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社群媒體分析的全球市場：按產品（解決方案、服務）、按分析類型、按業務功能（行銷、銷售和潛在客戶開發、財務、客戶服務、人力資源、業務）、按行業、按地區- 到2028 年預測
市場調查報告書
商品編碼
1419619

社群媒體分析的全球市場：按產品（解決方案、服務）、按分析類型、按業務功能（行銷、銷售和潛在客戶開發、財務、客戶服務、人力資源、業務）、按行業、按地區- 到2028 年預測

Social Media Analytics Market by Offering (Solution and Services), Analytics Type, Business Function (Marketing, Sales and Lead Generation, Finance, Customer Service, Human Resource, Operations), Vertical and Region - Global Forecast to 2028
出版日期: | 出版商: MarketsandMarkets | 英文 343 Pages | 訂單完成後即時交付

價格
簡介目錄
調查範圍
調查年份 2019-2028
基準年 2022年
預測期 2023-2028
目標數 10億美元
按細分市場 按產品、依分析類型、依業務功能、按行業、按地區
目標區域 北美、歐洲、亞太地區、中東/非洲、拉丁美洲

全球社群媒體分析市場規模預計將從 2023 年的 48 億美元成長到 2028 年的 146 億美元，預測期內複合年成長率為 24.9%。

社群媒體分析在社群媒體聆聽和監控領域中發揮著重要作用。這使得企業能夠即時追蹤績效，從而更輕鬆地快速回應新出現的趨勢和問題。透過提供重要的績效指標（例如參與率和轉換資料），分析可以幫助企業完善策略以獲得最佳結果。此外，您可以將您的績效與行業標準進行比較，並獲得寶貴的改進見解。透過人口統計和偏好洞察，受眾分析也變得更加有效，從而允許客製化內容和參與方法。

透過社群媒體分析的整合，媒體和娛樂 (M&E) 產業正在經歷強勁成長。這些工具使企業能夠深入了解受眾偏好，從而創建個人化內容和有針對性的行銷宣傳活動。社群媒體分析使媒體和娛樂公司能夠即時評估促銷的有效性、最佳化商業化戰略並識別全球趨勢。這種資料主導的方法不僅可以加強您的內容策略，還可以促進快速調整以滿足受眾的期望。

公司擴大將社群媒體分析涵蓋其行銷部門，以提高策略決策和宣傳活動有效性。市場區隔利用分析根據人口統計、興趣和行為對目標受眾進行精細細分，從而實現量身定做的宣傳活動。透過分析即時監控宣傳活動效果，您可以快速調整廣告創新和預算，以最佳化整體效果。透過分析進一步增強影響者行銷，幫助識別與您的目標市場相符的影響者並追蹤他們對品牌知名度的影響。透過分析簡化競爭分析，以幫助負責人對其策略進行基準測試並確定內容差距。透過在行銷中採用社群媒體分析，企業可以透過快速回應回饋來更有效地與客戶互動，最終提高客戶滿意度和忠誠度。

該報告研究了全球社交媒體分析市場，包括按產品、分析類型、業務功能、行業、地區和參與市場的公司概況分類的趨勢。

目錄

第1章簡介

第2章調查方法

第3章執行摘要

第 4 章重要考察

第5章市場概況及產業趨勢

  • 介紹
  • 市場動態
  • 技術分析
  • 投資形勢
  • 案例研究分析
  • 社群媒體分析市場的演變
  • 生態系/市場地圖
  • 關稅和監管狀況
  • 價值鏈分析
  • 波特五力分析
  • 主要相關人員和採購標準
  • 重大會議及活動
  • 價格分析
  • 貿易分析
  • 影響客戶業務的趨勢/干擾
  • 社群媒體分析市場經營模式
  • 專利分析
  • 社群媒體分析市場最佳實踐
  • 社群媒體分析市場的技術藍圖
  • 免費與付費社群媒體分析工具
  • 使用社群媒體分析的關鍵領域

第6章 社群媒體分析市場（按產品）

  • 介紹
  • 解決方案
  • 服務

第 7 章 社群媒體分析市場（依分析類型）

  • 介紹
    • 分析類型：市場促進因素
  • 預測分析
  • 指示性分析
  • 診斷分析
  • 說明分析

第 8 章 社群媒體分析市場（按業務功能）

  • 介紹
  • 行銷
  • 銷售和潛在客戶開發
  • 金融
  • 業務
  • 人力資源
  • 客戶服務

第 9 章社群媒體分析市場（按行業）

  • 介紹
  • BFSI
  • 零售與電子商務
  • 政府和國防
  • 旅行和招待
  • 醫療保健和生命科學
  • 媒體和娛樂
  • 電訊
  • 能源和公共
  • 教育
  • 其他

第 10 章 社群媒體分析市場（按地區）

  • 介紹
  • 北美洲
  • 歐洲
  • 亞太地區
  • 中東/非洲
  • 拉丁美洲

第11章競爭形勢

  • 概述
  • 主要參與企業的策略
  • 收益分析
  • 市場佔有率分析
  • 品牌/產品比較分析
  • 關鍵供應商評估和財務指標
  • 企業評價矩陣
  • Start-Ups/小型企業評估矩陣
  • 競爭格局及趨勢

第12章 公司簡介

  • 介紹
  • 主要參與企業
    • IBM
    • GOOGLE
    • ORACLE
    • SALESFORCE
    • ADOBE
    • SPROUT SOCIAL
    • SAS
    • DIGIMIND
    • TALKWALKER
    • HOOTSUITE
    • GOODDATA
    • MELTWATER
    • SENDIBLE
    • AGORAPULSE
    • KEYHOLE
    • KHOROS
    • SOCIALPILOT
    • CISION
    • QUALITRICS
  • 其他公司
    • TAILWIND
    • BRAND24
    • SOTRENDER
    • RIVAL IQ
    • FACELIFT
    • EMPLIFI
    • OKTOPOST
    • SIMPLIFY360
    • FRROLE
    • MAVSOCIAL
    • HEURITECH
    • KONNECT INSIGHTS
    • BUFFER
    • HUBSPOT
    • DATABOX
    • SEMRUSH
  • Start-Ups/小型企業
    • AWARIO
    • MNEMONIC AI
    • LUCIDYA
    • CATALYTICS DATUM
    • DASH HUSDSON

第13章 鄰近及相關市場

第14章附錄

簡介目錄
Product Code: TC 2648

Report Description

Scope of the Report
Years Considered for the Study2019-2028
Base Year2022
Forecast Period2023-2028
Units ConsideredUSD Billion
SegmentsBy Offering, Analytics Type, Business Functions, Verticals, and Region
Regions coveredNorth America, Europe, Asia Pacific, Middle East & Africa, and Latin America

The global market for Social Media Analytics is projected to grow from USD 4.8 billion in 2023 to USD 14.6 billion by 2028, at a CAGR of 24.9% during the forecast period. Social media analytics plays a significant role in the world of social media listening and monitoring. It allows businesses to track their performance in real time, making it easier to respond promptly to emerging trends and issues. By providing crucial performance metrics such as engagement rates and conversion data, analytics helps businesses refine their strategies for optimal results. Furthermore, it enables businesses to compare their performance against industry standards and gain valuable insights for improvement. Audience analysis is also made more effective through demographic and preference insights, enabling tailored content and engagement approaches.

"The media & entertainment vertical is projected to hold the largest CAGR during the forecast period."

The Media and Entertainment (M&E) sector is undergoing robust growth through the integration of social media analytics. By using these tools, companies gain valuable insights into audience preferences, enabling personalized content creation and targeted marketing campaigns. Social media analytics empower M&E firms to assess the effectiveness of promotions in real time, optimize monetization strategies, and identify global trends. This data-driven approach not only enhances content strategies but also facilitates quick adjustments to meet audience expectations.

"Among business functions, Marketing to account for the largest market during the forecast period."

Businesses are increasingly adopting social media analytics within their marketing functions to enhance strategic decision-making and campaign effectiveness. Marketers utilize analytics to finely segment their target audience based on demographics, interests, and behavior, allowing for tailored campaigns. Real-time monitoring of campaign performance through analytics enables quick adjustments to ad creatives and budgets, optimizing overall impact. Influencer marketing is amplified as analytics assist in identifying influencers aligned with the target market and tracking their impact on brand visibility. Competitor analysis is streamlined through analytics, aiding marketers in benchmarking their strategies and identifying content gaps. The adoption of social media analytics in marketing enables businesses to engage with customers more effectively by responding promptly to feedback, ultimately enhancing customer satisfaction and loyalty.

"Among analytics type, descriptive analytics is anticipated to account for the largest market share during the forecast period."

The integration of social media analytics has catalyzed the growth of descriptive analytics across industries. This centered on analyzing historical data, proves invaluable in evaluating past social media performance. Organizations leverage descriptive analytics to assess engagement metrics, optimize content creation, and segment audiences based on demographics and preferences. It plays a crucial role in refining marketing strategies by analyzing the success of previous campaigns, benchmarking against competitors, and identifying trends in user behavior.

"North America to account for the largest market size during the forecast period."

North America is actively investing in the social media analytics market, reflecting a growing emphasis on leveraging data for strategic insights. The North American region is playing a significant role in the expansion of the market, as businesses across various industries are investing heavily. The trend is being driven by the increasing demand for advanced analytics tools that can extract actionable intelligence from social media platforms. Companies are allocating substantial budgets to enhance their capabilities in sentiment analysis, customer behavior tracking, and market trend identification. This shift highlights the importance of data-driven decision-making in the rapidly evolving landscape of social media analytics.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Social Media Analytics market.

  • By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
  • By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
  • By Region: North America: 40%, Europe: 20%, APAC: 30%, MEA: 5%, Latin America: 5%

Major vendors offering Social Media Analytics solutions and services across the globe are IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (Norway), Khoros (US), Sprout Social (US), Cision (US), Dash Husdson (Canada), Brand24 (US), Sotrender (Poland), Rival IQ (US), Facelift (Germany), Emplifi (US), SocialPilot (US), Agorapulse (France), Keyhole (Denmark), Sendible (UK), Buffer (US), Hubspot (US), Databox (US), Tailwind (US), Semrush (US), Awario (US), Oktopost (Israel), Simplify360 (US), Frrole (India), Mavsocial (US), Heuritech (France), Mnemonic Ai (US), Konnect Insights (India), Lucidya (Saudi Arabia), and Catalytics Datum (India)

Research Coverage

The market study covers Social Media Analytics across segments. It aims to estimate the market size and the growth potential across different segments, such as offering, analytics type, business function, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for Social Media Analytics and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (Rising number of social media users, Increased focus on the market and competitive intelligence, Rising need for social media measurement to enhance the customer experience), restraints (Complexities in the analytical workflow, Insufficient proficiency in analytical capabilities), opportunities (Voluminous data generation through social media platforms, Rising cloud adoption trends), and challenges (Lack of standard measures for social media analytics, Lack of a single solution to manage the increasing unstructured data)
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new solutions & service launches in the Social Media Analytics market.
  • Market Development: Comprehensive information about lucrative markets - the report analyses the Social Media Analytics market across varied regions.
  • Market Diversification: Exhaustive information about new solutions & services, untapped geographies, recent developments, and investments in Social Media Analytics market strategies; the report also helps stakeholders understand the pulse of the Social Media Analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as IBM (US), Oracle (US), Google (US), SproutSocial (US), Salesforce (US), and others in the Social Media Analytics market

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATIONS
    • 1.3.2 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
    • TABLE 1 USD EXCHANGE RATE, 2020-2022
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES
    • 1.6.1 RECESSION IMPACT

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
    • TABLE 2 PRIMARY INTERVIEWS
      • 2.1.2.1 Breakup of primary profiles
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 2 SOCIAL MEDIA ANALYTICS MARKET: DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY-SIDE) - REVENUE OF SOLUTIONS/SERVICES OF SOCIAL MEDIA ANALYTICS MARKET
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES
    • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES
    • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4 - BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA ANALYTICS THROUGH OVERALL SOCIAL MEDIA ANALYTICS SPENDING
  • 2.4 MARKET FORECAST
    • TABLE 3 FACTOR ANALYSIS
  • 2.5 STUDY ASSUMPTIONS
  • 2.6 STUDY LIMITATIONS
  • 2.7 IMPACT OF RECESSION ON GLOBAL SOCIAL MEDIA ANALYTICS MARKET
    • TABLE 4 RECESSION IMPACT ON SOCIAL MEDIA ANALYTICS MARKET

