024, Tankyu Distillery Hong Kong's first homegrown gin brand announced its plans to open a distillery in Higashikawa, Hokkaido, Japan. The 19,741 square-foot facility will also produce single malt whisky.

In July 2024, Kanosuke Distillery announced its plans to launch its core range of whiskies in the US featuring a single malt, a grain whisky, and a blended whisky. The products include a 48% ABV single malt, a 51% ABV grain whisky and a blended whisky at 53% ABV showcasing distinctive flavor profiles.

Key Questions Answered in This Report

• 1. What is whiskey?
• 2. How big is the Japan whiskey market?
• 3. What is the expected growth rate of the Japan whiskey market during 2025-2033?
• 4. What are the key factors driving the Japan whiskey market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Whiskey Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Whiskey Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Whiskey Market - Breakup by Product Type

• 6.1 American Whiskey
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Irish Whiskey
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Scotch Whiskey
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Canadian Whiskey
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Others
  • 6.5.1 Historical and Current Market Trends (2019-2024)
  • 6.5.2 Market Forecast (2025-2033)

7 Japan Whiskey Market - Breakup by Quality

• 7.1 Premium
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 High-End Premium
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Super Premium
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Whiskey Market - Breakup by Distribution Channel

• 8.1 Off-Trade
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Key Segment
    • 8.1.3.1 Supermarkets and Hypermarkets
    • 8.1.3.2 Discount Stores
    • 8.1.3.3 Online Stores
    • 8.1.3.4 Others
  • 8.1.4 Market Forecast (2025-2033)
• 8.2 On-Trade
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Key Segment
    • 8.2.3.1 Restaurants and Bars
    • 8.2.3.2 Liquor Stores
    • 8.2.3.3 Others
  • 8.2.4 Market Forecast (2025-2033)

9 Japan Whiskey Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Whiskey Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix