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B2B 技術市場：市場分析（2024-2030）
市場調查報告書
商品編碼
1410438

B2B 技術市場：市場分析（2024-2030）

B2B Technology Marketplaces Market Report 2024-2030
出版日期: | 出版商: IoT Analytics GmbH | 英文 216 Page PDF | 商品交期: 最快1-2個工作天內

價格
簡介目錄

該報告分析了透過企業市場銷售軟體和硬體/服務的機會，並包括 100 個市場和 50 個市場平台提供商的清單。

樣本

該報告是 IoT Analytics 正在進行的物聯網軟體和平台研究的一部分。本報告中的資訊是根據 2023 年 5 月至 12 月進行的多項調查、二次研究和定性研究（對雲端專家、賣家和最終用戶的訪談）的結果。該報告包括 B2B 技術市場定義、市場平台提供者、採用驅動因素、競爭格局、主要趨勢和發展以及案例研究。

本報告的主要目的是透過市場定義、規模調整和分析，幫助讀者更了解 B2B 技術市場的現狀。

什麼是數位 B2B 技術市場？

數位 B2B 技術市場是一個線上平台，支援企業對企業的技術產品商務。我們對科技產品的關注使我們有別於其他 B2B 市場。

數位 B2B 技術市場是現代高科技產業的關鍵組成部分。它為公司提供了一個交易技術產品的平台，為該行業的成長和創新做出了貢獻。需要進一步的研究和分析才能充分了解其影響和潛力。

B2B 技術市場支出

軟體已成為成長最快的類別。這種快速成長主要歸功於雲端和 SaaS（軟體即服務）解決方案的激增。

到 2022 年，硬體將佔 B2B 技術市場支出的近一半，並且正在經歷適度增長。這是由於初始成本高和產品生命週期長等因素造成的。

最後，服務業成長緩慢但穩定。這一趨勢是由包括維護和支援在內的 "即服務" 模式的興起所推動的。

本報告分析

  • 哪些技術用於建構 B2B 技術市場？
  • 典型的 B2B 市場有哪些？它的用例是什麼？
  • B2B 技術市場允許哪些新的商業模式？
  • 目前在 B2B 技術市場上花了多少錢？2030年會是什麼樣子？
  • 雲端市場如何與眾不同？
  • 工業自動化銷售商如何定位自己及其市場？
  • 公司透過建立和銷售自己的 B2B 技術市場可以獲得什麼好處？
  • B2B 科技市場的趨勢和挑戰是什麼？
  • 主要 B2B 市場平台供應商的市佔率是多少？

提及的公司

本報告分析的一些公司

  • ABB
  • AWS
  • Advantech
  • AppDirect
  • Azure
  • Cancom
  • CloudBlue
  • CrowdStrike
  • Google
  • Mirakl
  • Oro
  • PTC
  • Phoenix Contact
  • RedHat
  • SAP
  • Salesforce
  • Schneider Electric
  • Siemens
  • Splunk
  • Spryker
  • Tackle
  • VMware
  • Verizon
  • Zuora

目錄

第一章執行摘要

第 2 章 簡介

  • 市場的演變
  • 定義和消歧
  • 本報告涵蓋的數字 B2B 市場營運商類型
  • 數位 B2B 技術市場生態系統
  • 數位 B2B 技術市場使用者介面功能
  • 數位 B2B 技術市場細分

第三章技術概述

  • 市場架構元素：前端與後端
  • 數位 B2B 技術市場架構
    • a. 回應客戶要求
    • b. 賣家整合
    • c. 架構圖
  • 架構範例

第 4 章商業模式考慮因素

  • 建立成功的數位 B2B 技術市場業務：關鍵考慮因素
  • 強調以客戶為中心
  • 數位 B2B 技術市場產品定義
  • 現有經銷商的參與
  • 制定適當的銷售通路策略
  • 了解並影響賣家的 B2B 技術市場策略

第五章 市場採用的促進因素

  • 市場採用的常見驅動因素
  • 市場採用的促進因素：對於市場運營商
  • 市場採用的驅動因素：對於市場賣家

第六章 市場規模與前景

  • 概述：觀察 B2B 市場的兩種方法
  • B2B 市場支出（2020-2030 年）
  • B2B 技術市場支出（2020-2030 年）
  • B2B 技術市場軟體支出（2020-2030 年）
  • B2B 技術市場平台支出（2020-2030 年）
  • 招募關鍵方面

第七章競爭格局：市場平台供應商

  • 其他 B2B 市場/電子商務平台
  • B2B 市場平台提供商市場份額

第 8 章：對選定市場運營商的見解

  • 超大規模者
  • 工業自動化供應商

第 9 章：市場賣家見解

  • 在企業市場上銷售的技術銷售商的主要好處
  • 賣家在企業市場上市時的主要目標：依公司規模
  • 賣家在企業市場上市的優點和缺點

第 10 章：洞察客戶市場採用情況

  • 在 B2B 採購中使用市場
  • 採購通路：市場收入分成
  • 軟體許可預算限制
  • 公司何時從市場採購？
    • a. 當採購流程簡單時
    • b. 是否有可靠的市場治理。
    • c. 是否可以進行免費試用

第11章案例研究

第十二章詳細分析：物聯網市場

  • B2B 市場在 IoT 解決方案中的作用
  • AWS 和 Azure 擴大其市場足跡
  • 物聯網平台內的通用物聯網應用市場
  • 邊緣市場數量增加
  • 市場在雲端到邊緣架構中發揮關鍵作用
  • 專注於物聯網的市場

第十三章趨勢與問題

第14章分析技術與市場定義

第 15 章. 關於 IoT 分析

簡介目錄

This publication analyses the opportunity of selling software and related hardware / services via enterprise marketplaces, including, a 216-page market report, list of 100 marketplaces and 50 marketplace platform providers.

SAMPLE VIEW

The “B2B Technology Marketplaces Market Report 2024-2030” is part of IoT Analytics' ongoing coverage of IoT software and platforms. The information presented in this report is based on the results of multiple surveys, secondary research, and qualitative research, i.e., interviews with cloud experts, sellers, and end users between May and December 2023. The document includes definitions for the B2B technology marketplace, marketplace platform providers, adoption drivers, competitive landscapes, key trends and developments, and case studies.

The main purpose of this document is to help our readers understand the current landscape of B2B technology marketplaces by defining, sizing, and analyzing the market.

What are digital B2B technology marketplaces?

Digital B2B Technology Marketplaces are online platforms that enable commercial transactions of technology products between businesses. These platforms are distinct from other types of B2B marketplaces due to their specific focus on technology products.

This analysis does not include B2C technology marketplaces. The functionalities and ecosystems of B2C marketplaces differ significantly from those of B2B marketplaces, as they are designed to cater to individual consumers rather than businesses.

Similarly, B2B non-technology marketplaces are not part of this discussion. The aim is to understand the unique dynamics, challenges, and opportunities within the technology sector.

IoT Analytics excludes single-seller B2B technology marketplaces from this report, as single-seller online platforms are considered eCommerce websites and not marketplaces.

Digital B2B Technology Marketplaces are a significant component of the modern tech sector. They provide a platform for businesses to engage in commercial transactions of technology products, contributing to the growth and innovation in the sector. Further research and analysis are required to fully understand their impact and potential.

There are four main actors in a digital B2B technology marketplace ecosystem

1. Marketplace platform provider

  • Platform providers are companies that build and maintain a marketplace platform.

2. Marketplace operator

  • The marketplace operator owns and manages the platform.

3. Marketplace seller

  • The marketplace seller is a third-party seller that sells its products and/or services on a marketplace.

4. Marketplace customer

  • The marketplace customer is a buyer that purchases products and/or services from vendors on a marketplace.

B2B technology marketplace spending

Software has emerged as the fastest-growing category. This surge is largely attributed to the widespread adoption of cloud and Software as a Service (SaaS) solutions.

Hardware, while accounting for less than half of the spending in B2B technology marketplaces in 2022, has experienced moderate growth. This is due to factors such as high upfront costs and longer product life cycles.

Lastly, Services have seen a steady, albeit slower, growth. This trend is influenced by the rise of "as-a-servic" models, including maintenance and support.

Questions answered:

  • Which technologies are used for building B2B technology marketplaces?
  • Which are the leading B2B marketplaces and some of their case studies?
  • Which new business models do B2B technology marketplaces allow?
  • How much is spent on B2B technology marketplaces today, and what will it look like in 2030?
  • How do cloud marketplaces differentiate from each other?
  • How do industrial automation sellers position themselves and their marketplaces?
  • What benefits are companies seeing from opening their own B2B technology marketplace and from selling on a B2B technology marketplace?
  • What are the trends and challenges when it comes to B2B technology marketplaces?
  • How much market share do leading B2B marketplace platform providers have?

Companies mentioned:

A selection of companies mentioned in the report.

  • ABB
  • AWS
  • Advantech
  • AppDirect
  • Azure
  • Cancom
  • CloudBlue
  • CrowdStrike
  • Google
  • Mirakl
  • Oro
  • PTC
  • Phoenix Contact
  • RedHat
  • SAP
  • Salesforce
  • Schneider Electric
  • Siemens
  • Splunk
  • Spryker
  • Tackle
  • VMware
  • Verizon
  • Zuora

Table of Contents

1. Executive Summary

2. Introduction

  • 2.1. Evolution of marketplaces
  • 2.2. Definition and disambiguation
  • 2.3. Types of digital B2B marketplace operators covered in this report
  • 2.4. Digital B2B technology marketplace ecosystem
  • 2.5. User interface features of digital B2B technology marketplaces
  • 2.6. Digital B2B technology marketplace breakdown

3. Technology Overview

  • 3.1. Marketplace architecture elements: frontend and backend
  • 3.2. Digital B2B technology marketplace architecture
    • a. Handling customer request
    • b. Integrating sellers
    • c. Architecture blueprint
  • 3.3. Architecture examples

4. Business model considerations

  • 4.1. Building a successful digital B2B technology marketplace business: key considerations
  • 4.2. Focusing on customer centricity
  • 4.3. Defining digital B2B technology marketplace offerings
  • 4.4. Involving existing resellers
  • 4.5. Developing suitable sales channel strategies
  • 4.6. Understanding and influencing seller B2B technology marketplace strategies

5. Marketplace adoption drivers

  • 5.1. General marketplace adoption driver
  • 5.2. Marketplace adoption drivers for marketplace operators
  • 5.3. Marketplace adoption drivers for marketplace sellers

6. Market size and outlook

  • 6.1. Overview: Two ways to look at the market for B2B marketplaces
  • 6.2. B2B marketplace spending 2020-2030
  • 6.3. B2B technology marketplace spending 2020-2030
  • 6.4. B2B technology marketplace software spending 2020-2030
  • 6.5. B2B technology marketplace platform spending 2020-2030
  • 6.6. Selected adoption viewpoints

7. Competitive landscape: Marketplace platform providers

  • 7.9. Other B2B marketplace and eCommerce platforms
  • 7.10. Market share of B2B marketplace platform providers

8. Insights on selected marketplace operators

  • 8.1. Hyperscalers
  • 8.2. Industrial automation vendors

9. Insights on marketplace sellers

  • 9.1. Key benefits of selling on enterprise marketplaces for technology sellers
  • 9.2. Sellers' main goals when listing on an enterprise marketplace based on company size
  • 9.3. Sellers' pros and cons when listing on enterprise marketplaces

10. Insights on marketplace customer adoption

  • 10.1. Usage of marketplace in B2B procurement
  • 10.2. Procurement channels - Share of marketplace revenue
  • 10.3. Budget limits for software licenses
  • 10.4. When do companies procure on a marketplace?
    • a. When the procurement process is simple
    • b. When there is credible marketplace governance
    • c. When they have the ability to do a free trial

11. Case studies

12. Deep-dive: IoT Marketplaces

  • 12.1. The role of B2B marketplaces for IoT solutions
  • 12.2. AWS and Azure increase their footprint with their marketplaces
  • 12.3. IoT application marketplaces common within IoT platforms
  • 12.4. An increasing number of edge marketplaces
  • 12.5. Marketplaces play a key role in cloud-to-edge architectures
  • 12.6. IoT-focused marketplaces

13. Trends and challenges

14. Methodology and market definitions

15. About IoT Analytics