市場調查報告書
商品編碼
1470432
AR 和 VR 軟體市場:按類型、平台、軟體類型、部署、最終用戶 - 全球預測,2024-2030 年AR & VR Software Market by Type (AR Software, VR Software), Platform (Console, Desktop, Headsets), Software Type, Deployment, End-User - Global Forecast 2024-2030 |
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AR & VR 軟體市場規模預計 2023 年為 134.5 億美元,預計 2024 年將達到 158.8 億美元,2030 年將達到 439.6 億美元,複合年成長率為 18.43%。
擴增實境 (AR) 和虛擬實境 (VR) 軟體是互動式數位平台,可透過電腦產生的感官資訊來擴增實境世界。在 AR 中,這些技術將數位資訊與用戶的環境即時整合,而在 VR 中,它們創造了完全模擬另一個環境的體驗。透過利用先進的 3D 圖形、資料處理能力和基於感測器的輸入設備,AR 和 VR 軟體支援跨各個領域(包括商業和商業使用案例)開發身臨其境型應用程式。同時,娛樂產業擴大採用AR和VR軟體,以及教育和醫療產業對身臨其境型學習的需求不斷成長,正在增加市場的成長潛力。此外,全球範圍內處理 AR 和 VR 軟體的公司數量的增加也大大促進了市場的擴張。然而,與 AR 和 VR 軟體相關的巨大成本和隱私問題正在阻礙市場成長。市場參與企業正在投資研究以減少延遲問題,促進應用程式之間的跨平台相容性和無縫整合,並透過加密和區塊鏈技術加強資料保護措施。另一方面,AR和VR在工業應用中的採用將促進製造流程的改進,並有助於市場的未來成長。
主要市場統計 | |
---|---|
基準年[2023] | 134.5億美元 |
預測年份 [2024] | 158.8億美元 |
預測年份 [2030] | 439.6億美元 |
複合年成長率(%) | 18.43% |
類型:利用AR和VR軟體作為身臨其境型技術來滿足消費者需求
AR 軟體是數位連接的軟體,可產生現實世界中的對象,以便在平板電腦、手機和耳機等裝置上提供逼真的體驗。此外,VR是完全在3D環境中創建的軟體,它使用戶沉浸在3D環境中,並允許他們與虛擬世界進行逼真的互動。虛擬實境取代了視覺,而擴增實境則增強了視覺。 AR 使用者可以控制自己在現實世界中的存在,而 VR 則需要使用耳機和其他穿戴式裝置。
平台:透過電腦支援的平台擴展 AR 和 VR 軟體的可用性
AR和VR軟體快速部署到行動和桌面上,讓人們在行動和桌面螢幕上與虛擬物件互動,提供真實環境和虛擬3D物件的混合顯示。此外, VR頭戴裝置和 VR主機可讓您看到疊加在真實世界背景上的影像。在這些平台上使用 AR 和 VR 為跨行業邊界的消費者提供了無縫體驗。
軟體類型:更多地使用視覺化軟體來改變使用者體驗並提高生產力
3D 建模軟體可讓設計人員創建現實世界物件的複雜數位模型。 3D建模軟體廣泛應用於架構、遊戲和電影製作等產業。 AR 遠端協作工具透過提供互動式和沈浸式環境,正在徹底改變通訊方式。文件軟體簡化了建築和醫療保健等許多行業的文件流程。基於 AR 和 VR 的解決方案允許使用者透過擴展或虛擬環境存取重要文件和資料,而無需中斷其工作流程。 AR 和 VR 導航應用程式透過提供直覺的方向和即時位置資訊來改善使用者體驗。複雜資料的可視化極大地受益於 AR 和 VR 技術,使用戶能夠更有效地操縱和理解資訊。 VR 內容創建軟體讓內容創作者設計引人入勝的環境。工作流程最佳化軟體透過最佳化設備維護、員工培訓和零售店管理等工作流程來提高各行業的效率。
部署:更多地採用商業應用程式來實現雲端基礎的即時 VR 體驗
透過雲端平台部署AR和VR是基於現實世界空間特徵的環境的持久數位副本,使得與多個用戶即時共用AR體驗成為可能。另一方面,本地和混合AR 和 VR 則結合了兩種商業應用的可能方面。將 AR 和 VR 軟體引入本地和混合商業應用程式,使這些軟體能夠整合顯示為現實世界自然組成部分的虛擬對象,為最終用戶提供無縫整合的解決方案,我們可以支援和響應各個行業。
最終用戶:在教育應用中擴大使用 VR 軟體進行培訓
AR 和 VR 軟體的出現為用戶提供身臨其境的體驗,徹底改變了各個領域。 AR 透過將數位資訊疊加到實體物件和環境上,增強了教育領域的傳統學習方法。航太和國防領域使用的 AR 和 VR 技術是由高級培訓、模擬和維護支援的需求所驅動的。零售企業正在採用 AR 和 VR 解決方案來提供身臨其境的購物體驗並提高客戶參與。醫療產業利用 AR 和 VR 軟體進行醫療培訓、患者治療和復健。此外,AR 和 VR 軟體廣泛應用於汽車和運輸行業,用於培訓目的,例如駕駛模擬器,允許客戶自訂汽車模型,並利用擴大的擋風玻璃來提高駕駛員和飛行員的安全性。另一方面,VR 在遊戲和影片串流平台中越來越受歡迎,透過將用戶置於行動的中心來提供身臨其境的體驗。在娛樂產業,由於消費者對沉浸式和互動體驗的渴望,對 AR 和 VR 技術的興趣日益增加。在這一領域,AR 為現有的實體環境添加了一層數位關聯性,而 VR 則為使用者創造了新的探索世界。
區域洞察
在美國,美國和加拿大是AR&VR軟體市場的主要國家。美國政府已在該領域申請了大量專利,重點關注軍事訓練、虛擬健康治療和疼痛管理等醫療應用。歐洲國家也對用於教育、娛樂和工業工作的 AR 和 VR 技術表現出極大的興趣。我們發現該地區的客戶優先考慮高品質內容以及與現有 AR 和 VR 軟體嵌入式設備應用程式的無縫整合。此外,在中東和非洲地區,以色列和阿拉伯聯合大公國(United Arab Emirates)等國家正在擴大其工業和航太航太業,催生了擴增實境(AR)和虛擬實境(VR)等最尖端科技。大量投資。另一方面,中國、日本、印度、韓國、澳洲和紐西蘭等亞太國家透過開發AR和VR軟體為世界進步做出了巨大貢獻。 「數位印度」和「數位中國策略」等數位舉措正在積極促進該地區AR和VR軟體市場的強勁擴張。
FPNV定位矩陣
FPNV定位矩陣對於評估AR&VR軟體市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對 AR 和 VR 軟體市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動以及突破性產品開發的見解。
1.AR&VR軟體市場的市場規模與預測是多少?
2.在AR和VR軟體市場預測期內,我們應該考慮投資哪些產品和應用?
3.AR&VR軟體市場的技術趨勢和法規結構是什麼?
4.AR&VR軟體市場主要廠商的市場佔有率是多少?
5.進入AR&VR軟體市場的合適形式和策略手段是什麼?
[182 Pages Report] The AR & VR Software Market size was estimated at USD 13.45 billion in 2023 and expected to reach USD 15.88 billion in 2024, at a CAGR 18.43% to reach USD 43.96 billion by 2030.
Augmented reality (AR) and virtual reality (VR) software are interactive digital platforms that enhance the real world with computer-generated perceptual information. These technologies integrate digital information with the user's environment in real time through AR or create a fully simulated experience of a different environment through VR. By harnessing advanced 3D graphics, data processing capabilities, and sensor-based input devices, AR & VR software enables the development of immersive applications spanning various sectors, including commercial and business use cases. Meanwhile, the growing adoption of AR & VR software in the entertainment industry and the increased need for immersive learning in the education and healthcare industry enhance the market's potential growth. In addition, the growing number of AR & VR software companies worldwide significantly contribute to the expansion of the market. However, significant cost and privacy issues associated with the AR & VR software hamper the market growth. Market players are working towards innovative strategies such as investing in research to reduce latency issues, fostering cross-platform compatibility and seamless integration between applications, and enhancing data protection measures through encryption and blockchain technology. On the other hand, the adoption of AR & VR in industrial applications subsequently enhances the improvements in the manufacturing process and contributes to the market's future growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 13.45 billion |
Estimated Year [2024] | USD 15.88 billion |
Forecast Year [2030] | USD 43.96 billion |
CAGR (%) | 18.43% |
Type: Utilization of AR & VR software as a immersive technology to cater a consumer needs
AR software is digitally connected software providing devices such as tablets, phones, headsets, and more real-world experience by generating objects into the real world. In addition, VR is a completely 3D environment-created software that immerses the user into the 3D environment, enabling them to interact with the virtual world in a real way. Virtual reality replaces your vision, while augmented reality enhances it. AR users retain control of their presence in the real world, whereas VR necessitates the use of a headset and other wearable devices.
Platform: Widening availability of AR & VR software through computer enabled platforms
The rapid deployment of AR & VR software in mobile and desktop platforms allows people to interact with virtual objects on the mobile and desktop screen, providing a mixture of display with the real environment and virtual 3D objects. Additionally, VR headsets and console VR allow viewers to see images superimposed onto the real background. The uses of AR and VR for these platforms provide a seamless experience to consumers across industry verticals.
Software Type: Proliferating usage of visualization software to transform user experiences and enhance productivity
3D modeling software enables designers to create complex digital models of real-world objects. 3D modeling software is widely used in industries such as architecture, gaming, and film production, 3D modeling software. AR remote collaboration tools are revolutionizing communication by providing interactive and immersive environments. Documentation software streamlines documentation processes for many industries, such as construction or healthcare. AR & VR-based solutions allow users to access important documents and data through an augmented or virtual environment without disrupting workflows. AR & VR navigation applications enhance user experiences by providing intuitive directions and real-time location-based information. Complex data visualization benefits greatly from AR & VR technology, enabling users to interact with and understand information more efficiently. VR content creation software enables content creators to design captivating environments. Workflow optimization software enhances efficiency across various industries by optimizing workflows such as equipment maintenance, employee training, or retail store management.
Deployment: Increasing adoption of cloud-based VR in commercial applications for real time experience
The deployment of AR and VR through a cloud platform is a persistent digital copy of an environment based on the real world's spatial properties, enabling the sharing of AR experiences with multiple users in real-time. On the other hand, on-premise and hybrid AR & VR combine the possible aspects of both commercial applications. With on-premise and hybrid deployments of AR & VR software in commercial applications, these software helps them to integrate virtual objects that appear as a natural part of the real world and provide seamlessly integrated solutions to the end users, allowing them to support and cater to various industry challenges.
End-User: Rising uses of VR software in educational applications for a training applications
The advent of AR & VR software has revolutionized various sectors by providing immersive experiences for users. AR enhances traditional learning methods in the education sector by overlaying digital information onto physical objects or environments. AR & VR technologies used in the aerospace and defense sector are driven by the need for advanced training, simulation, and maintenance support. Retailers are adopting AR & VR solutions to offer immersive shopping experiences and improve customer engagement. The healthcare industry utilizes AR and VR software for medical training, patient treatment, and rehabilitation. In addition, the automotive and transportation industry widely uses AR and VR software for training purposes, including driving simulators, and to empower customers to customize car models and leverage augmented windshields to increase driver and pilot safety. Meanwhile, VR has gained traction in gaming and video streaming platforms, offering users an immersive experience by transporting them into the heart of the action. The entertainment industry represents a rising interest in AR & VR technologies due to consumers' desire for immersive and interactive experiences. In this sector, AR adds a layer of digital interactivity to existing physical environments, while VR creates new worlds for users to explore.
Regional Insights
In America, the United States, and Canada are key countries in the AR & VR software market due to the U.S. government has filed numerous patents in this domain, focusing on military training and healthcare applications such as virtual health treatment and pain management. The European countries have also shown significant interest in AR & VR technologies for education, entertainment, and industrial tasks. Customers in this region have been found to prioritize high-quality content and seamless integration with the uses of existing AR & VR software embedded devices. In addition, in the Middle East and Africa (MEA) region, countries including Israel and the United Arab Emirates (UAE) are investing heavily in cutting-edge technology such as augmented reality (AR) and virtual reality (VR) due to industrial and aerospace industry expansion. On the other hand, Asia-Pacific countries such as China, Japan, India, South Korea, Australia, and New Zealand are contributing significantly to global advancements in AR & VR software development. Digital initiatives such as 'Digital India' and 'Digital China Strategy' aggressively contributed to the strong market expansion for the AR & VR software in this region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the AR & VR Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the AR & VR Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the AR & VR Software Market, highlighting leading vendors and their innovative profiles. These include AB Volvo, Advanced Micro Devices, Inc., Amazon Web Services, Inc., Appinventiv Technologies Pvt. Ltd., Apple Inc., ARLOOPA Inc., Autodesk, Inc., Blippar Ltd., Cisco Systems, Inc., Contentful Group, Cosm Immersive, Epic Games, Inc., Fyusion, Inc. by Cox Automotive, Inc., Google LLC by Alphabet Inc., HQSoftware, Immersed Inc, Inglobe Technologies Srl, Intel Corporation, International Business Machines Corporation, Matterport, Inc., Meta Platforms, Inc., Microsoft Corporation, Mimic Technologies, Inc. by Surgical Science Sweden AB, NEC Corporation, Niantic, Inc., Nuevo Sentido Tecnologico Realidad Aumentada, S.L., Nvidia Corporation, Oracle Corporation, Pixotope Technologies, Plutomen Technologies Pvt Ltd., Pratiti Technologies Pvt Ltd., PTC Inc., Qualcomm Incorporated, REWO by VIAR d.o.o., Salesforce, Inc., SAP SE, SHAMLA TECH Solutions, Sigma Software LLC, Taqtile, Inc., Unity Software Inc., VironIT, Vodafone Group plc, and Zakeke by Futurenext S.r.l..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the AR & VR Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the AR & VR Software Market?
3. What are the technology trends and regulatory frameworks in the AR & VR Software Market?
4. What is the market share of the leading vendors in the AR & VR Software Market?
5. Which modes and strategic moves are suitable for entering the AR & VR Software Market?