奢侈品市場規模、佔有率、成長分析、按產品、最終用戶、分銷管道、地區 - 產業預測，2024-2031 年

2022年全球奢侈品市場規模估值為2385億美元，從2023年的2527億美元成長到2031年的3908億美元，預計在預測期內（2024-2031年）將以5.6%的複合年成長率成長。

優質產品是強大的地位象徵，其獨特性極大地吸引了富有和有眼光的人。例如，Garmin International, Inc. 等高階品牌不斷創新 MARQ Golfer智慧型手錶等產品，該手錶採用優質材料和先進技術，專為富裕消費者量身定做。然而，COVID-19 大流行嚴重擾亂了市場，導致許多人失業、收入減少，並抑制了對奢侈品的需求。居家訂單進一步減少了奢侈品購買需求，影響了傳統銷售管道和活動相關需求。儘管有這些挑戰，但隨著消費者的適應，向網路購物的轉變已經出現。隨著封鎖的緩解，奢侈品行業預計將復甦，而電子商務可能會在未來幾年推動成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析
• 貿易分析

奢侈品市場規模：依產品及複合年成長率（2024-2031）

• 市場概況
• 手錶/珠寶
• 香水/化妝品
• 衣服
• 包/錢包
• 其他

奢侈品市場規模：依最終用戶及複合年成長率（2024-2031）

• 市場概況
• 男性
• 女士

奢侈品市場規模：按分銷管道和複合年成長率（2024-2031）

• 市場概況
• 線上
• 離線

奢侈品市場規模：按地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• LVMH Moet Hennessy Louis Vuitton SE（France）
• Kering SA（France）
• Hermes International SA（France）
• Chanel SA（France）
• Richemont SA（Switzerland）
• The Swatch Group Ltd.（Switzerland）
• Burberry Group plc（United Kingdom）
• Prada SpA（Italy）
• Giorgio Armani SpA（Italy）
• Ralph Lauren Corporation（United States）
• Tiffany & Co.（United States）
• Cartier International SNC（France）
• Salvatore Ferragamo SpA（Italy）
• Christian Dior SE（France）
• Tod's SpA（Italy）
• Versace SpA（Italy）
• Michael Kors Holdings Limited（United States）
• Coach Inc.（United States）
• Ferragamo SpA（Italy）
• Loro Piana SpA（Italy）

結論和建議

Global Luxury Goods Market size was valued at USD 238.5 billion in 2022 and is poised to grow from USD 252.7 billion in 2023 to USD 390.8 billion by 2031, growing at a CAGR of 5.6% during the forecast period (2024-2031).

Premium goods serve as a powerful status symbol, with their exclusivity appealing largely to a wealthy, discerning demographic. For instance, high-end brands like Garmin International, Inc. continue to innovate products such as the MARQ Golfer smartwatch, featuring luxury materials and advanced technologies tailored for affluent consumers. However, the Covid-19 pandemic significantly disrupted the luxury goods market, leading to job losses and reduced income for many, which in turn suppressed demand for high-end items. Stay-at-home orders further diminished the need for luxury purchases, impacting traditional sales channels and event-related demand. Despite these challenges, a shift towards online shopping emerged as consumers adapted. As lockdowns ease, the luxury segment is poised for recovery, with e-commerce likely driving growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Luxury Goods market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Luxury Goods Market Segmental Analysis

Global Luxury Goods Market is segmented by Product, End User, Distribution Channel and Region. Based on Product, the market is segmented into Watches and Jewellery, Perfumes and Cosmetics, Clothing, Bags/Purses, others. Based on End User, the market is segmented into Men, Women. Based on Distribution Channel, the market is segmented into Online, Offline. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Luxury Goods Market

The Global Luxury Goods market is poised for significant growth driven by an increasing population of affluent consumers. Luxury goods cater predominantly to the wealthier segments of society, and as the number of high-net-worth individuals rises, the demand for these exclusive products is expected to surge. According to Oxfam International, as of January 2020, there are approximately 2,153 billionaires whose combined wealth exceeds that of 4.6 billion people, highlighting the concentration of wealth. To engage the preferences of millennials and Gen Z, luxury brands are innovating their offerings; for example, Louis Vuitton allows customers to personalize their handbags with hand-painted designs or hot stamping. This evolving consumer interest among the affluent is likely to drive the luxury goods market's expansion.

Restraints in the Global Luxury Goods Market

The global luxury goods market faces significant challenges due to the increasing popularity of second-hand branded products and counterfeit items, which threaten to suppress consumer demand. As more consumers opt for pre-owned luxury goods or rental services to access high-end items at a fraction of the original price, traditional luxury retailers may struggle to maintain their market share. This shift is further compounded by the rise of counterfeit fashion, where imitation products closely resemble authentic luxury brands but are sold at lower prices, thereby attracting budget-conscious shoppers. Consequently, these trends could hinder the overall growth and expansion of the luxury goods sector.

Market Trends of the Global Luxury Goods Market

In the evolving landscape of the Global Luxury Goods market, the trend of embedded products is gaining significant momentum, driven by a confluence of technological innovation and consumer demand for exclusivity. Luxury brands are increasingly integrating smart technology into their offerings, blending functionality with opulence. This trend not only enhances the user experience but also aligns with the growing consumer preference for personalized and sustainable luxury items. As digital natives increasingly enter the luxury space, brands are capitalizing on opportunities to offer high-end products that incorporate digital features, thereby redefining luxury in the contemporary marketplace and fostering deeper brand loyalty.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis
• Trade Analysis

Luxury Goods Market Size by Product & CAGR (2024-2031)

• Market Overview
• Watches and Jewellery
• Perfumes and Cosmetics
• Clothing
• Bags/Purses
• Others

Luxury Goods Market Size by End User & CAGR (2024-2031)

• Market Overview
• Men
• Women

Luxury Goods Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Luxury Goods Market Size & CAGR (2024-2031)

• North America, (Product, End User, Distribution Channel)
  • US
  • Canada
• Europe, (Product, End User, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes International SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richemont SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Swatch Group Ltd. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prada S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Giorgio Armani S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiffany & Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cartier International SNC (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salvatore Ferragamo S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Christian Dior SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tod's S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Versace S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michael Kors Holdings Limited (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coach Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferragamo S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loro Piana S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation