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衣服手錶/貴金屬

市場調查報告書

商品編碼

1623028

全球個人奢侈品市場規模按產品類型、分銷管道、最終用戶、地區、範圍和預測

Global Personal Luxury Goods Market Size By Product Type (Watches And Jewelry, Perfumes And Cosmetics), By Sales Channel (Online, Offline), By End-User (Men, Women), By Geographic Scope And Forecast

出版日期: 2024年08月01日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

個人奢侈品市場規模及預測

個人奢侈品市場規模預計在2024年達到1010.5億美元，2024年至2031年複合年增長率為5.2%，到2031年將達到1460.7億美元。個人奢侈品是指傳達獨特性、品質和地位的高端消費產品。此類別包括名牌服裝、奢侈手袋、高級珠寶、手錶和奢侈化妝品等多種產品，一般以精湛的工藝和強大的品牌認知度為特色。個人奢侈品主要針對富裕人士銷售，他們渴望擁有能夠體現其生活方式和社會地位的獨特、享有盛譽的物品。這些產品通常與個人表達和身份有關，由於消費者專注於品質和品牌傳承，這些產品在時尚、美容和配件市場中越來越受歡迎。

個人奢侈品的全球市場動態

主要市場驅動因子

增加可支配所得：

新興市場可支配收入的提高推動了個人奢侈品的需求。富裕的消費者願意花錢購買奢侈品，促進了市場的成長。根據印度統計和計畫實施部預測，2022-23年印度人均國民淨收入以現行價格計算預計為17.2萬印度盧比（約2300美元），比上年增長15.8%。

消費者口味的改變：

現今的消費者要求獨特、個人化的奢華體驗，品牌也不斷創新其產品。消費者口味的這些變化將會激發奢侈品市場活力。根據貝恩公司 2023 年的一項調查，70% 的奢侈品消費者更喜歡提供個人化產品和體驗的品牌，高於 2018 年的 45%。

電子商務的成長：

電子商務平台的擴張使更多人能夠買到奢侈品。網上購物使消費者能夠舒適地在家中探索奢侈品牌和產品，從而促進銷售。根據貝恩公司《全球奢侈品市場研究》顯示，到 2023 年，線上銷售將佔奢侈品總銷售額的 22%，高於 2019 年的 12%。

社群媒體影響者：

社群媒體平台在塑造消費者對奢侈品牌的看法方面發揮關鍵作用。有影響力的行銷和視覺驅動的內容正在幫助創造一種理想的生活方式，推動人們對個人奢侈品的興趣。根據 Influencer Marketing Hub 2023 年的報告，92% 的奢侈品牌使用影響者行銷，平均每花費 1 美元可獲得 5.78 美元的投資回報率。

旅行和旅遊業增加：

國際旅行和旅遊業的成長促進了奢侈品市場的發展，因為旅客經常尋求購買奢侈品。高端購物區將吸引遊客，進一步促進該行業的銷售。世界旅遊業理事會預計，2023年全球旅遊業將為全球經濟貢獻5兆美元，恢復至疫情前水準的95%。

主要問題

仿冒品：

假奢侈品的盛行對市場構成了重大課題。假冒商品損害了品牌的誠信，並阻止消費者投資真正的奢侈品。

改變消費者價值觀：

消費者的優先考慮因素正在發生變化，他們更加重視永續性和道德消費。無法適應這些價值觀的奢侈品牌可能難以吸引環保意識的買家。

熱門爭奪：

個人奢侈品市場競爭激烈，許多品牌爭奪消費者的注意力。激烈的競爭導致價格戰，降低了品牌聲譽並影響獲利能力。

改變消費習慣：

年輕的消費者，尤其是千禧世代和 Z 世代，重視體驗而不是物質財富。這些消費習慣的改變可能會導致傳統奢侈品的需求下降，迫使品牌課題自我創新。

主要趨勢

關注永續性：

隨著消費者越來越重視道德行為，永續性正成為個人奢侈品市場的一個主要趨勢。該品牌透過使用環保材料和透明的供應鏈來吸引環保意識的買家。

數位參與度的興起：

數位科技的融合正在改變奢侈品牌與消費者的互動方式。線上平台、擴增實境和社群媒體行銷正在增強購物體驗並吸引更年輕的群體。

個人化與客製化：

消費者希望獲得個人化、客製化的奢侈品，以體現他們的個人身份。品牌透過提供客製化服務和量身定制的體驗來與客戶建立更深的聯繫。

Personal Luxury Goods Market size was valued at USD 101.05 Billion in 2024 and is projected to reach USD 146.07 Billion by 2031 , growing at a CAGR of 5.2% from 2024 to 2031. Personal luxury goods refer to high-end consumer products that convey exclusivity, quality, and status. This category encompasses a wide range of items, including designer clothing, luxury handbags, fine jewelry, watches, and premium cosmetics, typically characterized by their superior craftsmanship and branding. Personal luxury goods are primarily marketed to affluent consumers who seek unique and prestigious items that reflect their lifestyle and social status. These products are often associated with personal expression and identity, making them popular in various markets, including fashion, beauty, and accessories, as consumers prioritize quality and brand heritage.

Global Personal Luxury Goods Market Dynamics

The key market dynamics that are shaping the global personal luxury goods market include:

Key Market Drivers

Rising Disposable Income:

Increasing disposable incomes in emerging markets are driving demand for personal luxury goods. Affluent consumers are more willing to spend on high-end products, contributing to market growth. India's per capita net national income at current prices was estimated at 1,72,000 INR (approximately $2,300) for 2022-23, showing a growth of 15.8% over the previous year, according to the Ministry of Statistics and Programme Implementation.

Changing Consumer Preferences:

Modern consumers are seeking unique and personalized luxury experiences, leading brands to innovate their offerings. This shift in preference towards exclusivity and craftsmanship fuels the luxury goods market. A 2023 survey by Bain & Company found that 70% of luxury consumers prefer brands that offer personalized products and experiences, up from 45% in 2018.

Growth of E-commerce:

The expansion of e-commerce platforms is making luxury goods more accessible to a broader audience. Online shopping allows consumers to explore high-end brands and products from the comfort of their homes, boosting sales. Online luxury sales accounted for 22% of total luxury sales in 2023, up from 12% in 2019, according to Bain & Company's Luxury Goods Worldwide Market Study.

Influence of Social Media:

Social media platforms play a significant role in shaping consumer perceptions of luxury brands. Influencer marketing and visually driven content help create aspirational lifestyles, increasing interest in personal luxury goods. A report by Influencer Marketing Hub in 2023 found that 92% of luxury brands use influencer marketing, with an average ROI of $5.78 for every dollar spent.

Increased Travel and Tourism:

The growth of international travel and tourism contributes to the luxury goods market as travelers often seek to purchase high-end products. Luxury shopping destinations attract tourists, further driving sales in this sector. The World Travel & Tourism Council projected that global travel and tourism would contribute USD 5 Trillion to the global economy in 2023, recovering to 95% of pre-pandemic levels.

Key Challenges:

Counterfeit Products:

The prevalence of counterfeit luxury goods poses a significant challenge to the market. Counterfeiting undermines brand integrity and can deter consumers from investing in authentic luxury items.

Changing Consumer Values:

A growing emphasis on sustainability and ethical consumption is shifting consumer priorities. Luxury brands that fail to adapt to these values may struggle to attract eco-conscious buyers.

Intense Competition:

The personal luxury goods market is highly competitive, with numerous brands vying for consumer attention. This intense competition can lead to price wars and dilute brand prestige, impacting profitability.

Shift in Spending Habits:

Younger consumers, particularly millennials and Gen Z, are prioritizing experiences over material possessions. This shift in spending habits may lead to decreased demand for traditional luxury goods, challenging brands to innovate.

Key Trends

Focus on Sustainability:

Sustainability is becoming a significant trend in the personal luxury goods market, as consumers increasingly prioritize ethical practices. Brands are adopting eco-friendly materials and transparent supply chains to appeal to environmentally conscious buyers.

Rise of Digital Engagement:

The integration of digital technology is transforming how luxury brands engage with consumers. Online platforms, augmented reality, and social media marketing are enhancing the shopping experience and attracting a younger demographic.

Personalization and Customization:

Consumers are seeking personalized and customized luxury products that reflect their individual identities. Brands are responding by offering bespoke services and tailored experiences, fostering deeper connections with their clientele.

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Global Personal Luxury Goods Market Regional Analysis

Here is a more detailed regional analysis of the global personal luxury goods market:

Asia Pacific

The Asia Pacific region is the dominant force in the personal luxury goods market due to the rapid economic growth, increasing disposable incomes, and a burgeoning middle class with a strong appetite for luxury brands. China, in particular, has become a powerhouse in luxury consumption, with its affluent consumers driving significant market growth.

According to the National Bureau of Statistics of China, the country's per capita disposable income reached 35,128 yuan (approximately $5,428) in 2021, a 9.1% increase from the previous year, fueling luxury purchases. Recently, LVMH reported a 34% increase in revenue in Asia (excluding Japan) for the first half of 2023, underscoring the region's pivotal role in the luxury goods market.

The rise of digital platforms and e-commerce in Asia Pacific has revolutionized the way luxury goods are marketed and sold, contributing to the region's market dominance. Countries like South Korea and Japan are at the forefront of digital innovation, influencing luxury retail strategies across the region.

The Japan External Trade Organization (JETRO) reported that the country's e-commerce market for fashion and luxury goods grew by 9.5% in 2022, reaching 2.1 trillion yen (approximately USD 7 Billion). In a significant move, Gucci recently launched its first-ever virtual world, "Gucci Town," on the Roblox platform, targeting young, tech-savvy Asian consumers and blending digital experiences with luxury brand engagement.

North America

North America's personal luxury goods market is experiencing significant growth, driven by a rising consumer base with increasing disposable income. According to the U.S. Bureau of Economic Analysis, personal income in the United States rose by 2.1% in July 2023, indicating more spending power among consumers. Major players like LVMH reported a strong performance in the region, with their Q2 2023 results highlighting a 25% increase in sales, reflecting a robust demand for luxury goods.

The shift towards online shopping has also propelled the personal luxury goods market in North America. A report by the National Retail Federation noted that e-commerce sales in the U.S. increased by 12% in 2022, showcasing consumers' preference for digital platforms. Brands such as Gucci have adapted by enhancing their online presence, launching exclusive digital collections that cater to tech-savvy luxury shoppers, contributing to their impressive sales growth.

Global Personal Luxury Goods Market: Segmentation Analysis

The Global Personal Luxury Goods Market is Segmented on the basis of Product Type, Sales Channel, End-User, and Geography.

Personal Luxury Goods Market, By Product Type

Watches & Jewelry
Perfumes & Cosmetics
Clothing

Based on Product Type, the Personal Luxury Goods Market is bifurcated into Watches & Jewelry, Perfumes & Cosmetics, and Clothing. In the personal luxury goods market, the watches and jewelry segment currently dominates, driven by a strong heritage of craftsmanship and significant consumer investment in luxury timepieces and fine jewelry. However, the perfumes and cosmetics segment is rapidly growing, propelled by increasing consumer interest in high-end beauty products and the rising trend of luxury self-care. This growth reflects a broader shift towards personal expression and self-indulgence, as consumers increasingly seek to enhance their beauty routines with premium offerings.

Personal Luxury Goods Market, By Sales Channel

Online
Offline

Based on Sales Channel, the Personal Luxury Goods Market is bifurcated into Online & Offline. In the personal luxury goods market, the offline segment currently dominates, as traditional retail stores provide customers with a tactile shopping experience and personalized service, which are highly valued in the luxury sector. However, the online segment is rapidly growing, driven by the increasing shift towards e-commerce, improved digital marketing strategies, and the convenience of online shopping. This trend reflects changing consumer behaviors, particularly among younger shoppers, who prioritize accessibility and the ability to browse a wider range of luxury products from the comfort of their homes.

Personal Luxury Goods Market, By End-User

Men
Women

Based on End-User, the Personal Luxury Goods Market is bifurcated into Men and Women. In the personal luxury goods market, the women segment currently dominates, driven by a strong demand for high-end fashion, accessories, and beauty products. However, the men segment is rapidly growing, fueled by increasing awareness of personal grooming and fashion among male consumers, as well as a broader acceptance of luxury items in men's wardrobes. This trend highlights a shift towards greater inclusivity in luxury markets, as brands expand their offerings to cater to the evolving tastes and preferences of male shoppers.

Personal Luxury Goods Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global Personal Luxury Goods Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the personal luxury goods market, Europe currently dominates, benefiting from its rich heritage in fashion and luxury brands, along with strong consumer demand from both local and international shoppers. However, the Asia Pacific region is the rapidly growing segment, driven by rising disposable incomes, a burgeoning middle class, and increasing interest in luxury products among younger consumers. This growth reflects a significant shift in global luxury consumption patterns, as brands expand their presence in this dynamic and high-potential market.

Key Players

The "Global Personal Luxury Goods Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Rolex SA, Kering SA, LOreal Group, PRADA Group, Coty, Inc., Ralph Lauren Corp, Shiseido Company, Luxottica Group, Swatch Group, and Hermes International.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Personal Luxury Goods Market Key Developments

In October 2023, LVMH announced the opening of a flagship store in Tokyo, featuring exclusive collections and immersive brand experiences to enhance customer engagement in the personal luxury segment.
In September 2023, Gucci launched a sustainable luxury line, focusing on eco-friendly materials and practices, aiming to attract environmentally conscious consumers in the personal luxury goods market.

1 INTRODUCTION OF GLOBAL PERSONAL LUXURY GOODS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL PERSONAL LUXURY GOODS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL PERSONAL LUXURY GOODS MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Watches & Jewelry
5.3 Perfumes & Cosmetics
5.4 Clothing
5.5 Others

6 GLOBAL PERSONAL LUXURY GOODS MARKET, BY SALES CHANNEL

6.1 Overview
6.2 Online
6.3 Offline

7 GLOBAL PERSONAL LUXURY GOODS MARKET, BY END USER

7.1 Overview
7.2 Men
7.3 Women

8 GLOBAL PERSONAL LUXURY GOODS MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East and Africa

9 GLOBAL PERSONAL LUXURY GOODS MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Kering SA
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 LOreal Group
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 PRADA Group
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Ralph Lauren Corp
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Swatch Group
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Shiseido Company
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Hermens International
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Luxottica Group
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Rolex SA
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Coty Inc.
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments