社群媒體分析全球市場 2024-2028

社群媒體分析市場預計在 2023 年至 2028 年期間成長 140.099 億美元，預測期內複合年成長率為 31.33%。

該報告包括對社群媒體分析市場的總體分析、市場規模/預測、趨勢、成長促進因素、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。該市場的促進因素包括資料的可用性和複雜性不斷提高、視覺和圖像分析的日益採用以及社交媒體分析與行銷自動化和 CRM 的整合。

該研究指出，高級定位選項的使用迅速增加是推動未來幾年社交媒體分析市場成長的關鍵因素之一。此外，多通路分析平台的出現、社交聆聽和情緒分析的興起將帶來巨大的市場需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第3章 市場規模評估

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 2018-2022 年全球社群媒體分析市場
• 2018-2022 年按應用分類的細分市場分析
• 2018-2022 年最終用戶細分分析
• 2018-2022 年按發展分類的細分市場分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第6章市場細分：按應用

• 市場區隔
• 比較：按應用
• 銷售與行銷管理：2023-2028 年市場規模與預測
• 顧客體驗管理：2023-2028 年市場規模與預測
• 競爭資訊：2023-2028年市場規模與預測
• 風險管理：2023-2028 年市場規模與預測
• 公共與執法：2023-2028 年市場規模與預測
• 市場機會：依應用分類

第7章 市場區隔：依最終用戶

• 市場區隔
• 比較：按最終用戶
• 零售：2023-2028 年市場規模與預測
• 政府：2023-2028 年市場規模與預測
• 媒體與娛樂：2023-2028 年市場規模與預測
• 旅遊：2023-2028 年市場規模與預測
• 其他：2023-2028年市場規模與預測
• 市場機會：依最終用戶分類

第 8 章 市場區隔：依部署

• 市場區隔
• 比較：按部署
• 本地：2023-2028 年市場規模與預測
• 雲端：2023-2028 年市場規模與預測
• 市場機會：按部署

第9章 客戶狀況

• 客戶狀況概覽

第10章 地區情勢

• 區域細分
• 區域比較
• 北美：2023-2028 年市場規模與預測
• 亞太地區：2023-2028 年市場規模與預測
• 歐洲：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 美國：2023-2028 年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 英國：2023-2028 年市場規模與預測
• 日本：2023-2028年市場規模與預測
• 德國：2023-2028 年市場規模與預測
• 市場機會：依地區狀況

第11章 促進因素、挑戰、機會與限制因素

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機會與限制

第12章競爭格局

• 概述
• 競爭格局
• 混亂的情況
• 產業風險

第13章 競爭分析

• 公司簡介
• 公司市場定位
• Adobe Inc.
• Agorapulse SAS
• Cision US Inc.
• Digimind
• GoodData Corp.
• International Business Machines Corp.
• Khoros LLC
• Meltwater NV
• NetBase Solutions Inc.
• Oracle Corp.
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• Sprout Social Inc.
• Talkwalker Sarl

第14章附錄

The social media analytics market is forecasted to grow by USD 14009.9 mn during 2023-2028, accelerating at a CAGR of 31.33% during the forecast period. The report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, increasing adoption of visual and image analytics, and integration of social media analytics with marketing automation and crm.

Technavio's social media analytics market is segmented as below:

By Application

• Sales and marketing management
• Customer experience management
• Competitive intelligence
• Risk management
• Public safety and law enforcement

By End-user

• Retail
• Government
• Media and entertainment
• Travel
• Others

By Deployment

• On-premise
• Cloud

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the surging use of advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, emergence of multichannel analytics platform and rise of social listening and sentiment analysis will lead to sizable demand in the market.

The report on the social media analytics market covers the following areas:

• Social media analytics market sizing
• Social media analytics market forecast
• Social media analytics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl. Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Social Media Analytics Market 2018 - 2022
  • Historic Market Size - Data Table on Global Social Media Analytics Market 2018 - 2022 ($ million)
• 4.2 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.3 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.4 Deployment segment analysis 2018 - 2022
  • Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
• 4.5 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.6 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 6.3 Sales and marketing management - Market size and forecast 2023-2028
  • Chart on Sales and marketing management - Market size and forecast 2023-2028 ($ million)
  • Data Table on Sales and marketing management - Market size and forecast 2023-2028 ($ million)
  • Chart on Sales and marketing management - Year-over-year growth 2023-2028 (%)
  • Data Table on Sales and marketing management - Year-over-year growth 2023-2028 (%)
• 6.4 Customer experience management - Market size and forecast 2023-2028
  • Chart on Customer experience management - Market size and forecast 2023-2028 ($ million)
  • Data Table on Customer experience management - Market size and forecast 2023-2028 ($ million)
  • Chart on Customer experience management - Year-over-year growth 2023-2028 (%)
  • Data Table on Customer experience management - Year-over-year growth 2023-2028 (%)
• 6.5 Competitive intelligence - Market size and forecast 2023-2028
  • Chart on Competitive intelligence - Market size and forecast 2023-2028 ($ million)
  • Data Table on Competitive intelligence - Market size and forecast 2023-2028 ($ million)
  • Chart on Competitive intelligence - Year-over-year growth 2023-2028 (%)
  • Data Table on Competitive intelligence - Year-over-year growth 2023-2028 (%)
• 6.6 Risk management - Market size and forecast 2023-2028
  • Chart on Risk management - Market size and forecast 2023-2028 ($ million)
  • Data Table on Risk management - Market size and forecast 2023-2028 ($ million)
  • Chart on Risk management - Year-over-year growth 2023-2028 (%)
  • Data Table on Risk management - Year-over-year growth 2023-2028 (%)
• 6.7 Public safety and law enforcement - Market size and forecast 2023-2028
  • Chart on Public safety and law enforcement - Market size and forecast 2023-2028 ($ million)
  • Data Table on Public safety and law enforcement - Market size and forecast 2023-2028 ($ million)
  • Chart on Public safety and law enforcement - Year-over-year growth 2023-2028 (%)
  • Data Table on Public safety and law enforcement - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 7.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 7.3 Retail - Market size and forecast 2023-2028
  • Chart on Retail - Market size and forecast 2023-2028 ($ million)
  • Data Table on Retail - Market size and forecast 2023-2028 ($ million)
  • Chart on Retail - Year-over-year growth 2023-2028 (%)
  • Data Table on Retail - Year-over-year growth 2023-2028 (%)
• 7.4 Government - Market size and forecast 2023-2028
  • Chart on Government - Market size and forecast 2023-2028 ($ million)
  • Data Table on Government - Market size and forecast 2023-2028 ($ million)
  • Chart on Government - Year-over-year growth 2023-2028 (%)
  • Data Table on Government - Year-over-year growth 2023-2028 (%)
• 7.5 Media and entertainment - Market size and forecast 2023-2028
  • Chart on Media and entertainment - Market size and forecast 2023-2028 ($ million)
  • Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ million)
  • Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
  • Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
• 7.6 Travel - Market size and forecast 2023-2028
  • Chart on Travel - Market size and forecast 2023-2028 ($ million)
  • Data Table on Travel - Market size and forecast 2023-2028 ($ million)
  • Chart on Travel - Year-over-year growth 2023-2028 (%)
  • Data Table on Travel - Year-over-year growth 2023-2028 (%)
• 7.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

8 Market Segmentation by Deployment

• 8.1 Market segments
  • Chart on Deployment - Market share 2023-2028 (%)
  • Data Table on Deployment - Market share 2023-2028 (%)
• 8.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 8.3 On-premises - Market size and forecast 2023-2028
  • Chart on On-premises - Market size and forecast 2023-2028 ($ million)
  • Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
  • Chart on On-premises - Year-over-year growth 2023-2028 (%)
  • Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• 8.4 Cloud - Market size and forecast 2023-2028
  • Chart on Cloud - Market size and forecast 2023-2028 ($ million)
  • Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
  • Chart on Cloud - Year-over-year growth 2023-2028 (%)
  • Data Table on Cloud - Year-over-year growth 2023-2028 (%)
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)
  • Data Table on Market opportunity by Deployment ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 10.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 10.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 10.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 10.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 10.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 10.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 10.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 10.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 10.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 10.11 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 10.12 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 10.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Opportunity/Restraints

• 11.1 Market drivers
• 11.2 Market challenges
• 11.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 11.4 Market opportunities/restraints

12 Competitive Landscape

• 12.1 Overview
• 12.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 12.3 Landscape disruption
  • Overview on factors of disruption
• 12.4 Industry risks
  • Impact of key risks on business

13 Competitive Analysis

• 13.1 Companies profiled
  • Companies covered
• 13.2 Market positioning of companies
  • Matrix on companies position and classification
• 13.3 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 13.4 Agorapulse SAS
  • Agorapulse SAS - Overview
  • Agorapulse SAS - Product / Service
  • Agorapulse SAS - Key offerings
• 13.5 Cision US Inc.
  • Cision US Inc. - Overview
  • Cision US Inc. - Product / Service
  • Cision US Inc. - Key offerings
• 13.6 Digimind
  • Digimind - Overview
  • Digimind - Product / Service
  • Digimind - Key offerings
• 13.7 GoodData Corp.
  • GoodData Corp. - Overview
  • GoodData Corp. - Product / Service
  • GoodData Corp. - Key offerings
• 13.8 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
• 13.9 Khoros LLC
  • Khoros LLC - Overview
  • Khoros LLC - Product / Service
  • Khoros LLC - Key offerings
• 13.10 Meltwater NV
  • Meltwater NV - Overview
  • Meltwater NV - Product / Service
  • Meltwater NV - Key offerings
• 13.11 NetBase Solutions Inc.
  • NetBase Solutions Inc. - Overview
  • NetBase Solutions Inc. - Product / Service
  • NetBase Solutions Inc. - Key offerings
• 13.12 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 13.13 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 13.14 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 13.15 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
• 13.16 Sprout Social Inc.
  • Sprout Social Inc. - Overview
  • Sprout Social Inc. - Product / Service
  • Sprout Social Inc. - Key offerings
• 13.17 Talkwalker Sarl
  • Talkwalker Sarl - Overview
  • Talkwalker Sarl - Product / Service
  • Talkwalker Sarl - Key offerings

14 Appendix

• 14.1 Scope of the report
• 14.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 14.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 14.4 Research methodology
  • Research methodology
• 14.5 Data procurement
  • Information sources
• 14.6 Data validation
  • Data validation
• 14.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 14.8 Data synthesis
  • Data synthesis
• 14.9 360 degree market analysis
  • 360 degree market analysis
• 14.10 List of abbreviations
  • List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits8: Executive Summary - Chart on Incremental Growth
• Exhibits9: Executive Summary - Data Table on Incremental Growth
• Exhibits10: Executive Summary - Chart on Company Market Positioning
• Exhibits11: Parent Market
• Exhibits12: Data Table on - Parent Market
• Exhibits13: Market characteristics analysis
• Exhibits14: Value Chain Analysis
• Exhibits15: Offerings of companies included in the market definition
• Exhibits16: Market segments
• Exhibits17: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits18: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits19: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits20: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits21: Historic Market Size - Data Table on Global Social Media Analytics Market 2018 - 2022 ($ million)
• Exhibits22: Historic Market Size - Application Segment 2018 - 2022 ($ million)
• Exhibits23: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• Exhibits24: Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
• Exhibits25: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• Exhibits26: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• Exhibits27: Five forces analysis - Comparison between 2023 and 2028
• Exhibits28: Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits29: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits30: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits31: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits32: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits33: Chart on Market condition - Five forces 2023 and 2028
• Exhibits34: Chart on Application - Market share 2023-2028 (%)
• Exhibits35: Data Table on Application - Market share 2023-2028 (%)
• Exhibits36: Chart on Comparison by Application
• Exhibits37: Data Table on Comparison by Application
• Exhibits38: Chart on Sales and marketing management - Market size and forecast 2023-2028 ($ million)
• Exhibits39: Data Table on Sales and marketing management - Market size and forecast 2023-2028 ($ million)
• Exhibits40: Chart on Sales and marketing management - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Sales and marketing management - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Customer experience management - Market size and forecast 2023-2028 ($ million)
• Exhibits43: Data Table on Customer experience management - Market size and forecast 2023-2028 ($ million)
• Exhibits44: Chart on Customer experience management - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Customer experience management - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Competitive intelligence - Market size and forecast 2023-2028 ($ million)
• Exhibits47: Data Table on Competitive intelligence - Market size and forecast 2023-2028 ($ million)
• Exhibits48: Chart on Competitive intelligence - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Competitive intelligence - Year-over-year growth 2023-2028 (%)
• Exhibits50: Chart on Risk management - Market size and forecast 2023-2028 ($ million)
• Exhibits51: Data Table on Risk management - Market size and forecast 2023-2028 ($ million)
• Exhibits52: Chart on Risk management - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Risk management - Year-over-year growth 2023-2028 (%)
• Exhibits54: Chart on Public safety and law enforcement - Market size and forecast 2023-2028 ($ million)
• Exhibits55: Data Table on Public safety and law enforcement - Market size and forecast 2023-2028 ($ million)
• Exhibits56: Chart on Public safety and law enforcement - Year-over-year growth 2023-2028 (%)
• Exhibits57: Data Table on Public safety and law enforcement - Year-over-year growth 2023-2028 (%)
• Exhibits58: Market opportunity by Application ($ million)
• Exhibits59: Data Table on Market opportunity by Application ($ million)
• Exhibits60: Chart on End-user - Market share 2023-2028 (%)
• Exhibits61: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits62: Chart on Comparison by End-user
• Exhibits63: Data Table on Comparison by End-user
• Exhibits64: Chart on Retail - Market size and forecast 2023-2028 ($ million)
• Exhibits65: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
• Exhibits66: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits68: Chart on Government - Market size and forecast 2023-2028 ($ million)
• Exhibits69: Data Table on Government - Market size and forecast 2023-2028 ($ million)
• Exhibits70: Chart on Government - Year-over-year growth 2023-2028 (%)
• Exhibits71: Data Table on Government - Year-over-year growth 2023-2028 (%)
• Exhibits72: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ million)
• Exhibits73: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ million)
• Exhibits74: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits75: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits76: Chart on Travel - Market size and forecast 2023-2028 ($ million)
• Exhibits77: Data Table on Travel - Market size and forecast 2023-2028 ($ million)
• Exhibits78: Chart on Travel - Year-over-year growth 2023-2028 (%)
• Exhibits79: Data Table on Travel - Year-over-year growth 2023-2028 (%)
• Exhibits80: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits81: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits82: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits83: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits84: Market opportunity by End-user ($ million)
• Exhibits85: Data Table on Market opportunity by End-user ($ million)
• Exhibits86: Chart on Deployment - Market share 2023-2028 (%)
• Exhibits87: Data Table on Deployment - Market share 2023-2028 (%)
• Exhibits88: Chart on Comparison by Deployment
• Exhibits89: Data Table on Comparison by Deployment
• Exhibits90: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
• Exhibits91: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
• Exhibits92: Chart on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits93: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits94: Chart on Cloud - Market size and forecast 2023-2028 ($ million)
• Exhibits95: Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
• Exhibits96: Chart on Cloud - Year-over-year growth 2023-2028 (%)
• Exhibits97: Data Table on Cloud - Year-over-year growth 2023-2028 (%)
• Exhibits98: Market opportunity by Deployment ($ million)
• Exhibits99: Data Table on Market opportunity by Deployment ($ million)
• Exhibits100: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits101: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits102: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits103: Chart on Geographic comparison
• Exhibits104: Data Table on Geographic comparison
• Exhibits105: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits106: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits107: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits108: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits109: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits110: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits111: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits112: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits113: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits114: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits115: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits116: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits117: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits118: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits119: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits120: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits121: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits122: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits123: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits124: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits125: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibits126: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibits127: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits128: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits129: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibits130: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibits131: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits132: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits133: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits134: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits135: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits136: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits137: Chart on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibits138: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibits139: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits140: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits141: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits142: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits143: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits144: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits145: Market opportunity By Geographical Landscape ($ million)
• Exhibits146: Data Tables on Market opportunity By Geographical Landscape ($ million)
• Exhibits147: Impact of drivers and challenges in 2023 and 2028
• Exhibits148: Overview on criticality of inputs and factors of differentiation
• Exhibits149: Overview on factors of disruption
• Exhibits150: Impact of key risks on business
• Exhibits151: Companies covered
• Exhibits152: Matrix on companies position and classification
• Exhibits153: Adobe Inc. - Overview
• Exhibits154: Adobe Inc. - Business segments
• Exhibits155: Adobe Inc. - Key news
• Exhibits156: Adobe Inc. - Key offerings
• Exhibits157: Adobe Inc. - Segment focus
• Exhibits158: Agorapulse SAS - Overview
• Exhibits159: Agorapulse SAS - Product / Service
• Exhibits160: Agorapulse SAS - Key offerings
• Exhibits161: Cision US Inc. - Overview
• Exhibits162: Cision US Inc. - Product / Service
• Exhibits163: Cision US Inc. - Key offerings
• Exhibits164: Digimind - Overview
• Exhibits165: Digimind - Product / Service
• Exhibits166: Digimind - Key offerings
• Exhibits167: GoodData Corp. - Overview
• Exhibits168: GoodData Corp. - Product / Service
• Exhibits169: GoodData Corp. - Key offerings
• Exhibits170: International Business Machines Corp. - Overview
• Exhibits171: International Business Machines Corp. - Business segments
• Exhibits172: International Business Machines Corp. - Key news
• Exhibits173: International Business Machines Corp. - Key offerings
• Exhibits174: International Business Machines Corp. - Segment focus
• Exhibits175: Khoros LLC - Overview
• Exhibits176: Khoros LLC - Product / Service
• Exhibits177: Khoros LLC - Key offerings
• Exhibits178: Meltwater NV - Overview
• Exhibits179: Meltwater NV - Product / Service
• Exhibits180: Meltwater NV - Key offerings
• Exhibits181: NetBase Solutions Inc. - Overview
• Exhibits182: NetBase Solutions Inc. - Product / Service
• Exhibits183: NetBase Solutions Inc. - Key offerings
• Exhibits184: Oracle Corp. - Overview
• Exhibits185: Oracle Corp. - Business segments
• Exhibits186: Oracle Corp. - Key news
• Exhibits187: Oracle Corp. - Key offerings
• Exhibits188: Oracle Corp. - Segment focus
• Exhibits189: Salesforce Inc. - Overview
• Exhibits190: Salesforce Inc. - Product / Service
• Exhibits191: Salesforce Inc. - Key news
• Exhibits192: Salesforce Inc. - Key offerings
• Exhibits193: SAP SE - Overview
• Exhibits194: SAP SE - Business segments
• Exhibits195: SAP SE - Key news
• Exhibits196: SAP SE - Key offerings
• Exhibits197: SAP SE - Segment focus
• Exhibits198: SAS Institute Inc. - Overview
• Exhibits199: SAS Institute Inc. - Product / Service
• Exhibits200: SAS Institute Inc. - Key news
• Exhibits201: SAS Institute Inc. - Key offerings
• Exhibits202: Sprout Social Inc. - Overview
• Exhibits203: Sprout Social Inc. - Product / Service
• Exhibits204: Sprout Social Inc. - Key offerings
• Exhibits205: Talkwalker Sarl - Overview
• Exhibits206: Talkwalker Sarl - Product / Service
• Exhibits207: Talkwalker Sarl - Key offerings
• Exhibits208: Inclusions checklist
• Exhibits209: Exclusions checklist
• Exhibits210: Currency conversion rates for US$
• Exhibits211: Research methodology
• Exhibits212: Information sources
• Exhibits213: Data validation
• Exhibits214: Validation techniques employed for market sizing
• Exhibits215: Data synthesis
• Exhibits216: 360 degree market analysis
• Exhibits217: List of abbreviations