3 EXECUTIVE SUMMARY

    • TABLE 5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2019-2022 (USD MILLION Y-O-Y%)
    • TABLE 6 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2023-2028 (USD MILLION Y-O-Y%)
    • FIGURE 8 SOLUTIONS SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023
    • FIGURE 9 SOCIAL LISTENING AND MONITORING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
    • FIGURE 10 CLOUD SEGMENT DOMINATED OVERALL MARKET IN 2023
    • FIGURE 11 PUBLIC SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
    • FIGURE 12 PROFESSIONAL SERVICES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023
    • FIGURE 13 CONSULTING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
    • FIGURE 14 DESCRIPTIVE ANALYTICS SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
    • FIGURE 15 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
    • FIGURE 16 TRAVEL & HOSPITALITY SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
    • FIGURE 17 MEDIA & ENTERTAINMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 18 NORTH AMERICA ACCOUNTED FOR LARGEST SHARE OF SOCIAL MEDIA ANALYTICS MARKET IN 2023

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN SOCIAL MEDIA ANALYTICS MARKET
    • FIGURE 19 RISING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE AND UNDERSTANDING CUSTOMER SENTIMENTS TO DRIVE MARKET
  • 4.2 SOCIAL MEDIA ANALYTICS MARKET: TOP THREE BUSINESS FUNCTIONS
    • FIGURE 20 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • 4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING AND KEY BUSINESS FUNCTIONS
    • FIGURE 21 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN NORTH AMERICA
  • 4.4 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
    • FIGURE 22 NORTH AMERICA ACCOUNTED FOR LARGEST MARKET SHARE IN 2023

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN SOCIAL MEDIA ANALYTICS MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Rising number of social media users
      • 5.2.1.2 Growing focus of organizations to gain competitive intelligence
      • 5.2.1.3 Rising need for social media measurement to enhance customer experience
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Complexities in analytical workflow
      • 5.2.2.2 Lack of analytical skillsets
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Voluminous data generation through social media platforms
      • 5.2.3.2 Rising cloud adoption trends
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Lack of standard measures for social media analytics
      • 5.2.4.2 Lack of single solution to manage increasing unstructured data
  • 5.3 TECHNOLOGY ANALYSIS
    • 5.3.1 KEY TECHNOLOGIES
      • 5.3.1.1 Artificial intelligence (AI)
      • 5.3.1.2 Blockchain
      • 5.3.1.3 Edge computing
      • 5.3.1.4 Big data
    • 5.3.2 COMPLIMENTARY TECHNOLOGIES
      • 5.3.2.1 IoT
      • 5.3.2.2 Robotic process automation (RPA)
      • 5.3.2.3 AR/VR
    • 5.3.3 ADJACENT TECHNOLOGY
      • 5.3.3.1 Quantum computing
      • 5.3.3.2 Cloud computing
  • 5.4 INVESTMENT LANDSCAPE
    • FIGURE 24 LEADING GLOBAL SOCIAL MEDIA ANALYTICS STARTUPS, BY NUMBER OF INVESTORS AND FUNDING ROUNDS (2023)
  • 5.5 CASE STUDY ANALYSIS
    • 5.5.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
      • 5.5.1.1 Use Case 1: TDECU used Clarabridge Interaction analysis to enhance customer experience and sort soiled data
    • 5.5.2 TELECOMMUNICATIONS
      • 5.5.2.1 Use Case 2: Sky used Clarabridge Engagement to enhance customer experience
    • 5.5.3 HOSPITALITY
      • 5.5.3.1 Use Case 3: NH Group used Digimind Social monitoring and listening to understand consumer behavior
    • 5.5.4 RETAIL & ECOMMERCE
      • 5.5.4.1 Use Case 4: Carrefour used Digimind Social for brand reputation, monitoring, and understanding consumer preferences
    • 5.5.5 GOVERNMENT
      • 5.5.5.1 Use Case 5: World Business Chicago (WBC) used Sprout Social's analytics features to expand its digital presence
    • 5.5.6 MEDIA & ENTERTAINMENT
      • 5.5.6.1 Use Case 6: BBC used Khoros Platform to track performance of its content and drive more traffic to its website
    • 5.5.7 MANUFACTURING
      • 5.5.7.1 Use Case 7: Carin Oil used Meltwater Platform to improve upon online reputation management
    • 5.5.8 HEALTHCARE
      • 5.5.8.1 Use Case 8: Fortis used Meltwater Platform to raise brand awareness and monitor real-time engagement with the audience
    • 5.5.9 TRANSPORT AND LOGISTICS
      • 5.5.9.1 Use Case 9: Hong Kong Airlines used Talkwalker and Hootsuite Platform for monitoring and social listening
    • 5.5.10 ENERGY AND UTILITIES
      • 5.5.10.1 Use Case 10: Hydro-Quebec used Talkwalker Platform to engage with customers and analyze monitoring
  • 5.6 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET
    • FIGURE 25 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET
    • TABLE 7 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET
  • 5.7 ECOSYSTEM/MARKET MAP
    • TABLE 8 SOCIAL MEDIA ANALYTICS MARKET: ROLE OF PLAYERS IN ECOSYSTEM
    • FIGURE 26 KEY PLAYERS IN SOCIAL MEDIA ANALYTICS MARKET ECOSYSTEM
  • 5.8 TARIFF & REGULATORY LANDSCAPE
    • 5.8.1 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS
    • TABLE 9 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS, 2022
    • 5.8.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 13 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
      • 5.8.2.1 North America
        • 5.8.2.1.1 US
          • 5.8.2.1.1.1 California Consumer Privacy Act (CCPA)
          • 5.8.2.1.1.2 Health Insurance Portability and Accountability Act (HIPAA)
          • 5.8.2.1.1.3 Artificial Intelligence Risk Management Framework 1.0 (RMF)
        • 5.8.2.1.2 Canada
          • 5.8.2.1.2.1 Public Safety Canada Regulation
      • 5.8.2.2 Europe
        • 5.8.2.2.1 General Data Protection Regulation (GDPR)
        • 5.8.2.2.2 EU Regulatory Framework for AI
      • 5.8.2.3 Asia Pacific
        • 5.8.2.3.1 South Korea
          • 5.8.2.3.1.1 Personal Information Protection Act (PIPA)
        • 5.8.2.3.2 China
        • 5.8.2.3.3 India
      • 5.8.2.4 Middle East & Africa
        • 5.8.2.4.1 UAE
          • 5.8.2.4.1.1 UAE AI Regulations
        • 5.8.2.4.2 KSA
          • 5.8.2.4.2.1 Saudi Arabia AI Strategy
        • 5.8.2.4.3 Bahrain
          • 5.8.2.4.3.1 Bahrain AI Ethics Framework
      • 5.8.2.5 Latin America
        • 5.8.2.5.1 Brazil
        • 5.8.2.5.2 Mexico
  • 5.9 VALUE CHAIN ANALYSIS
    • FIGURE 27 SOCIAL MEDIA ANALYTICS: VALUE CHAIN ANALYSIS
  • 5.10 PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 28 PORTER'S FIVE FORCES ANALYSIS: SOCIAL MEDIA ANALYTICS MARKET
    • TABLE 14 SOCIAL MEDIA ANALYTICS MARKET: PORTER'S FIVE FORCES ANALYSIS
    • 5.10.1 THREAT FROM NEW ENTRANTS
    • 5.10.2 THREAT OF SUBSTITUTES
    • 5.10.3 BARGAINING POWER OF SUPPLIERS
    • 5.10.4 BARGAINING POWER OF BUYERS
    • 5.10.5 INTENSITY OF COMPETITION RIVALRY
  • 5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
    • TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS (%)
    • 5.11.2 BUYING CRITERIA
    • FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
    • TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
  • 5.12 KEY CONFERENCES & EVENTS
    • TABLE 17 DETAILED LIST OF CONFERENCE & EVENTS, 2024-2025
  • 5.13 PRICING ANALYSIS
    • 5.13.1 INDICATIVE PRICING ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS
    • TABLE 18 INDICATIVE PRICING LEVELS OF SOCIAL MEDIA ANALYTICS SOLUTIONS
    • 5.13.2 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
    • FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
    • TABLE 19 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE
  • 5.14 TRADE ANALYSIS
    • 5.14.1 IMPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES
    • FIGURE 32 COMPUTER SOFTWARE & SERVICES IMPORT, BY KEY COUNTRIES, 2015-2022 (USD BILLION)
    • 5.14.2 EXPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES
    • FIGURE 33 COMPUTER SOFTWARE & SERVICES EXPORT, BY KEY COUNTRIES, 2015-2022 (USD BILLION)
  • 5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMER'S BUSINESSES
    • FIGURE 34 REVENUE SHIFT AND NEW REVENUE POCKETS IN SOCIAL MEDIA ANALYTICS MARKET
  • 5.16 BUSINESS MODELS OF SOCIAL MEDIA ANALYTICS MARKET
  • 5.17 PATENT ANALYSIS
    • 5.17.1 METHODOLOGY
    • 5.17.2 PATENTS FILED, BY DOCUMENT TYPE
    • TABLE 20 PATENTS FILED, 2013-2023
    • 5.17.3 INNOVATION AND PATENT APPLICATIONS
    • FIGURE 35 NUMBER OF PATENTS GRANTED, 2013-2023
      • 5.17.3.1 Top 10 applicants in social media analytics
    • FIGURE 36 TOP 10 APPLICANTS IN SOCIAL MEDIA ANALYTICS, 2013-2023
    • FIGURE 37 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013-2023
    • TABLE 21 TOP 20 PATENT OWNERS IN SOCIAL MEDIA ANALYTICS, 2013-2023
    • TABLE 22 LIST OF FEW PATENTS IN SOCIAL MEDIA ANALYTICS MARKET, 2023
  • 5.18 BEST PRACTICES IN SOCIAL MEDIA ANALYTICS MARKET
    • TABLE 23 BEST PRACTICES IN SOCIAL MEDIA ANALYTICS MARKET
  • 5.19 TECHNOLOGY ROADMAP OF SOCIAL MEDIA ANALYTICS MARKET
    • TABLE 24 SHORT-TERM ROADMAP, 2023-2025
    • TABLE 25 MID-TERM ROADMAP, 2026-2028
    • TABLE 26 LONG-TERM ROADMAP, 2029-2030
  • 5.20 FREE VERSUS PAID SOCIAL MEDIA ANALYTICS TOOLS
  • 5.21 KEY AREAS TO USE SOCIAL MEDIA ANALYTICS
    • 5.21.1 AUDIENCE ANALYTICS
    • 5.21.2 PERFORMANCE ANALYTICS
    • 5.21.3 COMPETITIVE ANALYTICS
    • 5.21.4 PAID SOCIAL MEDIA ANALYTICS
    • 5.21.5 CUSTOMER SERVICE AND COMMUNITY MANAGEMENT ANALYTICS
    • 5.21.6 INFLUENCER ANALYTICS
    • 5.21.7 SENTIMENT ANALYSIS AND AD CAMPAIGNS
    • 5.21.8 SENTIMENT ANALYSIS FOR CUSTOMER SERVICE

6 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • 6.1.1 OFFERINGS: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • FIGURE 38 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 27 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 28 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY OFFERING, 2023-2028 (USD MILLION)
  • 6.2 SOLUTIONS
    • 6.2.1 COMPANIES UNDERTAKING STRATEGIC IMPLEMENTATION OF SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN BUSINESS SUCCESS
    • TABLE 29 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 30 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.2 BY SOFTWARE TYPE
    • FIGURE 39 SOCIAL MEDIA MARKETING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 31 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
    • TABLE 32 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
      • 6.2.2.1 Social listening and monitoring
    • TABLE 33 SOCIAL LISTENING AND MONITORING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 34 SOCIAL LISTENING AND MONITORING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
      • 6.2.2.2 Social media marketing
    • TABLE 35 SOCIAL MEDIA MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 36 SOCIAL MEDIA MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
      • 6.2.2.3 Social media advertising
    • TABLE 37 SOCIAL MEDIA ADVERTISING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 38 SOCIAL MEDIA ADVERTISING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
      • 6.2.2.4 Social media intelligence
    • TABLE 39 SOCIAL MEDIA INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 40 SOCIAL MEDIA INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
      • 6.2.2.5 Other software types
    • TABLE 41 OTHER SOFTWARE TYPES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 42 OTHER SOFTWARE TYPES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.3 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE
    • FIGURE 40 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 43 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
    • TABLE 44 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
      • 6.2.3.1 On-premises
        • 6.2.3.1.1 Need to maintain data control, customization, and cost efficiency to drive adoption of on-premises mode
    • TABLE 45 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 46 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
      • 6.2.3.2 Cloud
        • 6.2.3.2.1 Asia Pacific to be fastest-growing market during forecast period
    • TABLE 47 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 48 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • FIGURE 41 HYBRID CLOUD SEGMENT TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 49 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CLOUD TYPE, 2019-2022 (USD MILLION)
    • TABLE 50 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CLOUD TYPE, 2023-2028 (USD MILLION)
        • 6.2.3.2.2 Public
    • TABLE 51 PUBLIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 52 PUBLIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
        • 6.2.3.2.3 Private
    • TABLE 53 PRIVATE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 54 PRIVATE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
        • 6.2.3.2.4 Hybrid
    • TABLE 55 HYBRID: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 56 HYBRID: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 6.3 SERVICES
    • 6.3.1 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE
    • FIGURE 42 MANAGED SERVICES SEGMENT TO GROW AT HIGHER RATE DURING FORECAST PERIOD
    • TABLE 57 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICES, 2019-2022 (USD MILLION)
    • TABLE 58 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICES, 2023-2028 (USD MILLION)
    • TABLE 59 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 60 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.2 PROFESSIONAL SERVICES
    • FIGURE 43 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 61 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
    • TABLE 62 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
    • TABLE 63 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 64 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.2.1 Consulting services
    • TABLE 65 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 66 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.2.2 Deployment & integration
    • TABLE 67 DEPLOYMENT & INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 68 DEPLOYMENT & INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.2.3 Support & maintenance
    • TABLE 69 SUPPORT & MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 70 SUPPORT & MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.3 MANAGED SERVICES
    • TABLE 71 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 72 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)

7 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE

  • 7.1 INTRODUCTION
    • 7.1.1 ANALYTICS TYPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • FIGURE 44 PRESCRIPTIVE ANALYTICS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 73 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
    • TABLE 74 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
  • 7.2 PREDICTIVE ANALYTICS
    • TABLE 75 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 76 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 7.3 PRESCRIPTIVE ANALYTICS
    • TABLE 77 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 78 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 7.4 DIAGNOSTIC ANALYTICS
    • TABLE 79 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 80 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 7.5 DESCRIPTIVE ANALYTICS
    • TABLE 81 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 82 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)

8 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION

  • 8.1 INTRODUCTION
    • 8.1.1 BUSINESS FUNCTION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • FIGURE 45 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 83 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
    • TABLE 84 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
  • 8.2 MARKETING
    • 8.2.1 RISING NEED TO USE SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN DECISION
    • TABLE 85 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 86 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 87 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 88 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
    • 8.2.2 AUDIENCE SEGMENTATION AND TARGETING
    • 8.2.3 SOCIAL MEDIA CAMPAIGN PERFORMANCE ANALYTICS
    • 8.2.4 COMPETITIVE ANALYSIS
    • 8.2.5 INFLUENCER MARKETING ANALYSIS
    • 8.2.6 TREND ANALYSIS AND FORECASTING
    • 8.2.7 CUSTOMER JOURNEY ANALYSIS
    • 8.2.8 OTHERS
  • 8.3 SALES & LEAD GENERATION
    • 8.3.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED SALES AND LEAD GENERATION
    • TABLE 89 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 90 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 91 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 92 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
    • 8.3.2 CONVERSION RATE OPTIMIZATION ANALYSIS
    • 8.3.3 SALES FUNNEL TRACKING AND OPTIMIZATION
    • 8.3.4 CUSTOMER ACQUISITION COST ANALYSIS
    • 8.3.5 COMPETITIVE SALES INTELLIGENCE
    • 8.3.6 GEO-TARGETED LEAD GENERATION
    • 8.3.7 SOCIAL MEDIA DATA MINING
    • 8.3.8 OTHERS
  • 8.4 FINANCE
    • 8.4.1 QUANTIFYING SOCIAL MEDIA IMPACT FOR INFORMED DECISION-MAKING
    • TABLE 93 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 94 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 95 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 96 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
    • 8.4.2 FRAUD DETECTION
    • 8.4.3 CREDIT RISK ASSESSMENT
    • 8.4.4 CUSTOMER FINANCIAL BEHAVIOR ANALYSIS
    • 8.4.5 REGULATORY COMPLIANCE MONITORING
    • 8.4.6 REAL-TIME CRISIS RESPONSE
    • 8.4.7 ROI MEASUREMENT
    • 8.4.8 OTHERS
  • 8.5 OPERATION
    • 8.5.1 GROWING NEED TO MAKE INFORMED DECISION AND REFINE MARKETING STRATEGIES TO FUEL MARKET GROWTH
    • TABLE 97 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 98 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 99 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 100 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
    • 8.5.2 QUALITY CONTROL
    • 8.5.3 SUPPLY CHAIN RISK ASSESSMENT
    • 8.5.4 SUSTAINABILITY TRACKING
    • 8.5.5 DEMAND FORECASTING
    • 8.5.6 CUSTOMER NETWORK VALUE OPTIMIZATION
    • 8.5.7 OTHERS
  • 8.6 HUMAN RESOURCES (HR)
    • 8.6.1 DATA-DRIVEN APPROACH ENABLING IMPROVED DECISION-MAKING AND OVERALL BUSINESS OUTCOMES
    • TABLE 101 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 102 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 103 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 104 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
    • 8.6.2 EMPLOYER BRANDING ANALYSIS AND PERCEPTION MONITORING
    • 8.6.3 EMPLOYEE ENGAGEMENT METRICS
    • 8.6.4 TRAINING AND DEVELOPMENT ASSESSMENT
    • 8.6.5 EMPLOYEE SENTIMENT ANALYSIS
    • 8.6.6 OTHERS
  • 8.7 CUSTOMER SERVICES
    • 8.7.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED ENGAGEMENT AND SATISFACTION TO FUEL GROWTH
    • TABLE 105 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 106 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 107 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 108 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023-2028 (USD MILLION)
    • 8.7.2 CHATBOT OPTIMIZATION
    • 8.7.3 SERVICE PERFORMANCE METRICS
    • 8.7.4 CUSTOMER FEEDBACK ANALYSIS
    • 8.7.5 CUSTOMER RETENTION STRATEGIES
    • 8.7.6 OTHERS

9 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL

  • 9.1 INTRODUCTION
    • 9.1.1 VERTICAL: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • FIGURE 46 SOCIAL MEDIA ANALYTICS MARKET TO REGISTER HIGHEST CAGR IN MEDIA & ENTERTAINMENT VERTICAL DURING FORECAST PERIOD
    • TABLE 109 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 110 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2023-2028 (USD MILLION)
  • 9.2 BFSI
    • 9.2.1 RISING NEED FOR REAL-TIME BRAND MONITORING AND REPUTATION MANAGEMENT TO FUEL MARKET GROWTH
    • TABLE 111 BFSI: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 112 BFSI: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.3 RETAIL & ECOMMERCE
    • 9.3.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO GAIN VALUABLE INSIGHTS TO DRIVE GROWTH
    • TABLE 113 RETAIL & ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 114 RETAIL & ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.4 GOVERNMENT & DEFENSE
    • 9.4.1 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 115 GOVERNMENT & DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 116 GOVERNMENT & DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.5 TRAVEL & HOSPITALITY
    • 9.5.1 NEED FOR OPTIMIZING CUSTOMER ENGAGEMENT THROUGH STRATEGIC SOCIAL MEDIA MANAGEMENT TO DRIVE MARKET
    • TABLE 117 TRAVEL & HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 118 TRAVEL & HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.6 HEALTHCARE & LIFESCIENCES
    • 9.6.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED DISEASE SURVEILLANCE AND PATIENT ENGAGEMENT
    • TABLE 119 HEALTHCARE & LIFESCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 120 HEALTHCARE & LIFESCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.7 MEDIA & ENTERTAINMENT
    • 9.7.1 RISING NEED FOR STRATEGIC ENGAGEMENT AND BUSINESS EXCELLENCE TO SUPPORT MARKET GROWTH
    • TABLE 121 MEDIA & ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 122 MEDIA & ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.8 TELECOMMUNICATIONS
    • 9.8.1 ORGANIZATIONS EXPERIENCING IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA ANALYTICS
    • TABLE 123 TELECOMMUNICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 124 TELECOMMUNICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.9 ENERGY & UTILITIES
    • 9.9.1 SOCIAL MEDIA ANALYTICS DRIVING SUSTAINABILITY AND COMPLIANCE IN ENERGY & UTILITIES
    • TABLE 125 ENERGY & UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 126 ENERGY & UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.10 EDUCATION
    • 9.10.1 INTEGRATION OF SOCIAL MEDIA ANALYTICS IN EDUCATION SECTOR EMPOWERING INSTITUTIONS TO MAKE DATA-DRIVEN DECISIONS
    • TABLE 127 EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 128 EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)
  • 9.11 OTHER VERTICALS
    • TABLE 129 OTHER VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 130 OTHER VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023-2028 (USD MILLION)

10 SOCIAL MEDIA ANALYTICS MARKET, BY REGION

  • 10.1 INTRODUCTION
    • FIGURE 47 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 48 INDIA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 131 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 132 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • 10.2.2 NORTH AMERICA: RECESSION IMPACT
    • FIGURE 49 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT
    • TABLE 133 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 134 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 135 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
    • TABLE 136 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 137 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
    • TABLE 138 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 139 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
    • TABLE 140 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
    • TABLE 141 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
    • TABLE 142 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
    • TABLE 143 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
    • TABLE 144 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
    • TABLE 145 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
    • TABLE 146 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
    • TABLE 147 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
    • TABLE 148 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
    • TABLE 149 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 150 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 151 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 152 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 10.2.3 US
      • 10.2.3.1 Rising demand for cost-effective marketing strategies to drive market
    • 10.2.4 CANADA
      • 10.2.4.1 Increasing digitalization and tech-savvy populace landscape to drive market
  • 10.3 EUROPE
    • 10.3.1 EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • 10.3.2 EUROPE: RECESSION IMPACT
    • TABLE 153 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 154 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 155 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
    • TABLE 156 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 157 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT, 2019-2022 (USD MILLION)
    • TABLE 158 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT, 2023-2028 (USD MILLION)
    • TABLE 159 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
    • TABLE 160 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
    • TABLE 161 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
    • TABLE 162 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
    • TABLE 163 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
    • TABLE 164 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
    • TABLE 165 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
    • TABLE 166 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
    • TABLE 167 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
    • TABLE 168 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
    • TABLE 169 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 170 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 171 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 172 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 10.3.3 UK
      • 10.3.3.1 Major investment in advanced analytics solutions to drive market
    • 10.3.4 GERMANY
      • 10.3.4.1 Growing demand for engagement tools to drive market
    • 10.3.5 FRANCE
      • 10.3.5.1 Focus on target marketing, social sentiment aids, and data-driven decision-making to drive market
    • 10.3.6 ITALY
      • 10.3.6.1 Rising need to incorporate advanced tools such as AI, ML to drive market
    • 10.3.7 SPAIN
      • 10.3.7.1 Growing demand from retail & e-commerce, telecom, IT, media & entertainment to drive market
      • 10.3.7.2 Rest of Europe
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • 10.4.2 ASIA PACIFIC: RECESSION IMPACT
    • FIGURE 50 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT
    • TABLE 173 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 174 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 175 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
    • TABLE 176 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 177 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
    • TABLE 178 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 179 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
    • TABLE 180 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
    • TABLE 181 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
    • TABLE 182 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
    • TABLE 183 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
    • TABLE 184 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
    • TABLE 185 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
    • TABLE 186 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
    • TABLE 187 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
    • TABLE 188 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
    • TABLE 189 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 190 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 191 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 192 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 10.4.3 CHINA
      • 10.4.3.1 Rapid digital transformation, dynamic ICT sector, growing economy to drive market
    • 10.4.4 JAPAN
      • 10.4.4.1 Significant investment in AI-powered solutions and R&D to drive market
    • 10.4.5 INDIA
      • 10.4.5.1 Rising focus on digitization to drive market
    • 10.4.6 SOUTH KOREA
      • 10.4.6.1 Widespread adoption of digital technologies and a tech-savvy population to drive market
    • 10.4.7 AUSTRALIA & NEW ZEALAND
      • 10.4.7.1 Rising analytics investments by mid-sized businesses to drive market
    • 10.4.8 REST OF ASIA PACIFIC
  • 10.5 MIDDLE EAST & AFRICA
    • 10.5.1 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • 10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
    • TABLE 193 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 194 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 195 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
    • TABLE 196 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 197 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
    • TABLE 198 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 199 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
    • TABLE 200 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
    • TABLE 201 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
    • TABLE 202 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
    • TABLE 203 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
    • TABLE 204 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
    • TABLE 205 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
    • TABLE 206 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
    • TABLE 207 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
    • TABLE 208 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
    • TABLE 209 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 210 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 211 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 212 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 10.5.3 SAUDI ARABIA
      • 10.5.3.1 Growing government initiatives to drive market
    • 10.5.4 UAE
      • 10.5.4.1 Investment in cutting-edge technologies to drive market
    • 10.5.5 QATAR
      • 10.5.5.1 Rising need for optimizing marketing strategies to drive market
    • 10.5.6 TURKEY
      • 10.5.6.1 Increasing number of social media users to drive market
    • 10.5.7 SOUTH AFRICA
      • 10.5.7.1 Need to maintain brand recognition and cure negative publicity to drive market
      • 10.5.7.2 REST OF MIDDLE EAST & AFRICA
  • 10.6 LATIN AMERICA
    • 10.6.1 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS
    • 10.6.2 LATIN AMERICA: RECESSION IMPACT
    • TABLE 213 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019-2022 (USD MILLION)
    • TABLE 214 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION)
    • TABLE 215 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019-2022 (USD MILLION)
    • TABLE 216 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023-2028 (USD MILLION)
    • TABLE 217 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019-2022 (USD MILLION)
    • TABLE 218 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 219 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019-2022 (USD MILLION)
    • TABLE 220 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023-2028 (USD MILLION)
    • TABLE 221 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019-2022 (USD MILLION)
    • TABLE 222 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023-2028 (USD MILLION)
    • TABLE 223 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
    • TABLE 224 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
    • TABLE 225 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019-2022 (USD MILLION)
    • TABLE 226 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023-2028 (USD MILLION)
    • TABLE 227 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2022 (USD MILLION)
    • TABLE 228 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023-2028 (USD MILLION)
    • TABLE 229 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 230 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 231 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 232 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 10.6.3 BRAZIL
      • 10.6.3.1 Wide adoption of digital technologies to drive market
    • 10.6.4 MEXICO
      • 10.6.4.1 Growing social media user base to drive market
    • 10.6.5 ARGENTINA
      • 10.6.5.1 Increasing popularity of social media platforms to drive market
    • 10.6.6 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
  • 11.2 KEY PLAYERS STRATEGIES
    • TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY SOCIAL MEDIA ANALYTICS VENDORS
  • 11.3 REVENUE ANALYSIS
    • FIGURE 51 TOP 5 PLAYERS HAVE DOMINATED MARKET IN LAST 5 YEARS
  • 11.4 MARKET SHARE ANALYSIS
    • FIGURE 52 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
    • TABLE 234 SOCIAL MEDIA ANALYTICS MARKET: DEGREE OF COMPETITION
  • 11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS
    • FIGURE 53 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS
  • 11.6 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
    • FIGURE 54 VALUATION AND FINANCIAL METRICS OF KEY VENDORS
    • FIGURE 55 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
  • 11.7 COMPANY EVALUATION MATRIX
    • 11.7.1 STARS
    • 11.7.2 EMERGING LEADERS
    • 11.7.3 PERVASIVE PLAYERS
    • 11.7.4 PARTICIPANTS
    • FIGURE 56 SOCIAL MEDIA ANALYTICS MARKET: COMPANY EVALUATION MATRIX, 2022
    • 11.7.5 FOOTPRINT OF KEY PLAYERS
    • TABLE 235 PRODUCT FOOTPRINT (19 COMPANIES)
    • TABLE 236 VERTICAL FOOTPRINT (19 COMPANIES)
    • TABLE 237 REGION FOOTPRINT (19 COMPANIES)
    • TABLE 238 COMPANY FOOTPRINT (19 COMPANIES)
  • 11.8 STARTUP/SME EVALUATION MATRIX
    • 11.8.1 PROGRESSIVE COMPANIES
    • 11.8.2 RESPONSIVE COMPANIES
    • 11.8.3 DYNAMIC COMPANIES
    • 11.8.4 STARTING BLOCKS
    • FIGURE 57 SOCIAL MEDIA ANALYTICS MARKET: START-UP/SME EVALUATION MATRIX, 2022
    • 11.8.5 COMPETITIVE BENCHMARKING
    • TABLE 239 SOCIAL MEDIA ANALYTICS MARKET: DETAILED LIST OF KEY STARTUPS/SMES
    • TABLE 240 SOCIAL MEDIA ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES, 2022
  • 11.9 COMPETITIVE SCENARIO AND TRENDS
    • 11.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 241 SOCIAL MEDIA ANALYTICS MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020-2023
    • 11.9.2 DEALS
    • TABLE 242 SOCIAL MEDIA ANALYTICS MARKET: DEALS, JANUARY 2020-JANUARY 2024

12 COMPANY PROFILES

  • 12.1 INTRODUCTION
  • (Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)**
    • 12.1.1 IBM
    • TABLE 243 IBM: COMPANY OVERVIEW
    • FIGURE 58 IBM: COMPANY SNAPSHOT
    • TABLE 244 IBM: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 245 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 246 IBM: DEALS
    • 12.1.2 GOOGLE
    • TABLE 247 GOOGLE: COMPANY OVERVIEW
    • FIGURE 59 GOOGLE: COMPANY SNAPSHOT
    • TABLE 248 GOOGLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 249 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 250 GOOGLE: DEALS
    • 12.1.3 ORACLE
    • TABLE 251 ORACLE: COMPANY OVERVIEW
    • FIGURE 60 ORACLE: COMPANY SNAPSHOT
    • TABLE 252 ORACLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 253 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 254 ORACLE: DEALS
    • 12.1.4 SALESFORCE
    • TABLE 255 SALESFORCE: COMPANY OVERVIEW
    • FIGURE 61 SALESFORCE: COMPANY SNAPSHOT
    • TABLE 256 SALESFORCE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 257 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 258 SALESFORCE: DEALS
    • 12.1.5 ADOBE
    • TABLE 259 ADOBE: COMPANY OVERVIEW
    • FIGURE 62 ADOBE: COMPANY SNAPSHOT
    • TABLE 260 ADOBE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 261 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 262 ADOBE: DEALS
    • 12.1.6 SPROUT SOCIAL
    • TABLE 263 SPROUT SOCIAL: COMPANY OVERVIEW
    • FIGURE 63 SPROUT SOCIAL: COMPANY SNAPSHOT
    • TABLE 264 SPROUT SOCIAL: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 265 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 266 SPROUT SOCIAL: DEALS
    • 12.1.7 SAS
    • TABLE 267 SAS: COMPANY OVERVIEW
    • TABLE 268 SAS: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 269 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 270 SAS: DEALS
    • 12.1.8 DIGIMIND
    • TABLE 271 DIGIMIND: COMPANY OVERVIEW
    • TABLE 272 DIGIMIND: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 273 DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 274 DIGIMIND: DEALS
    • 12.1.9 TALKWALKER
    • TABLE 275 TALKWALKER: COMPANY OVERVIEW
    • TABLE 276 TALKWALKER: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 277 TALKWALKER: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 278 TALKWALKER: DEALS
    • 12.1.10 HOOTSUITE
    • TABLE 279 HOOTSUITE: COMPANY OVERVIEW
    • TABLE 280 HOOTSUITE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 281 HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 282 HOOTSUITE: DEALS
    • 12.1.11 GOODDATA
    • TABLE 283 GOODDATA: COMPANY OVERVIEW
    • TABLE 284 GOODDATA: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 285 GOODDATA: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 286 GOODDATA: DEALS
    • 12.1.12 MELTWATER
    • TABLE 287 MELTWATER: COMPANY OVERVIEW
    • TABLE 288 MELTWATER: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 289 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 290 MELTWATER: DEALS
    • 12.1.13 SENDIBLE
    • TABLE 291 SENDIBLE: COMPANY OVERVIEW
    • TABLE 292 SENDIBLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED
    • TABLE 293 SENDIBLE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 12.1.14 AGORAPULSE
    • 12.1.15 KEYHOLE
    • 12.1.16 KHOROS
    • 12.1.17 SOCIALPILOT
    • 12.1.18 CISION
    • 12.1.19 QUALITRICS
  • *Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
  • 12.2 OTHER PLAYERS
    • 12.2.1 TAILWIND
    • 12.2.2 BRAND24
    • 12.2.3 SOTRENDER
    • 12.2.4 RIVAL IQ
    • 12.2.5 FACELIFT
    • 12.2.6 EMPLIFI
    • 12.2.7 OKTOPOST
    • 12.2.8 SIMPLIFY360
    • 12.2.9 FRROLE
    • 12.2.10 MAVSOCIAL
    • 12.2.11 HEURITECH
    • 12.2.12 KONNECT INSIGHTS
    • 12.2.13 BUFFER
    • 12.2.14 HUBSPOT
    • 12.2.15 DATABOX
    • 12.2.16 SEMRUSH
  • 12.3 STARTUPS/SMES
    • 12.3.1 AWARIO
    • 12.3.2 MNEMONIC AI
    • 12.3.3 LUCIDYA
    • 12.3.4 CATALYTICS DATUM
    • 12.3.5 DASH HUSDSON

13 ADJACENT AND RELATED MARKETS

  • 13.1 INTRODUCTION
  • 13.2 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027
    • 13.2.1 MARKET DEFINITION
    • 13.2.2 MARKET OVERVIEW
    • 13.2.3 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT
    • TABLE 294 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 295 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 13.2.4 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE
    • TABLE 296 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 297 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • 13.2.5 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE
    • TABLE 298 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 299 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • 13.2.6 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION
    • TABLE 300 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 301 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • 13.2.7 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL
    • TABLE 302 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 303 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • 13.2.8 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION
    • TABLE 304 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 305 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 13.3 CUSTOMER JOURNEY ANALYTICS MARKET - GLOBAL FORECAST TO 2026
    • 13.3.1 MARKET DEFINITION
    • 13.3.2 MARKET OVERVIEW
    • 13.3.3 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT
    • TABLE 306 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015-2019 (USD MILLION)
    • TABLE 307 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020-2026 (USD MILLION)
    • 13.3.4 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
    • TABLE 308 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015-2019 (USD MILLION)
    • TABLE 309 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION, 2020-2026 (USD MILLION)
    • 13.3.5 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE
    • TABLE 310 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015-2019 (USD MILLION)
    • TABLE 311 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION)
    • 13.3.6 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE
    • TABLE 312 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2015-2019 (USD MILLION)
    • TABLE 313 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2020-2026 (USD MILLION)
    • 13.3.7 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
    • TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015-2019 (USD MILLION)
    • TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020-2026 (USD MILLION)
    • 13.3.8 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL
    • TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015-2019 (USD MILLION)
    • TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020-2026 (USD MILLION)
    • 13.3.9 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION
    • TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015-2019 (USD MILLION)
    • TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020-2026 (USD MILLION)

14 APPENDIX

  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3 CUSTOMIZATION OPTIONS
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS