市場調查報告書
商品編碼
1601826
二手硬奢侈品市場 - 全球產業規模、佔有率、趨勢、機會和預測,按產品類型、人口統計、配銷通路、地區和競爭細分,2019-2029FSecondhand Hard Luxury Goods Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Demography, By Distribution Channel, By Region & Competition, 2019-2029F |
2023年全球二手硬奢侈品市場估值為123.4億美元,預計2029年將達201.1億美元,預測期內複合年成長率為8.55%。時尚產業對永續發展的日益重視正在推動對二手奢侈品的需求增加。新一代消費者正在透過具有生態意識的思維方式重塑他們對時尚界的看法。他們越來越注重尋找優惠和購買二手奢侈品。 The RealReal 和 Vestiaire Collective 等線上平台顯著提高了人們購買二手名牌商品的機會,促進了奢侈品轉售市場的成長,並使高階時尚更容易接觸到更廣泛的受眾。自大流行以來,市場出現了令人印象深刻的擴張,這些平台在連接買家和賣家方面發揮關鍵作用。雖然愛馬仕等一些奢侈品牌的二手貨價格上漲,但其他品牌的轉售價值卻出現下降。例如,二手愛馬仕手袋的價格可能比新手袋高出 25%。另一方面,Gucci、Balenciaga、Bottega Veneta等品牌的二手價值則下降,過去一年分別下降了10%、14%和23%。路易威登 (Louis Vuitton) 手袋在轉售時平均會損失 40% 的價值,而迪奧 (Christian Dior) 手袋則可能會損失近一半的價值。
市場概況 | |
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預測期 | 2025-2029 |
2023 年市場規模 | 123.4億美元 |
2029 年市場規模 | 201.1億美元 |
2024-2029 年複合年成長率 | 8.55% |
成長最快的細分市場 | 男士 |
最大的市場 | 亞太 |
永續發展和環境意識
對可負擔性的需求不斷成長
不斷變化的消費者偏好和數位平台
真實性問題
二手物品的狀況和維護
在線市場日益受歡迎
奢侈品作為投資
產品類型見解
區域洞察
The global Secondhand Hard Luxury Goods Market was valued at USD 12.34 Billion in 2023 and is expected to reach USD 20.11 Billion by 2029 with a CAGR of 8.55% during the forecast period. The growing emphasis on sustainability within the fashion industry is driving increased demand for secondhand luxury goods. A new generation of consumers is reshaping their view of the fashion world by adopting an eco-conscious mindset. They are increasingly focused on finding deals and purchasing pre-owned luxury items. Online platforms like The RealReal and Vestiaire Collective have significantly enhanced access to pre-owned designer items, contributing to the growth of the luxury resale market and making high-end fashion more accessible to a wider audience. Since the pandemic, the market has seen impressive expansion, with these platforms playing a pivotal role in connecting buyers and sellers. While some luxury brands, such as Hermes, see their pre-owned pieces fetching higher prices, others have experienced a decline in resale value. For example, pre-owned Hermes handbags can be priced up to 25% higher than new ones. On the other hand, brands like Gucci, Balenciaga, and Bottega Veneta have seen a decrease in their secondhand value, with reductions of 10%, 14%, and 23% respectively over the past year. Louis Vuitton handbags, on average, lose 40% of their value upon resale, while Christian Dior bags can lose nearly half their value.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 12.34 Billion |
Market Size 2029 | USD 20.11 Billion |
CAGR 2024-2029 | 8.55% |
Fastest Growing Segment | Men |
Largest Market | Asia-Pacific |
Market Drivers
Sustainability and Environmental Awareness
One of the most significant drivers of the secondhand hard luxury goods market is the growing concern for sustainability and environmental impact. As consumers become increasingly aware of the environmental consequences of fast fashion and overconsumption, the demand for pre-owned luxury goods has surged. Purchasing secondhand luxury items reduces the demand for new production, which can be resource-intensive, and gives products a longer lifespan, which is a key element in the circular economy. Luxury goods, especially hard luxury items like watches and fine jewelry, are often crafted with high-quality materials and superior craftsmanship. These items are durable and can withstand decades of use, making them ideal candidates for resale. Additionally, buying secondhand aligns with the values of eco-conscious consumers who prioritize reducing waste and minimizing their carbon footprints. By purchasing secondhand items, consumers can contribute to sustainability without sacrificing the quality or prestige associated with owning luxury goods. This trend is particularly evident in younger generations, such as Millennials and Gen Z, who are more likely to value sustainability in their purchasing decisions. The rise of platforms like The RealReal, Vestiaire Collective, and others reflects this growing market segment. As sustainability becomes more ingrained in consumer behavior, the secondhand luxury market is likely to continue expanding.
Rising Demand for Affordability
Luxury goods are often seen as status symbols, but the high cost of brand-new items makes them inaccessible for many consumers. As a result, there has been a significant rise in demand for secondhand luxury items that offer the same prestige but at a more affordable price. Secondhand markets allow buyers to access high-quality, luxury goods at a fraction of the original price. This appeals not only to younger consumers who may not have the budget for new items but also to seasoned luxury buyers who are looking for rare, discontinued, or hard-to-find pieces. For instance, limited-edition watches, vintage jewelry, or designer bags that are no longer available in stores can be found on resale platforms, offering a unique value proposition. Moreover, the growing interest in financial prudence, alongside the acknowledgment that items such as luxury watches and jewelry often hold or increase in value, further drives the appeal of secondhand purchases. Items like Rolex watches, for example, are known for their ability to retain or even appreciate in value over time, making them an attractive investment for those seeking to acquire them on the secondary market.
Evolving Consumer Preferences and Digital Platforms
The convenience and accessibility of online platforms have revolutionized the way consumers engage with the secondhand luxury market. With the rise of digital marketplaces such as The RealReal, Poshmark, and Depop, purchasing pre-owned luxury goods has never been easier. These platforms offer a curated selection of luxury items, often authenticated by experts, ensuring the authenticity and quality of products, which mitigates concerns that consumers might have about buying secondhand. As e-commerce becomes more prevalent, consumers are increasingly comfortable purchasing luxury items online. The digital experience is seamless, allowing users to browse large inventories, compare prices, and access a wide variety of brands from anywhere in the world. The convenience of online shopping, combined with the ease of finding rare or vintage items, has led to increased interest in secondhand luxury markets. Additionally, social media platforms and influencers play a significant role in changing consumer perceptions about secondhand goods. Luxury influencers and celebrities now often promote the sustainability of secondhand purchases, helping to destigmatize the idea of buying pre-owned items. The increasing visibility of secondhand luxury goods in mainstream culture helps shift consumer behavior towards more sustainable and savvy purchasing decisions.
Key Market Challenges
Authentication and Counterfeit Concerns
One of the primary challenges facing the secondhand hard luxury goods market is the risk of counterfeit products. Luxury goods, particularly items like watches, jewelry, and designer bags, are often targeted by counterfeiters due to their high value and demand. For buyers of secondhand items, ensuring the authenticity of a product is a significant concern. Without a trusted source or platform, consumers may inadvertently purchase counterfeit goods, which undermines trust in the market. The challenge of counterfeiting is particularly critical for hard luxury goods, such as Rolex watches or high-end handbags, where the authenticity of materials and craftsmanship is key to their value. As these items are often resold multiple times, verifying their legitimacy becomes increasingly complex. Many secondhand platforms and retailers now rely on expert authentication services to help mitigate this issue, but the risk remains, especially in unregulated or less established marketplaces. To address this concern, some companies are implementing advanced technology like blockchain or unique serial numbers to track and verify the authenticity of luxury goods. However, the widespread implementation of these solutions is still in its early stages, and consumers may find it difficult to navigate these complexities when purchasing through less reputable sources. This challenge is compounded by the fact that counterfeit goods are often sold at a significant discount, making it harder for buyers to distinguish between real and fake items based purely on price. While authentication services are improving, the secondhand luxury market must continue to work toward establishing greater transparency, trust, and security to overcome the counterfeit challenge.
Condition and Maintenance of Pre-owned Items
Another major challenge in the secondhand hard luxury goods market is ensuring the condition and maintenance of pre-owned items. Luxury goods, particularly watches, fine jewelry, and leather goods, require ongoing care and maintenance to preserve their value and longevity. When purchasing secondhand items, buyers are often concerned about the wear and tear that may affect their products. Hard luxury items such as watches may have scratches, tarnishing, or mechanical issues if not properly cared for. Similarly, designer bags or shoes can show signs of wear, such as scuff marks, fading, or damaged stitching. While many buyers are willing to accept minor imperfections, they still expect the items to be in a reasonable condition, which can sometimes be difficult to ascertain through photographs and descriptions alone. The condition of the product directly affects its value, and buyers may be wary of purchasing secondhand items that appear to be poorly maintained. This is particularly true for collectors who are interested in rare or vintage items. Restoration and repairs can be costly, and not all buyers are willing to invest in refurbishing their purchase. Furthermore, the lack of standardized grading systems across resale platforms makes it harder for consumers to compare the quality of different listings.
Key Market Trends
Rising Popularity of Online Marketplaces
One of the most prominent trends in the secondhand hard luxury goods market is the increasing reliance on online platforms for buying and selling luxury items. The digital shift in the luxury resale market has been accelerated by the ease of access, global reach, and convenience that e-commerce offers. Platforms like The RealReal, Vestiaire Collective, Chrono24, and WatchBox have become key players in this space, providing curated selections of secondhand luxury goods, including watches, fine jewelry, and designer bags. The move to online marketplaces has opened up the market to a much broader audience, both geographically and demographically. Consumers can now browse, compare, and purchase luxury items from anywhere in the world, and sellers can access a global market for their pre-owned goods. This has not only increased the volume of transactions but also made secondhand luxury goods more accessible to consumers who may not have had access to physical luxury boutiques or consignment stores. Moreover, online platforms offer an array of services that ensure security and ease of transaction, such as authentication and expert valuation services, customer service support, and return policies. These services provide reassurance to buyers, ensuring they are purchasing genuine, high-quality items. As a result, online marketplaces have significantly expanded the secondhand luxury goods market and will continue to be a driving force in its growth.
Luxury as an Investment
A key trend in the secondhand hard luxury goods market is the increasing view of luxury items, particularly watches and high-end jewelry, as investment assets. Traditionally, luxury goods were seen as status symbols or aesthetic purchases, but now many consumers are viewing them through an investment lens. This shift is driven by the recognition that some luxury items, particularly rare or limited-edition pieces, tend to hold or even appreciate in value over time. Items like Rolex and Patek Philippe watches, for example, are known for their ability to retain value or appreciate, often outperforming traditional investments such as stocks or bonds. Similarly, high-end jewelry from brands like Cartier and Tiffany is often considered an enduring asset that can maintain or increase its value. This trend has spurred interest in the secondhand luxury market, where buyers can purchase investment-grade items at more affordable prices than when they were new. The growing interest in luxury as an investment has also led to the emergence of platforms that cater specifically to collectors and investors, offering curated collections of high-value goods. These platforms often provide pricing history, expert authentication, and detailed condition reports, making them a trusted resource for consumers who are looking to invest in luxury items with long-term value. This trend has elevated the prestige of the secondhand luxury market, attracting a new generation of buyers who are not just after the aesthetic appeal of luxury goods but also their potential for financial growth. As the concept of luxury as an investment continues to gain traction, it is likely to become an even more significant driver of the secondhand hard luxury goods market.
Segmental Insights
Product Type Insights
Handbags are the dominant segment in the secondhand hard luxury goods market, driven by their widespread appeal, high value retention, and strong consumer demand. Luxury handbags, especially from iconic brands like Louis Vuitton, Chanel, Hermes, and Gucci, have long been seen as symbols of status and craftsmanship, which makes them highly sought after in both new and pre-owned markets. The primary driver for the popularity of secondhand handbags is their ability to retain or even appreciate in value. Limited-edition pieces, vintage styles, or discontinued models often become collector's items, making them attractive for resale. The ability to find rare or discontinued handbags on the secondary market increases their allure, offering buyers access to products that are no longer available in retail stores. Handbags also appeal to a broad demographic of buyers, from luxury fashion enthusiasts to investment-minded consumers. The rise of online resale platforms such as The RealReal, Vestiaire Collective, and Poshmark has facilitated easy access to secondhand handbags, with authenticated and well-maintained items being offered for a fraction of their original price. These platforms offer convenient ways to buy and sell handbags with guarantees of authenticity, condition reports, and return policies, further increasing consumer confidence in the market. As sustainability becomes more important to consumers, the secondhand handbag market is expected to continue growing, with handbags remaining the dominant segment in the luxury resale industry.
Regional Insights
Asia Pacific is the leading region in the secondhand hard luxury goods market, driven by several key factors. The region boasts a growing affluent middle class, an increasing number of high-net-worth individuals, and a deep-rooted cultural appreciation for luxury items. In countries like China, Japan, and South Korea, luxury goods are highly sought after, and the demand for pre-owned items has risen due to the growing interest in sustainability and financial prudence. In China, for example, the secondhand luxury market has seen exponential growth, with consumers seeking high-quality, rare, or discontinued items at more accessible prices. The rise of e-commerce platforms such as Xianyu and luxury resale sites like Vestiaire Collective has made it easier for buyers and sellers to connect, facilitating the expansion of the secondhand market. Additionally, many Asian consumers view luxury items as both status symbols and investments, particularly watches and jewelry, which further propels demand in the secondhand market. The increasing awareness of environmental issues also plays a role in the region's preference for sustainable consumption. Younger generations in Asia are more inclined to value sustainability and circular economies, encouraging the growth of the secondhand luxury sector. With its expanding digital platforms, high consumer demand, and growing focus on sustainability, Asia Pacific continues to lead the global secondhand hard luxury goods market.
In this report, the global Secondhand Hard Luxury Goods Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Secondhand Hard Luxury Goods Market.
Global Secondhand Hard Luxury Goods Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: